Author: Albert J. Valentino
Publisher: Vantage Point Publishing
ISBN: 9780966773231
Category : Enneagram
Languages : en
Pages : 0
Book Description
With "Personality Selling" you get inside the head of others and recognize the seemingly random and often mysterious aspects of the many personalities we meet every day. By being the first book to combine the most powerful psychological models in use today -- Neuro-Linguistic Programming (NLP) -- Ericksonian Hypnosis, and the -- Enneagram Personality Typing System with traditional selling techniques, it shows you how to apply the golden rule of selling: Sell unto others the way they want to be sold to. "Personality Selling" describes: -- NLP personality traits -- The nine personality types of human nature -- How the mind makes associations -- The structure of rapport -- The power of language -- The impact of physiology It also examines the basics of selling using a powerful psychological approach to gathering information, tailoring presentations, handling objections, and recognizing the various ways people make decisions. And, it includes a comprehensive section on the psychology and tactics of negotiation. Through extensive use of experiential language and examples, readers can experience the impact that different approaches have on others in order to fine tune their own approaches.
Personality Selling
Author: Albert J. Valentino
Publisher: Vantage Point Publishing
ISBN: 9780966773231
Category : Enneagram
Languages : en
Pages : 0
Book Description
With "Personality Selling" you get inside the head of others and recognize the seemingly random and often mysterious aspects of the many personalities we meet every day. By being the first book to combine the most powerful psychological models in use today -- Neuro-Linguistic Programming (NLP) -- Ericksonian Hypnosis, and the -- Enneagram Personality Typing System with traditional selling techniques, it shows you how to apply the golden rule of selling: Sell unto others the way they want to be sold to. "Personality Selling" describes: -- NLP personality traits -- The nine personality types of human nature -- How the mind makes associations -- The structure of rapport -- The power of language -- The impact of physiology It also examines the basics of selling using a powerful psychological approach to gathering information, tailoring presentations, handling objections, and recognizing the various ways people make decisions. And, it includes a comprehensive section on the psychology and tactics of negotiation. Through extensive use of experiential language and examples, readers can experience the impact that different approaches have on others in order to fine tune their own approaches.
Publisher: Vantage Point Publishing
ISBN: 9780966773231
Category : Enneagram
Languages : en
Pages : 0
Book Description
With "Personality Selling" you get inside the head of others and recognize the seemingly random and often mysterious aspects of the many personalities we meet every day. By being the first book to combine the most powerful psychological models in use today -- Neuro-Linguistic Programming (NLP) -- Ericksonian Hypnosis, and the -- Enneagram Personality Typing System with traditional selling techniques, it shows you how to apply the golden rule of selling: Sell unto others the way they want to be sold to. "Personality Selling" describes: -- NLP personality traits -- The nine personality types of human nature -- How the mind makes associations -- The structure of rapport -- The power of language -- The impact of physiology It also examines the basics of selling using a powerful psychological approach to gathering information, tailoring presentations, handling objections, and recognizing the various ways people make decisions. And, it includes a comprehensive section on the psychology and tactics of negotiation. Through extensive use of experiential language and examples, readers can experience the impact that different approaches have on others in order to fine tune their own approaches.
The Law Firm Associate's Guide to Personal Marketing and Selling Skills
Author: Catherine Alman MacDonagh
Publisher: American Bar Association
ISBN: 9781590318331
Category : Business & Economics
Languages : en
Pages : 66
Book Description
This is a trainer's manual designed to be used in conjunction with The Law Firm Associate's Guide to Personal Marketing and Selling Skills (sold separately). It will serve as a guide to the person who is charged with leading the training sessions and will explain how to best structure the sessions and use the book. Chapters will provide skill development outlines at each level for marketing and sales training; discussion guidelines for coaches working internally or externally with attorneys and teams; discussion guidelines for firm members working internally with individual attorneys; and discussion guidelines, checklists, and program ideas for the person responsible for professional development.
Publisher: American Bar Association
ISBN: 9781590318331
Category : Business & Economics
Languages : en
Pages : 66
Book Description
This is a trainer's manual designed to be used in conjunction with The Law Firm Associate's Guide to Personal Marketing and Selling Skills (sold separately). It will serve as a guide to the person who is charged with leading the training sessions and will explain how to best structure the sessions and use the book. Chapters will provide skill development outlines at each level for marketing and sales training; discussion guidelines for coaches working internally or externally with attorneys and teams; discussion guidelines for firm members working internally with individual attorneys; and discussion guidelines, checklists, and program ideas for the person responsible for professional development.
Personal Selling
Author: M. C. Cant
Publisher: Juta and Company Ltd
ISBN: 9780702166365
Category : Business & Economics
Languages : en
Pages : 292
Book Description
Outlining 10 steps in the personal selling process—from prospecting for new business to closing a deal—this guide explains the art of the sale. The importance of listening to customers, clarifying the difference between selling a product and a service, and emphasizing the importance of business ethics are revealed. Descriptions of the options available to those seeking a career in sales are included, as is an exploration of the impact of the sales profession on the economy, and a reminder that all jobs require some amount of selling.
Publisher: Juta and Company Ltd
ISBN: 9780702166365
Category : Business & Economics
Languages : en
Pages : 292
Book Description
Outlining 10 steps in the personal selling process—from prospecting for new business to closing a deal—this guide explains the art of the sale. The importance of listening to customers, clarifying the difference between selling a product and a service, and emphasizing the importance of business ethics are revealed. Descriptions of the options available to those seeking a career in sales are included, as is an exploration of the impact of the sales profession on the economy, and a reminder that all jobs require some amount of selling.
Get-Real Selling
Author: Michael Boland
Publisher: Winsource Publishing LLC
ISBN: 9789077256329
Category : Business & Economics
Languages : en
Pages : 0
Book Description
This revised edition includes enhancements and incorporates feedback from thousands of salespeople who have benefited from the original edition and from attending live Get-Real Selling workshops. Its short, pithy chapters and no-nonsense approach pay off immediately for experienced and beginning sales professionals alike. Based on a mindset that says My success can only follow the success of my customer, Hawk and Boland focus on three customer-impacting principles that make it simple to succeed in selling. If you can position your solution in ways that help your customer upgrade his service to his customers, or improve his economics (by increasing his revenue or reducing his costs), or enhance his life, specifically the quality of his work-life, you will find your customer eager to learn more about your offering and ready to buy. This S.E.L. approach (service, economics, life) is being used today in leading organizations and produces measurable sales improvement.
Publisher: Winsource Publishing LLC
ISBN: 9789077256329
Category : Business & Economics
Languages : en
Pages : 0
Book Description
This revised edition includes enhancements and incorporates feedback from thousands of salespeople who have benefited from the original edition and from attending live Get-Real Selling workshops. Its short, pithy chapters and no-nonsense approach pay off immediately for experienced and beginning sales professionals alike. Based on a mindset that says My success can only follow the success of my customer, Hawk and Boland focus on three customer-impacting principles that make it simple to succeed in selling. If you can position your solution in ways that help your customer upgrade his service to his customers, or improve his economics (by increasing his revenue or reducing his costs), or enhance his life, specifically the quality of his work-life, you will find your customer eager to learn more about your offering and ready to buy. This S.E.L. approach (service, economics, life) is being used today in leading organizations and produces measurable sales improvement.
Personal Selling
Author: Rolph E. Anderson
Publisher: Cengage Learning
ISBN: 9780618645701
Category : Customer relations
Languages : en
Pages : 0
Book Description
In line with students' current career goals,Personal Sellingfocuses exclusively on professional business-to-business selling rather than retail selling. Early introduction of the Personal Selling Process (PSP) engages students from the beginning, with tools for converting prospects into customers. The authors' latest research on customer loyalty and relationship marketing further distinguishes Personal Selling from other titles, which focus less on these pressing issues. Strategies for achieving long-term customer loyalty underscore how attracting, cultivating, and retaining satisfied customers leads to higher profitability for salespeople and their organizations. Clear, conversational writing allows students to easily understand the authors' research and analysis of the field. The Second Edition includes an updated discussion of technology tools and services that facilitate sales. Chapter 2 explores the behavioral, technological, and managerial forces affecting personal selling today, and discusses numerous inexorable changes within each. In addition to new examples and photos, a new feature follows an actual sales professional through the various aspects of his job. New!Revised and reorganized, Chapter 3—now titled "Ethics and Legal Considerations in Personal Selling"—covers ethical issues that arise when dealing with prospects and customers, co-workers, and the company. Unlike other personal selling texts, the chapter also discusses sexual harassment in the workplace. New!For the Second Edition, the authors have enhanced the text's real-world focus by incorporating current research, examples, and cases from actual companies. New!NewPersonal Profilesfocus on salespeople from diverse backgrounds, demonstrating that there is no stereotypical profile of a successful salesperson. Five of the profiles are new to this edition and include interviews with representatives from Beiersdorf, DHL, and Samsung. In addition, a specific salesperson is profiled in the core chapters to illustrate the personal selling process. New!To increase the text's visual appeal, the Second Edition features a colorful, contemporary design and new photographs in every chapter, as well as five new icons that signal the following pedagogical features:On the Frontlines, It's Up to You, From the Command Post, Keeping Up Online,and enhanced online content. Updated!The impact of technology requires today's sales professional to be more tech savvy than ever. Chapter 2, "The Dynamic Personal Selling Environment," focuses on the empowerment of salespeople who use the latest technology in order to achieve customer satisfaction and loyalty. With respect to the Internet, the text covers the use of blogs, pod-casting, screen sharing, video conferencing, and personalized e-mails in the sales process. All chapters conclude with a set of key terms, chapter review questions, topics for thought and class discussion, new role-play exercises, new Internet research exercises, projects for personal growth, and a case. An additional case is found online.
Publisher: Cengage Learning
ISBN: 9780618645701
Category : Customer relations
Languages : en
Pages : 0
Book Description
In line with students' current career goals,Personal Sellingfocuses exclusively on professional business-to-business selling rather than retail selling. Early introduction of the Personal Selling Process (PSP) engages students from the beginning, with tools for converting prospects into customers. The authors' latest research on customer loyalty and relationship marketing further distinguishes Personal Selling from other titles, which focus less on these pressing issues. Strategies for achieving long-term customer loyalty underscore how attracting, cultivating, and retaining satisfied customers leads to higher profitability for salespeople and their organizations. Clear, conversational writing allows students to easily understand the authors' research and analysis of the field. The Second Edition includes an updated discussion of technology tools and services that facilitate sales. Chapter 2 explores the behavioral, technological, and managerial forces affecting personal selling today, and discusses numerous inexorable changes within each. In addition to new examples and photos, a new feature follows an actual sales professional through the various aspects of his job. New!Revised and reorganized, Chapter 3—now titled "Ethics and Legal Considerations in Personal Selling"—covers ethical issues that arise when dealing with prospects and customers, co-workers, and the company. Unlike other personal selling texts, the chapter also discusses sexual harassment in the workplace. New!For the Second Edition, the authors have enhanced the text's real-world focus by incorporating current research, examples, and cases from actual companies. New!NewPersonal Profilesfocus on salespeople from diverse backgrounds, demonstrating that there is no stereotypical profile of a successful salesperson. Five of the profiles are new to this edition and include interviews with representatives from Beiersdorf, DHL, and Samsung. In addition, a specific salesperson is profiled in the core chapters to illustrate the personal selling process. New!To increase the text's visual appeal, the Second Edition features a colorful, contemporary design and new photographs in every chapter, as well as five new icons that signal the following pedagogical features:On the Frontlines, It's Up to You, From the Command Post, Keeping Up Online,and enhanced online content. Updated!The impact of technology requires today's sales professional to be more tech savvy than ever. Chapter 2, "The Dynamic Personal Selling Environment," focuses on the empowerment of salespeople who use the latest technology in order to achieve customer satisfaction and loyalty. With respect to the Internet, the text covers the use of blogs, pod-casting, screen sharing, video conferencing, and personalized e-mails in the sales process. All chapters conclude with a set of key terms, chapter review questions, topics for thought and class discussion, new role-play exercises, new Internet research exercises, projects for personal growth, and a case. An additional case is found online.
The Personal in Selling
Author:
Publisher: Dorrance Publishing
ISBN: 1434941590
Category :
Languages : en
Pages : 92
Book Description
Publisher: Dorrance Publishing
ISBN: 1434941590
Category :
Languages : en
Pages : 92
Book Description
The Handbook of Selling
Author: Gary M. Grikscheit
Publisher: John Wiley & Sons
ISBN: 9780471600855
Category : Business & Economics
Languages : en
Pages : 474
Book Description
Updated and revised to present a clear yet basic understanding of the objectives, ideas and tools needed to sell effectively. Focuses on developing managerial skills, analyzing customers' requirements and personalities to create dynamic strategies. Discusses ways of handling objections; breaks down closing techniques; explores group dynamics involved in selling to a committee rather than individuals. New features include application of computer, video-recording and playback technology to develop and measure key behaviors in the sales process.
Publisher: John Wiley & Sons
ISBN: 9780471600855
Category : Business & Economics
Languages : en
Pages : 474
Book Description
Updated and revised to present a clear yet basic understanding of the objectives, ideas and tools needed to sell effectively. Focuses on developing managerial skills, analyzing customers' requirements and personalities to create dynamic strategies. Discusses ways of handling objections; breaks down closing techniques; explores group dynamics involved in selling to a committee rather than individuals. New features include application of computer, video-recording and playback technology to develop and measure key behaviors in the sales process.
Brilliant Selling
Author: Tom Bird
Publisher: Pearson UK
ISBN: 129213903X
Category : Business & Economics
Languages : en
Pages : 281
Book Description
What do brilliant salespeople know, do and say that makes them so successful? The world has changed, and businesses need brilliant salespeople not just to survive but to thrive. The modern buyer has become even more sophisticated, intolerant and price sensitive. Today’s brilliant salespeople need to respond and not just react. This updated edition of the best-selling book combines a focus on the core principles, skills and behaviours of brilliant salespeople as well as new content to meet today’s challenges, including: • How to influence more people more of the time • Discovering what your customer really wants • How to build relationships easily and effortlessly • How to sell authentically • Priorities in building your personal brand • The key principles and ‘how tos’ of social selling • Influencing in today’s hybrid world – and much, much more. If you apply what you learn in this new fully updated edition you will be able to differentiate yourself as well as improve your sales results.
Publisher: Pearson UK
ISBN: 129213903X
Category : Business & Economics
Languages : en
Pages : 281
Book Description
What do brilliant salespeople know, do and say that makes them so successful? The world has changed, and businesses need brilliant salespeople not just to survive but to thrive. The modern buyer has become even more sophisticated, intolerant and price sensitive. Today’s brilliant salespeople need to respond and not just react. This updated edition of the best-selling book combines a focus on the core principles, skills and behaviours of brilliant salespeople as well as new content to meet today’s challenges, including: • How to influence more people more of the time • Discovering what your customer really wants • How to build relationships easily and effortlessly • How to sell authentically • Priorities in building your personal brand • The key principles and ‘how tos’ of social selling • Influencing in today’s hybrid world – and much, much more. If you apply what you learn in this new fully updated edition you will be able to differentiate yourself as well as improve your sales results.
SALESMANSHIP, SELLING PROCESS AND SALES PROMOTION
Author: Dr. Mrs. D. Rathi
Publisher: Lulu.com
ISBN: 1794760687
Category : Education
Languages : en
Pages : 280
Book Description
Salesman is very essential in the market. Salesmanship is one of the techniques to maintain or increase manufacturer's sales volume. Selling is more complicated in a competitive business environment whether it is in India, other Asian countries, USA, UK, Europe countries, Australia or New Zealand etc. it applies to everywhere.
Publisher: Lulu.com
ISBN: 1794760687
Category : Education
Languages : en
Pages : 280
Book Description
Salesman is very essential in the market. Salesmanship is one of the techniques to maintain or increase manufacturer's sales volume. Selling is more complicated in a competitive business environment whether it is in India, other Asian countries, USA, UK, Europe countries, Australia or New Zealand etc. it applies to everywhere.
Personal Selling
Author: Alexander Chernev
Publisher: Cerebellum Press
ISBN:
Category : Business & Economics
Languages : en
Pages : 70
Book Description
Personal selling is a form of marketing communication that involves direct contact between the salesperson and the buyer. Personal selling uses this direct contact to inform customers about the company’s offering, persuade them of the offering’s benefits and, ultimately, generate sales. The role of personal selling in creating market value; the key considerations involved in designing, compensating, and managing a salesforce; and the process of managing the sale are the focus of this note. The discussion of sales management and personal selling is complemented by an in-depth overview of two additional topics: the psychology of persuasion and the SPIN model of personal selling. This note is an excerpt (Chapter 15) from Strategic Marketing Management: Theory and Practice by Alexander Chernev (Cerebellum Press, 2019).
Publisher: Cerebellum Press
ISBN:
Category : Business & Economics
Languages : en
Pages : 70
Book Description
Personal selling is a form of marketing communication that involves direct contact between the salesperson and the buyer. Personal selling uses this direct contact to inform customers about the company’s offering, persuade them of the offering’s benefits and, ultimately, generate sales. The role of personal selling in creating market value; the key considerations involved in designing, compensating, and managing a salesforce; and the process of managing the sale are the focus of this note. The discussion of sales management and personal selling is complemented by an in-depth overview of two additional topics: the psychology of persuasion and the SPIN model of personal selling. This note is an excerpt (Chapter 15) from Strategic Marketing Management: Theory and Practice by Alexander Chernev (Cerebellum Press, 2019).