Perception-based Marketing of Parishes using the example of Catholic Academics and Students PDF Download
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Author: Thomas Peters
Publisher: BoD – Books on Demand
ISBN: 3748160259
Category : Business & Economics
Languages : en
Pages : 229
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Book Description
The Roman Catholic Church in Germany is faced with an increasingly pluralistic and secularized society that further precipitates the decline in membership that has been ongoing already since the 1970s through instances of aging population and church leavings, and has been causing at the level of locally and regionally operating parishes and their establishments a growing shortage of personnel and other resources. Here a marketing communication that is based on target group-specific perception can be useful to remedy the situation in that the religious and social offers as well as the personal and media appearance of parishes are adjusted to population groups that credit to their socioeconomic potentials are able to substantially contribute to building social capital in church contexts. Particularly Catholic Academics with high affinity to the Church make their comprehensive individual, professional and financial resources available more frequently and more consistently for voluntary engagements than the majority of the German population. A group that positively engages to great extent is that of those students and Academics who are organized in Catholic student fraternities or associations and their local institutions. A targeted involvement of this small but high-resourced population group in local church activities can be a substantial and existential aid for the Catholic Church in Germany and sustain its further development. This is explored and discussed on the example of the largest academic association in Europe (Cartel Confederation of the Catholic German Student Associations (CV), in German: Cartellverband der katholischen deutschen Studentenverbindungen), and attached specific practical recommendations for parish marketing. The Germany-based research results can be applied to other European countries such as Austria and Switzerland. Furthermore the discussion of results offer a broad range of new perspectives and ideas for church marketing in those countries, which have a living culture of denominational student associations.
Author: Thomas Peters
Publisher: BoD – Books on Demand
ISBN: 3748160259
Category : Business & Economics
Languages : en
Pages : 229
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Book Description
The Roman Catholic Church in Germany is faced with an increasingly pluralistic and secularized society that further precipitates the decline in membership that has been ongoing already since the 1970s through instances of aging population and church leavings, and has been causing at the level of locally and regionally operating parishes and their establishments a growing shortage of personnel and other resources. Here a marketing communication that is based on target group-specific perception can be useful to remedy the situation in that the religious and social offers as well as the personal and media appearance of parishes are adjusted to population groups that credit to their socioeconomic potentials are able to substantially contribute to building social capital in church contexts. Particularly Catholic Academics with high affinity to the Church make their comprehensive individual, professional and financial resources available more frequently and more consistently for voluntary engagements than the majority of the German population. A group that positively engages to great extent is that of those students and Academics who are organized in Catholic student fraternities or associations and their local institutions. A targeted involvement of this small but high-resourced population group in local church activities can be a substantial and existential aid for the Catholic Church in Germany and sustain its further development. This is explored and discussed on the example of the largest academic association in Europe (Cartel Confederation of the Catholic German Student Associations (CV), in German: Cartellverband der katholischen deutschen Studentenverbindungen), and attached specific practical recommendations for parish marketing. The Germany-based research results can be applied to other European countries such as Austria and Switzerland. Furthermore the discussion of results offer a broad range of new perspectives and ideas for church marketing in those countries, which have a living culture of denominational student associations.
Author: Curtis J. Cardine
Publisher: Rowman & Littlefield
ISBN: 1475850034
Category : Education
Languages : en
Pages : 211
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Book Description
Schooling Alone is a look at the history of public education and the current state of the efforts to privatize our public schools. This work looks at who is really choosing and what we, as members of a democratic republic, are losing as privatization of our publicly funded institutions moves forward. There is a difference between a capitalist economic theory and the values of a democratic republic. This work asks the reader to consider what our values regarding public education should be.
Author:
Publisher:
ISBN:
Category : Dissertations, Academic
Languages : en
Pages : 572
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Book Description
Author: Rauf Ceylan
Publisher: Springer Nature
ISBN: 3658430443
Category :
Languages : en
Pages : 225
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Book Description
Author:
Publisher:
ISBN:
Category : Sydney (N.S.W.)
Languages : en
Pages : 956
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Book Description
Author:
Publisher:
ISBN:
Category : Education
Languages : en
Pages : 928
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Book Description
Author: R. Andrew Chesnut
Publisher: Oxford University Press
ISBN: 019516184X
Category : Business & Economics
Languages : en
Pages : 198
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Book Description
For over four centuries the Catholic Church enjoyed a religious monopoly in Latin America in which potential rivals were repressed or outlawed. Latin Americans were born Catholic and the only real choice they had was whether to actively practice the faith. Taking advantage of the legal disestablishment of the Catholic Church between the late 1800s and the early 1900s, Pentecostals almost single-handedly built a new pluralist religious economy. By the 1950s, many Latin Americans were free to choose from among the hundreds of available religious "products," a dizzying array of religious options that range from the African-Brazilian religion of Umbanda to the New Age group known as the Vegetable Union.R. Andrew Chesnut shows how the development of religious pluralism over the past half-century has radically transformed the "spiritual economy" of Latin America. In order to thrive in this new religious economy, says Chesnut, Latin American spiritual "firms" must develop an attractive product and know how to market it to popular consumers. Three religious groups, he demonstrates, have proven to be the most skilled competitors in the new unregulated religious economy. Protestant Pentecostalism, the Catholic Charismatic Renewal, and African diaspora religions such as Brazilian Candomble and Haitian Vodou have emerged as the most profitable religious producers. Chesnut explores the general effects of a free market, such as introduction of consumer taste and product specialization, and shows how they have played out in the Latin American context. He notes, for example, that women make up the majority of the religious consumer market, and explores how the three groups have developed to satisfy women's tastes and preferences. Moving beyond the Pentecostal boom and the rise and fall of liberation theology, Chesnut provides a fascinating portrait of the Latin American religious landscape.
Author: Malcolm Brown
Publisher: Peter Lang
ISBN: 9783039101542
Category : Business & Economics
Languages : en
Pages : 328
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Book Description
The market economy is dominant in people's lives today and undermines much Christian comment and church practice. This book critiques much of the churches' recent work on economic issues and proposes a renewed theological seriousness for mission in the economy.
Author:
Publisher:
ISBN:
Category : Education
Languages : en
Pages : 1724
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Book Description
Author: Richard Burgess
Publisher: Routledge
ISBN: 1351682547
Category : Psychology
Languages : en
Pages : 278
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Book Description
This book examines the contributions, both intentional and unintentional, of Nigerian Pentecostal churches and NGOs to development, studying their development practices broadly in relation to the intersecting spheres of politics, economics, health, education, human rights, and peacebuilding. In sub-Saharan Africa, Pentecostalism is fast becoming the dominant expression of Christianity, but while the growth and civic engagement of these churches has been well documented, their role in development has received less attention. The Nigerian Pentecostal landscape is one of the most vibrant in Africa. Churches are increasingly assuming more prominent roles as they seek to address the social and moral ills of contemporary society, often in fierce competition with Islam for dominance in Nigerian public space. Some scholars suggest that the combination of an enchanted worldview, an emphasis on miracles and prosperity teaching, and a preoccupation with evangelism discourages effective political engagement and militates against development. However, Nigerian Pentecostalism and Development argues that there is an emerging movement within contemporary Nigerian Pentecostalism which is becoming increasingly active in development practices. This book goes on to explore the increasingly transnational approach that churches take, often seeking to build multicultural congregations around the globe, for instance in Britain and the United States. Nigerian Pentecostalism and Development: Spirit, Power, and Transformation will be of considerable interest to scholars and students concerned with the intersection between religion and development, and to development practitioners and policy-makers working in the region.
