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Author: Albert J. Valentino
Publisher: Vantage Point Publishing
ISBN: 9780966773231
Category : Enneagram
Languages : en
Pages : 0
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Book Description
With "Personality Selling" you get inside the head of others and recognize the seemingly random and often mysterious aspects of the many personalities we meet every day. By being the first book to combine the most powerful psychological models in use today -- Neuro-Linguistic Programming (NLP) -- Ericksonian Hypnosis, and the -- Enneagram Personality Typing System with traditional selling techniques, it shows you how to apply the golden rule of selling: Sell unto others the way they want to be sold to. "Personality Selling" describes: -- NLP personality traits -- The nine personality types of human nature -- How the mind makes associations -- The structure of rapport -- The power of language -- The impact of physiology It also examines the basics of selling using a powerful psychological approach to gathering information, tailoring presentations, handling objections, and recognizing the various ways people make decisions. And, it includes a comprehensive section on the psychology and tactics of negotiation. Through extensive use of experiential language and examples, readers can experience the impact that different approaches have on others in order to fine tune their own approaches.
Author: Albert J. Valentino
Publisher: Vantage Point Publishing
ISBN: 9780966773231
Category : Enneagram
Languages : en
Pages : 0
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Book Description
With "Personality Selling" you get inside the head of others and recognize the seemingly random and often mysterious aspects of the many personalities we meet every day. By being the first book to combine the most powerful psychological models in use today -- Neuro-Linguistic Programming (NLP) -- Ericksonian Hypnosis, and the -- Enneagram Personality Typing System with traditional selling techniques, it shows you how to apply the golden rule of selling: Sell unto others the way they want to be sold to. "Personality Selling" describes: -- NLP personality traits -- The nine personality types of human nature -- How the mind makes associations -- The structure of rapport -- The power of language -- The impact of physiology It also examines the basics of selling using a powerful psychological approach to gathering information, tailoring presentations, handling objections, and recognizing the various ways people make decisions. And, it includes a comprehensive section on the psychology and tactics of negotiation. Through extensive use of experiential language and examples, readers can experience the impact that different approaches have on others in order to fine tune their own approaches.
Author: Catherine Alman MacDonagh
Publisher: American Bar Association
ISBN: 9781590318331
Category : Business & Economics
Languages : en
Pages : 66
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Book Description
This is a trainer's manual designed to be used in conjunction with The Law Firm Associate's Guide to Personal Marketing and Selling Skills (sold separately). It will serve as a guide to the person who is charged with leading the training sessions and will explain how to best structure the sessions and use the book. Chapters will provide skill development outlines at each level for marketing and sales training; discussion guidelines for coaches working internally or externally with attorneys and teams; discussion guidelines for firm members working internally with individual attorneys; and discussion guidelines, checklists, and program ideas for the person responsible for professional development.
Author: Michael Boland
Publisher: Winsource Publishing LLC
ISBN: 9789077256329
Category : Business & Economics
Languages : en
Pages : 0
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Book Description
This revised edition includes enhancements and incorporates feedback from thousands of salespeople who have benefited from the original edition and from attending live Get-Real Selling workshops. Its short, pithy chapters and no-nonsense approach pay off immediately for experienced and beginning sales professionals alike. Based on a mindset that says My success can only follow the success of my customer, Hawk and Boland focus on three customer-impacting principles that make it simple to succeed in selling. If you can position your solution in ways that help your customer upgrade his service to his customers, or improve his economics (by increasing his revenue or reducing his costs), or enhance his life, specifically the quality of his work-life, you will find your customer eager to learn more about your offering and ready to buy. This S.E.L. approach (service, economics, life) is being used today in leading organizations and produces measurable sales improvement.
Author: M. C. Cant
Publisher: Juta and Company Ltd
ISBN: 9780702166365
Category : Business & Economics
Languages : en
Pages : 292
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Book Description
Outlining 10 steps in the personal selling process—from prospecting for new business to closing a deal—this guide explains the art of the sale. The importance of listening to customers, clarifying the difference between selling a product and a service, and emphasizing the importance of business ethics are revealed. Descriptions of the options available to those seeking a career in sales are included, as is an exploration of the impact of the sales profession on the economy, and a reminder that all jobs require some amount of selling.
Author: Rolph E. Anderson
Publisher: Cengage Learning
ISBN: 9780618645701
Category : Customer relations
Languages : en
Pages : 0
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Book Description
In line with students' current career goals,Personal Sellingfocuses exclusively on professional business-to-business selling rather than retail selling. Early introduction of the Personal Selling Process (PSP) engages students from the beginning, with tools for converting prospects into customers. The authors' latest research on customer loyalty and relationship marketing further distinguishes Personal Selling from other titles, which focus less on these pressing issues. Strategies for achieving long-term customer loyalty underscore how attracting, cultivating, and retaining satisfied customers leads to higher profitability for salespeople and their organizations. Clear, conversational writing allows students to easily understand the authors' research and analysis of the field. The Second Edition includes an updated discussion of technology tools and services that facilitate sales. Chapter 2 explores the behavioral, technological, and managerial forces affecting personal selling today, and discusses numerous inexorable changes within each. In addition to new examples and photos, a new feature follows an actual sales professional through the various aspects of his job. New!Revised and reorganized, Chapter 3—now titled "Ethics and Legal Considerations in Personal Selling"—covers ethical issues that arise when dealing with prospects and customers, co-workers, and the company. Unlike other personal selling texts, the chapter also discusses sexual harassment in the workplace. New!For the Second Edition, the authors have enhanced the text's real-world focus by incorporating current research, examples, and cases from actual companies. New!NewPersonal Profilesfocus on salespeople from diverse backgrounds, demonstrating that there is no stereotypical profile of a successful salesperson. Five of the profiles are new to this edition and include interviews with representatives from Beiersdorf, DHL, and Samsung. In addition, a specific salesperson is profiled in the core chapters to illustrate the personal selling process. New!To increase the text's visual appeal, the Second Edition features a colorful, contemporary design and new photographs in every chapter, as well as five new icons that signal the following pedagogical features:On the Frontlines, It's Up to You, From the Command Post, Keeping Up Online,and enhanced online content. Updated!The impact of technology requires today's sales professional to be more tech savvy than ever. Chapter 2, "The Dynamic Personal Selling Environment," focuses on the empowerment of salespeople who use the latest technology in order to achieve customer satisfaction and loyalty. With respect to the Internet, the text covers the use of blogs, pod-casting, screen sharing, video conferencing, and personalized e-mails in the sales process. All chapters conclude with a set of key terms, chapter review questions, topics for thought and class discussion, new role-play exercises, new Internet research exercises, projects for personal growth, and a case. An additional case is found online.
Author: Larry Kendall
Publisher: Greenleaf Book Group
ISBN: 1626342857
Category : Business & Economics
Languages : en
Pages : 276
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Book Description
2018 Axiom Business Book Award Winner, Gold Medal Stop Selling! Start Solving! In Ninja Selling, author Larry Kendall transforms the way readers think about selling. He points out the problems with traditional selling methods and instead offers a science-based selling system that gives predictable results regardless of personality type. Ninja Selling teaches readers how to shift their approach from chasing clients to attracting clients. Readers will learn how to stop selling and start solving by asking the right questions and listening to their clients. Ninja Selling is an invaluable step-by-step guide that shows readers how to be more effective in their sales careers and increase their income-per-hour, so that they can lead full lives. Ninja Selling is both a sales platform and a path to personal mastery and life purpose. Followers of the Ninja Selling system say it not only improved their business and their client relationships; it also improved the quality of their lives.
Author: Rolph E. Anderson
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 536
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Book Description
Author: Alexander Chernev
Publisher: Cerebellum Press
ISBN:
Category : Business & Economics
Languages : en
Pages : 70
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Book Description
Personal selling is a form of marketing communication that involves direct contact between the salesperson and the buyer. Personal selling uses this direct contact to inform customers about the company’s offering, persuade them of the offering’s benefits and, ultimately, generate sales. The role of personal selling in creating market value; the key considerations involved in designing, compensating, and managing a salesforce; and the process of managing the sale are the focus of this note. The discussion of sales management and personal selling is complemented by an in-depth overview of two additional topics: the psychology of persuasion and the SPIN model of personal selling. This note is an excerpt (Chapter 15) from Strategic Marketing Management: Theory and Practice by Alexander Chernev (Cerebellum Press, 2019).
Author: Elizabeth Krumrei Mancuso
Publisher: Springer Nature
ISBN: 303047027X
Category : Psychology
Languages : en
Pages : 186
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Book Description
Based on leading empirical psychological research from around the world, this book offers valuable insights on women who sell sex. It synthesizes the extensive body of scholarly work on the topic of women selling sex from a psychological perspective in order to understand why women choose to do so. In turn, the book highlights a range of important sociocultural contexts surrounding the sale of sex that are major sources of stress, and examines how women cope with these circumstances. Illustrating the multi-faceted nature of selling sex, the book will contribute to debates on individual and societal responses to this major sociopolitical—and at the same time, deeply personal—issue. Including original case material and outlining future directions for researchers, it offers an informative and engaging resource for academics, researchers, students and professionals around the globe.
Author: Cindy Manchester
Publisher:
ISBN: 9781936875016
Category :
Languages : en
Pages : 134
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Book Description
Are you a Director, Influencer, Relator or a Thinker? We each have a personality style that dictates our actions and, more importantly, helps us make decisions. Dig up the DIRT on your prospects and clients. Learn what makes them tick. Find their M.O. and become a super sleuth of sales.After reading P.I. Selling, you will never walk into a sales opportunity blind again. A new world of clues will open up to you, helping you detect and identify the personality styles of your clients, friends and family. Once identified, you will be able to communicate in the client's preferred style and quickly find their triggers to close the deal.Plus! Close the Generational Gap by identifying the DIRT in each generation! No matter their age, no matter their personality type, your P.I. Selling techniques will give you the ultimate competitive edge!
