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Author: Giorgia Aiello
Publisher: SAGE
ISBN: 152641712X
Category : Social Science
Languages : en
Pages : 323
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Book Description
Visual Communication: Understanding Images in Media and Culture provides a theoretical and empirical toolkit to examine implications of mediated images. It explores a range of approaches to visual analysis, while also providing a hands-on guide to applying methods to students′ own work. The book: Illustrates a range of perspectives, from content analysis and semiotics, to multimodal and critical discourse analysis Explores the centrality of images to issues of identity and representation, politics and activism, and commodities and consumption Brings theory to life with a host of original case studies, from celebrity videos on Youtube and civil unrest on Twitter, to the lifestyle branding of Vice Media and Getty Images Shows students how to combine approaches and methods to best suit their own research questions and projects An invaluable guide to analysing contemporary media images, this is essential reading for students and researchers of visual communication and visual culture.
Author: William M. Ivins, Jr.
Publisher: MIT Press
ISBN: 9780262590020
Category : Design
Languages : en
Pages : 300
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Book Description
The sophistication of the photographic process has had two dramatic results—freeing the artist from the confines of journalistic reproductions and freeing the scientist from the unavoidable imprecision of the artist's prints. So released, both have prospered and produced their impressive nineteenth- and twentieth-century outputs. It is this premise that William M. Ivins, Jr., elaborates in Prints and Visual Communication, a history of printmaking from the crudest wood block, through engraving and lithography, to Talbot's discovery of the negative-positive photographic process and its far reaching consequences.
Author: Jonathan Finn
Publisher: OUP Canada
ISBN: 9780195426625
Category : Language Arts & Disciplines
Languages : en
Pages : 0
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Book Description
Visual Communication and Culture: Images in Action uses a unique case-study approach to encourage undergraduate students at the second- and third-year level to critically examine the production and interpretation of images in their personal lives and across a range of disciplines and perspectives. Accompanied by nine student-friendly introductions, the twenty-five articles in this collection assist students in becoming visually literate consumers of images, with an understanding of how culture influences practices of image-making and vice versa.
Author: Paul Martin Lester
Publisher: Wadsworth Publishing Company
ISBN: 9781285075846
Category : Visual communication
Languages : en
Pages : 466
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Book Description
Visual communication is just as important as verbal communication, if not more so. VISUAL COMMUNICATION: IMAGES WITH MESSAGES, 6E, International Edition shows you how visual perception is used in all forms of communication, whether it's graphic design, photography, television, video, or interactive media. In addition, this 6th edition is presented in full color from cover to cover. And because it's packed with study and review tools, it not only clearly explains the theories you need to know, it helps you prepare for tests and will help you succeed in the class.
Author: Mark Edwards
Publisher: Lid Publishing
ISBN: 9781907794940
Category : Business communication
Languages : en
Pages : 0
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Book Description
A unique and practical guide to making high-impact presentations by using visual communications techniques.
Author: Xtine Burrough
Publisher:
ISBN: 9780415521482
Category : COMPUTERS
Languages : en
Pages : 0
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Book Description
In this work, Web design exercises are accompanied by concise introductions that relate history, design principles, and visual communication theories to the practice of designing for the Web.
Author: Giorgia Aiello
Publisher: SAGE
ISBN: 152641712X
Category : Social Science
Languages : en
Pages : 323
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Book Description
Visual Communication: Understanding Images in Media and Culture provides a theoretical and empirical toolkit to examine implications of mediated images. It explores a range of approaches to visual analysis, while also providing a hands-on guide to applying methods to students′ own work. The book: Illustrates a range of perspectives, from content analysis and semiotics, to multimodal and critical discourse analysis Explores the centrality of images to issues of identity and representation, politics and activism, and commodities and consumption Brings theory to life with a host of original case studies, from celebrity videos on Youtube and civil unrest on Twitter, to the lifestyle branding of Vice Media and Getty Images Shows students how to combine approaches and methods to best suit their own research questions and projects An invaluable guide to analysing contemporary media images, this is essential reading for students and researchers of visual communication and visual culture.
Author: Kenneth L. Smith
Publisher: Routledge
ISBN: 1135636524
Category : Language Arts & Disciplines
Languages : en
Pages : 478
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Book Description
This Handbook of Visual Communication explores the key theoretical areas in visual communication, and presents the research methods utilized in exploring how people see and how visual communication occurs. With chapters contributed by many of the best-known and respected scholars in visual communication, this volume brings together significant and influential work in the visual communication discipline. The theory chapters included here define the twelve major theories in visual communication scholarship: aesthetics, perception, representation, visual rhetoric, cognition, semiotics, reception theory, narrative, media aesthetics, ethics, visual literacy, and cultural studies. Each of these theory chapters is followed by exemplar studies in the area, demonstrating the various methods used in visual communication research as well as the research approaches applicable for specific media types. The Handbook serves as an invaluable reference for visual communication theory as well as a useful resource book of research methods in the discipline. It defines the current state of theory and research in visual communication, and serves as a foundation for future scholarship and study. As such, it is required reading for scholars, researchers, and advanced students in visual communication, and it will be influential in other disciplines in which the visual component is key, including advertising, persuasion, and media studies. The volume will also be useful to practitioners seeking to understand the visual aspects of their media and the visual processes used by their audiences.
Author: Jonathan Baldwin
Publisher: Bloomsbury Publishing
ISBN: 1350035297
Category : Design
Languages : en
Pages : 194
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Book Description
Visual Communication: From Theory to Practice explores how cultural theory can be applied to the real-world practice of graphic design. Theories are presented and then discussed by designers such as Neville Brody, Michael Bierut, Erik Spiekermann and Joan Farrer. Issues such as mass culture, political design and semiotics are all debated, making this a unique companion to theory and culture modules on any undergraduate degree course in graphic design. Visual Communication helps students to develop sound critical judgment and informed strategies for the conception of new ideas that accurately reflect the current zeitgeist.
Author: David Machin
Publisher: Walter de Gruyter GmbH & Co KG
ISBN: 3110370522
Category : Language Arts & Disciplines
Languages : en
Pages : 705
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Book Description
The primary goal of the volume on "Visual Communication" is to provide a collection of high quality, accessible papers that offer an overview of the different academic approaches to Visual Communication, the different theoretical perspectives on which they are based, the methods of analysis used and the different media and genre that have come under analysis. There is no such existing volume that draws together this range of closely related material generally found in much less related areas of research, including semiotics, art history, design, and new media theory. The volume has a total of 34 individual chapters that are organized into two sections: theories and methods, and areas of visual analysis. The chapters are all written by quality theorists and researchers, with a view that the research should be accessible to non-specialists in their own field while at the same time maintaining a high quality of work. The volume contains an introduction, which plots and locates the different approaches contained in it within broader developments and history of approaches to visual communication across different disciplines as each has attempted to define its terrain sometimes through unique concepts and methods sometimes through those borrowed and modified from others.
Author: Rick Williams
Publisher: Routledge
ISBN: 1135610142
Category : Art
Languages : en
Pages : 489
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Book Description
This visual literacy text introduces the application of intuitive intelligence to a visual context. For students in visual literacy & visual communication courses.
