Author: Nina Montgomery
Publisher: Routledge
ISBN: 1351173545
Category : Business & Economics
Languages : en
Pages : 214
Book Description
Perspectives on Purpose brings together industry leaders to advocate for a more human-centered and socially-conscious future for businesses. Sharing stories from their work at companies like Ben & Jerry’s, Sephora, Airbnb, Diageo, VF Corporation, and Hyatt, these authors demonstrate how weaving purpose into the profit-making core of business helps companies do good and do well. Foreword by Jessica Alba and Christopher Gavigan, Co-founders of The Honest Company Chapters by: Jorge Aguilar (Prophet) Tom Andrews (TJALeadership, SYPartners) Maryam Banikarim (Hyatt, NBC Universal, Gannett, Univision) Ila Byrne and Ryan Hunter (Diageo) Corrie Conrad (Sephora) Alexandra Dimiziani (TwentyFirstCenturyBrand, Airbnb) Ambika Gautam Pai (Wolf & Wilhelmine) Heidi Hackemer (And So We Hunt) Sam Hornsby (TRIPTK) Jonathan Jackson (Harvard University, Blavity) Sam Liebeskind (Gin Lane, Wolff Olins) Rob Michalak (Ben & Jerry's) Thomas Ordahl (Landor) Frank Oswald (Columbia University) Sarah Potts (Thorn) Matthew Quint (Columbia Business School) Haley Rushing (The Purpose Institute) Letitia Webster (VF Corporation) Freya Williams (Futerra) Perspectives on Purpose and its sister book, Perspectives on Impact, bring together leading voices from across sectors to discuss how we must adapt our organizations for the twenty-first century world. Perspectives on Purpose looks at the shifting role of the corporation in society through the lens of purpose; Perspectives on Impact focuses on the recalibration of social impact approaches to tackle complex humanitarian, social, and environmental challenges.
Perspectives on Purpose
Author: Nina Montgomery
Publisher: Routledge
ISBN: 1351173545
Category : Business & Economics
Languages : en
Pages : 214
Book Description
Perspectives on Purpose brings together industry leaders to advocate for a more human-centered and socially-conscious future for businesses. Sharing stories from their work at companies like Ben & Jerry’s, Sephora, Airbnb, Diageo, VF Corporation, and Hyatt, these authors demonstrate how weaving purpose into the profit-making core of business helps companies do good and do well. Foreword by Jessica Alba and Christopher Gavigan, Co-founders of The Honest Company Chapters by: Jorge Aguilar (Prophet) Tom Andrews (TJALeadership, SYPartners) Maryam Banikarim (Hyatt, NBC Universal, Gannett, Univision) Ila Byrne and Ryan Hunter (Diageo) Corrie Conrad (Sephora) Alexandra Dimiziani (TwentyFirstCenturyBrand, Airbnb) Ambika Gautam Pai (Wolf & Wilhelmine) Heidi Hackemer (And So We Hunt) Sam Hornsby (TRIPTK) Jonathan Jackson (Harvard University, Blavity) Sam Liebeskind (Gin Lane, Wolff Olins) Rob Michalak (Ben & Jerry's) Thomas Ordahl (Landor) Frank Oswald (Columbia University) Sarah Potts (Thorn) Matthew Quint (Columbia Business School) Haley Rushing (The Purpose Institute) Letitia Webster (VF Corporation) Freya Williams (Futerra) Perspectives on Purpose and its sister book, Perspectives on Impact, bring together leading voices from across sectors to discuss how we must adapt our organizations for the twenty-first century world. Perspectives on Purpose looks at the shifting role of the corporation in society through the lens of purpose; Perspectives on Impact focuses on the recalibration of social impact approaches to tackle complex humanitarian, social, and environmental challenges.
Publisher: Routledge
ISBN: 1351173545
Category : Business & Economics
Languages : en
Pages : 214
Book Description
Perspectives on Purpose brings together industry leaders to advocate for a more human-centered and socially-conscious future for businesses. Sharing stories from their work at companies like Ben & Jerry’s, Sephora, Airbnb, Diageo, VF Corporation, and Hyatt, these authors demonstrate how weaving purpose into the profit-making core of business helps companies do good and do well. Foreword by Jessica Alba and Christopher Gavigan, Co-founders of The Honest Company Chapters by: Jorge Aguilar (Prophet) Tom Andrews (TJALeadership, SYPartners) Maryam Banikarim (Hyatt, NBC Universal, Gannett, Univision) Ila Byrne and Ryan Hunter (Diageo) Corrie Conrad (Sephora) Alexandra Dimiziani (TwentyFirstCenturyBrand, Airbnb) Ambika Gautam Pai (Wolf & Wilhelmine) Heidi Hackemer (And So We Hunt) Sam Hornsby (TRIPTK) Jonathan Jackson (Harvard University, Blavity) Sam Liebeskind (Gin Lane, Wolff Olins) Rob Michalak (Ben & Jerry's) Thomas Ordahl (Landor) Frank Oswald (Columbia University) Sarah Potts (Thorn) Matthew Quint (Columbia Business School) Haley Rushing (The Purpose Institute) Letitia Webster (VF Corporation) Freya Williams (Futerra) Perspectives on Purpose and its sister book, Perspectives on Impact, bring together leading voices from across sectors to discuss how we must adapt our organizations for the twenty-first century world. Perspectives on Purpose looks at the shifting role of the corporation in society through the lens of purpose; Perspectives on Impact focuses on the recalibration of social impact approaches to tackle complex humanitarian, social, and environmental challenges.
Perspectives on Impact
Author: Nina Montgomery
Publisher: Routledge
ISBN: 0429840764
Category : Business & Economics
Languages : en
Pages : 254
Book Description
Perspectives on Impact brings together leaders from across sectors to reflect on our approaches to social change. Sharing diverse examples from their work, these authors show how we must think more systemically and work more collaboratively to move the needle on the biggest social, humanitarian, and environmental challenges facing our world. Chapters by: Niko Canner, Shanti Nayak, and Cynthia Warner (Incandescent) Duncan Green (OxFam) Farah Ramzan Golant (Girl Effect, kyu) Sara Holoubek (Luminary Labs) Joi Ito (MIT Media Lab) Leila Janah (Samasource, LXMI, Samaschool) Amirah Jiwa George Kronnisanyon Werner (Republic of Liberia) Chris Larkin (IDEO.org) Eric Maltzer (Medora Ventures, Middlebury College) Jane Nelson (Harvard Kennedy School) Craig Nevill-Manning and Prem Ramaswami (Sidewalk Labs) Jacqueline Novogratz (Acumen) Deena Shakir (GV, formerly Google Ventures) Jose Miguel Sokoloff (MullenLowe Group) Lara Stein (TEDx, Women's March Global) Piyush Tantia (ideas42) Fay Twersky (William & Flora Hewlett Foundation) Sherrie Rollins Westin and Shari Rosenfeld (Sesame Workshop) Perspectives on Impact and its sister book, Perspectives on Purpose, bring together leading voices from across sectors to discuss how we must adapt our organizations for the twenty-first century world. Perspectives on Impact focuses on the recalibration of social impact approaches to tackle complex humanitarian, social, and environmental challenges; Perspectives on Purpose looks at the shifting role of the corporation in society through the lens of purpose.
Publisher: Routledge
ISBN: 0429840764
Category : Business & Economics
Languages : en
Pages : 254
Book Description
Perspectives on Impact brings together leaders from across sectors to reflect on our approaches to social change. Sharing diverse examples from their work, these authors show how we must think more systemically and work more collaboratively to move the needle on the biggest social, humanitarian, and environmental challenges facing our world. Chapters by: Niko Canner, Shanti Nayak, and Cynthia Warner (Incandescent) Duncan Green (OxFam) Farah Ramzan Golant (Girl Effect, kyu) Sara Holoubek (Luminary Labs) Joi Ito (MIT Media Lab) Leila Janah (Samasource, LXMI, Samaschool) Amirah Jiwa George Kronnisanyon Werner (Republic of Liberia) Chris Larkin (IDEO.org) Eric Maltzer (Medora Ventures, Middlebury College) Jane Nelson (Harvard Kennedy School) Craig Nevill-Manning and Prem Ramaswami (Sidewalk Labs) Jacqueline Novogratz (Acumen) Deena Shakir (GV, formerly Google Ventures) Jose Miguel Sokoloff (MullenLowe Group) Lara Stein (TEDx, Women's March Global) Piyush Tantia (ideas42) Fay Twersky (William & Flora Hewlett Foundation) Sherrie Rollins Westin and Shari Rosenfeld (Sesame Workshop) Perspectives on Impact and its sister book, Perspectives on Purpose, bring together leading voices from across sectors to discuss how we must adapt our organizations for the twenty-first century world. Perspectives on Impact focuses on the recalibration of social impact approaches to tackle complex humanitarian, social, and environmental challenges; Perspectives on Purpose looks at the shifting role of the corporation in society through the lens of purpose.
EBOOK: New Perspectives In Primary Education: Meaning And Purpose In Learning And Teaching
Author: Sue Cox
Publisher: McGraw-Hill Education (UK)
ISBN: 0335239323
Category : Education
Languages : en
Pages : 218
Book Description
"This is a timely book, enabling teachers to reflect critically upon their existing work-place practices, which have been so powerfully shaped by the target culture and the logic of performativity that has underpinned it for two decades. More importantly it will empower primary school teachers to play a more active role in effecting curriculum and pedagogical change in their schools and classrooms." Professor John Elliot, School of Education, University of East Anglia, UK This book encourages you to question the existing culture of schooling, its principles and practices. Current practices have been shaped and dominated by a target led and outcomes driven agenda. The book addresses some of the conflicts that arise in the demand for performance on the one hand and teachers' responsiveness to children and their learning on the other. Sue Cox sets out to show how change might be based on clear understandings of how children learn and how teachers contribute to that learning. She does this by providing frameworks for change and shows how, from these perspectives, participation is key to children's learning. She then goes on to explore the implications for teachers working collaboratively with children in areas such as interaction, curriculum and assessment. An underlying aim of the book is to provide the tools for teachers to develop a principled approach to what they do and how they think in order to challenge some entrenched practices and thinking. This book provides thoughtful reading and promotes reflective thinking for primary teachers, teachers in training and researchers with insight into new ways of thinking about and developing primary education.
Publisher: McGraw-Hill Education (UK)
ISBN: 0335239323
Category : Education
Languages : en
Pages : 218
Book Description
"This is a timely book, enabling teachers to reflect critically upon their existing work-place practices, which have been so powerfully shaped by the target culture and the logic of performativity that has underpinned it for two decades. More importantly it will empower primary school teachers to play a more active role in effecting curriculum and pedagogical change in their schools and classrooms." Professor John Elliot, School of Education, University of East Anglia, UK This book encourages you to question the existing culture of schooling, its principles and practices. Current practices have been shaped and dominated by a target led and outcomes driven agenda. The book addresses some of the conflicts that arise in the demand for performance on the one hand and teachers' responsiveness to children and their learning on the other. Sue Cox sets out to show how change might be based on clear understandings of how children learn and how teachers contribute to that learning. She does this by providing frameworks for change and shows how, from these perspectives, participation is key to children's learning. She then goes on to explore the implications for teachers working collaboratively with children in areas such as interaction, curriculum and assessment. An underlying aim of the book is to provide the tools for teachers to develop a principled approach to what they do and how they think in order to challenge some entrenched practices and thinking. This book provides thoughtful reading and promotes reflective thinking for primary teachers, teachers in training and researchers with insight into new ways of thinking about and developing primary education.
New Perspectives on Regulation
Author: David A. Moss
Publisher: The Tobin Project
ISBN: 0982478801
Category : Business & Economics
Languages : en
Pages : 169
Book Description
As an experiment in reconnecting academia to the broader democracy, this work is designed to invigorate public policy debate by rededicating academic work to the pursuit of solutions to society's great problems.
Publisher: The Tobin Project
ISBN: 0982478801
Category : Business & Economics
Languages : en
Pages : 169
Book Description
As an experiment in reconnecting academia to the broader democracy, this work is designed to invigorate public policy debate by rededicating academic work to the pursuit of solutions to society's great problems.
The Ecology of Purposeful Living Across the Lifespan
Author: Anthony L. Burrow
Publisher: Springer Nature
ISBN: 3030520781
Category : Psychology
Languages : en
Pages : 255
Book Description
This book explores what it means to live a purposeful life and outlines the benefits associated with purpose across different life domains. It also demonstrates that purpose in life is not reducible to constructs such as happiness, well-being, or identity development. The importance of having a sense of purpose in life is attracting renewed attention in both scientific and social arenas. Mounting evidence from intricately designed experiments and large-scale studies reveals how pursuing a purpose can make a person happier, healthier, and even lengthen their lifespan. However, existing texts on purpose have said little on why having has these effects, how it may influence our ability to navigate diverse environments, or how best to consider the construct from a multidisciplinary approach that moves beyond psychology. Recognizing this gap in the literature, this book provides multidisciplinary perspectives on the topic of purpose, and examines what we can do as researchers, interventionists, and society as a whole to imbue purposefulness in the lives of people across the lifespan. It includes contributions from key figures on topics such as identity, health, youth programs and youth purpose, diversity, aging and work.
Publisher: Springer Nature
ISBN: 3030520781
Category : Psychology
Languages : en
Pages : 255
Book Description
This book explores what it means to live a purposeful life and outlines the benefits associated with purpose across different life domains. It also demonstrates that purpose in life is not reducible to constructs such as happiness, well-being, or identity development. The importance of having a sense of purpose in life is attracting renewed attention in both scientific and social arenas. Mounting evidence from intricately designed experiments and large-scale studies reveals how pursuing a purpose can make a person happier, healthier, and even lengthen their lifespan. However, existing texts on purpose have said little on why having has these effects, how it may influence our ability to navigate diverse environments, or how best to consider the construct from a multidisciplinary approach that moves beyond psychology. Recognizing this gap in the literature, this book provides multidisciplinary perspectives on the topic of purpose, and examines what we can do as researchers, interventionists, and society as a whole to imbue purposefulness in the lives of people across the lifespan. It includes contributions from key figures on topics such as identity, health, youth programs and youth purpose, diversity, aging and work.
Perspectives on the Doctrine of God
Author: Bruce A. Ware
Publisher: B&H Publishing Group
ISBN: 0805430601
Category : Religion
Languages : en
Pages : 290
Book Description
These questions are irresistible to ponder. The Bible says, "For who has known the mind of the Lord? Or who has been His counselor? Or who has ever first given to Him, and has to be repaid? For from Him and through Him and to Him are all things" (Romans 11:34-36a, Holman CSB).
Publisher: B&H Publishing Group
ISBN: 0805430601
Category : Religion
Languages : en
Pages : 290
Book Description
These questions are irresistible to ponder. The Bible says, "For who has known the mind of the Lord? Or who has been His counselor? Or who has ever first given to Him, and has to be repaid? For from Him and through Him and to Him are all things" (Romans 11:34-36a, Holman CSB).
Parallel Perspectives
Author: Holly Gordon
Publisher: City Point Press
ISBN: 1947951246
Category : Art
Languages : en
Pages : 109
Book Description
The eye-arresting images in this original contemporary art book feature two popular mediums, painting and photography. Although the art is inspired by the Long Island landscape, its visual appeal in artists’ interpretations of locations is universal. Paired with the dialog of the artists, the narrative becomes an intimate conversation with the reader. Combining life, loss, serendipity and art, it portrays two artists, whose conceptually similar work evolved independently until social media brought them together. Their collaboration continues to produce treasures of stunning, memorable beauty. The improbable pairing of Holly Gordon, photographer from Bay Shore, Long Island, and Ward Hooper, painter from Northport, Long Island, is a symbiotic match. Their artistic relationship is an affirmation of the human spirit in an age where most can’t seem to detach from objects. These two contemporary artists discovered a serendipitous connection to the earlier American artistic and personal alliance of Arthur Dove and Helen Torr, whose work was inspired by the same Long Island locations. The past thus joined the present, deepening Gordon and Hooper’s bond, both personally and geographically. In Gordon and Hooper’s intimate relationship there is a sense of empathy, connection, and mutual discovery that is invincible. Ward Hooper and Holly Gordon understand that the meaning of their journey extends beyond themselves. Their camaraderie and brilliant exposition beckons others to do the same and thereby reach their own heights in art and life. The transformative journey that unfolds centers on art as a positive force that ultimately unites two creative spirits. I found the imagery captivating and the text inspirational. Learning about how these two people from different art disciplines came together to help heal and enrich each others’ lives (and create wonderful imagery throughout the process) made me appreciate my life and relationships even more. The book may even encourage you to create something new, or collaborate with someone you already know...or someone who is out there waiting to be a part of your “Light's Journey.” -- Andrew Darlow, Photographer, Educator and Author ......A love story of friendship and renewal. Holly and Ward were meant to meet to discover their connection through art and nature. Two wonderful artists exploring life together through the warmth of colors, brush and lens strokes and subjects they created separately at different times and then together revealing their deep passion for life, friendship and art. --Charlee M. Miller, Executive Director, Art League of Long Island, Dix Hills, N.Y. Parallel Perspectives: The Brush/Lens Project gives us seamlessly created images that work on many levels: They pay attention to tiny details yet pulse with large swaths of vibrant color. They look like paintings — but they could be photographs, and vice versa. These are eye-arresting scenes, a visual harvest of the natural beauty that surrounds us, creating lasting sights that celebrate what talented artists have always quested for: the light. Holly Gordon finds images and builds digital layers that blend an unflinching assessment by a documentary photographer and environmentalist with a painterly sensitivity; Ward Hooper’s loose brushstrokes capture the ever-shifting light and shadow through watercolors that are as elusive as the light. Their collaboration continues to produce treasures of stunning, memorable beauty.—Annie Wilkinson Blachley’s features and cover stories have been published by The New York Times, Los Angeles Times, and national and regional newspapers and magazines. She is a copy editor and columnist for the Long Island Press and writes several monthly columns for Long Island Woman Magazine
Publisher: City Point Press
ISBN: 1947951246
Category : Art
Languages : en
Pages : 109
Book Description
The eye-arresting images in this original contemporary art book feature two popular mediums, painting and photography. Although the art is inspired by the Long Island landscape, its visual appeal in artists’ interpretations of locations is universal. Paired with the dialog of the artists, the narrative becomes an intimate conversation with the reader. Combining life, loss, serendipity and art, it portrays two artists, whose conceptually similar work evolved independently until social media brought them together. Their collaboration continues to produce treasures of stunning, memorable beauty. The improbable pairing of Holly Gordon, photographer from Bay Shore, Long Island, and Ward Hooper, painter from Northport, Long Island, is a symbiotic match. Their artistic relationship is an affirmation of the human spirit in an age where most can’t seem to detach from objects. These two contemporary artists discovered a serendipitous connection to the earlier American artistic and personal alliance of Arthur Dove and Helen Torr, whose work was inspired by the same Long Island locations. The past thus joined the present, deepening Gordon and Hooper’s bond, both personally and geographically. In Gordon and Hooper’s intimate relationship there is a sense of empathy, connection, and mutual discovery that is invincible. Ward Hooper and Holly Gordon understand that the meaning of their journey extends beyond themselves. Their camaraderie and brilliant exposition beckons others to do the same and thereby reach their own heights in art and life. The transformative journey that unfolds centers on art as a positive force that ultimately unites two creative spirits. I found the imagery captivating and the text inspirational. Learning about how these two people from different art disciplines came together to help heal and enrich each others’ lives (and create wonderful imagery throughout the process) made me appreciate my life and relationships even more. The book may even encourage you to create something new, or collaborate with someone you already know...or someone who is out there waiting to be a part of your “Light's Journey.” -- Andrew Darlow, Photographer, Educator and Author ......A love story of friendship and renewal. Holly and Ward were meant to meet to discover their connection through art and nature. Two wonderful artists exploring life together through the warmth of colors, brush and lens strokes and subjects they created separately at different times and then together revealing their deep passion for life, friendship and art. --Charlee M. Miller, Executive Director, Art League of Long Island, Dix Hills, N.Y. Parallel Perspectives: The Brush/Lens Project gives us seamlessly created images that work on many levels: They pay attention to tiny details yet pulse with large swaths of vibrant color. They look like paintings — but they could be photographs, and vice versa. These are eye-arresting scenes, a visual harvest of the natural beauty that surrounds us, creating lasting sights that celebrate what talented artists have always quested for: the light. Holly Gordon finds images and builds digital layers that blend an unflinching assessment by a documentary photographer and environmentalist with a painterly sensitivity; Ward Hooper’s loose brushstrokes capture the ever-shifting light and shadow through watercolors that are as elusive as the light. Their collaboration continues to produce treasures of stunning, memorable beauty.—Annie Wilkinson Blachley’s features and cover stories have been published by The New York Times, Los Angeles Times, and national and regional newspapers and magazines. She is a copy editor and columnist for the Long Island Press and writes several monthly columns for Long Island Woman Magazine
The Path Made Clear
Author: Oprah Winfrey
Publisher: Flatiron Books
ISBN: 1250307511
Category : Body, Mind & Spirit
Languages : en
Pages : 209
Book Description
Everyone has a purpose. And, according to Oprah Winfrey, “Your real job in life is to figure out as soon as possible what that is, who you are meant to be, and begin to honor your calling in the best way possible.” That journey starts right here. In her latest book, The Path Made Clear, Oprah shares what she sees as a guide for activating your deepest vision of yourself, offering the framework for creating not just a life of success, but one of significance. The book’s ten chapters are organized to help you recognize the important milestones along the road to self-discovery, laying out what you really need in order to achieve personal contentment, and what life’s detours are there to teach us. Oprah opens each chapter by sharing her own key lessons and the personal stories that helped set the course for her best life. She then brings together wisdom and insights from luminaries in a wide array of fields, inspiring readers to consider what they’re meant to do in the world and how to pursue it with passion and focus. Renowned figures such as Eckhart Tolle, Brene Brown, Lin-Manuel Miranda, Elizabeth Gilbert, Jay-Z, and Ellen DeGeneres share the greatest lessons from their own journeys toward a life filled with purpose. Paired with over 100 awe-inspiring photographs to help illuminate the wisdom of these messages, The Path Made Clear provides readers with a beautiful resource for achieving a life lived in service of your calling – whatever it may be.
Publisher: Flatiron Books
ISBN: 1250307511
Category : Body, Mind & Spirit
Languages : en
Pages : 209
Book Description
Everyone has a purpose. And, according to Oprah Winfrey, “Your real job in life is to figure out as soon as possible what that is, who you are meant to be, and begin to honor your calling in the best way possible.” That journey starts right here. In her latest book, The Path Made Clear, Oprah shares what she sees as a guide for activating your deepest vision of yourself, offering the framework for creating not just a life of success, but one of significance. The book’s ten chapters are organized to help you recognize the important milestones along the road to self-discovery, laying out what you really need in order to achieve personal contentment, and what life’s detours are there to teach us. Oprah opens each chapter by sharing her own key lessons and the personal stories that helped set the course for her best life. She then brings together wisdom and insights from luminaries in a wide array of fields, inspiring readers to consider what they’re meant to do in the world and how to pursue it with passion and focus. Renowned figures such as Eckhart Tolle, Brene Brown, Lin-Manuel Miranda, Elizabeth Gilbert, Jay-Z, and Ellen DeGeneres share the greatest lessons from their own journeys toward a life filled with purpose. Paired with over 100 awe-inspiring photographs to help illuminate the wisdom of these messages, The Path Made Clear provides readers with a beautiful resource for achieving a life lived in service of your calling – whatever it may be.
International Perspectives on Bilingual Education
Author: John E. Petrovic
Publisher: IAP
ISBN: 1607523310
Category : Education
Languages : en
Pages : 244
Book Description
This book is a defense of linguistic pluralism and language policies and practices in education that sustain that ideal. Educational meanings and models are influenced by different populations and different social and historical contexts. International comparisons can shed interesting light on the issues. Therefore, the purpose of the book is to provide scholars an international comparative understanding of language policy, its relation to educational practice, and current debates within the field. The book is divided into three sections dealing with the general topical areas of policy, practice, and controversy. This book will be of interest to policy-makers, scholars, and graduate students in the areas of bilingual education, language policy, and sociolinguistics.
Publisher: IAP
ISBN: 1607523310
Category : Education
Languages : en
Pages : 244
Book Description
This book is a defense of linguistic pluralism and language policies and practices in education that sustain that ideal. Educational meanings and models are influenced by different populations and different social and historical contexts. International comparisons can shed interesting light on the issues. Therefore, the purpose of the book is to provide scholars an international comparative understanding of language policy, its relation to educational practice, and current debates within the field. The book is divided into three sections dealing with the general topical areas of policy, practice, and controversy. This book will be of interest to policy-makers, scholars, and graduate students in the areas of bilingual education, language policy, and sociolinguistics.
Perspectives on Branding
Author: Jason I. Miletsky
Publisher: Muska/Lipman
ISBN: 9781598638721
Category : Brand name products
Languages : en
Pages : 0
Book Description
Who's the real branding expert: the agency or the brand? Each has a different approach to what brand building's really all about and the methods needed to generate consumer loyalty. Each approaches brand building strategies from a different angle - a different perspective - and without understanding both points of view, the picture is never fully complete. Perspectives on Branding is the first book to offer both sides of the story. In an easy-to-read, question/answer format, Jason Miletsky provides the agency perspective while Genevieve Smith gives the brand point of view on topics including what a brand actually is (not many people really get it, operationalizing the brand and making it tangible, successfully marketing the brand, the best ways to measure results, which brands do it right, and which brands do it wrong and a whole lot more. What makes this book different from other branding books is that there is no author collaboration or sharing of information during the writing process. Neither author was aware of what the other was writing. The result is a fascinating, no-holds-barred look at branding as both the client and brand see it, leaving readers with a list of action items and a better understanding of core brand building concepts to dramatically improve their strategies.
Publisher: Muska/Lipman
ISBN: 9781598638721
Category : Brand name products
Languages : en
Pages : 0
Book Description
Who's the real branding expert: the agency or the brand? Each has a different approach to what brand building's really all about and the methods needed to generate consumer loyalty. Each approaches brand building strategies from a different angle - a different perspective - and without understanding both points of view, the picture is never fully complete. Perspectives on Branding is the first book to offer both sides of the story. In an easy-to-read, question/answer format, Jason Miletsky provides the agency perspective while Genevieve Smith gives the brand point of view on topics including what a brand actually is (not many people really get it, operationalizing the brand and making it tangible, successfully marketing the brand, the best ways to measure results, which brands do it right, and which brands do it wrong and a whole lot more. What makes this book different from other branding books is that there is no author collaboration or sharing of information during the writing process. Neither author was aware of what the other was writing. The result is a fascinating, no-holds-barred look at branding as both the client and brand see it, leaving readers with a list of action items and a better understanding of core brand building concepts to dramatically improve their strategies.