Author: Karen Tibbals
Publisher: Ethical Frames LLC
ISBN: 173357493X
Category : Political Science
Languages : en
Pages : 199
Book Description
Would you like to have Thanksgiving without yelling at your uncle about politics? How about spending the day with your in-laws on the opposite side of the aisle without walking on eggshells? Your best friend from high school? Your neighbor? The list goes on. Persuade, Don’t Preach gives you tools to have productive conversations with those you don’t agree with. Description As a society, we’ve become so polarized, we barely know how to talk to each other anymore. When we disagree, we often preach. And then the other person freezes or explodes. We wind up even more polarized than we were to begin with. What’s the key to get past this? It all comes down to persuading instead of preaching. Karen Tibbals distills the latest social science research to create a practical plan for talking to others in a respectful way — a way that enables people to get past their differences. Persuade, Don’t Preach explains why people differ, why particular groups of people focus on certain issues, and why what the typical tactics simply don’t work. This knowledge will foster empathy and help you develop a plan for approaching people you disagree with in a way that restores civility and allows them to listen.
Persuade, Don’t Preach: Restoring Civility across the Political Divide
Author: Karen Tibbals
Publisher: Ethical Frames LLC
ISBN: 173357493X
Category : Political Science
Languages : en
Pages : 199
Book Description
Would you like to have Thanksgiving without yelling at your uncle about politics? How about spending the day with your in-laws on the opposite side of the aisle without walking on eggshells? Your best friend from high school? Your neighbor? The list goes on. Persuade, Don’t Preach gives you tools to have productive conversations with those you don’t agree with. Description As a society, we’ve become so polarized, we barely know how to talk to each other anymore. When we disagree, we often preach. And then the other person freezes or explodes. We wind up even more polarized than we were to begin with. What’s the key to get past this? It all comes down to persuading instead of preaching. Karen Tibbals distills the latest social science research to create a practical plan for talking to others in a respectful way — a way that enables people to get past their differences. Persuade, Don’t Preach explains why people differ, why particular groups of people focus on certain issues, and why what the typical tactics simply don’t work. This knowledge will foster empathy and help you develop a plan for approaching people you disagree with in a way that restores civility and allows them to listen.
Publisher: Ethical Frames LLC
ISBN: 173357493X
Category : Political Science
Languages : en
Pages : 199
Book Description
Would you like to have Thanksgiving without yelling at your uncle about politics? How about spending the day with your in-laws on the opposite side of the aisle without walking on eggshells? Your best friend from high school? Your neighbor? The list goes on. Persuade, Don’t Preach gives you tools to have productive conversations with those you don’t agree with. Description As a society, we’ve become so polarized, we barely know how to talk to each other anymore. When we disagree, we often preach. And then the other person freezes or explodes. We wind up even more polarized than we were to begin with. What’s the key to get past this? It all comes down to persuading instead of preaching. Karen Tibbals distills the latest social science research to create a practical plan for talking to others in a respectful way — a way that enables people to get past their differences. Persuade, Don’t Preach explains why people differ, why particular groups of people focus on certain issues, and why what the typical tactics simply don’t work. This knowledge will foster empathy and help you develop a plan for approaching people you disagree with in a way that restores civility and allows them to listen.
Wrath
Author: Peter W. Wood
Publisher: Encounter Books
ISBN: 1641772204
Category : Social Science
Languages : en
Pages : 194
Book Description
Anger now dominates American politics. It wasn’t always so. “Happy Days Are Here Again” was FDR’s campaign song in 1932. By contrast, candidate Kamala Harris’s 2020 campaign song was Mary J. Blige’s “Work That” (“Let ‘em get mad / They gonna hate anyway”). Both the left and right now summon anger as the main way to motivate their supporters. Post-election, both sides became even more indignant. The left accuses the right of “insurrection.” The right accuses the left of fraud. This is a book about how we got here—about how America changed from a nation that could be roused to anger but preferred self-control, to a nation permanently dialed to eleven. Peter W. Wood, an anthropologist, has rewritten his 2007 book, A Bee in the Mouth: Anger in America, which predicted the new era of political wrath. In his new book, he explains how American culture beginning in the 1950s made a performance art out of anger; how and why we brought anger into our music, movies, and personal lives; and how, having step by step relinquished our old inhibitions on feeling and expressing anger, we turned anger into a way of wielding political power. But the “angri-culture,” as he calls it, doesn’t promise happy days again. It promises revenge. And a crisis that could destroy our republic.
Publisher: Encounter Books
ISBN: 1641772204
Category : Social Science
Languages : en
Pages : 194
Book Description
Anger now dominates American politics. It wasn’t always so. “Happy Days Are Here Again” was FDR’s campaign song in 1932. By contrast, candidate Kamala Harris’s 2020 campaign song was Mary J. Blige’s “Work That” (“Let ‘em get mad / They gonna hate anyway”). Both the left and right now summon anger as the main way to motivate their supporters. Post-election, both sides became even more indignant. The left accuses the right of “insurrection.” The right accuses the left of fraud. This is a book about how we got here—about how America changed from a nation that could be roused to anger but preferred self-control, to a nation permanently dialed to eleven. Peter W. Wood, an anthropologist, has rewritten his 2007 book, A Bee in the Mouth: Anger in America, which predicted the new era of political wrath. In his new book, he explains how American culture beginning in the 1950s made a performance art out of anger; how and why we brought anger into our music, movies, and personal lives; and how, having step by step relinquished our old inhibitions on feeling and expressing anger, we turned anger into a way of wielding political power. But the “angri-culture,” as he calls it, doesn’t promise happy days again. It promises revenge. And a crisis that could destroy our republic.
Marketing Landmines
Author: Karen Tibbals
Publisher:
ISBN: 9781733574907
Category :
Languages : en
Pages :
Book Description
What is a marketing landmine? What are Ethical Frames? What are the six Ethical Zones? The answers to these questions provide a groundbreaking new way to use emotional branding to reach your target and increase sales.It has long been accepted that brands should be politically neutral. But with political polarization at an all-time high, everything is changing. The current wisdom is that brands must pick a side or risk irrelevance. Take Nike for example. They chose Colin Kaepernick's side, and the brand gained consumers in its chosen market. These days, brands are being encouraged to choose a side. But this is also a potential minefield. Over the past two decades, the Conservative and Liberal armies have sprinkled the marketing landscape with marketing landmines. If you know how to plot a successful course through these landmines, you can propel your brand forward. If you don't, you can kill it. This explosive book will show you how to use these landmines to your brand's benefit.Drawing on academic research, Karen Tibbals explains how to use a methodology called Ethical Frames to find your way around these potential explosions. You'll learn how people operate in Ethical Zones and how to understand which Ethical Zones influence your customers. This bombshell knowledge gives you the keys to emotionally brand your products or services in the way that works for your particular customer base. Understanding the nuances of the cultural landscape and the emotional factors that comprise it can be the difference between victory and defeat. About the AuthorDrawing on her three-decade career in Strategy and Research, working with more than 20 brands, and launching two billion-dollar brands, Karen Tibbals has been studying political polarization and its relationship to branding for years. Karen has developed tools to diagnose the problem in markets and created the concept of Ethical Frames-a technique for uncovering a way forward for your brand, so you can use that energy to take emotional branding to the next level.
Publisher:
ISBN: 9781733574907
Category :
Languages : en
Pages :
Book Description
What is a marketing landmine? What are Ethical Frames? What are the six Ethical Zones? The answers to these questions provide a groundbreaking new way to use emotional branding to reach your target and increase sales.It has long been accepted that brands should be politically neutral. But with political polarization at an all-time high, everything is changing. The current wisdom is that brands must pick a side or risk irrelevance. Take Nike for example. They chose Colin Kaepernick's side, and the brand gained consumers in its chosen market. These days, brands are being encouraged to choose a side. But this is also a potential minefield. Over the past two decades, the Conservative and Liberal armies have sprinkled the marketing landscape with marketing landmines. If you know how to plot a successful course through these landmines, you can propel your brand forward. If you don't, you can kill it. This explosive book will show you how to use these landmines to your brand's benefit.Drawing on academic research, Karen Tibbals explains how to use a methodology called Ethical Frames to find your way around these potential explosions. You'll learn how people operate in Ethical Zones and how to understand which Ethical Zones influence your customers. This bombshell knowledge gives you the keys to emotionally brand your products or services in the way that works for your particular customer base. Understanding the nuances of the cultural landscape and the emotional factors that comprise it can be the difference between victory and defeat. About the AuthorDrawing on her three-decade career in Strategy and Research, working with more than 20 brands, and launching two billion-dollar brands, Karen Tibbals has been studying political polarization and its relationship to branding for years. Karen has developed tools to diagnose the problem in markets and created the concept of Ethical Frames-a technique for uncovering a way forward for your brand, so you can use that energy to take emotional branding to the next level.
A Patriot's History of the United States
Author: Larry Schweikart
Publisher: Penguin
ISBN: 1101217782
Category : History
Languages : en
Pages : 1373
Book Description
For the past three decades, many history professors have allowed their biases to distort the way America’s past is taught. These intellectuals have searched for instances of racism, sexism, and bigotry in our history while downplaying the greatness of America’s patriots and the achievements of “dead white men.” As a result, more emphasis is placed on Harriet Tubman than on George Washington; more about the internment of Japanese Americans during World War II than about D-Day or Iwo Jima; more on the dangers we faced from Joseph McCarthy than those we faced from Josef Stalin. A Patriot’s History of the United States corrects those doctrinaire biases. In this groundbreaking book, America’s discovery, founding, and development are reexamined with an appreciation for the elements of public virtue, personal liberty, and private property that make this nation uniquely successful. This book offers a long-overdue acknowledgment of America’s true and proud history.
Publisher: Penguin
ISBN: 1101217782
Category : History
Languages : en
Pages : 1373
Book Description
For the past three decades, many history professors have allowed their biases to distort the way America’s past is taught. These intellectuals have searched for instances of racism, sexism, and bigotry in our history while downplaying the greatness of America’s patriots and the achievements of “dead white men.” As a result, more emphasis is placed on Harriet Tubman than on George Washington; more about the internment of Japanese Americans during World War II than about D-Day or Iwo Jima; more on the dangers we faced from Joseph McCarthy than those we faced from Josef Stalin. A Patriot’s History of the United States corrects those doctrinaire biases. In this groundbreaking book, America’s discovery, founding, and development are reexamined with an appreciation for the elements of public virtue, personal liberty, and private property that make this nation uniquely successful. This book offers a long-overdue acknowledgment of America’s true and proud history.
Closing of the American Mind
Author: Allan Bloom
Publisher: Simon and Schuster
ISBN: 1439126267
Category : Social Science
Languages : en
Pages : 403
Book Description
The brilliant, controversial, bestselling critique of American culture that “hits with the approximate force and effect of electroshock therapy” (The New York Times)—now featuring a new afterword by Andrew Ferguson in a twenty-fifth anniversary edition. In 1987, eminent political philosopher Allan Bloom published The Closing of the American Mind, an appraisal of contemporary America that “hits with the approximate force and effect of electroshock therapy” (The New York Times) and has not only been vindicated, but has also become more urgent today. In clear, spirited prose, Bloom argues that the social and political crises of contemporary America are part of a larger intellectual crisis: the result of a dangerous narrowing of curiosity and exploration by the university elites. Now, in this twenty-fifth anniversary edition, acclaimed author and journalist Andrew Ferguson contributes a new essay that describes why Bloom’s argument caused such a furor at publication and why our culture so deeply resists its truths today.
Publisher: Simon and Schuster
ISBN: 1439126267
Category : Social Science
Languages : en
Pages : 403
Book Description
The brilliant, controversial, bestselling critique of American culture that “hits with the approximate force and effect of electroshock therapy” (The New York Times)—now featuring a new afterword by Andrew Ferguson in a twenty-fifth anniversary edition. In 1987, eminent political philosopher Allan Bloom published The Closing of the American Mind, an appraisal of contemporary America that “hits with the approximate force and effect of electroshock therapy” (The New York Times) and has not only been vindicated, but has also become more urgent today. In clear, spirited prose, Bloom argues that the social and political crises of contemporary America are part of a larger intellectual crisis: the result of a dangerous narrowing of curiosity and exploration by the university elites. Now, in this twenty-fifth anniversary edition, acclaimed author and journalist Andrew Ferguson contributes a new essay that describes why Bloom’s argument caused such a furor at publication and why our culture so deeply resists its truths today.
Illustrations of Political Economy
Author: Harriet Martineau
Publisher:
ISBN:
Category : Economics
Languages : en
Pages : 198
Book Description
Publisher:
ISBN:
Category : Economics
Languages : en
Pages : 198
Book Description
Justice and Its Surroundings
Author: Anthony De Jasay
Publisher: Amagi Books
ISBN:
Category : Law
Languages : en
Pages : 366
Book Description
Libertarian (in the right-wing sense) political philosopher de Jasay presents 17 essays on his conception of justice and issues that he sees as surrounding the concept of justice: the state, the redistribution of income and wealth, the benefits and burdens between those who make collective choices and those who submit to them, the shaping of economic and social institutions so as to make them fit a unified ideology, and the problem of individual liberty. Annotation copyrighted by Book News, Inc., Portland, OR
Publisher: Amagi Books
ISBN:
Category : Law
Languages : en
Pages : 366
Book Description
Libertarian (in the right-wing sense) political philosopher de Jasay presents 17 essays on his conception of justice and issues that he sees as surrounding the concept of justice: the state, the redistribution of income and wealth, the benefits and burdens between those who make collective choices and those who submit to them, the shaping of economic and social institutions so as to make them fit a unified ideology, and the problem of individual liberty. Annotation copyrighted by Book News, Inc., Portland, OR
What You Should Know About Politics . . . But Don't
Author: Jessamyn Conrad
Publisher: Simon and Schuster
ISBN: 1611459621
Category : History
Languages : en
Pages : 337
Book Description
Now in its second edition, here is one of the first and only issue-based nonpartisan guides to contemporary American politics. It’s a very exciting time in American politics. Voter turnout in primaries and caucuses across the nation has shattered old records. More than ever, in this election year people are paying attention to the issues. But in a world of sound bites and deliberate misinformation and a political scene that is literally colored by a partisan divide—blue vs. red—how does the average educated American find a reliable source that’s free of political spin? What You Should Know About Politics . . . But Don’t breaks it all down, issue by issue, explaining who stands for what, and why, whether it’s the economy, the war in Iraq, health care, oil and renewable energy sources, or climate change. If you’re a Democrat, a Republican, or somewhere in between, it’s the perfect book to brush up on a single topic or read through to get a deeper understanding of the often mucky world of American politics.
Publisher: Simon and Schuster
ISBN: 1611459621
Category : History
Languages : en
Pages : 337
Book Description
Now in its second edition, here is one of the first and only issue-based nonpartisan guides to contemporary American politics. It’s a very exciting time in American politics. Voter turnout in primaries and caucuses across the nation has shattered old records. More than ever, in this election year people are paying attention to the issues. But in a world of sound bites and deliberate misinformation and a political scene that is literally colored by a partisan divide—blue vs. red—how does the average educated American find a reliable source that’s free of political spin? What You Should Know About Politics . . . But Don’t breaks it all down, issue by issue, explaining who stands for what, and why, whether it’s the economy, the war in Iraq, health care, oil and renewable energy sources, or climate change. If you’re a Democrat, a Republican, or somewhere in between, it’s the perfect book to brush up on a single topic or read through to get a deeper understanding of the often mucky world of American politics.
Travels in the North of Germany
Author: Thomas Hodgskin
Publisher:
ISBN:
Category :
Languages : en
Pages : 530
Book Description
Publisher:
ISBN:
Category :
Languages : en
Pages : 530
Book Description
The Art of Woo
Author: G. Richard Shell
Publisher: Penguin
ISBN: 9781591841760
Category : Business & Economics
Languages : en
Pages : 332
Book Description
Explains that the selling of ideas is a matter of encouraging others to share one's beliefs in a guide for salespeople that invites readers to self-assess their persuasion personality and build on natural strengths.
Publisher: Penguin
ISBN: 9781591841760
Category : Business & Economics
Languages : en
Pages : 332
Book Description
Explains that the selling of ideas is a matter of encouraging others to share one's beliefs in a guide for salespeople that invites readers to self-assess their persuasion personality and build on natural strengths.