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Author: Don Pfarrer
Publisher: Mariner Books
ISBN:
Category : Business & Economics
Languages : en
Pages : 244
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Book Description
Offering essential guidance for all business situations, "Guerrilla Persuasion" teaches readers how to realize their full potential by mastering five important concepts that will enable them to understand their argument, their audience, any possible resistance, and themselves.
Author: Don Pfarrer
Publisher: Grupo Planeta (GBS)
ISBN: 9788423416752
Category : Business & Economics
Languages : en
Pages : 244
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Book Description
Offering essential guidance for all business situations, "Guerrilla Persuasion" teaches readers how to realize their full potential by mastering five important concepts that will enable them to understand their argument, their audience, any possible resistance, and themselves.
Author: Don Pfarrer
Publisher:
ISBN: 9780756751319
Category :
Languages : en
Pages : 218
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Book Description
We are all persuaders by nature and by need. What does it take to be an exceptional persuader? To realize your full potential as a persuader you need to understand The Big Five -- character, power, goals, argument, and pushback: the essential principles of guerrilla persuasion. Whether you're preparing and delivering a formal presentation, speaking up at a meeting, or talking one-on-one in the office, street, or parking lot, employing these key concepts will help you think and speak creatively with each new business challenge. The author is a public speaking and presentation coach who has taught at the Harvard Business School and in the management program at Radcliffe Seminars.
Author: Jay Conrad Levinson
Publisher: Piatkus Books
ISBN: 9780749927073
Category : Marketing
Languages : en
Pages : 178
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Book Description
Launching Guerrilla Marketing for the 21st Century. 'Guerrilla Marketing' is a worldwide phenomenon. Since its formation in 1951, Guerrilla Marketing has run trainings and seminars and produced a series of books which has sold around the world. The Guerrilla Marketing Revolution celebrates the major re-launch of this amazingly successful marketing brand. It offers a radical new approach to making your profits soar. The Guerrilla Marketing Revolution is a major new book for today packed with an arsenal of 125 devastatingly effective marketing weapons. It takes the proven methods, strategies and weapons of Guerrilla Marketing and intertwines these with advanced psychology and Neurolinguistic Programming (NLP) to present new Guerrilla weapons with clear and detailed instructions for their application. The result is a selection of inexpensive marketing tools and skills perfectly suited to today's needs, aimed directly at the decision maker - the unconscious mind - in order to speed up decision making, shorten the sales cycle and create long-term relationships. It offers a structured approach to consistent marketing success.
Author: Jay Conrad Levinson
Publisher: Piatkus Books
ISBN: 9780749926113
Category : Advertising
Languages : en
Pages : 0
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Book Description
Details some of the most exciting recent discoveries in guerilla marketing.
Author: Jay Conrad Levinson
Publisher: Houghton Mifflin Harcourt
ISBN: 9780618104680
Category : Business & Economics
Languages : en
Pages : 228
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Book Description
The guru of Guerrilla Marketing shows small business owners how to cut through the clutter of new information with simple, powerful ideas that customers will find irresistible.
Author: Jay Conrad Levinson
Publisher: John Wiley & Sons
ISBN: 1118040074
Category : Business & Economics
Languages : en
Pages : 372
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Book Description
Trusted advice on successful consulting from the authors of the bestselling Guerrilla Marketing series Consulting is entering the era of the guerrilla client-buyers with a glut of information at their fingertips and doubts about the value consultants add. Guerrilla Marketing for Consultants is the first book to reveal how guerrilla marketing can transform today's challenges into golden opportunities for winning profitable work from the new breed of consulting clients. Packed with information, this step-by-step guide details the 12 marketing secrets every consultant should know, the anatomy of a marketing plan, Web sites, sources of free publicity, direct-mail marketing, winning proposals, and more. Jay Conrad Levinson (San Rafael, CA) is the Chairman of the Board of Guerrilla Marketing International and the author or coauthor of more than 30 books, including the bestselling Guerrilla Marketing series. Michael W. McLaughlin (Mill Valley, CA) has been a partner with Deloitte Consulting since 1994.
Author: Tayacán
Publisher: DigiCat
ISBN:
Category : Nature
Languages : en
Pages : 56
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Book Description
Psychological Operations is an in-depth and objective study of psychological rhetoric during the war. You will marvel at this historical manual distributed by the United States Central Intelligence Agency among the Nicaraguan contra rebels during the Reagan presidency.
Author: Dave Lakhani
Publisher: Wiley + ORM
ISBN: 111804049X
Category : Business & Economics
Languages : en
Pages : 222
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Book Description
Praise for persuasion the art of getting what you want "Dave has exposed the secrets of the most powerful persuaders in the world. This book is a step-by-step guide to changing minds and deeply influencing people in person, in print, on the air, or anyplace else you need to persuade. This book makes persuasion so easy and predictable that it may be the most dangerous persuasion book ever written . . . especially if it ends up in the hands of your competition." Mike Litman, CEO, Connect To Success, Inc. and coauthor of Conversations with Millionaires "Dave Lakhani tells you everything you've just got to know about persuasion in this book. It is written provocatively, yet clearly. And it is sure to open your mind while enriching your bank account. I highly recommend it. Fasten your seatbelt when you read it. It takes you on a thrilling ride!" Jay Conrad Levinson, "The Father of Guerrilla Marketing" and author of the Guerrilla Marketing series of books "Dave Lakhani understands persuasion like few do and is able to break the process down so anyone can understand and use it. I highly recommend this book to anyone who hopes to improve their ability to sell, market, advertise, or negotiate." Chet Holmes, Fortune 500 superstrategist and author of the Mega Marketing, Business Growth Masters, and Guerrilla Marketing Meets Karate Master sales programs "Man, talk about persuasive. Dave convinced me to read and review his book, and I don't even like the guy." Blaine Parker, author of Million-Dollar Mortgage Radio "Too few books actually put into practice what they promote. Dave Lakhani breaks the mold with this satisfying, powerful read." John Klymshyn, author of Move the Sale Forward
Author: Michael Serazio
Publisher: NYU Press
ISBN: 0814724590
Category : Social Science
Languages : en
Pages : 238
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Book Description
2015 Susanne K. Langer Award for Outstanding Scholarship, Media Ecology Association 2013 Book of the Year, Visual Communication Division, National Communication Association Amidst the profound upheavals in technology, economics, and culture that mark the contemporary moment, marketing strategies have multiplied, as brand messages creep ever deeper into our private lives. In Your Ad Here, an engaging and timely new book, Michael Serazio investigates the rise of “guerrilla marketing” as a way of understanding increasingly covert and interactive flows of commercial persuasion. Digging through a decade of trade press coverage and interviewing dozens of agency CEOs, brand managers, and creative directors, Serazio illuminates a diverse and fascinating set of campaign examples: from the America’s Army video game to Pabst Blue Ribbon’s “hipster hijack,” from buzz agent bloggers and tweeters to The Dark Knight’s “Why So Serious?” social labyrinth. Blending rigorous analysis with eye-opening reporting and lively prose, Your Ad Here reveals the changing ways that commercial culture is produced today. Serazio goes behind-the-scenes with symbolic creators to appreciate the professional logic informing their work, while giving readers a glimpse into this new breed of “hidden persuaders” optimized for 21st-century media content, social patterns, and digital platforms. Ultimately, this new form of marketing adds up to a subtle, sophisticated orchestration of consumer conduct and heralds a world of advertising that pretends to have nothing to sell.
Author: Jay Levinson
Publisher: Entrepreneur Press
ISBN: 1599184532
Category : Business & Economics
Languages : en
Pages : 202
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Book Description
LAUNCH AN ALL-OUT MARKETING ATTACK Build marketing momentum, outsmart your competitors, and win the long-term war for mindshare and sales in 30 maneuvers--all inside, battle-tested, and ready to employ. The Father of Guerrilla Marketing, Jay Conrad Levinson, and Jeannie Levinson, President of Guerrilla Marketing International, deliver a no-nonsense, take-no-prisoners plan to producing immediate marketing results without consuming your cash or wasting your time. From delivering a powerhouse elevator pitch to mastering media, each maneuver is a marketing mission accomplished. BONUS MATERIAL INCLUDED! 200 + Guerrilla Marketing and Social Media Weapons 8 elements to emphasize on your website and 20 questions to ask 12 Most common internet marketing mistakes to avoid Tragic and magic copy writing tips
