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Author: Richard Bandler
Publisher:
ISBN: 9780916990367
Category : Neurolinguistic programming
Languages : en
Pages : 0
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Book Description
"This book covers everything from the beginning of the sales process through the close. Using the everyday human communication factors that are present in every situation imaginable, you can learn to take these factors to engineer your sales approach on-the-fly, as each situation deserves. With so many available sales ideas out there, none of them address the simple, basic and powerful techniques you can learn from this book." -- BOOK JACEKT.
Author: Richard Bandler
Publisher:
ISBN: 9780916990367
Category : Neurolinguistic programming
Languages : en
Pages : 0
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Book Description
"This book covers everything from the beginning of the sales process through the close. Using the everyday human communication factors that are present in every situation imaginable, you can learn to take these factors to engineer your sales approach on-the-fly, as each situation deserves. With so many available sales ideas out there, none of them address the simple, basic and powerful techniques you can learn from this book." -- BOOK JACEKT.
Author: Jay A. Conger
Publisher: Harvard Business Review Press
ISBN: 1633691020
Category : Business & Economics
Languages : en
Pages : 81
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Book Description
In an age when managers can no longer rely on formal power, persuading people is more important than ever. Persuasion is a process of learning from colleagues and employees and negotiating shared solutions to solving problems and achieving goals. In The Necessary Art of Persuasion, Jay Conger describes four essential components of persuasion and explains how to master them, providing the information you need to fulfill your managerial mandate: getting work done through others.
Author: David A. Taylor
Publisher: Addison-Wesley Professional
ISBN: 9780201309942
Category : Computers
Languages : en
Pages : 228
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Book Description
"The first edition set a standard of excellence that has eluded all followers, and I have recommended it to my clients for years. The new edition is a gift to the field and should be required reading for all managers." - Adrian J. Bowles, Ph.D., Vice President Giga Information Group "One of the most readable introductions you will find. The new edition offers vital insights into the effective use of objects in business." - Chris Stone, President Object Management Group The first edition of "Object Technology: A Manager's Guide" is widely viewed as the classic introduction to this powerful computing concept. Object technology offers increased agility, significant time-to-market reduction, and the opportunity to exploit the potential of the World Wide Web by deploying globally distributed business systems. At a time when many of the world's largest companies are making the transition to object technology, David Taylor has updated his book to address the important issues facing the growth of object technology and to provide a glimpse into the future of this evolving paradigm. In updating this seminal work, David Taylor has retained the signature conciseness and, clarity of discussion that made the first edition a best-seller. "Object Technology: A Manager's Guide, Second Edition," covers the key terms, emerging concepts, and useful applications of objects. Managers, salespeople, engineers, software developers-anyone interested in understanding or implementing object technology-will find this a lucid introduction to the topic. Highlights of this new edition include: An explanation of how to use objects to create evolutionarysoftware that rapidly adapts to changing business conditions, eliminating the need for most new application development. An introduction to Java, and an explanation of how its useof message interfaces enables a new generation of portable, mix-and-match, Internet-enabled business objects. An update on the state of object databases and extended relationaldatabases, with guidelines for combining the two for optimal informationstorage. An introduction to the new generation of object engines andhow they combine storage and execution capabilities for maximumsoftware integration. 0201309947B09102001
Author: Richard Bandler
Publisher: Simon and Schuster
ISBN: 0757397751
Category : Self-Help
Languages : en
Pages : 361
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Book Description
This wonderful book is for anyone interested in making their life significantly better. It is a goldmine of insights and techniques from one of the greatest geniuses of personal change. As you use the techniques in this book, you will exponentially increase your ability to make dramatic life-enhancing differences. It is by far one of the most entertaining and professionally stimulating books I have read. It will change your life!"--Paul McKenna, Ph.D, author of I Can Make You Thin and host of The Learning Channel's I Can Make You More than thirty years ago, Richard Bandler set out to discover how some therapists managed to effect startling change with their clients, while others were arguing about theories as their face patients waited in vain for help. Now widely regarded as the world's greatest hypnotist, Richard Bandler observed and developed patterns which became the foundation of neuro-linguistic programming (NLP), arguably one of the most profoundly effective approaches for self-development and change. Since coauthoring the internationally influential books, The Structure of Magic Volume 1, and Patterns of the Hypnotic Techniques of Milton Erickson, M.D. Volume 1, Bandler has traveled the world, honing his skills and helping people solve problems and achieve goals when other "experts" have been unable to help. Richard Bandler's Guide to TRANCE-formation, he returns to his roots: hypnotic phenomena, trancework, and altered states to provide a highly compelling prescription for personal change. According to Bandler, "trance" is at the very foundation of human experience. People are not simply in or out of trance, but are moving from one trance to another. They have their work trances, their relationship trances, their driving trances, and their parenting trances. Some of these states are useful and appropriate; others are not. With his signature wit and contrarian approach to therapy, Bandler shows how anyone can reset or reprogram problem behaviors to desired alternatives, with lasting and life-altering results. Peppered with case studies and more than thirty exercises, Richard Bandler's Guide to TRANCE-formation, is an intriguing, engaging, and often amusing, read for anyone, whether they are new to NLP, want to further their NLP training, or simply want to make a positive difference in their own lives.
Author: Edward J. Rothwell
Publisher: CRC Press
ISBN: 1482234327
Category : Technology & Engineering
Languages : en
Pages : 194
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Book Description
Engineers are smart people. Their work is important, which is why engineering material should be written as deliberately and carefully as it will be read. Engineering Writing by Design: Creating Formal Documents of Lasting Value demonstrates how effective writing can be achieved through engineering-based thinking. Based on the authors’ combined experience as engineering educators, the book presents a novel approach to technical writing, positioning formal writing tasks as engineering design problems with requirements, constraints, protocols, standards, and customers (readers) to satisfy. Specially crafted for busy engineers and engineering students, this quick-reading, conversational text: Describes how to avoid logical fallacies and use physical reasoning to catch mistakes in claims Covers the essentials of technical grammar and style as well as the elements of mathematical exposition Emphasizes the centrality of the target audience, and thus the need for clear and concise prose Engineering Writing by Design: Creating Formal Documents of Lasting Value addresses the specific combination of thinking and writing skills needed to succeed in modern engineering. Its mantra is: to write like an engineer, you must think like an engineer. Featuring illustrative examples, chapter summaries and exercises, quick-reference tables, and recommendations for further reading, this book is packed with valuable tips and information practicing and aspiring engineers need to become effective writers.
Author: J. Donald Ragsdale
Publisher: Cambridge Scholars Publishing
ISBN: 1443833134
Category : Architecture
Languages : en
Pages : 315
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Book Description
Compelling Form: Architecture as Visual Persuasion is an assessment of the visual persuasiveness of buildings. It demonstrates that architecture is as capable of social influence as speeches or advertisements are and that an awareness of this influence provides an insight into buildings’ cultural roles. The book considers a diverse array of structures ranging from museums, to performance halls, to universities, to cathedrals, to governmental buildings, to palaces, and to skyscrapers. Compelling Form is an important extension of theories of persuasion and visual communication to architecture and engineering. The book bases its assessments on the elements of visual literacy and then on the elements of architectural design to demonstrate that buildings, monuments, and even such means of commerce as bridges affect the viewer in such a way as to have social impact.
Author: Bruce A. Finlayson
Publisher: John Wiley & Sons
ISBN: 1118309588
Category : Technology & Engineering
Languages : en
Pages : 415
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Book Description
Step-by-step instructions enable chemical engineers to master key software programs and solve complex problems Today, both students and professionals in chemical engineering must solve increasingly complex problems dealing with refineries, fuel cells, microreactors, and pharmaceutical plants, to name a few. With this book as their guide, readers learn to solve these problems using their computers and Excel®, MATLAB, Aspen Plus, and COMSOL Multiphysics. Moreover, they learn how to check their solutions and validate their results to make sure they have solved the problems correctly. Now in its Second Edition, Introduction to Chemical Engineering Computing is based on the author's firsthand teaching experience. As a result, the emphasis is on problem solving. Simple introductions help readers become conversant with each program and then tackle a broad range of problems in chemical engineering, including: Equations of state Chemical reaction equilibria Mass balances with recycle streams Thermodynamics and simulation of mass transfer equipment Process simulation Fluid flow in two and three dimensions All the chapters contain clear instructions, figures, and examples to guide readers through all the programs and types of chemical engineering problems. Problems at the end of each chapter, ranging from simple to difficult, allow readers to gradually build their skills, whether they solve the problems themselves or in teams. In addition, the book's accompanying website lists the core principles learned from each problem, both from a chemical engineering and a computational perspective. Covering a broad range of disciplines and problems within chemical engineering, Introduction to Chemical Engineering Computing is recommended for both undergraduate and graduate students as well as practicing engineers who want to know how to choose the right computer software program and tackle almost any chemical engineering problem.
Author: T W Duerig
Publisher: Butterworth-Heinemann
ISBN: 1483144755
Category : Technology & Engineering
Languages : en
Pages : 512
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Book Description
Engineering Aspects of Shape Memory Alloys provides an understanding of shape memory by defining terms, properties, and applications. It includes tutorials, overviews, and specific design examples—all written with the intention of minimizing the science and maximizing the engineering aspects. Although the individual chapters have been written by many different authors, each one of the best in their fields, the overall tone and intent of the book is not that of a proceedings, but that of a textbook. The book consists of five parts. Part I deals with the mechanism of shape memory and the alloys that exhibit the effect. It also defines many essential terms that will be used in later parts. Part II deals primarily with constrained recovery, but to some extent with free recovery. There is an introductory paper which defines terms and principles, then several specific examples of products based on constrained recovery. Both Parts III and IV deal with actuators. Part III introduces engineering principles while Part IV presents several of the specific examples. Finally, Part V deals with superelasticity, with an introductory paper and then several specific examples of product engineering.
Author: Kip Knight
Publisher:
ISBN: 9780999662342
Category :
Languages : en
Pages : 244
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Book Description
Every leader realizes the importance of an effective communication strategy. But, how do you consistently succeed in telling the story of your brand or organization? It takes a model and a guidebook written by three authors who have spent decades learning the art and science of creating powerful stories for some of the world's best marketing organizations. Crafting Persuasion describes the ABCDE model (audience, behavior, content, delivery and evaluation) in a step by step guide that is as important to storytelling as the 4 P's are to marketing. It is a model that works in any setting. Whether you are an engineer running a start-up or an NGO trying to sway public opinion or a CEO evaluating a marketing plan or a government officer charged with communicating a critical message or policy, this book is for you. The strategic principles of Crafting Persuasion have been taught over the past decade at the U.S. State Department and other leading organizations. It is designed for those who have the responsibility to persuade an audience, but never had any formal training on how to do this. It is filled with real world examples from the business and non-profit worlds, along with an enlightening companion website (www.craftingpersuasion.com). So, regardless of your communication challenge, Crafting Persuasion will show you how to create a communication strategy to win over audiences and reach your personal and professional goals.
Author: Richard Bandler
Publisher: Moab, Utah : Real People Press
ISBN: 9780911226195
Category : Body language
Languages : en
Pages : 194
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Book Description
