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Languages : en
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Author: Nadine Pahl
Publisher: GRIN Verlag
ISBN: 3640303032
Category : Business & Economics
Languages : en
Pages : 93
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Book Description
Research Paper (undergraduate) from the year 2007 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,3, University of Applied Sciences Berlin, course: Marketing, language: English, abstract: Due to strong competition and a continuous market change, most companies engage in strategic planning today to become or stay competitive in the long run. Strategy is all-embracing. Strategy has to capture internal and external aspects, that means to comprise competencies and market opportunities. Strategy has to keep in view the own company, the customers and the competitors. The challenge is to create customer values and competitive advantages to assure benefits and growth. As a result, the starting point of every strategic decision demonstrates the recognition and the analysis of the company's current situation containing a high variety of parameters. These parameters are generally defined by the company's influence into internal and external parameters. However, the understanding of the company's situation is only defined in absolute by analysing parameters and its bilateral dependencies. Therefore, the combination of the company's internal factors and the external environmental circumstances presents the basis for the strategy development and the resulting organisational marketing goals and application of the marketing instruments. The SWOT analysis is a strategic planning tool used to evaluate the Strengths, Weaknesses, Opportunities and Threats of a company. It provides information that is helpful in matching the company's resources and capabilities to the competitive environment in which it operates. The resulting SWOT matrix contrasts the results of the internal analysis (strengths and weakness) and the external analysis (opportunities and threats) to define strategic fields of action. That application of a SWOT analysis is therefore instrumental in strategy formulation and selection.
Author: Valentina Gokenbach
Publisher: CRC Press
ISBN: 1351008307
Category : Business & Economics
Languages : en
Pages : 209
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Book Description
The world continues to ride a wave of turmoil, challenging leaders like never before. New laws, competitive markets and the need to respond to the demands of corporate boards and stockholders unnerve even the most senior of leaders resulting in progressively shorter tenures of those in leadership positions. The modern leader needs to be increasingly resilient and their leadership must be entirely relevant to their organizations and the industry. Phoenix Leadership for Business: An Executive's Strategy for Relevance and Resilience provides a brand new, innovative concept, that of the Phoenix Leader, with proven strategies and approaches to evolve your leadership approach to one that is flexible, powerful and effective. This book utilizes the strong metaphor of a Phoenix and identifies all of the necessary techniques that leaders need to improve profitability, resource management and organizational success thus improving their relevance to the company. This book introduces a new paradigm created by Val Gokenbach for leadership in complex organizations and provides effective strategies that will guide leaders in the business field. Val possesses a doctoral degree in Management and organizational leadership and over 40 years of experience as a healthcare executive. She is also a leadership consultant, professor, executive coach and author on leadership topics. You, as a business leader, will learn to reinvent yourself by putting her proven concepts into effect to become a Phoenix in your organization.
Author: James A. Belasco
Publisher: Grand Central Publishing
ISBN: 0446930040
Category : Business & Economics
Languages : en
Pages : 250
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Book Description
In the corporate world, complacent companies run the risk of extinction. In this guide, James Belasco and Jerre Stead propose that management must identify and focus on long-term future goals to propel a business into the future.
Author: Ian C. Woodward
Publisher: McGraw Hill Professional
ISBN: 1264266510
Category : Business & Economics
Languages : en
Pages : 112
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Book Description
The hands-on playbook for transforming your business with today’s most radically effective leadership thinking In The Phoenix Encounter Method, a dream team of INSEAD professors together with the legendary Ram Charan and provided a radical new game plan for transforming any organization. It’s about figuratively “burning your business to the ground,” turning the upheaval to your advantage, and rising from the ashes stronger than ever. Their method isn’t conventional, and it can be daunting—but it works. Now, the authors provide the play-by-play manual you need to implement their strategic thinking approach for maximum impact. Written in full alignment with the original book, The Phoenix Encounter Method Implementation Guide walks you through the three phases to create a future-ready organization: Phoenix Seeking: confront old mindsets, identify new threats and opportunities, prepare for the Encounter battlefield to come. Phoenix Burning: enter the battlefield of Extreme Attack and Horizon Defense, where you apply Encounter tools of Proactive Scanning and the rituals for Completely Opposite Viewpoints Debates, including Radical Ideation and the Separation Imperative to generate a wider set of options. Phoenix Rising: turn battlefield insights into a Future-Facing Blueprint, as well as analysis, planning, and execution work. Whether you’re a corporate leader, academic, consultant, or executive trainer, The Phoenix Encounter Method Implementation Guide provides everything you need to embrace the firestorm of change raging through today’s business world, to drive revenue, profits, and long-term sustainability.
Author: Stefano Calicchio
Publisher: Stefano Calicchio
ISBN: 8835841046
Category : Business & Economics
Languages : en
Pages : 46
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Book Description
What is Swot Analysis and how does it work? By whom can it be used and with what results? How can this tool make a difference to a person's career development or the growth of an entire organization? In this guide you will find a simple, clear and comprehensive explanation of how to build a Swot matrix that works. The book takes the reader by the hand and accompanies him/her through four gradual steps, which highlight the key points of the subject: - what a Swot Analysis is and how it works; - what the best preparation and construction strategies are; - how to create an effective matrix; - what are the best practices and common mistakes to avoid in order to achieve successful Swot Analysis. Learning to take advantage of this market analysis strategy can become an accessible activity for anyone, but only if you know how to do it. Stop wasting time behind thousands of pages of theoretical manuals and discover what really matters through simple, stimulating and immediate reading.
Author: Ian C. Woodward
Publisher: McGraw Hill Professional
ISBN: 1264257643
Category : Business & Economics
Languages : en
Pages : 353
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Book Description
A radical new leadership strategy to transform business as we know it—from a dream team of INSEAD professors and mega-bestselling author Ram Charan The business landscape is littered with the wreckage of companies that crashed and burned when an apocalypse came—in the shape of new competitive technologies, upstart entrants, demographic shifts, and new world orders. Who can feel safe in firestorm change? The authors of The Phoenix Encounter Method don’t advise safety. In fact, their method of leadership thinking requires you to imagine burning your business to the ground—throwing yourself into a firestorm change—and turning the upheaval to your organization’s advantage. It can then rise, phoenix-like, from the ashes, stronger and more powerful than ever. Written with a sense of urgency and purposefully radical provocation, The Phoenix Encounter Method represents the forward thinking of legendary business guru Ram Charan and professors from the senior global leadership program of INSEAD, one of the world’s top graduate business schools. The resulting methodology, based on analysis of thousands of articles, studies, reports, and academic and business practice, was field tested in real-life Phoenix Encounters conducted with more than fifteen hundred senior executives—from startups and family businesses to legacy companies—representing a broad range of industry and sectors in both developed and developing economies. Whatever your sector or industry, if you’re responsible for your organization’s ability to use change as a transformative opportunity, you’ll appreciate the dramatic impact The Phoenix Encounter Method will have on you, your leadership, and your organization.
Author: Jennifer Snelling
Publisher: GRIN Verlag
ISBN: 3656215995
Category : Business & Economics
Languages : en
Pages : 11
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Book Description
Essay from the year 2012 in the subject Business economics - Business Management, Corporate Governance, grade: A, Northcentral University, language: English, abstract: In order for strategic planning to effectuate change in an organization, pros and cons must be considered before a consensus must be made. Such an appropriate decision-making procedure creates what could be a predicted outcome of the organization if such determinants are input and taken into action. The SWOT Analysis—Strengths, Weaknesses, Opportunities, and Threats—is a commonly-known strategic planning tool for organizational development with probable causes and effects when implementing a strategy or an initiative (see Bordum, 2010; Panagiotou & van Wijnen, 2005).
Author: Gerardus Blokdyk
Publisher: Createspace Independent Publishing Platform
ISBN: 9781985036758
Category :
Languages : en
Pages : 126
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Book Description
Does the SWOT analysis performance meet the customer's requirements? How would one define SWOT analysis leadership? Has the SWOT analysis work been fairly and/or equitably divided and delegated among team members who are qualified and capable to perform the work? Has everyone contributed? How will variation in the actual durations of each activity be dealt with to ensure that the expected SWOT analysis results are met? Will team members perform SWOT analysis work when assigned and in a timely fashion? Defining, designing, creating, and implementing a process to solve a business challenge or meet a business objective is the most valuable role... In EVERY company, organization and department. Unless you are talking a one-time, single-use project within a business, there should be a process. Whether that process is managed and implemented by humans, AI, or a combination of the two, it needs to be designed by someone with a complex enough perspective to ask the right questions. Someone capable of asking the right questions and step back and say, 'What are we really trying to accomplish here? And is there a different way to look at it?' This Self-Assessment empowers people to do just that - whether their title is entrepreneur, manager, consultant, (Vice-)President, CxO etc... - they are the people who rule the future. They are the person who asks the right questions to make SWOT analysis investments work better. This SWOT analysis All-Inclusive Self-Assessment enables You to be that person. All the tools you need to an in-depth SWOT analysis Self-Assessment. Featuring 726 new and updated case-based questions, organized into seven core areas of process design, this Self-Assessment will help you identify areas in which SWOT analysis improvements can be made. In using the questions you will be better able to: - diagnose SWOT analysis projects, initiatives, organizations, businesses and processes using accepted diagnostic standards and practices - implement evidence-based best practice strategies aligned with overall goals - integrate recent advances in SWOT analysis and process design strategies into practice according to best practice guidelines Using a Self-Assessment tool known as the SWOT analysis Scorecard, you will develop a clear picture of which SWOT analysis areas need attention. Your purchase includes access details to the SWOT analysis self-assessment dashboard download which gives you your dynamically prioritized projects-ready tool and shows your organization exactly what to do next. Your exclusive instant access details can be found in your book.
Author: Kimberly Wylie
Publisher: GRIN Verlag
ISBN: 3638543161
Category : Business & Economics
Languages : en
Pages : 14
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Book Description
Seminar paper from the year 2003 in the subject Business economics - Offline Marketing and Online Marketing, University of Phoenix, language: English, abstract: Corus Group, formerly known as British Steel, is one of the world’s largest steel companies, formed in 1988 with the United Kingdom’s privatization of their major steelworks. Corus primarily manufactures coated and uncoated strip products. In addition, they manufacture sections and plates, as well as wire rod, engineering steels, and semi-finished carbon steel product. Corus also produces both rolled and extruded aluminum products, in addition to their steel products. This paper will discuss in depth analysis of Corus’ current positioning in the marketplace, their current strategies, and what future strategies they may wish to employ. (“Corus Group PLC Overview”)
