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Author:
Publisher: Macmillan Education AU
ISBN: 9780732952129
Category : Business & Economics
Languages : en
Pages : 572
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Book Description
"Marketing: Managerial Foundations" provides students with a sound understanding of marketing theory and practice, and does so in an Australian and New Zealand context. It is an introductory text that goes beyond the prescriptive approach. It seeks to meet the needs of a discipline that is now accepted as a fundamental aspect of business and one which needs and deserves an academic base of context, concept and application. No theoretical stone is left unturned as good practice is supported by essential theoretical frameworks. Students will find more discussion of the various arguments that provide views on the foundations and application of marketing. Concepts such as relationship marketing are traced and explored. The book provides a strong foundation for the study of marketing and is essential reading for the newcomer to marketing as well as being a valuable reference for the marketing professional.
Author:
Publisher: Macmillan Education AU
ISBN: 9780732952129
Category : Business & Economics
Languages : en
Pages : 572
Get Book Here
Book Description
"Marketing: Managerial Foundations" provides students with a sound understanding of marketing theory and practice, and does so in an Australian and New Zealand context. It is an introductory text that goes beyond the prescriptive approach. It seeks to meet the needs of a discipline that is now accepted as a fundamental aspect of business and one which needs and deserves an academic base of context, concept and application. No theoretical stone is left unturned as good practice is supported by essential theoretical frameworks. Students will find more discussion of the various arguments that provide views on the foundations and application of marketing. Concepts such as relationship marketing are traced and explored. The book provides a strong foundation for the study of marketing and is essential reading for the newcomer to marketing as well as being a valuable reference for the marketing professional.
Author: Wolfgang Prinz
Publisher: Academic Press
ISBN: 0125161611
Category : Medical
Languages : en
Pages : 474
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Book Description
This volume combines the classical fields of perception research with the major theoretical attitudes of today's research, distinguishing between experience- versus performance-related approaches, transformational versus interactional approaches, and approaches that rely on the processing versus discovery of information. Perception is separated into two parts. The first part deals with basic processes and mechanisms, and discusses early vision and later, yet still basic, vision. The second covers complex achievements with accounts of perceptual constancies and the perception of patterns, objects, events, and actions.
Author: Wolfgang Prinz
Publisher: Elsevier
ISBN: 0080533663
Category : Science
Languages : en
Pages : 473
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Book Description
This volume combines the classical fields of perception research with the major theoretical attitudes of today's research, distinguishing between experience- versus performance-related approaches, transformational versus interactional approaches, and approaches that rely on the processing versus discovery of information. Perception is separated into two parts. The first part deals with basic processes and mechanisms, and discusses early vision and later, yet still basic, vision. The second covers complex achievements with accounts of perceptual constancies and the perception of patterns, objects, events, and actions. - Gives an overview of the current status of research in classical areas and of current approaches to perception - Covers research areas and theoretical approaches - Combines American and European research - Emphasizes complex achievements of perception: auditory patterns, object identification, event perception, and perception of action
Author: Rajagopal
Publisher: Springer
ISBN: 3030119114
Category : Business & Economics
Languages : en
Pages : 288
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Book Description
The broad foundation of this book is laid on the conceptual discussions on consumer theories and applied arguments on shifts in consumer behavior. This book develops knowledge and skills on building market-centric and competition-oriented models. Discussions in the book illustrate strategies for managing competitive market interventions through advanced marketing-mix elements across nine chapters. Various perspectives on innovation and technology for expanding and establishing business in competitive markets are critically reviewed in these chapters. This book examines advanced marketing-mix and several consumer-centric strategies to co-create new businesses in new markets by associating consumers.
Author: Patrick Spread
Publisher: Springer
ISBN: 3030052311
Category : Business & Economics
Languages : en
Pages : 169
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Book Description
This book provides an introduction to the theory of support-bargaining and money-bargaining. Support-bargaining arises from the propensity of all individuals to seek the support of those around them and is the underlying mechanism of democratic societies. It is also the underlying mechanism of theory formation. Intellectual support-bargaining is the process by which support is assembled for ideas and theories. Mainstream economic theory, or ‘neoclassical theory’, can be seen as formulated to advance individual interest. It is mainstream because it has assembled sufficient support to give it ascendancy in academia. It reconciles private and public interest in a mathematical account of resource allocation. Money-bargaining, in contrast, explains the process of economic exchange. Transactions are based on information, so that the character of information itself influences the conduct of exchange. This volume provides a radically new explanation of the functioning of human societies that will be recognised as entirely consistent with common observation and experience.
Author: A. Mark Williams
Publisher: Taylor & Francis
ISBN: 0419248005
Category : Science
Languages : en
Pages : 469
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Book Description
This book provides a detailed review of much of the existing research on visual perception and sports performance. It summarises and integrates the findings of up to five hundred articles from areas as diverse as cognitive and ecological psychology.
Author: Jennifer Church
Publisher: OUP Oxford
ISBN: 0191667862
Category : Philosophy
Languages : en
Pages : 295
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Book Description
The epistemology and the phenomenology of perception are closely related insofar as both depend on experiences of self-evident objectivity—experiences in which the objectivity of a state of affairs is evident from within our experience of that state of affairs. Jennifer Church offers a distinctive account of perception, showing how imagining alternative perspectives and alternative possibilities plays a key role in creating and validating experiences of self-evident objectivity. Offered first as an account of what it takes to perceive ordinary objects such as birds and trees, the account is then extended to show how it is also possible to perceive such things as causes, reasons, mental states, distant galaxies, molecular arrangements, mathematical relations, and interpersonal obligations. A chapter is devoted to the phenomenology and epistemology of moral perception, including the perception of persons as such; and a chapter is devoted to the peculiarities of aesthetic perception, including the perception of artworks as such. In all of these cases, Church argues, perception can be literal (not merely figurative or metaphorical) and substantive (not merely formal or deflationary). Her account helps to explain the advantages of perceptual versus non-perceptual knowledge. It also helps to make sense of some historical discussions of the role of the imagination in acquiring and validating knowledge, in relation to Plato's cave, Descartes' explanation of rational intuition, and Kant's arguments concerning objectivity, causality, and the Categorical Imperative.
Author: Rajagopal
Publisher: Springer Nature
ISBN: 3031042123
Category : Business & Economics
Languages : en
Pages : 254
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Book Description
This book discusses the analysis of consumer behavior as a fundamental tool to build agility in business models and strategies. Exploring recent scientific developments in neurobehavioral research, this book argues that the development of agile marketing strategies requires an examination of neurobehavioral experiences in visual merchandising, shopping, and consumption, and an understanding cognitive synchronization with emotions, such as eye movements, gestures, verbal manifestation, and encoding behavior among consumers. The author discusses possible approaches to measure neuro-responses during a consumer’s shopping experience, both in-store and online. Such approaches will help firms to understand real-time neurobehavioral effects and improve the marketing capabilities of the firm accordingly. Discussing new strategies suitable to co-create agile business models in association with the market players and consumers, this interdisciplinary work engages scholarship on business agility, consumer behavior, social intervention, collective intelligence, decision-making, and stakeholder values.
Author: Heinz Heckhausen
Publisher: Springer Science & Business Media
ISBN: 3642759610
Category : Psychology
Languages : en
Pages : 748
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Book Description
The translation of this volume has been a long and sometime arduous journey giving nearly literal meaning to the Latin term translatus, meaning to carry across. In fact, it required many journeys both geographically, between Canada and Germany, and fig uratively, between German and English language, thought, and culture; between the mind of a German professor and that of his American colleague. Whether or not it was all worthwhile must be left to the reader's judgment, but let me outline the rationale for embarking on this venture. When the first German edition of this book appeared in 1980 it was acclaimed not only by German scholars but by those outside the German-speaking community as well. In fact, it received extremely favorable reviews, even in English-language journals, which is unusual for a foreign text. It was recognized that this was far more than just another text book on motivation. For one thing, it exposed and examined the multi faceted roots that have contributed to contemporary theory and research in motivation. The author skillfully examined the motivational concepts, theories, and research that have emanated from many areas of psychology such as learning theory, social psychol ogy, personality, psychoanalysis, and clinical psychology.
Author: Steven J. Spencer
Publisher: Psychology Press
ISBN: 1135641145
Category : Psychology
Languages : en
Pages : 388
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Book Description
This volume highlights state-of-the-art research on motivated social perception by the leaders in the field. Recently a number of researchers developed influential accounts of how motivation affects social perception. Unfortunately, this work was developed without extensive contact between the researchers, and therefore evolved into two distinct traditions. The first tradition shows that the motivation to maintain a positive self-concept and to define oneself in the social world can dramatically affect people's social perception. The second one shows that people's goals have a dramatic effect on how they see themselves and others. Motivated Social Perception shows how these two approaches often overlap and provides insights into how these two perspectives are integrated. Motivated Social Perception contains chapters on: *the effect of motivation on the activation and application of stereotypes; *self-affirmation in the evaluations of the self and others; *implicit and explicit aspects of self-esteem; *self-esteem contingencies and relational aspects of the self; *an investigation of the roots and functions of basic goals; and *extensions of self-regulatory theory. This book is intended for scholars, researchers, and advanced students interested in social perception and social cognition.
