Perceived Quality in Business Relationships PDF Download
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Author: Maria Holmlund
Publisher:
ISBN: 9789515555359
Category : Customer relations
Languages : en
Pages : 336
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Book Description
Author: Maria Holmlund
Publisher:
ISBN: 9789515555359
Category : Customer relations
Languages : en
Pages : 336
Get Book Here
Book Description
Author: Maria Holmlund
Publisher:
ISBN: 9789515555090
Category : Interorganizational relations
Languages : en
Pages : 177
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Book Description
Author: Shin Yee Kong
Publisher:
ISBN:
Category : Consumer satisfaction
Languages : en
Pages : 166
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Book Description
Author: George N. Kenyon
Publisher: Springer
ISBN: 1447166272
Category : Technology & Engineering
Languages : en
Pages : 269
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Book Description
Exploring the concept of quality management from a new point of view, this book presents a holistic model of how consumers judge the quality of products. It links consumer perceptions of quality to the design and delivery of the final product, and presents models and methods for improving the quality of these products and services. It offers readers an improved understanding of how and why the design process must consider how the consumer will perceive a product or service. In order to facilitate the presentation and understanding of these concepts, illustrations and case examples are also provided throughout the book. This book provides an invaluable resource for managers, designers, manufacturers, professional practitioners and academics interested in quality management. It also offers a useful supplementary text for marketing and quality management courses.
Author: Dayle Ingerick Thorpe
Publisher:
ISBN:
Category : Consumer satisfaction
Languages : en
Pages : 644
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Book Description
Author: Catarina Bovik
Publisher:
ISBN: 9789185335138
Category :
Languages : en
Pages : 309
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Book Description
Author: Nirmalya Kumar
Publisher: Harvard Business Press
ISBN: 9781422101674
Category : Business & Economics
Languages : en
Pages : 292
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Book Description
The growth in private labels has huge implications for managers on both sides.
Author: Indrajit Sinha
Publisher:
ISBN:
Category : Consumer behavior
Languages : en
Pages : 258
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Book Description
Author: Christoph Wiedenroth
Publisher: Cuvillier Verlag
ISBN: 3736969465
Category :
Languages : en
Pages : 256
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Book Description
Consumers and primary producers are identified as important stakeholders in the necessary evolution to more sustainable agri-food supply chains. To contribute to their sustainable development, this dis-sertation analyzes both consumers current sustainability led food consumption trends and complex interactions among primary producers in food supply chain networks (FSCN). With respect to con-sumers, the influence of consumer comprehension on purchasing behavior of food products that car-ry sustainable food labels is investigated. Furthermore, characteristics of food consumption trends receptive to technological innovations, namely social media marketing, and driven by social innova-tions, this being consumers’ motives to consume food products for health-related luxury reasons are analyzed. Among primary producers, this dissertation investigates the influence of multiplex relation-ship dynamics, i.e. the influence of business and personal relationship dynamics among social net-work members on farmers’ strategic FSCN decisions.
Author: Heiko Filthuth
Publisher: GRIN Verlag
ISBN: 334615307X
Category : Business & Economics
Languages : en
Pages : 10
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Book Description
Essay from the year 2016 in the subject Business economics - Customer Relationship Management, CRM, grade: 1,7, University of Salford, language: English, abstract: This essay critically discusses the academic literature on service quality models before turning to sustaining customer relationships. In its third paragraph, the connections between service quality and customer relationships are discussed and business situations in which service quality models may sustain customer relationships are considered. Service quality and sustaining customer relationships are interrelated, as both the academic theory and some featured business examples show. Comparing the SERVQUAL model with the 4Ps and 4Cs based on three core statements underline this relationship. Examples from three different industries show practical benefits for both suppliers and customers of products and services.
