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Author: D. Sunshine Hillygus
Publisher: Princeton University Press
ISBN: 1400831598
Category : Political Science
Languages : en
Pages : 268
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Book Description
The use of wedge issues such as abortion, gay marriage, and immigration has become standard political strategy in contemporary presidential campaigns. Why do candidates use such divisive appeals? Who in the electorate is persuaded by these controversial issues? And what are the consequences for American democracy? In this provocative and engaging analysis of presidential campaigns, Sunshine Hillygus and Todd Shields identify the types of citizens responsive to campaign information, the reasons they are responsive, and the tactics candidates use to sway these pivotal voters. The Persuadable Voter shows how emerging information technologies have changed the way candidates communicate, who they target, and what issues they talk about. As Hillygus and Shields explore the complex relationships between candidates, voters, and technology, they reveal potentially troubling results for political equality and democratic governance. The Persuadable Voter examines recent and historical campaigns using a wealth of data from national surveys, experimental research, campaign advertising, archival work, and interviews with campaign practitioners. With its rigorous multimethod approach and broad theoretical perspective, the book offers a timely and thorough understanding of voter decision making, candidate strategy, and the dynamics of presidential campaigns.
Author: D. Sunshine Hillygus
Publisher: Princeton University Press
ISBN: 1400831598
Category : Political Science
Languages : en
Pages : 268
Get Book Here
Book Description
The use of wedge issues such as abortion, gay marriage, and immigration has become standard political strategy in contemporary presidential campaigns. Why do candidates use such divisive appeals? Who in the electorate is persuaded by these controversial issues? And what are the consequences for American democracy? In this provocative and engaging analysis of presidential campaigns, Sunshine Hillygus and Todd Shields identify the types of citizens responsive to campaign information, the reasons they are responsive, and the tactics candidates use to sway these pivotal voters. The Persuadable Voter shows how emerging information technologies have changed the way candidates communicate, who they target, and what issues they talk about. As Hillygus and Shields explore the complex relationships between candidates, voters, and technology, they reveal potentially troubling results for political equality and democratic governance. The Persuadable Voter examines recent and historical campaigns using a wealth of data from national surveys, experimental research, campaign advertising, archival work, and interviews with campaign practitioners. With its rigorous multimethod approach and broad theoretical perspective, the book offers a timely and thorough understanding of voter decision making, candidate strategy, and the dynamics of presidential campaigns.
Author: Al Pittampalli
Publisher: HarperBusiness
ISBN: 9780062333896
Category : Business & Economics
Languages : en
Pages : 0
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Book Description
As a leader, changing your mind has always been perceived as a weakness. Not anymore. In a world that’s changing faster than ever, successful leaders realize that a genuine willingness to change their own minds is the ultimate competitive advantage. Drawing on evidence from social science, history, politics, and more, business consultant Al Pittampalli reveals why confidence, consistency, and conviction, are increasingly becoming liabilities—while humility, inconsistency, and radical open-mindedness are powerful leadership assets. In Persuadable, you’ll learn how Ray Dalio became the most successful hedge fund manager in the world by strategically curbing confidence. How Alan Mullaly saved Ford Motor Company, not by staying the course, but by continually changing course. How one Nobel Prize-winning scientist discovered the cause of ulcers by bravely doubting his own entrenched beliefs. You’ll learn how Billy Graham’s change of heart helped propel the civil rights movement, and how a young NFL linebacker’s radical new position may prove to alter the world of professional football as we know it. Pittampalli doesn’t just explain why you should be persuadable. Distilling cutting edge research from cognitive and social psychology, he shows you precisely how. Rife with actionable advice, Persuadable is an invaluable guide for today’s data-driven, results-oriented leader.
Author: John Sides
Publisher: Princeton University Press
ISBN: 1400852277
Category : Political Science
Languages : en
Pages : 358
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Book Description
A unique "moneyball" look at the 2012 U.S. presidential contest between Barack Obama and Mitt Romney "Game changer." We heard it so many times during the 2012 U.S. presidential election. But what actually made a difference in the contest—and what was just hype? In this groundbreaking book, John Sides and Lynn Vavreck tell the dramatic story of the election—with a big difference. Using an unusual "moneyball" approach and drawing on extensive quantitative data, they look beyond the anecdote, folklore, and conventional wisdom that often pass for election analysis to separate what was truly important from what was irrelevant. The Gamble combines this data with the best social science research and colorful on-the-ground reporting, providing the most accurate and precise account of the election yet written—and the only book of its kind. In a new preface, the authors reflect on the place of The Gamble in the tradition of presidential election studies, its reception to date, and possible paths for future social science research.
Author: Eitan D. Hersh
Publisher: Cambridge University Press
ISBN: 1316300943
Category : Political Science
Languages : en
Pages : 273
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Book Description
Hacking the Electorate is the most comprehensive study to date about the consequences of campaigns using microtargeting databases to mobilize voters in elections. Eitan Hersh follows the trail from data to strategy to outcomes. Hersh argues that most of what campaigns know about voters comes from a core set of public records. States vary in the kinds of records they collect from voters - and these variations in data across the country mean that campaigns perceive voters differently in different areas. Consequently, the strategies of campaigns and the coalitions of voters who are mobilized fluctuate across the country because of the different ways campaigns perceive the electorate. Data policies influence campaigns, voters and, increasingly, public officials.
Author: Richard E. Neapolitan
Publisher: CRC Press
ISBN: 1351384384
Category : Computers
Languages : en
Pages : 532
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Book Description
The first edition of this popular textbook, Contemporary Artificial Intelligence, provided an accessible and student friendly introduction to AI. This fully revised and expanded update, Artificial Intelligence: With an Introduction to Machine Learning, Second Edition, retains the same accessibility and problem-solving approach, while providing new material and methods. The book is divided into five sections that focus on the most useful techniques that have emerged from AI. The first section of the book covers logic-based methods, while the second section focuses on probability-based methods. Emergent intelligence is featured in the third section and explores evolutionary computation and methods based on swarm intelligence. The newest section comes next and provides a detailed overview of neural networks and deep learning. The final section of the book focuses on natural language understanding. Suitable for undergraduate and beginning graduate students, this class-tested textbook provides students and other readers with key AI methods and algorithms for solving challenging problems involving systems that behave intelligently in specialized domains such as medical and software diagnostics, financial decision making, speech and text recognition, genetic analysis, and more.
Author: Paul Frymer
Publisher: Princeton University Press
ISBN: 1400836417
Category : Political Science
Languages : en
Pages : 260
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Book Description
Uneasy Alliances is a powerful challenge to how we think about the relationship between race, political parties, and American democracy. While scholars frequently claim that the need to win elections makes government officials responsive to any and all voters, Paul Frymer shows that not all groups are treated equally; politicians spend most of their time and resources on white swing voters--to the detriment of the African American community. As both parties try to attract white swing voters by distancing themselves from blacks, black voters are often ignored and left with unappealing alternatives. African Americans are thus the leading example of a "captured minority." Frymer argues that our two-party system bears much of the blame for this state of affairs. Often overlooked in current discussions of racial politics, the party system represents a genuine form of institutional racism. Frymer shows that this is no accident, for the party system was set up in part to keep African American concerns off the political agenda. Today, the party system continues to restrict the political opportunities of African American voters, as was shown most recently when Bill Clinton took pains to distance himself from African Americans in order to capture conservative votes and win the presidency. Frymer compares the position of black voters with other social groups--gays and lesbians and the Christian right, for example--who have recently found themselves similarly "captured." Rigorously argued and researched, Uneasy Alliances is a powerful challenge to how we think about the relationship between black voters, political parties, and American democracy. In a new afterword, Frymer examines the impact of Barack Obama's election on the delicate relationship between race and party politics in America.
Author: United States. Bureau of Indian Affairs Navajo Agency
Publisher:
ISBN:
Category :
Languages : en
Pages : 376
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Book Description
Author:
Publisher:
ISBN:
Category : Navajo Indians
Languages : en
Pages : 750
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Book Description
Author: Bernie Horn
Publisher: Berrett-Koehler Publishers
ISBN: 1576755479
Category : Political Science
Languages : en
Pages : 194
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Book Description
Shows how the 3 core progressive values - Freedom, Opportunity, Security - define the collective aspirations that drive the American nation, and how progressives can use this framework of values to communicate with "persuadable" voters.
Author: Costas Panagopoulos
Publisher: Oxford University Press
ISBN: 0197533086
Category : Political Science
Languages : en
Pages : 143
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Book Description
Presidential campaigns in recent years have shifted their strategy to focus increasingly on base partisans, a shift that has had significant consequences for democracy in America. Over the past few decades, political campaign strategy in US elections has experienced a fundamental shift. Campaigns conducted by both Republicans and Democrats have gradually refocused their attention increasingly toward their respective partisan bases. In Bases Loaded, Costas Panagopoulos documents this shift toward base mobilization and away from voter persuasion in presidential elections between 1956 and 2016. His analyses show that this phenomenon is linked to several developments, including advances in campaign technology and voter targeting capabilities as well as insights from behavioral social science focusing on voter mobilization. Demonstrating the broader implications of the shift toward base mobilization, he links the phenomenon to growing turnout rates among strong partisans and rising partisan polarization. A novel, data-rich account of how presidential campaigns have evolved in the past quarter century, Bases Loaded argues that what campaigns do matters--not only for election outcomes, but also for political processes in the US and for American democracy.
