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Author: Robert Glazer
Publisher:
ISBN: 9781619615823
Category : Business & Economics
Languages : en
Pages : 288
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Book Description
The term affiliate marketing has been misunderstood and underestimated since its inception. At its core, affiliate marketing represents something overwhelmingly positive: paying only for marketing that delivers actual, quantifiable results. Robert Glazer, a leader in the affiliate marketing industry for over a decade, draws upon his experience and insights gathered from influential marketers to examine a rapidly changing field. Performance Partnerships is the first in-depth look at the performance (affiliate) marketing industry. Examining its roots and evolution, this book offers a better understanding of its impact as a vital form of direct-to-consumer digital marketing, and advice on how it can be used to change marketing and business development practices. When used correctly, affiliate marketing and Performance Partnerships can be powerful tools to grow your business-and Robert can show you how to tap into that boundless potential.
Author: Robert Glazer
Publisher:
ISBN: 9781619615823
Category : Business & Economics
Languages : en
Pages : 288
Get Book
Book Description
The term affiliate marketing has been misunderstood and underestimated since its inception. At its core, affiliate marketing represents something overwhelmingly positive: paying only for marketing that delivers actual, quantifiable results. Robert Glazer, a leader in the affiliate marketing industry for over a decade, draws upon his experience and insights gathered from influential marketers to examine a rapidly changing field. Performance Partnerships is the first in-depth look at the performance (affiliate) marketing industry. Examining its roots and evolution, this book offers a better understanding of its impact as a vital form of direct-to-consumer digital marketing, and advice on how it can be used to change marketing and business development practices. When used correctly, affiliate marketing and Performance Partnerships can be powerful tools to grow your business-and Robert can show you how to tap into that boundless potential.
Author: Douglas M. Lambert
Publisher:
ISBN:
Category : Business logistics
Languages : en
Pages : 372
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Book Description
Author: Elizabeth Kathleen Briody
Publisher: Rowman & Littlefield
ISBN: 9780742560147
Category : Business & Economics
Languages : en
Pages : 270
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Book Description
Partnering for Organizational Performance explores the concepts and practices associated with the new, global reach of professional collaboration. Applied anthropologists Briody and Trotter bring together an array of key practitioners and academics whose work demystifies the dynamics and life-cycles of partnerships. The contributors offer in-depth analyses of cases that involve a variety of partners from the private, public, and non-profit sectors.
Author: Thomas G. Pittz
Publisher: Emerald Group Publishing
ISBN: 180043538X
Category : Business & Economics
Languages : en
Pages : 128
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Book Description
This book is designed to illuminate the features of cross-sector partnerships that make them powerful vehicles to drive social change. Partnerships across market sectors, involving for-profit, non-profit, and government entities, work because they leverage the advantages of each type of organization to arrive at novel solutions to social problems.
Author: United States. Office of National Drug Control Policy
Publisher: Executive Office of the President
ISBN:
Category : Political Science
Languages : en
Pages : 276
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Book Description
Author: Robert Glazer
Publisher:
ISBN: 9781619615816
Category : Business & Economics
Languages : en
Pages : 288
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Book Description
The term affiliate marketing has been misunderstood and underestimated since its inception. At its core, affiliate marketing represents something overwhelmingly positive: paying only for marketing that delivers actual, quantifiable results. Robert Glazer, a leader in the affiliate marketing industry for over a decade, draws upon his experience and insights gathered from influential marketers to examine a rapidly changing field. Performance Partnerships is the first in-depth look at the performance (affiliate) marketing industry. Examining its roots and evolution, this book offers a better understanding of its impact as a vital form of direct-to-consumer digital marketing, and advice on how it can be used to change marketing and business development practices. When used correctly, affiliate marketing and Performance Partnerships can be powerful tools to grow your business and Robert can show you how to tap into that boundless potential.
Author: LeRoux, Kelly
Publisher: Edward Elgar Publishing
ISBN: 1802200398
Category : Political Science
Languages : en
Pages : 160
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Book Description
This innovative book sheds light on two key questions at the forefront of government-nonprofit partnerships: How are nonprofits performing? And does the involvement of nonprofits in a public service add public value?
Author: Stefan Verweij
Publisher: Edward Elgar Publishing
ISBN: 1800889208
Category : Political Science
Languages : en
Pages : 257
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Book Description
This timely book questions the premise that Public-Private Partnerships (PPPs) have a performance advantage over traditionally procured projects, an assumption that motivates policymakers worldwide to enter into such contracts. Taking stock of novel research comparing the differences in performance between PPP and traditionally procured infrastructure projects and services, the chapters in this book thoughtfully scrutinise this supposed advantage.
Author: David A. Yovanno
Publisher: John Wiley & Sons
ISBN: 1119819717
Category : Business & Economics
Languages : en
Pages : 294
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Book Description
Unlock the enormous potential of strategic partnerships You think you know partnerships, don’t you? But the nature — and growth potential — of partnerships for business has transformed in recent years. In The Partnership Economy, partnership automation expert and impact.com CEO David A. Yovanno delivers an insightful, actionable guide to navigating this newly defined era and growing your company’s revenue far beyond expectations. Using real-life examples from well-known brands such as Fabletics, Target, Ticketmaster, Walmart, and more, the book offers practical frameworks on how to unlock the value of modern partnerships. Along with showing how partnerships build brand awareness, customer loyalty, and competitive advantage, Yovanno reveals the tremendous possibilities for growth when partnership agreements work in concert across all partnership types, such as influencers, commerce content publishers, business-to-business integrations, and affiliate rewards. In this book, you’ll learn: Why and how the most innovative companies, both large and small, and across industries, invest in their partnership programs and consequently drive up to a third or more revenue for their organization How a variety of partnership types, including influencers, commerce content, traditional affiliate programs, and more, operate and how each can make a difference in your business Why you don’t have to wait — you can begin your partnerships strategy today, either in-house or through agency partners, with a point-by-point startup plan and roadmap for growth What partnership maturity means and how to diversify and grow your partnerships program to fully unleash your organization’s growth potential Perfect for founders, executives, managers, and anyone responsible for revenue acquisition in any industry or sector, The Partnership Economy is an indispensable guide for anyone planning to grow their business and its revenue.
Author: Wei Jiang
Publisher: Springer Science & Business Media
ISBN: 3642539890
Category : Business & Economics
Languages : en
Pages : 379
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Book Description
In the rapidly changing business world, only a small percentage of firms are able to survive and prosper despite recessions, industrial evolutions and economic changes. An often-asked question is: What determines a firm’s sustainable competitive advantage? One of the most popular competitive strategies is partnering with other firms. So: How do firms make intelligent and informed decisions when it comes to selecting business partners, to utilizing available resources and capabilities in partnerships, and to managing relations to maximize partnership benefits? This book studies 300 firms across various industries, providing readers with a comprehensive view of how firms develop sustainable competitive advantages by establishing business partnerships. Young academics and experienced researchers alike will find solid theoretical foundations and fresh business insights.
