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Author: Qing Yi
Publisher: Frontiers Media SA
ISBN: 283254410X
Category : Science
Languages : en
Pages : 101
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Book Description
Author: Qing Yi
Publisher: Frontiers Media SA
ISBN: 283254410X
Category : Science
Languages : en
Pages : 101
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Book Description
Author: Eric C. Schwarz
Publisher: Taylor & Francis
ISBN: 1000622983
Category : Sports & Recreation
Languages : en
Pages : 419
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Book Description
Now in a fully revised and updated fourth edition, Advanced Theory and Practice in Sport Marketing is still the only textbook to introduce key theory and best practice in sport marketing at an advanced level. The book goes beyond the introductory sport marketing course by exploring advanced marketing theories related to topics such as ethics and social responsibility, international marketing, marketing research and information systems, data analytics, consumer behavior, product and logistics management, branding and brand management, sales management, promotions, social media and networking, destination marketing, and evaluating performance. New to this edition are sections on pricing structures and strategies, experiential marketing, new digital marketing communications and technology, emotional intelligence in sport marketing, and social entrepreneurship. This is also one of the first books to consider the challenges of sports marketing in a post-COVID world. Every chapter contains extended case studies and theory-to-practice insights from marketing professionals around the world. This is an essential textbook for courses on sport marketing, and invaluable recommended reading for any general course on sport business, sport management, sport development, or marketing. Ancillary resources include a test bank, PowerPoint slides, and a master course syllabus.
Author: Rubén Maneiro
Publisher: Frontiers Media SA
ISBN: 2889761983
Category : Science
Languages : en
Pages : 315
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Book Description
Author: Max Bramer
Publisher: Springer Science & Business Media
ISBN: 3642152856
Category : Computers
Languages : en
Pages : 253
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Book Description
The papers in this volume comprise the refereed proceedings of the conference Arti- cial Intelligence in Theory and Practice (IFIP AI 2010), which formed part of the 21st World Computer Congress of IFIP, the International Federation for Information Pr- essing (WCC-2010), in Brisbane, Australia in September 2010. The conference was organized by the IFIP Technical Committee on Artificial Int- ligence (Technical Committee 12) and its Working Group 12.5 (Artificial Intelligence Applications). All papers were reviewed by at least two members of our Program Committee. - nal decisions were made by the Executive Program Committee, which comprised John Debenham (University of Technology, Sydney, Australia), Ilias Maglogiannis (University of Central Greece, Lamia, Greece), Eunika Mercier-Laurent (KIM, France) and myself. The best papers were selected for the conference, either as long papers (maximum 10 pages) or as short papers (maximum 5 pages) and are included in this volume. The international nature of IFIP is amply reflected in the large number of countries represented here. I should like to thank the Conference Chair, Tharam Dillon, for all his efforts and the members of our Program Committee for reviewing papers under a very tight de- line.
Author: Stephen Mellalieu
Publisher: Routledge
ISBN: 1134061919
Category : Sports & Recreation
Languages : en
Pages : 681
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Book Description
Advances in Applied Sport Psychology aims to bridge the gap between research and practice in contemporary sport psychology. Now available in paperback, the book draws together reviews of cutting edge research in key areas of applied sport psychology, assesses the implications of this research for current practice, and explores future avenues of research within each thematic area. This book surveys the scientific literature underpinning the most important skills and techniques employed in contemporary sport psychology, examining key topics such as: imagery goal setting self-talk stress management team building efficacy management attention control emotion regulation mental toughness. Representing the most up-to-date review of current scientific research, theory and practice in sport psychology, this book is a vital resource for all advanced students, researchers and practitioners working with athletes and sports performers.
Author: Wendy A. Rogers
Publisher: Psychology Press
ISBN: 1317779452
Category : Psychology
Languages : en
Pages : 293
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Book Description
The term "skill" encompasses an array of topics and issues. For example, individuals are skilled in a variety of domains such as chess, typing, air traffic control, or knitting; researchers study skill in a variety of ways, including speed of acquisition, accuracy of performance, and retention over time; and there are a variety of approaches to the study of skill such as computer modeling or experimental analysis. Contributing to the understanding of whether, how, when, and why skills may decline as a function of age is the goal of this volume. This book is based on the Aging and Skill Conference sponsored by the Center for Applied Cognitive Research on Aging. The broad focus of the conference was to discuss cognitive theories underlying age-related skill acquisition, transfer, and retention and to discuss applications of these theories to such issues as age-adaptive training, compensatory strategies and devices, and utilization of new and existing technology. The contributors were asked to discuss the cognitive theory relevant to their topic, explain how the theory informs the field about aging, examine where gaps exist among general cognitive theory in this area and theories of aging, and demonstrate the practical relevance of the theory to enhancing or enabling activities of daily living--for work, home, or leisure--for older adults. This is the first book to focus exclusively on aging and skill. It covers a range of abilities, provides the theoretical basis for the current status of age-related differences in skill, and offers direct evidence of the applicability of research on proficiency to aspects of daily living. Each chapter was written either by an expert in the field of aging, or by an expert in the field of skill--many expert in both areas.
Author: Duarte Araújo
Publisher: Routledge
ISBN: 1000380122
Category : Computers
Languages : en
Pages : 221
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Book Description
To understand the dynamic patterns of behaviours and interactions between athletes that characterize successful performance in different sports is an important challenge for all sport practitioners. This book guides the reader in understanding how an ecological dynamics framework for use of artificial intelligence (AI) can be implemented to interpret sport performance and the design of practice contexts. By examining how AI methodologies are utilized in team games, such as football, as well as in individual sports, such as golf and climbing, this book provides a better understanding of the kinematic and physiological indicators that might better capture athletic performance by looking at the current state-of-the-art AI approaches. Artificial Intelligence in Sport Performance Analysis provides an all-encompassing perspective in an innovative approach that signals practical applications for both academics and practitioners in the fields of coaching, sports analysis, and sport science, as well as related subjects such as engineering, computer and data science, and statistics.
Author: Tim McGarry
Publisher: Routledge
ISBN: 1136658629
Category : Sports & Recreation
Languages : en
Pages : 514
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Book Description
Sport performance analysis techniques help coaches, athletes and sport scientists develop an objective understanding of actual sport performance, as opposed to self-report, fitness tests or laboratory based experiments. For example, contemporary performance analysis enables elite sports people and coaches to obtain live feedback of match statistics and video sequences using flexible internet systems, systems that have become an indispensible tool for all those involved in high performance sport. The Routledge Handbook of Sports Performance Analysis is the most comprehensive guide to this exciting and dynamic branch of sport science ever to be published. The book explores performance analysis across the four main contexts in which it is commonly used: support for coaches and athletes; the media; judging sport contests, and academic research. It offers an up-to-date account of methodological advances in PA research, assesses the evidence underpinning contemporary theories of sport performance, and reviews developments in applied PA across a wide range of sports, from soccer to track and field athletics. Covering every important aspect of PA, including tactics, strategy, mechanical aspects of technique, physical aspects of performance such as work-rate, coach behaviour and referee behaviour, this is an essential reference for any serious student, researcher or practitioner working in sport performance analysis, sport coaching or high performance sport.
Author: Stewart Cotterill
Publisher: Taylor & Francis
ISBN: 1317567714
Category : Psychology
Languages : en
Pages : 174
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Book Description
Anyone who has ever competed in a sport, taken an exam, or appeared on stage understands the importance of performing at the right time. Those who excel in these conditions often develop ways to cope with the stress involved, but what cognitive and emotional strategies allow some people to thrive under pressure whilst others are inhibited by it? In Performance Psychology: Theory and Practice, Stewart Cotterill examines not only how stressful situations can affect performance, but also the means by which we can reach our potential regardless. Featuring chapters on decision-making, emotion, resilience and mental toughness, cognition and perception, ageing and experience, confidence, and recovery, this is the definitive textbook in the field, mapping the core theoretical concepts but also offering practical guidance on how performance can be improved. Also including chapters on motor skills and nutrition, it is a complete and comprehensive overview of this growing field of study. Including study questions and further reading in each chapter, Performance Psychology: Theory and Practice will appeal not only to students and researchers across applied psychology, but also coaches and performers looking for ways to realize their potential when it really matters.
Author: Pit Pichappan
Publisher: Springer Nature
ISBN: 3031558480
Category :
Languages : en
Pages : 370
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Book Description
