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Author:
Publisher:
ISBN: 9780988457317
Category :
Languages : en
Pages : 176
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Book Description
A book about French Artist Philippe Charles Jacquet featuring his paintings from 2008 to 2013. Text in English and French by Patricia Larcher.
Author:
Publisher:
ISBN: 9780988457317
Category :
Languages : en
Pages : 176
Get Book Here
Book Description
A book about French Artist Philippe Charles Jacquet featuring his paintings from 2008 to 2013. Text in English and French by Patricia Larcher.
Author:
Publisher: Business Information Agency
ISBN: 141878348X
Category :
Languages : en
Pages : 402
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Book Description
Author: Tom Albrighton
Publisher: ABC Business Communications Ltd
ISBN: 1838054510
Category : Business & Economics
Languages : en
Pages : 305
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Book Description
Copywriting is writing with purpose. It’s about using words to reach people and change what they think, feel and do. This easy-to-read guide will teach you all the essentials of copywriting, from understanding products, readers and benefits to closing the sale. It’s packed with real-life examples that will show you exactly how the ideas and techniques will work in the real world. And with dozens of useful illustrations and diagrams, Copywriting Made Simple shows you the ideas that other books just talk about. Plus there's a whole chapter of handy tips on writing ads, websites, broadcast media, direct mail, social media and print. Copywriting Made Simple is the perfect introduction to copywriting today. No wonder it hit the #1 spot in Marketing & Sales at Amazon UK, Canada and Australia, and is featured on the BA Advertising course at the University for the Creative Arts. What you’ll learn… Understand the product and its benefits • Pinpoint how the product helps people. • Turn features into benefits and seek out USPs. • Identify tangible and intangible benefits. Get to know your reader • Uncover your reader’s inner fears and desires. • Use empathy to get inside the reader’s feelings. • Decide how your copy will change how they think, feel or act. • Capture your aims in the brief. Engage the reader in your message • Talk to the reader and make your copy more like a conversation. • Use the same words that the reader uses. • Bring the product to life with rich, sensory language. • Make your copy active, positive and specific. Craft compelling copy • Learn eight proven formulas for enticing headlines. • Choose a rock-solid structure. • Create powerful calls to action. Use 20 proven strategies for creative copy • Show the product in a new light. • Use humour, wordplay, metaphors and contrasts. • Turn weakness into strength. Make persuasion and psychology work for you • Learn the six proven principles of persuasion. • Overcome the reader’s objections. • Exploit cognitive biases to nudge the reader into action. What industry experts say… 'Where was this book when I started copywriting? A must for every newbie copywriter (and a few old copy dogs too).' Kate Toon, Co-host of the Hot Copy Podcast 'Impressively thorough without ever losing its rhythm. Deserves to be mentioned in the same breath as the copywriting classics.' Ryan Wallman, author of Delusions of Brandeur ‘Tom’s put a lifetime of learning into this book.’ Dave Trott, Creative legend, agency founder and author of Creative Mischief, One and One Make Three and Predatory Thinking ‘From insights gleaned from NLP and psychology to real-world examples of great, effective copy - this is educational, entertaining and energetic. Prepare to dig deep, enjoy and see your results skyrocket!’ Katherine Wildman, Host, The Writing Desk ‘Tom has written the best all-round introduction to copywriting available today.’ Leif Kendall, Director of ProCopywriters, copywriter and author of Brilliant Freelancer ‘I didn’t think you could teach copywriting. Turns out, @tomcopy can. What a terrific book.’ Doug Kessler, Creative Director & Co-founder of Velocity
Author: David Huckaby
Publisher: iUniverse
ISBN: 166325429X
Category : Fiction
Languages : en
Pages : 335
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Book Description
The eight companions called “Octuplet Agents”, are sent on a dangerous and challenging mission, with an android warrior in a refurbished hot rod starship. They sacrifice almost everything to accomplish their mission in battling the swarm of five foot tall praying mantis like aliens, in order to rescue captive collenists. Come on this wild ride adventure as they are helped by two crazy wizards and collect friends along the way as they are chased by the evil rogue warriors called Splotchers.
Author: Cecelia Hopkins Porter
Publisher: University of Illinois Press
ISBN: 0252037014
Category : Biography & Autobiography
Languages : en
Pages : 266
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Book Description
A century later, Josephine Lang, a prodigiously talented pianist and dedicated composer, participated at various times in the German Romantic world of lieder through her important arts salon. Lastly, the twentieth century brought forth two exceptional women: Baroness Maria Bach, a composer and pianist of twentieth-century Vienna's upper bourgeoisie and its brilliant musical milieu in the era of Gustav Mahler, Richard Strauss, Arnold Schoenberg, and Erich Korngold; and Ann Schein, a brilliant and dauntless American piano prodigy whose career, ongoing today though only partially recognized, led her to study with the legendary virtuosos Arthur Rubinstein and Myra Hess.
Author: Glenn R. Conrad
Publisher:
ISBN:
Category : Land tenure
Languages : en
Pages : 520
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Book Description
Author: Andreas Blühm
Publisher: Hirmer Verlag GmbH
ISBN:
Category : Art
Languages : en
Pages : 136
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Book Description
One of the foremost artists of 19th century France, Alexandre Cabanel (1823 - 1889), will be featured in his first exhibition at the Wallraf in Spring 2011. In cooperation with Musée Fabre in Montpellier, the Wallraf in Cologne will present over 60 works by a man who rose from the rank of a lowly carpenter's son to become court painter to Napoleon III. In order to give these graceful works by the last of the great salon painters just the right ambience, the Wallraf has secured the services of a distinguished compatriot of Cabanel: Star designer Christian Lacroix has been commissioned to design a special interior exclusively for the exhibition. Lacroix studied at the Academy of Arts in Montpellier the hometown of Cabanel and regards the painter as one of his all-time favourites. Exhibition: Wallraf-Richartz Museum, Köln (4.2-15.5.2011).
Author: Anne Nishimura Morse
Publisher: Museum of Fine Arts Boston
ISBN: 9780878468492
Category : Art
Languages : en
Pages : 184
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Book Description
The lineage of the "superflat" Murakami's vision of the Japanese aesthetic Takashi Murakami's irreverent, pop culture-infused art has made him one of the most recognized Japanese artists today. His bright, contemporary boisterousness, however, belies his deep scholarship and engagement with traditional Japanese art. Takashi Murakami: Lineage of Eccentrics presents key examples of Murakami's work alongside a rich selection of Japanese masterpieces spanning several centuries and arranged here according to concepts laid out by his mentor and foil, leading Japanese art historian Nobuo Tsuji. These include works by Kawanabe Kyosai, Soga Shohaku, Kano Eino, Ito Jakuchu and Hishikawa Moronobu. Beautifully illustrated with Tsuji's selections from the peerless Japanese art collection at the Museum of Fine Arts, Boston, as well as some of the artist's best-known works of painting and sculpture, the combination of old and new in this groundbreaking volume enriches our understanding of each, and ultimately shows us how contemporary art can be seen as part of a continuum or lineage. Takashi Murakami (born 1962) is an internationally acclaimed artist and the founder and president of Kaikai Kiki, an art production and management company based in Tokyo with a studio in New York City. He was the first person to earn a PhD in Nihonga--a form of Japanese paintings created using traditional materials and techniques--at the Tokyo National University of Fine Arts and Music. Over the last two decades, he has presented numerous exhibitions around the world, from Versailles to Qatar. His first major solo exhibition at a US museum was held in 2001 at the Museum of Fine Arts, Boston, titled Takashi Murakami: Made in Japan. Murakami is well known for his corporate branding projects with Louis Vuitton, VANS, shu uemura, Issey Miyake, Lucien Pellat-Finet, Roppongi Hills and ComplexCon, as well as collaborations with musicians such as Kanye West and Pharrell Williams. In 2008, he was selected as one of TIME magazine's "100 Most Influential People." More recently, he has been working on film and animation productions, releasing his first live-action film, Jellyfish Eyes, in 2013 and an animated television series, 6HP (Six Hearts Princess), in 2017.
Author: Jaci Conry
Publisher: Gibbs Smith
ISBN: 1423653971
Category : Architecture
Languages : en
Pages : 0
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Book Description
Melding the region’s time-honored architecture with a multifaceted design sensibility. Featuring 10 of New England’s top interior designers New England lays claim to boundless bits of history. The past is everywhere, especially in the architecture. Surrounded by all this history, is it challenging to encompass a modern design perspective; to create forward thinking interior spaces? For a long time that was the case. But not anymore. Residents now want their interiors to exude an innovative, worldly flair. They want their spaces to embody progress and technology, to exude a cosmopolitan spirit. Big sideboards and heavy chairs have been swapped out for elements that resonate with a cleaner décor. Formal rooms have been obviated with open floor plans. Punches of unexpected color, bold patterns, and layers of textural elements abound. While New Englanders previously clung to style selections that were safe and understated, interiors now feature dramatic elements, reflecting a curated mix of furnishings, modern assemblages of leather, glass, and steel, and other statement-making contrasting materials. New England Modern highlights interiors created by ten New England designers that are bold and vibrant, with a modern feel and flow just right for today’s homeowners.
Author: Philippe Jacquet
Publisher: Cambridge University Press
ISBN: 0521876087
Category : Computers
Languages : en
Pages : 389
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Book Description
A unique probabilistic approach to studying pattern matching problems in computer science, telecommunications, molecular biology and more.
