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Author: John La Valle
Publisher: Independently Published
ISBN:
Category :
Languages : en
Pages : 0
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Book Description
For many years now, the single most important professionals in the world have been ignored by our educational institutions: Sales. Combining Design Human Engineering (R), Richard Bandler's latest discoveries in the field of human development, the success patterns that he has been teaching for years in Neuro-Linguistic Programming and John La Valle's applications in the business arena. Persuasion Engineering(R) provides new insights into the selling process. Richard's genius and indepth understanding how the brain works and how we see our communicating processes to generate behaviors unconsciously stand out on their own and speak for themselves. John's success in business is solidly based on his unique ability to present seemingly complex issues simply. Having studied some of the most successful business people and applying these discoveries, this material is written for even the novice to understand and use.
Author: John La Valle
Publisher: Independently Published
ISBN:
Category :
Languages : en
Pages : 0
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Book Description
For many years now, the single most important professionals in the world have been ignored by our educational institutions: Sales. Combining Design Human Engineering (R), Richard Bandler's latest discoveries in the field of human development, the success patterns that he has been teaching for years in Neuro-Linguistic Programming and John La Valle's applications in the business arena. Persuasion Engineering(R) provides new insights into the selling process. Richard's genius and indepth understanding how the brain works and how we see our communicating processes to generate behaviors unconsciously stand out on their own and speak for themselves. John's success in business is solidly based on his unique ability to present seemingly complex issues simply. Having studied some of the most successful business people and applying these discoveries, this material is written for even the novice to understand and use.
Author: Richard Bandler
Publisher:
ISBN: 9780916990367
Category : Neurolinguistic programming
Languages : en
Pages : 0
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Book Description
"This book covers everything from the beginning of the sales process through the close. Using the everyday human communication factors that are present in every situation imaginable, you can learn to take these factors to engineer your sales approach on-the-fly, as each situation deserves. With so many available sales ideas out there, none of them address the simple, basic and powerful techniques you can learn from this book." -- BOOK JACEKT.
Author: Jay A. Conger
Publisher: Harvard Business Review Press
ISBN: 1633691020
Category : Business & Economics
Languages : en
Pages : 80
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Book Description
In an age when managers can no longer rely on formal power, persuading people is more important than ever. Persuasion is a process of learning from colleagues and employees and negotiating shared solutions to solving problems and achieving goals. In The Necessary Art of Persuasion, Jay Conger describes four essential components of persuasion and explains how to master them, providing the information you need to fulfill your managerial mandate: getting work done through others.
Author: Henry Malcolm Steiner
Publisher: McGraw-Hill Science, Engineering & Mathematics
ISBN: 9780078443268
Category : Engineering economy
Languages : en
Pages : 0
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Book Description
Author: Alex Llantada
Publisher: Createspace Independent Publishing Platform
ISBN: 9781983556265
Category :
Languages : en
Pages : 142
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Book Description
If you read nothing else on persuasion or influence, read this definitive book and it may change your life. How many times do we ask ourselves: what is behind all these advertising and political messages? What are the threads that move the masses to buy something too expensive or to fight wars that seem illogical and cruel? The principles presented in this book are a very valuable sum of the practical and scientific knowledge that the human being uses to dominate others, through persuasion, in all aspects of life: the producer of the favorite program, the car salesman, the presidential candidate, the crying little girl, the elementary teacher, and even our mother use some of these principles without knowing it. Only a few privileged people knew them formally to dominate the will of others; now you also have the power in your hands.
Author: Geoffrey Burch
Publisher: John Wiley & Sons
ISBN: 1119950031
Category : Business & Economics
Languages : en
Pages : 292
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Book Description
This book will show you how anyone can be persuaded to do anything. Geoff Burch has written a book that will change almost everything you ever believed about business and selling. Combining the quick wit of a stand up comedian with the serious thoughtfulness of a psychoanalyst, he explains the value and power of persuasion - a verbal martial art that, if used correctly will always give you the outcome you desire in your business dealings. Resistance is Useless will show you how to: Change anyone's opinion on any subject. Transform a lynch mob into your most devout supporters. Avoid wasting thousands of pounds on customer care while your accounts department is threatening to pulp your customer's fingers with a hammer. Understand how a perfect product demonstration can get you hurled into the street by security. Sell tanks to Genghis khan. Readership: General Business, customer service and sales.
Author: Jan L. Logemann
Publisher:
ISBN: 022666015X
Category : HISTORY
Languages : en
Pages : 380
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Book Description
Forever immortalized in the television series Mad Men, the mid-twentieth century marketing world influenced nearly every aspect of American culture - music, literature, politics, economics, consumerism, race relations, gender, and more. Jan Logemann traces the transnational careers of consumer engineers in advertising, market research and commercial design who transformed capitalism, from the 1930s through the 1960s. He argues that the history of marketing consumer goods is not a story of American exceptionalism. Instead, the careers of immigrants point to the limits of the "Americanization" paradigm. First, Logemann explains the rise of a dynamic world of goods by emphasizing changes in marketing approaches increasingly tailored to consumers. Second, he looks at how and why consumer engineering was shaped by transatlantic exchanges. From Austrian psychologists and little-known social scientists to the illustrious Bauhaus artists, the migr s at the center of this story illustrate the vibrant cultural and commercial connections between metropolitan centers: Vienna and New York; Paris and Chicago; Berlin and San Francisco. These mid-century consumer engineers crossed national and disciplinary boundaries not only within arts and academia but also between governments, corporate actors, and social reform movements. By focusing on the transnational lives of migr consumer researchers, marketers, and designers, Engineered to Sell details the processes of cultural translation and adaptation that mark both the mid-century transformation of American marketing and the subsequent European shift to "American" consumer capitalism.
Author: J. Donald Ragsdale
Publisher: Cambridge Scholars Publishing
ISBN: 1443833134
Category : Architecture
Languages : en
Pages : 315
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Book Description
Compelling Form: Architecture as Visual Persuasion is an assessment of the visual persuasiveness of buildings. It demonstrates that architecture is as capable of social influence as speeches or advertisements are and that an awareness of this influence provides an insight into buildings’ cultural roles. The book considers a diverse array of structures ranging from museums, to performance halls, to universities, to cathedrals, to governmental buildings, to palaces, and to skyscrapers. Compelling Form is an important extension of theories of persuasion and visual communication to architecture and engineering. The book bases its assessments on the elements of visual literacy and then on the elements of architectural design to demonstrate that buildings, monuments, and even such means of commerce as bridges affect the viewer in such a way as to have social impact.
Author: Edward J. Rothwell
Publisher: CRC Press
ISBN: 1482234327
Category : Technology & Engineering
Languages : en
Pages : 199
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Book Description
Engineers are smart people. Their work is important, which is why engineering material should be written as deliberately and carefully as it will be read. Engineering Writing by Design: Creating Formal Documents of Lasting Value demonstrates how effective writing can be achieved through engineering-based thinking. Based on the authors’ combined experience as engineering educators, the book presents a novel approach to technical writing, positioning formal writing tasks as engineering design problems with requirements, constraints, protocols, standards, and customers (readers) to satisfy. Specially crafted for busy engineers and engineering students, this quick-reading, conversational text: Describes how to avoid logical fallacies and use physical reasoning to catch mistakes in claims Covers the essentials of technical grammar and style as well as the elements of mathematical exposition Emphasizes the centrality of the target audience, and thus the need for clear and concise prose Engineering Writing by Design: Creating Formal Documents of Lasting Value addresses the specific combination of thinking and writing skills needed to succeed in modern engineering. Its mantra is: to write like an engineer, you must think like an engineer. Featuring illustrative examples, chapter summaries and exercises, quick-reference tables, and recommendations for further reading, this book is packed with valuable tips and information practicing and aspiring engineers need to become effective writers.
Author: Rintu Basu
Publisher: Cabal Group Limited
ISBN: 190543054X
Category : Neurolinguistic programming
Languages : en
Pages : 185
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Book Description
A manual for quickly learning some very powerful hypnotic language patters that you can use in practical, real world situations.
