Author: Ann E. Brenden
Publisher: American Bar Association
ISBN: 9781590314241
Category : Law
Languages : en
Pages : 292
Book Description
This book explains the advantages of computer presentation resources, how to use them effectively in and out of the courtroom, and the legal issues involved in their use. Includes a CD-ROM with sample Microsoft( PowerPoint presentations.
The Lawyer's Guide to Creating Persuasive Computer Presentations
Author: Ann E. Brenden
Publisher: American Bar Association
ISBN: 9781590314241
Category : Law
Languages : en
Pages : 292
Book Description
This book explains the advantages of computer presentation resources, how to use them effectively in and out of the courtroom, and the legal issues involved in their use. Includes a CD-ROM with sample Microsoft( PowerPoint presentations.
Publisher: American Bar Association
ISBN: 9781590314241
Category : Law
Languages : en
Pages : 292
Book Description
This book explains the advantages of computer presentation resources, how to use them effectively in and out of the courtroom, and the legal issues involved in their use. Includes a CD-ROM with sample Microsoft( PowerPoint presentations.
Persuasive Computer Presentations
Author: Ann E. Brenden
Publisher: American Bar Association
ISBN:
Category : Law
Languages : en
Pages : 264
Book Description
This book explains the advantages of computer presentation resources, how to use them, what they can do, and the legal issues involved.
Publisher: American Bar Association
ISBN:
Category : Law
Languages : en
Pages : 264
Book Description
This book explains the advantages of computer presentation resources, how to use them, what they can do, and the legal issues involved.
Presentation Zen
Author: Garr Reynolds
Publisher: Pearson Education
ISBN: 0321601890
Category : Business & Economics
Languages : en
Pages : 316
Book Description
FOREWORD BY GUY KAWASAKI Presentation designer and internationally acclaimed communications expert Garr Reynolds, creator of the most popular Web site on presentation design and delivery on the Net — presentationzen.com — shares his experience in a provocative mix of illumination, inspiration, education, and guidance that will change the way you think about making presentations with PowerPoint or Keynote. Presentation Zen challenges the conventional wisdom of making "slide presentations" in today’s world and encourages you to think differently and more creatively about the preparation, design, and delivery of your presentations. Garr shares lessons and perspectives that draw upon practical advice from the fields of communication and business. Combining solid principles of design with the tenets of Zen simplicity, this book will help you along the path to simpler, more effective presentations.
Publisher: Pearson Education
ISBN: 0321601890
Category : Business & Economics
Languages : en
Pages : 316
Book Description
FOREWORD BY GUY KAWASAKI Presentation designer and internationally acclaimed communications expert Garr Reynolds, creator of the most popular Web site on presentation design and delivery on the Net — presentationzen.com — shares his experience in a provocative mix of illumination, inspiration, education, and guidance that will change the way you think about making presentations with PowerPoint or Keynote. Presentation Zen challenges the conventional wisdom of making "slide presentations" in today’s world and encourages you to think differently and more creatively about the preparation, design, and delivery of your presentations. Garr shares lessons and perspectives that draw upon practical advice from the fields of communication and business. Combining solid principles of design with the tenets of Zen simplicity, this book will help you along the path to simpler, more effective presentations.
HBR Guide to Persuasive Presentations
Author: Nancy Duarte
Publisher: Harvard Business Press
ISBN: 1422187101
Category : Business & Economics
Languages : en
Pages : 258
Book Description
Terrified of speaking in front of a group> Or simply looking to polish your skills? No matter where you are on the spectrum, this guide will give you the confidence and the tools you need to get results. Learn how to wIn over tough crows, organize a coherent narrative, create powerful messages and visuals, connect with and engage your audience, show people why your ideas matter to them, and strike the right tone, in any situation.
Publisher: Harvard Business Press
ISBN: 1422187101
Category : Business & Economics
Languages : en
Pages : 258
Book Description
Terrified of speaking in front of a group> Or simply looking to polish your skills? No matter where you are on the spectrum, this guide will give you the confidence and the tools you need to get results. Learn how to wIn over tough crows, organize a coherent narrative, create powerful messages and visuals, connect with and engage your audience, show people why your ideas matter to them, and strike the right tone, in any situation.
The Pop-up Pitch
Author: Dan Roam
Publisher: Hachette UK
ISBN: 1541774523
Category : Business & Economics
Languages : en
Pages : 200
Book Description
A fast and practical visual storytelling method that puts a powerful new toolkit into the hands of leaders, innovators, salespeople, teachers and anyone else who needs to quickly make an impact on increasingly distracted audiences. The Pop-Up Pitch is a radical new approach to help you create the perfect presentation, combining three key elements of persuasive storytelling-simple pictures, clear words, and powerful emotions-that together motivate audiences to pay attention, learn something new, and make effective decisions. The Pop-Up Pitch weaves together the latest insights on visual cognition, behavioral economics, and classic story structures in an easy-to-learn and inspiring storytelling algorithm. In this new era of remote, work and online presenting, it delivers powerful and persuasive outcomes for time-limited professionals dealing with complex ideas, attention-deficit audiences, and the evolving challenges of modern meetings.
Publisher: Hachette UK
ISBN: 1541774523
Category : Business & Economics
Languages : en
Pages : 200
Book Description
A fast and practical visual storytelling method that puts a powerful new toolkit into the hands of leaders, innovators, salespeople, teachers and anyone else who needs to quickly make an impact on increasingly distracted audiences. The Pop-Up Pitch is a radical new approach to help you create the perfect presentation, combining three key elements of persuasive storytelling-simple pictures, clear words, and powerful emotions-that together motivate audiences to pay attention, learn something new, and make effective decisions. The Pop-Up Pitch weaves together the latest insights on visual cognition, behavioral economics, and classic story structures in an easy-to-learn and inspiring storytelling algorithm. In this new era of remote, work and online presenting, it delivers powerful and persuasive outcomes for time-limited professionals dealing with complex ideas, attention-deficit audiences, and the evolving challenges of modern meetings.
Persuasive Technology
Author: B.J. Fogg
Publisher: Elsevier
ISBN: 0080479944
Category : Computers
Languages : en
Pages : 311
Book Description
Can computers change what you think and do? Can they motivate you to stop smoking, persuade you to buy insurance, or convince you to join the Army? "Yes, they can," says Dr. B.J. Fogg, director of the Persuasive Technology Lab at Stanford University. Fogg has coined the phrase "Captology"(an acronym for computers as persuasive technologies) to capture the domain of research, design, and applications of persuasive computers.In this thought-provoking book, based on nine years of research in captology, Dr. Fogg reveals how Web sites, software applications, and mobile devices can be used to change people's attitudes and behavior. Technology designers, marketers, researchers, consumers—anyone who wants to leverage or simply understand the persuasive power of interactive technology—will appreciate the compelling insights and illuminating examples found inside. Persuasive technology can be controversial—and it should be. Who will wield this power of digital influence? And to what end? Now is the time to survey the issues and explore the principles of persuasive technology, and B.J. Fogg has written this book to be your guide.* Filled with key term definitions in persuasive computing*Provides frameworks for understanding this domain*Describes real examples of persuasive technologies
Publisher: Elsevier
ISBN: 0080479944
Category : Computers
Languages : en
Pages : 311
Book Description
Can computers change what you think and do? Can they motivate you to stop smoking, persuade you to buy insurance, or convince you to join the Army? "Yes, they can," says Dr. B.J. Fogg, director of the Persuasive Technology Lab at Stanford University. Fogg has coined the phrase "Captology"(an acronym for computers as persuasive technologies) to capture the domain of research, design, and applications of persuasive computers.In this thought-provoking book, based on nine years of research in captology, Dr. Fogg reveals how Web sites, software applications, and mobile devices can be used to change people's attitudes and behavior. Technology designers, marketers, researchers, consumers—anyone who wants to leverage or simply understand the persuasive power of interactive technology—will appreciate the compelling insights and illuminating examples found inside. Persuasive technology can be controversial—and it should be. Who will wield this power of digital influence? And to what end? Now is the time to survey the issues and explore the principles of persuasive technology, and B.J. Fogg has written this book to be your guide.* Filled with key term definitions in persuasive computing*Provides frameworks for understanding this domain*Describes real examples of persuasive technologies
Slide:ology
Author: Nancy Duarte
Publisher: "O'Reilly Media, Inc."
ISBN: 0596522347
Category : Art
Languages : en
Pages : 294
Book Description
A collection of best practices for creating slide presentations. It changes your approach, process and expectations for developing visual aides. It makes the difference between a good presentation and a great one.
Publisher: "O'Reilly Media, Inc."
ISBN: 0596522347
Category : Art
Languages : en
Pages : 294
Book Description
A collection of best practices for creating slide presentations. It changes your approach, process and expectations for developing visual aides. It makes the difference between a good presentation and a great one.
Persuasive Technology
Author: Alexander Meschtscherjakov
Publisher: Springer Nature
ISBN: 3031309332
Category : Computers
Languages : en
Pages : 435
Book Description
This book constitutes the refereed proceedings of the 18th International Conference on Persuasive Technology, PERSUASIVE 2023, held in Eindhoven, The Netherlands, April 19–21, 2023. The 24 full papers and 2 short papers included in this book were carefully reviewed and selected from 69 submissions. They were organized in topical sections as follows: Persuasive Technologies in Virtual and Augmented Reality; Persuasive Strategies; Persuasive Design and Applications; Methods for Tailoring and Personalisation; Artificial Persuasive Agents; Gamification; and Personal Factors in Persuasion.
Publisher: Springer Nature
ISBN: 3031309332
Category : Computers
Languages : en
Pages : 435
Book Description
This book constitutes the refereed proceedings of the 18th International Conference on Persuasive Technology, PERSUASIVE 2023, held in Eindhoven, The Netherlands, April 19–21, 2023. The 24 full papers and 2 short papers included in this book were carefully reviewed and selected from 69 submissions. They were organized in topical sections as follows: Persuasive Technologies in Virtual and Augmented Reality; Persuasive Strategies; Persuasive Design and Applications; Methods for Tailoring and Personalisation; Artificial Persuasive Agents; Gamification; and Personal Factors in Persuasion.
Becoming a Public Relations Writer
Author: Ronald D. Smith
Publisher: Routledge
ISBN: 1317302974
Category : Business & Economics
Languages : en
Pages : 690
Book Description
Becoming a Public Relations Writer is a comprehensive guide to the writing process for public relations practice. Using straightforward, no-nonsense language, realistic examples, easy-to-follow steps, and practical exercises, this text introduces the various formats and styles of writing you will encounter as a public relations practitioner. A focus on ethical and legal issues is woven throughout, with examples and exercises addressing public relations as practiced by corporations, non-profit agencies, and other types of organizations both large and small. In addition, the book offers the most comprehensive list of public relations writing formats to be found anywhere—from the standard news release to electronic mail and other opportunities using a variety of technologies and media. The fifth edition has been updated to reflect significant developments in the public relations field, including: New and updated information on research into persuasion and social psychology aimed at helping readers be more influential in their writing. Significant updating on a new chapter on multimedia, introducing a new transmedia format for a comprehensive news package for print, broadcast, online and social media. Expansion of a chapter on websites, blogs and wikis. Expansion of the chapter on direct mail and online appeals. Updated examples of actual pieces of public relations writing. A companion website with resources for instructors and students, including a glossary, flashcards, exercises, and appendices on ethical standards, careers in public relations, and professional organizations. Through its comprehensive and accessible approach, Becoming a Public Relations Writer is an invaluable resource for future and current public relations practitioners.
Publisher: Routledge
ISBN: 1317302974
Category : Business & Economics
Languages : en
Pages : 690
Book Description
Becoming a Public Relations Writer is a comprehensive guide to the writing process for public relations practice. Using straightforward, no-nonsense language, realistic examples, easy-to-follow steps, and practical exercises, this text introduces the various formats and styles of writing you will encounter as a public relations practitioner. A focus on ethical and legal issues is woven throughout, with examples and exercises addressing public relations as practiced by corporations, non-profit agencies, and other types of organizations both large and small. In addition, the book offers the most comprehensive list of public relations writing formats to be found anywhere—from the standard news release to electronic mail and other opportunities using a variety of technologies and media. The fifth edition has been updated to reflect significant developments in the public relations field, including: New and updated information on research into persuasion and social psychology aimed at helping readers be more influential in their writing. Significant updating on a new chapter on multimedia, introducing a new transmedia format for a comprehensive news package for print, broadcast, online and social media. Expansion of a chapter on websites, blogs and wikis. Expansion of the chapter on direct mail and online appeals. Updated examples of actual pieces of public relations writing. A companion website with resources for instructors and students, including a glossary, flashcards, exercises, and appendices on ethical standards, careers in public relations, and professional organizations. Through its comprehensive and accessible approach, Becoming a Public Relations Writer is an invaluable resource for future and current public relations practitioners.
Flying Solo
Author: K. William Gibson
Publisher: American Bar Association
ISBN: 9781590314807
Category : Law
Languages : en
Pages : 708
Book Description
The contributors share time-tested advice on approaches, methods, systems, and perspectives that have resulted in thriving solo and small firm law practices in the real world. This book contains proven solutions for problems and issues that, sooner or later, every practitioner will have to face.
Publisher: American Bar Association
ISBN: 9781590314807
Category : Law
Languages : en
Pages : 708
Book Description
The contributors share time-tested advice on approaches, methods, systems, and perspectives that have resulted in thriving solo and small firm law practices in the real world. This book contains proven solutions for problems and issues that, sooner or later, every practitioner will have to face.