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Author: Yanwu Yang
Publisher: Elsevier
ISBN: 0124115047
Category : Computers
Languages : en
Pages : 213
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Book Description
The Intelligent Systems Series publishes reference works and handbooks in three core sub-topic areas: Intelligent Automation, Intelligent Transportation Systems, and Intelligent Computing. They include theoretical studies, design methods, and real-world implementations and applications. The series' readership is broad, but focuses on engineering, electronics, and computer science. Budget constraints and optimization in sponsored search auctions takes into account consideration of the entire life cycle of campaigns for researchers and developers working on search systems and ROI maximization. The highly experienced authors compiled their knowledge and experience to provide insight, algorithms and development techniques for successful optimized/constrained systems. The book presents a cutting-edge budget optimization approach that embraces three-level budget decisions in the life cycle of search auctions: allocation across markets at the system level, distribution over temporal slots at the campaign level, and real-time adjustment at the keyword level. - Delivers a systematic overview and technique for understanding budget constraints and ROI optimization in sponsored search auction systems, including algorithms and developer guides for a range of scenarios - Explores effects of constraints on mechanisms, bidding and keyword strategies, and the strategies for budget optimization that developers can employ - An informative reference source for both software and systems developers working in the search auctions, marketing and sales strategy optimization, services development for online marketing and advertisement, e-commerce, social and economic networking
Author: Yanwu Yang
Publisher: Elsevier
ISBN: 0124115047
Category : Computers
Languages : en
Pages : 213
Get Book Here
Book Description
The Intelligent Systems Series publishes reference works and handbooks in three core sub-topic areas: Intelligent Automation, Intelligent Transportation Systems, and Intelligent Computing. They include theoretical studies, design methods, and real-world implementations and applications. The series' readership is broad, but focuses on engineering, electronics, and computer science. Budget constraints and optimization in sponsored search auctions takes into account consideration of the entire life cycle of campaigns for researchers and developers working on search systems and ROI maximization. The highly experienced authors compiled their knowledge and experience to provide insight, algorithms and development techniques for successful optimized/constrained systems. The book presents a cutting-edge budget optimization approach that embraces three-level budget decisions in the life cycle of search auctions: allocation across markets at the system level, distribution over temporal slots at the campaign level, and real-time adjustment at the keyword level. - Delivers a systematic overview and technique for understanding budget constraints and ROI optimization in sponsored search auction systems, including algorithms and developer guides for a range of scenarios - Explores effects of constraints on mechanisms, bidding and keyword strategies, and the strategies for budget optimization that developers can employ - An informative reference source for both software and systems developers working in the search auctions, marketing and sales strategy optimization, services development for online marketing and advertisement, e-commerce, social and economic networking
Author: Takayuki Ito
Publisher: Springer
ISBN: 3642031900
Category : Computers
Languages : en
Pages : 220
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Book Description
Complex Automated Negotiations have been widely studied and are becoming an important, emerging area in the field of Autonomous Agents and Multi-Agent Systems. In general, automated negotiations can be complex, since there are a lot of factors that characterize such negotiations. These factors include the number of issues, dependency between issues, representation of utility, negotiation protocol, negotiation form (bilateral or multi-party), time constraints, etc. Software agents can support automation or simulation of such complex negotiations on the behalf of their owners, and can provide them with adequate bargaining strategies. In many multi-issue bargaining settings, negotiation becomes more than a zero-sum game, so bargaining agents have an incentive to cooperate in order to achieve efficient win-win agreements. Also, in a complex negotiation, there could be multiple issues that are interdependent. Thus, agent’s utility will become more complex than simple utility functions. Further, negotiation forms and protocols could be different between bilateral situations and multi-party situations. To realize such a complex automated negotiati on, we have to incorporate advanced Artificial Intelligence technologies includes search, CSP, graphical utility models, Bays nets, auctions, utility graphs, predicting and learning methods. Applications could include e-commerce tools, decisionmaking support tools, negotiation support tools, collaboration tools, etc. These issues are explored by researchers from different communities in Autonomous Agents and Multi-Agent systems. They are, for instance, being studied in agent negotiation, multi-issue negotiations, auctions, mechanism design, electronic commerce, voting, secure protocols, matchmaking & brokering, argumentation, and co-operation mechanisms. This book is also edited from some aspects of negotiation researches including theoretical mechanism design of trading based on auctions, allocation mechanism based on negotiation among multi-agent, case-study and analysis of automated negotiations, data engineering issues in negotiations, and so on.
Author: Martin Bichler
Publisher: Cambridge University Press
ISBN: 1107135346
Category : Business & Economics
Languages : en
Pages : 935
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Book Description
An international team of experts covers the pros and cons of different auction formats and lessons learned in the field.
Author: Paul Klemperer
Publisher: Princeton University Press
ISBN: 0691186294
Category : Business & Economics
Languages : en
Pages : 263
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Book Description
Governments use them to sell everything from oilfields to pollution permits, and to privatize companies; consumers rely on them to buy baseball tickets and hotel rooms, and economic theorists employ them to explain booms and busts. Auctions make up many of the world's most important markets; and this book describes how auction theory has also become an invaluable tool for understanding economics. Auctions: Theory and Practice provides a non-technical introduction to auction theory, and emphasises its practical application. Although there are many extremely successful auction markets, there have also been some notable fiascos, and Klemperer provides many examples. He discusses the successes and failures of the one-hundred-billion dollar "third-generation" mobile-phone license auctions; he, jointly with Ken Binmore, designed the first of these. Klemperer also demonstrates the surprising power of auction theory to explain seemingly unconnected issues such as the intensity of different forms of industrial competition, the costs of litigation, and even stock trading 'frenzies' and financial crashes. Engagingly written, the book makes the subject exciting not only to economics students but to anyone interested in auctions and their role in economics.
Author: D.T. Lee
Publisher: Springer Science & Business Media
ISBN: 3540412557
Category : Computers
Languages : en
Pages : 592
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Book Description
This book constitutes the refereed proceedings of the 11th International Conference on Algorithms and Computation, ISAAC 2000, held in Taipei, Taiwan in December 2000. The 46 revised papers presented together with an invited paper were carefully reviewed and selected from 87 submissions. The papers are organized in topical sections on algorithms and data structures; combinatorial optimization; approximation and randomized algorithms; graph drawing and graph algorithms; automata, cryptography, and complexity theory; parallel and distributed algorithms; computational geometry; and computational biology.
Author: Vijay Krishna
Publisher: Academic Press
ISBN: 0080922937
Category : Business & Economics
Languages : en
Pages : 337
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Book Description
Auction Theory, Second Edition improves upon his 2002 bestseller with a new chapter on package and position auctions as well as end-of-chapter questions and chapter notes. Complete proofs and new material about collusion complement Krishna's ability to reveal the basic facts of each theory in a style that is clear, concise, and easy to follow. With the addition of a solutions manual and other teaching aids, the 2e continues to serve as the doorway to relevant theory for most students doing empirical work on auctions. - Focuses on key auction types and serves as the doorway to relevant theory for those doing empirical work on auctions - New chapter on combinatorial auctions and new analyses of theory-informed applications - New chapter-ending exercises and problems of varying difficulties support and reinforce key points
Author: John H. Kagel
Publisher: Princeton University Press
ISBN: 0691139997
Category : Business & Economics
Languages : en
Pages : 770
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Book Description
An indispensable survey of new developments and results in experimental economics When The Handbook of Experimental Economics first came out in 1995, the notion of economists conducting lab experiments to generate data was relatively new. Since then, the field has exploded. This second volume of the Handbook covers some of the most exciting new growth areas in experimental economics, presents the latest results and experimental methods, and identifies promising new directions for future research. Featuring contributions by leading practitioners, the Handbook describes experiments in macroeconomics, charitable giving, neuroeconomics, other-regarding preferences, market design, political economy, subject population effects, gender effects, auctions, and learning and the economics of small decisions. Contributors focus on key developments and report on experiments, highlighting the dialogue between experimenters and theorists. While most of the experiments consist of laboratory studies, the book also includes several chapters that report extensively on field experiments related to the subject area studied. Covers exciting new growth areas in experimental economics Features contributions by leading experts Describes experiments in macroeconomics, charitable giving, neuroeconomics, market design, political economy, gender effects, auctions, and more Highlights the dialogue by experimenters with theorists and each other Includes several chapters covering field experiments related to the subject area studied
Author: Tao Jiang
Publisher: Springer Science & Business Media
ISBN: 9783540633570
Category : Computers
Languages : en
Pages : 540
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Book Description
The book is aimed at graduate students, researchers, engineers and physicists involved in fluid computations. An up-to-date account is given of the present state of the art of numerical methods employed in computational fluid dynamics. The underlying numerical principles are treated with a fair amount of detail, using elementary methods. Attention is given to the difficulties arising from geometric complexity of the flow domain. Uniform accuracy for singular perturbation problems is studied, pointing the way to accurate computation of flows at high Reynolds number. Unified methods for compressible and incompressible flows are discussed. A treatment of the shallow-water equations is included. A basic introduction is given to efficient iterative solution methods. Many pointers are given to the current literature, facilitating further study.
Author: John H. Kagel
Publisher: Princeton University Press
ISBN: 0691058970
Category : Business & Economics
Languages : en
Pages : 739
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Book Description
This book, which comprises eight chapters, presents a comprehensive critical survey of the results and methods of laboratory experiments in economics. The first chapter provides an introduction to experimental economics as a whole, with the remaining chapters providing surveys by leading practitioners in areas of economics that have seen a concentration of experiments: public goods, coordination problems, bargaining, industrial organization, asset markets, auctions, and individual decision making. The work aims both to help specialists set an agenda for future research and to provide nonspecialists with a critical review of work completed to date. Its focus is on elucidating the role of experimental studies as a progressive research tool so that wherever possible, emphasis is on series of experiments that build on one another. The contributors to the volume--Colin Camerer, Charles A. Holt, John H. Kagel, John O. Ledyard, Jack Ochs, Alvin E. Roth, and Shyam Sunder--adopt a particular methodological point of view: the way to learn how to design and conduct experiments is to consider how good experiments grow organically out of the issues and hypotheses they are designed to investigate.
Author: Ioannis Caragiannis
Publisher: Springer Nature
ISBN: 3030859479
Category : Computers
Languages : en
Pages : 424
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Book Description
This book constitutes the refereed proceedings of the 14th International Symposium on Algorithmic Game Theory, SAGT 2021, held in Aarhus, Denmark in September 2021. The 26 full papers presented together with 4 abstract papers were carefully reviewed and selected from 73 submissions. In addition, the volume contains abstracts from 3 invited talks and 2 tutorial talks. The papers are organized in topical sections named: auctions and mechanism design, computational aspects of games, markets and matchings, and social choice and cooperative games.
