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Author: Ashish Sharma
Publisher:
ISBN:
Category :
Languages : en
Pages : 0
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Book Description
Today, the automobile industry becomes the most attractive industry. Since the disposal income in rural and urban sector is increasing continuously and easy finance being provided by all the financial institutes, the sales of passenger cars have been increasing. It motivates a researcher to identify and study the factors which affect the consumer's behaviour towards purchasing cars. This research attempts to answer some of the questions regarding perception of consumers towards car purchasing decisions in India by conducting a market survey. This is a descriptive study based on primary data collected from 300 car users of Kanpur City. The data was collected with the help of a structured questionnaire containing questions based on 5-point Likert scale. The reliability test was applied for identifying the consistency of the questionnaire. The KMO - Bartlett's test was applied for checking the data adequacy. The Exploratory factor analysis was applied for identifying the factors and four factors named cost, resale value, quality and dealer's services were identified. Non-parametric Spearman's rank correlation test was applied for testing the hypothesis.
Author: Ashish Sharma
Publisher:
ISBN:
Category :
Languages : en
Pages : 0
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Book Description
Today, the automobile industry becomes the most attractive industry. Since the disposal income in rural and urban sector is increasing continuously and easy finance being provided by all the financial institutes, the sales of passenger cars have been increasing. It motivates a researcher to identify and study the factors which affect the consumer's behaviour towards purchasing cars. This research attempts to answer some of the questions regarding perception of consumers towards car purchasing decisions in India by conducting a market survey. This is a descriptive study based on primary data collected from 300 car users of Kanpur City. The data was collected with the help of a structured questionnaire containing questions based on 5-point Likert scale. The reliability test was applied for identifying the consistency of the questionnaire. The KMO - Bartlett's test was applied for checking the data adequacy. The Exploratory factor analysis was applied for identifying the factors and four factors named cost, resale value, quality and dealer's services were identified. Non-parametric Spearman's rank correlation test was applied for testing the hypothesis.
Author: Dr. G. Yoganandan
Publisher: EduPedia Publications Pvt. Ltd
ISBN: 1508792305
Category : Reference
Languages : en
Pages : 87
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Book Description
About the book Indian passenger car industry is considered as the mother industry for many other industries. Industries like rubber, pain, glass, electrical and electronics industries get lot of demand from the passenger car industry and thereby they prosper or suffer along with car industry. The growth of Indian car industry can be associated with the fact that the India's strong engineering base and expertise in the manufacturing of low-cost, fuel-efficient cars has resulted in the expansion of manufacturing facilities of several multinational automobile giants like BMW, Mercedes Benz, Hyundai, Nissan, Toyota, Volkswagen and Maruti Suzuki. Also, it should be noted that the new generation of employees who constituted the major chunk of the Indian middleclass exhibited more sending orientation rather than saving orientation. The car was once considered as a luxury item but slowly people started treating it as a facility. The Indian car buyers are price conscious and also expect less maintenance expense and low running cost. Therefore, the people, always has to think whether to go for petrol or diesel car since, the petrol car is cheaper in terms of initial purchase price and low maintenance cost but on the other hand, a diesel car is cheaper in terms of higher mileage and also cheaper fuel price (until now). The book focuses on the study that aimed at finding out the change in buying behavior of customers towards purchase of cars and their perception towards petrol and diesel cars. This book would be handy to researchers, undergraduate and postgraduate students belonging to management studies, commerce, economics and, sociology disciplines to understand the buying behavior through a real world case study.
Author: Raghu G
Publisher:
ISBN:
Category :
Languages : en
Pages : 46
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Book Description
The automobile industry today is the most lucrative industry. Due to the increase in disposable income in both rural and urban sector and easy finance being provided by all the financial institutes, the passenger car sales have increased at the rate of 38% per annum in June 2005-06 over the corresponding period in the pervious year. Further competition is heating up in the sector with a host of new players coming in and other like Porsche, Bentley, Audi, and BMW all set to venture in the Indian markets. One factor that could help the companies in the marketing of their product is by knowing and creating a personality for their brands.This report attempts to answer some of the questions regarding brand personality of selected cars in India by conducting the market research. This report is categorized into parts, deals with introduction to brand personality, companies selected, product and the industry.The automobile industry today is the most lucrative industry. Due to the increase in disposable income in both rural and urban sector and easy finance being provided by all the financial institutes, the passenger car sales have increased at the rate of 25% per annum in June 2005-06 over the corresponding period in the previous year. Further competition is heating up in the sector with a host of new players coming in and others like Porches, Bentley, Audi, and BMW all set to venture in Indian markets. One factor that could help the companies in the marketing of their products is buying Behavior of the consumers. The Buying Behavior of the customers can be studied by knowing their perceptions about the cars in the market and about the possible entrants in the market. One such technique is by knowing and creating a personality for the brands.
Author: Joyal Philip
Publisher: GRIN Verlag
ISBN: 3346362612
Category : Business & Economics
Languages : en
Pages : 64
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Book Description
Academic Paper from the year 2018 in the subject Business economics - Offline Marketing and Online Marketing, grade: A-, Amity University (Dubai), course: MBA, language: English, abstract: The objective of this study is to find out the factors that influence consumer buying behaviour towards vehicles in the UAE perspective. Purchasing a car is the second most important and expensive investment in everybody’s life after purchasing a house. Consumers have created a strong car brand image of different car brands and will keep on increasing in upcoming years. This dissertation describes and shows the issues or factors which arise when people decide to purchase a car in UAE. Different Industries and services which is linked to car industry segments plays a major role in the economy. Different types of models and technologies have been invented by different car companies which made consumers to afford different choices and make them way luxurious better than before. The financial risks and personal taste and preferences shows the amount of effort the buyers put when buying a new car. This essence of a high involvement purchase decision is often the purchase of a new car Customers attitude is not easy when buying a car, it varies according to high state of social and mental contributions. People settle on their choice by looking every single alternative which is worth their interest and cost. The buying procedure of cars are affected by various factors such as their income, cars taste and preferences, instalment choices, maintenance costs and in addition to fuel costs. The buying behaviour is also affected by many mental factors such as observations, inspiration from loved ones, and trust towards the brand. About different brands, individuals also try to take different information’s from companions and associates. Car manufactures need to consider different financial factors which impacts the buyers like loan costs, income and rise in fuel costs. In such a way all carmakers should make cars according to the needs of the buyers.
Author: Kooi Chung Leng
Publisher: Partridge Publishing Singapore
ISBN: 1543758851
Category : Business & Economics
Languages : en
Pages : 146
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Book Description
As industrialisation continues to evolve, exacerbating environmental problems such as global warming and climate change have raised the concern across the globe. Road transport is primarily the most notable source of pollution in the world. With the sophistication in environmental technology, a variety of environmentally friendly products have been introduced in the market and hybrid vehicle is highly recommended. However, in Malaysia automotive market demand for hybrid vehicle is still considered very low compared to non-hybrid vehicles and thus to conduct a study on consumer’s adoption toward hybrid car is timely. The study investigated the relationships between marketing mix (4Ps), environmental concern, governmental incentive and purchase intention of hybrid car in Malaysia. A total of 372 valid samples were collected using convenience sampling technique. The Structural Equation Modelling (SEM) by using Smart-PLS was employed to investigate the significance of individual path correlations, measurement model, and overall fit of structural model. The results of the study revealed that marketing mix (4Ps), governmental incentive, attitude, subject norm and perceived behavioural control showed a significant and positive relationship with hybrid car purchase intention. In addition environmental concern exhibits the moderation effect among those relationships.
Author: Markus Maurer
Publisher: Springer
ISBN: 3662488477
Category : Technology & Engineering
Languages : en
Pages : 698
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Book Description
This book takes a look at fully automated, autonomous vehicles and discusses many open questions: How can autonomous vehicles be integrated into the current transportation system with diverse users and human drivers? Where do automated vehicles fall under current legal frameworks? What risks are associated with automation and how will society respond to these risks? How will the marketplace react to automated vehicles and what changes may be necessary for companies? Experts from Germany and the United States define key societal, engineering, and mobility issues related to the automation of vehicles. They discuss the decisions programmers of automated vehicles must make to enable vehicles to perceive their environment, interact with other road users, and choose actions that may have ethical consequences. The authors further identify expectations and concerns that will form the basis for individual and societal acceptance of autonomous driving. While the safety benefits of such vehicles are tremendous, the authors demonstrate that these benefits will only be achieved if vehicles have an appropriate safety concept at the heart of their design. Realizing the potential of automated vehicles to reorganize traffic and transform mobility of people and goods requires similar care in the design of vehicles and networks. By covering all of these topics, the book aims to provide a current, comprehensive, and scientifically sound treatment of the emerging field of “autonomous driving".
Author: Johannes Earl [Verfasser] Schaffer
Publisher:
ISBN:
Category :
Languages : en
Pages :
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Book Description
Consumer perception has a tremendous impact on the consumer decision process. Whether or not a consumer perceives a product feature as primarily hedonic or primarily functional shapes the way marketers need to communicate with the consumer. While there is several academic research available about the consumer perception towards certain product categories, studies exploring the consumer perception towards product features specifically have not been conducted before. In order to gain insight into the consumer perception towards car features an online questionnaire was distributed amongfriends of the author. The data was then analyzed and showed a general hedonic dominance over a total of eight tested car features. A closer look at the dimension levels of the tested car features showed significant results in four features. While aluminiumrims, metallic paint and sun roofs were perceived to be predominantly hedonic, xenon lights were perceived to be primarily functional. Additional insight was brought to light through correlation analyses, one-way ANOVA testing and multinominal regression analysis, indicating that age is a significant predictor of brand choice for owners of German premium cars. These insights were then brought into connection with marketing strategies and the consumer decision journey, illustrating the importance of hedonic car features over functional features in marketing campaigns. German premium car manufacturers have predominantly promoted their utilitarian attributes in recent years. The reason for this was a general trend in the industry, which focused on technical innovation in its brand building campaigns, instead of conveying an emotional message to the target group. The findings in this thesis suggests a realignment of current strategies, concentrating of hedonic attributes in order to maximize marketing effects.*****Consumer perception has a tremendous impact on the consumer decision process. Whether or not a consumer perceives a product feature as primarily hedonic or primarily functional shapes the way marketers need to communicate with the consumer. While there is several academic research available about the consumer perception towards certain product categories, studies exploring the consumer perception towards product features specifically have not been conducted before. In order to gain insight into the consumer perception towards car features an online questionnaire was distributed amongfriends of the author. The data was then analyzed and showed a general hedonic dominance over a total of eight tested car features. A closer look at the dimension levels of the tested car features showed significant results in four features. While aluminiumrims, metallic paint and sun roofs were perceived to be predominantly hedonic, xenon lights were perceived to be primarily functional. Additional insight was brought to light through correlation analyses, one-way ANOVA testing and multinominal regression analysis, indicating that age is a significant predictor of brand choice for owners of German premium cars. These insights were then brought into connection with marketing strategies and the consumer decision journey, illustrating the importance of hedonic car features over functional features in marketing campaigns. German premium car manufacturers have predominantly promoted their utilitarian attributes in recent years. The reason for this was a general trend in the industry, which focused on technical innovation in its brand building campaigns, instead of conveying an emotional message to the target group. The findings in this thesis suggests a realignment
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 0
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Book Description
Author: National Research Council
Publisher: National Academies Press
ISBN: 0309373913
Category : Science
Languages : en
Pages : 812
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Book Description
The light-duty vehicle fleet is expected to undergo substantial technological changes over the next several decades. New powertrain designs, alternative fuels, advanced materials and significant changes to the vehicle body are being driven by increasingly stringent fuel economy and greenhouse gas emission standards. By the end of the next decade, cars and light-duty trucks will be more fuel efficient, weigh less, emit less air pollutants, have more safety features, and will be more expensive to purchase relative to current vehicles. Though the gasoline-powered spark ignition engine will continue to be the dominant powertrain configuration even through 2030, such vehicles will be equipped with advanced technologies, materials, electronics and controls, and aerodynamics. And by 2030, the deployment of alternative methods to propel and fuel vehicles and alternative modes of transportation, including autonomous vehicles, will be well underway. What are these new technologies - how will they work, and will some technologies be more effective than others? Written to inform The United States Department of Transportation's National Highway Traffic Safety Administration (NHTSA) and Environmental Protection Agency (EPA) Corporate Average Fuel Economy (CAFE) and greenhouse gas (GHG) emission standards, this new report from the National Research Council is a technical evaluation of costs, benefits, and implementation issues of fuel reduction technologies for next-generation light-duty vehicles. Cost, Effectiveness, and Deployment of Fuel Economy Technologies for Light-Duty Vehicles estimates the cost, potential efficiency improvements, and barriers to commercial deployment of technologies that might be employed from 2020 to 2030. This report describes these promising technologies and makes recommendations for their inclusion on the list of technologies applicable for the 2017-2025 CAFE standards.
Author: H.Paul Root
Publisher:
ISBN:
Category :
Languages : en
Pages : 21
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Book Description
