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Business & Economics
2010-10-27 2010-10-27

Personal Brands

Author: Roberto Álvarez del Blanco
Publisher: Springer
ISBN: 0230302874
Category : Business & Economics
Languages : en
Pages : 239

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Book Description
The personal brand, like commercial brands, can become a means of affirming identity, highlighting ability and establishing reputation. Successful, stand-out people build their personal brand and make it count in their professional and personal lives. This book shows how to build and manage your personal brand.