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Author: Jacob Jacoby
Publisher: Lexington Books
ISBN:
Category : Business & Economics
Languages : en
Pages : 344
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Book Description
Author: Jacob Jacoby
Publisher: Lexington Books
ISBN:
Category : Business & Economics
Languages : en
Pages : 344
Get Book Here
Book Description
Author:
Publisher: Information Gatekeepers Inc
ISBN:
Category :
Languages : en
Pages : 8
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Book Description
Author: George N. Kenyon
Publisher: Springer
ISBN: 1447166272
Category : Technology & Engineering
Languages : en
Pages : 269
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Book Description
Exploring the concept of quality management from a new point of view, this book presents a holistic model of how consumers judge the quality of products. It links consumer perceptions of quality to the design and delivery of the final product, and presents models and methods for improving the quality of these products and services. It offers readers an improved understanding of how and why the design process must consider how the consumer will perceive a product or service. In order to facilitate the presentation and understanding of these concepts, illustrations and case examples are also provided throughout the book. This book provides an invaluable resource for managers, designers, manufacturers, professional practitioners and academics interested in quality management. It also offers a useful supplementary text for marketing and quality management courses.
Author: David A. Aaker
Publisher: John Wiley & Sons
ISBN: 0470689757
Category : Business & Economics
Languages : en
Pages : 369
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Book Description
Suitable for all business students studying strategy and marketing courses in the UK and in Europe, this text also looks at important issues such as the financial aspects of marketing.
Author: Carola Grebitus
Publisher: Cuvillier Verlag
ISBN: 3867274959
Category : Consumers
Languages : en
Pages : 273
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Book Description
Author: Thomas Pyzdek
Publisher: CRC Press
ISBN: 9780824746148
Category : Technology & Engineering
Languages : en
Pages : 812
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Book Description
Written by one of the foremost authorities on the subject, the Second Edition is completely revised to reflect the latest changes to the ASQ Body of Knowledge for the Certified Quality Engineer (CQE). This handbook covers every essential topic required by the quality engineer for day-to-day practices in planning, testing, finance, and management and thoroughly examines and defines the principles and benefits of Six Sigma management and organization. The Quality Engineering Handbook provides new and expanded sections on management systems, leadership and facilitation principles and techniques, training, customer relations, documentation systems, domestic and international standards, and more.
Author: B. J. Dunlap
Publisher: Springer
ISBN: 3319132547
Category : Business & Economics
Languages : en
Pages : 581
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Book Description
This volume includes the full proceedings from the 1990 Academy of Marketing Science (AMS) Annual Conference held in New Orleans, Louisiana. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behavior, international marketing, industrial marketing, marketing education, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Author: John A. Woods
Publisher: AMACOM Div American Mgmt Assn
ISBN: 9780814415795
Category : Consumers' leagues
Languages : en
Pages : 436
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Book Description
Author: Veselinova, Elena
Publisher: IGI Global
ISBN: 1522524185
Category : Business & Economics
Languages : en
Pages : 400
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Book Description
The creation of business value and competitive advantage is crucial to any company in the modern corporate sector. By developing positive relationships with consumers, businesses can better maintain their customers’ loyalty. Building Brand Equity and Consumer Trust Through Radical Transparency Practices is an innovative reference source for emerging scholarly perspectives on the role of branding in organizational contexts and techniques to sustain a profitable and honest relationship with consumers. Highlighting a range of pertinent topics such as risk management, product innovation, and brand awareness, this book is ideally designed for managers, researchers, professionals, students, and practitioners interested in the development of value creation in contemporary business.
Author: Jian Chen
Publisher: Springer Nature
ISBN: 9811936102
Category : Computers
Languages : en
Pages : 255
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Book Description
This book constitutes the refereed proceedings of the 21st International Symposium on Knowledge and Systems Sciences, KSS 2022, held in Beijing, China, in June 2022. The 14 revised full papers and 3 short paper presented were carefully reviewed and selected from 51 submissions. The papers are organized in topical secions on data mining and machine learning; model-based systems engineering; complex systems modeling and knowledge technologies.
