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Author: Paul Boross
Publisher: CGW Publishing
ISBN: 0956535828
Category : Language Arts & Disciplines
Languages : en
Pages : 348
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Book Description
Every product started as an idea, a thought in someone's mind. Thousands or even millions of people had the same idea, and one of those ideas became a reality. Not because it was the best idea, but because its creator had the courage and confidence to share it. It wasn't necessarily the best idea. It was the best pitched. This book is called The Pitching Bible because it contains everything you need to know to develop your skills as an engaging and compelling presenter. It won't teach you how to design computer slides because they are not the pitch. You are the message. You are the product. You are the pitch. By reading, and taking to heart, these principles, you will be better at what you do. If you read this book, think, "that doesn't apply to me", or, "I've already tried that" and do nothing, then it won't work. These seven secrets, born out of the lectures that I have delivered all over the world, are the distillation of my years of real life, front line experience. I've discovered the hard way what works, and after spending many years training and coaching people in developing the perfect pitch, it's time for me to share these secrets with you. This book will not make your ideas any better. It probably won't make you have your ideas any sooner, although with more confidence, you might well find yourself pitching your ideas much sooner than you would have done. This book will definitely help you to get your ideas across more effectively, and because of that, this book contains the Seven Secrets to your competitive advantage.
Author: Paul Boross
Publisher: CGW Publishing
ISBN: 0956535828
Category : Language Arts & Disciplines
Languages : en
Pages : 348
Get Book Here
Book Description
Every product started as an idea, a thought in someone's mind. Thousands or even millions of people had the same idea, and one of those ideas became a reality. Not because it was the best idea, but because its creator had the courage and confidence to share it. It wasn't necessarily the best idea. It was the best pitched. This book is called The Pitching Bible because it contains everything you need to know to develop your skills as an engaging and compelling presenter. It won't teach you how to design computer slides because they are not the pitch. You are the message. You are the product. You are the pitch. By reading, and taking to heart, these principles, you will be better at what you do. If you read this book, think, "that doesn't apply to me", or, "I've already tried that" and do nothing, then it won't work. These seven secrets, born out of the lectures that I have delivered all over the world, are the distillation of my years of real life, front line experience. I've discovered the hard way what works, and after spending many years training and coaching people in developing the perfect pitch, it's time for me to share these secrets with you. This book will not make your ideas any better. It probably won't make you have your ideas any sooner, although with more confidence, you might well find yourself pitching your ideas much sooner than you would have done. This book will definitely help you to get your ideas across more effectively, and because of that, this book contains the Seven Secrets to your competitive advantage.
Author: Arielle Eckstut
Publisher: Workman Publishing
ISBN: 076116085X
Category : Reference
Languages : en
Pages : 544
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Book Description
Now updated for 2015! The best, most comprehensive guide for writers is now revised and updated, with new sections on ebooks, self-publishing, crowd-funding through Kickstarter, blogging, increasing visibility via online marketing, micropublishing, the power of social media and author websites, and more—making The Essential Guide to Getting Your Book Published more vital than ever for anyone who wants to mine that great idea and turn it into a successfully published book. Written by experts with twenty-five books between them as well as many years’ experience as a literary agent (Eckstut) and a book doctor (Sterry), this nuts-and-bolts guide demystifies every step of the publishing process: how to come up with a blockbuster title, create a selling proposal, find the right agent, understand a book contract, and develop marketing and publicity savvy. Includes interviews with hundreds of publishing insiders and authors, including Seth Godin, Neil Gaiman, Amy Bloom, Margaret Atwood, Leonard Lopate, plus agents, editors, and booksellers; sidebars featuring real-life publishing success stories; sample proposals, query letters, and an entirely updated resources and publishers directory.
Author: Shaun Varga
Publisher: Pearson UK
ISBN: 0273745204
Category : Business & Economics
Languages : en
Pages : 149
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Book Description
In business, there is a moment when everyone has to make a pitch; it might be your own personal OK Corral, when the consequences of failure are too painful to even contemplate, but it will always be an occasion where the outcome really matters. Brilliant Pitch will equip people to tackle pitch situations (however tough), improve their own skills and, importantly, leave them enthused about the idea of pitching and looking forward to the next one. It will do so first by outlining how to approach any pitch, then how to tailor the approach in different situations. There are secrets from the masters. There are pitch stories. (Such as the agency which pitched to British Rail, and deliberately kept them waiting in reception for an hour, with bad refreshments and no explanation for the delay…) The book brings the process to life, rather than simply listing things to do. It shows readers how they, too, can become great at pitching. Brilliant outcomes: It eliminates the possibility of doing a 'bad' pitch It will help readers get the content and preparation spot on by focusing on the needs of the audience. It will help give readers tons of confidence so they’ll not only deliver brilliant pitches, but they’ll be eager to pitch time and time again.
Author: Mike Collins
Publisher: CRC Press
ISBN: 1136117423
Category : Technology & Engineering
Languages : en
Pages : 653
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Book Description
If you are an audio professional needing a complete reference to the complex world of plug-ins and virtual instruments, look no further. Mike Collins, author of Pro Tools for Music Production, has meticulously surveyed the scene, showing what's available and how they integrate into the various host platforms. The book explains the differences between TDM, RTS, MAS and VST plug-ins, how they can be used with different MIDI + Audio programs and shows the range of options available. It also explains virtual instruments and how these can be used as either plug-ins or stand alone products. A must for every recording studio. The book combines explanations, overviews and key concepts with practical considerations and hands-on examples. The reader will gain a broad understanding of the options available, how they work and the possibilities for integration with systems as well as the end result. The book also includes a section on how to write your own plug-ins and a suggested standard plug-ins portfolio for those wanting to get started quickly.
Author: Neil Flett
Publisher: Penguin Books
ISBN: 9780132574785
Category : Selling
Languages : en
Pages : 0
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Book Description
No Marketing Blurb
Author: Tony Thorne
Publisher: Penguin UK
ISBN: 0141963999
Category : Language Arts & Disciplines
Languages : en
Pages : 204
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Book Description
Are you a bobo or a wombat? Are you tempted by infobia or to kick dead whales up the beach? If your answer to any of these questions is 'What are you talking about?', then you definitely need a copy of Shoot the Puppy. Amusing, informative and newly updated for 2007, it guides the reader through the ever-growing heap of contemporary jargon from around the English-speaking world, showing where it comes from, what it means, and what it tells us about our contemporary world.
Author: Peter Levitan
Publisher:
ISBN: 9780988311923
Category :
Languages : en
Pages : 266
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Book Description
The Levitan Pitch. Buy This Book. Win More Pitches. is the definitive how-to guide for every advertising, design, digital and PR agency that wants to increase its odds of winning new accounts. Based on 30 years of pitching for new accounts, I know that there is no such thing as a standard marketing services pitch scenario. Every client category, assignment, timetable, budget, search consultant, procurement system, and client personality is unique. However... While there is no standard pitch or agency, I know from experience that there are universal pitch criteria that can be identified and addressed regardless of the type or size of client, specific marketing objectives, or agency. To that extent, The Levitan Pitch is designed to deliver one master benefit: You will win more new clients. In Chapter One of this book, I discuss the very high cost of failing to run well-crafted, efficient pitches. The costs of failure include poor agency staff morale, individual employee burnout, and the financial cost to an agency's bottom-line that comes from the cost of participating in four-month agency searches and funding an agency's annual business development plan. This chapter tells the story of Saatchi & Saatchi Advertising's "The Worst Advertising Pitch Ever." Chapter Two offers an escape hatch. You should not pitch every account that comes knocking. I give you a handy tool to gauge both the value of the prospective client and your agency's chances of winning. Chapter Three begins to help you position the pitch for success. We look at the essential facts of the pitch and dig into understanding the client's mindset by understanding the type of assignment, type of relationship they are looking for, and what type of agency will fulfill their needs. Chapter Four delivers the list of "The 12 Deadliest Presentation Mistakes." These are identified pitch killers that come from my personal experience and the experiences of agency CEO's, clients, and search consultants. The accompanying cartoons wouldn't be as funny if these mistakes were not being made over and over, even by the most sophisticated agencies. In Chapter Five I lay out thirty short but very sweet suggestions for how to build a brilliant presentation that I know will greatly increase your odds of winning. These ideas cover three core elements of a successful pitch: process management, content development, and how to deliver a standout presentation. Each rule is supported by a tip or insight that offers a fast way to achieve your objectives. Chapter Six is all about don't take my word for it. This chapter brings in valuable learning via fourteen interviews with a range of communications industry experts. It is informative and often mind-blowing to hear the pitch related experiences and advice of agency search consultants, compensation experts, an ex P&G procurement executive, a negotiation trainer, the 4A's, the Association of National Advertisers, a silicon valley presentation guru, a leading agency strategist, an ex-Nike and W+K executive on building chemistry, an IP lawyer on who actually owns your pitch ideas, the CEO of a London advertising agency, and the CEO of an independent agency network who has been on both sides of the table. Finally, I've included insights about all too common agency pitch mistakes from 16 of the world's leading search consultants. I hope that you will find the book informative, insightful, occasionally humorous, and most importantly, a good read that ultimately results in more wins for your company.
Author: Roger Karshner
Publisher: Samuel French, Inc.
ISBN: 9780573650628
Category : Drama
Languages : en
Pages : 72
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Book Description
Adamdong Klosterhagen, a lovable eccentric and self-proclaimed scientist, has a goal of resuscitating one of his frozen animals. Assisted in his endeavors by his sex-obsessed companion, Ophelia Rass, and wacky dentist friend, Jackson P. Langworthy, he brings to life a squirrel who manifests itself as life-size species named Pascal Dillday, a world-wise character in one of his many reincarnations. Throw into this dizzy mix a live-in cheerleader and an IRS agent who comes to collect back taxes and you have a madcap romp of outrageous proportions.
Author: Dr. Joe Schwarcz
Publisher: ECW Press
ISBN: 1778520235
Category : Science
Languages : en
Pages : 253
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Book Description
Let the one and only Dr. Joe battle pseudoscience and cast a life preserver out to all those drowning in a sea of misinformation “Ultimately, the author successfully demonstrates how claims should be queried and analyzed before they are accepted.” — Library Journal We are in a crisis. A tsunami of misinformation and disinformation is threatening to engulf evidence-based science. While quackery — loosely defined as the spread of false “knowledge,” often accompanied by various versions of “snake oil” — is not a novel phenomenon, it has never posed as great a threat to public health as today. COVID-19 has unleashed an unprecedented flurry of destructive information that has fueled vaccine hesitancy and has steered people toward unproven therapies. Conspiracy theorists have served up a distasteful menu of twisted facts that create distrust in science. In Quack Quack, Dr. Joe Schwarcz, who has been battling flimflam for decades, focuses on the deluge of anecdotes, cherry-picked data, pseudoscientific nonsense, and seductive baseless health claims that undermine efforts to educate the public about evidence-based science. The wide scope of the topics drawn from past and present aims to cast a life preserver to people drowning in a sea of misinformation.2022
Author: Oren Klaff
Publisher: McGraw Hill Professional
ISBN: 9780071759762
Category : Business & Economics
Languages : en
Pages : 240
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Book Description
Gold Medal Winner--Tops Sales World's Best Sales and Marketing Book “Fast, fun and immensely practical.” —JOE SULLIVAN, Founder, Flextronics “Move over Neil Strauss and game theory. Pitch Anything reveals the next big thing in social dynamics: game for business.” —JOSH WHITFORD, Founder, Echelon Media “What do supermodels and venture capitalists have in common? They hear hundreds of pitches a year. Pitch Anything makes sure you get the nod (or wink) you deserve.” —RALPH CRAM, Investor “Pitch Anything offers a new method that will differentiate you from the rest of the pack.” —JASON JONES, Senior Vice President, Jones Lang LaSalle “If you want to pitch a product, raise money, or close a deal, read Pitch Anything and put its principles to work.” —STEVEN WALDMAN, Principal and Founder, Spectrum Capital “Pitch Anything opened my eyes to what I had been missing in my presentations and business interactions.” —LOUIE UCCIFERRI, President, Regent Capital Group “I use Oren’s unique strategies to sell deals, raise money, and handle tough situations.” —TAYLOR GARRETT, Vice President, White Cap “A counter-intuitive method that works.” —JAY GOYAL, CEO, SumOpti About the Book: When it comes to delivering a pitch, Oren Klaff has unparalleled credentials. Over the past 13 years, he has used his one-of-a- kind method to raise more than $400 million—and now, for the fi rst time, he describes his formula to help you deliver a winning pitch in any business situation. Whether you’re selling ideas to investors, pitching a client for new business, or even negotiating for a higher salary, Pitch Anything will transform the way you position your ideas. According to Klaff, creating and presenting a great pitch isn’t an art—it’s a simple science. Applying the latest findings in the field of neuroeconomics, while sharing eye-opening stories of his method in action, Klaff describes how the brain makes decisions and responds to pitches. With this information, you’ll remain in complete control of every stage of the pitch process. Pitch Anything introduces the exclusive STRONG method of pitching, which can be put to use immediately: Setting the Frame Telling the Story Revealing the Intrigue Offering the Prize Nailing the Hookpoint Getting a Decision One truly great pitch can improve your career, make you a lot of money—and even change your life. Success is dependent on the method you use, not how hard you try. “Better method, more money,” Klaff says. “Much better method, much more money.” Klaff is the best in the business because his method is much better than anyone else’s. And now it’s yours. Apply the tactics and strategies outlined in Pitch Anything to engage and persuade your audience—and you’ll have more funding and support than you ever thought possible.
