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Author: Susan Weinschenk
Publisher: New Riders
ISBN: 0133122352
Category : Business & Economics
Languages : en
Pages : 304
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Book Description
We all want people to do stuff. Whether you want your customers to buy from you, vendors to give you a good deal, your employees to take more initiative, or your spouse to make dinner—a large amount of everyday is about getting the people around you to do stuff. Instead of using your usual tactics that sometimes work and sometimes don't, what if you could harness the power of psychology and brain science to motivate people to do the stuff you want them to do - even getting people to want to do the stuff you want them to do. In this book you’ll learn the 7 drives that motivate people: The Desire For Mastery, The Need To Belong, The Power of Stories, Carrots and Sticks, Instincts, Habits, and Tricks Of The Mind. For each of the 7 drives behavioral psychologist Dr. Susan Weinschenk describes the research behind each drive, and then offers specific strategies to use. Here’s just a few things you will learn: The more choices people have the more regret they feel about the choice they pick. If you want people to feel less regret then offer them fewer choices. If you are going to use a reward, give the reward continuously at first, and then switch to giving a reward only sometimes. If you want people to act independently, then make a reference to money, BUT if you want people to work with others or help others, then make sure you DON’T refer to money. If you want people to remember something, make sure it is at the beginning or end of your book, presentation, or meeting. Things in the middle are more easily forgotten. If you are using feedback to increase the desire for mastery keep the feedback objective, and don’t include praise.
Author: Susan Weinschenk
Publisher: New Riders
ISBN: 0133122352
Category : Business & Economics
Languages : en
Pages : 304
Get Book Here
Book Description
We all want people to do stuff. Whether you want your customers to buy from you, vendors to give you a good deal, your employees to take more initiative, or your spouse to make dinner—a large amount of everyday is about getting the people around you to do stuff. Instead of using your usual tactics that sometimes work and sometimes don't, what if you could harness the power of psychology and brain science to motivate people to do the stuff you want them to do - even getting people to want to do the stuff you want them to do. In this book you’ll learn the 7 drives that motivate people: The Desire For Mastery, The Need To Belong, The Power of Stories, Carrots and Sticks, Instincts, Habits, and Tricks Of The Mind. For each of the 7 drives behavioral psychologist Dr. Susan Weinschenk describes the research behind each drive, and then offers specific strategies to use. Here’s just a few things you will learn: The more choices people have the more regret they feel about the choice they pick. If you want people to feel less regret then offer them fewer choices. If you are going to use a reward, give the reward continuously at first, and then switch to giving a reward only sometimes. If you want people to act independently, then make a reference to money, BUT if you want people to work with others or help others, then make sure you DON’T refer to money. If you want people to remember something, make sure it is at the beginning or end of your book, presentation, or meeting. Things in the middle are more easily forgotten. If you are using feedback to increase the desire for mastery keep the feedback objective, and don’t include praise.
Author: Christian Lander
Publisher: Random House
ISBN: 1588368378
Category : Humor
Languages : en
Pages : 226
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Book Description
They love nothing better than sipping free-trade gourmet coffee, leafing through the Sunday New York Times, and listening to David Sedaris on NPR (ideally all at the same time). Apple products, indie music, food co-ops, and vintage T-shirts make them weak in the knees. They believe they’re unique, yet somehow they’re all exactly the same, talking about how they “get” Sarah Silverman’s “subversive” comedy and Wes Anderson’s “droll” films. They’re also down with diversity and up on all the best microbrews, breakfast spots, foreign cinema, and authentic sushi. They’re organic, ironic, and do not own TVs. You know who they are: They’re white people. And they’re here, and you’re gonna have to deal. Fortunately, here’s a book that investigates, explains, and offers advice for finding social success with the Caucasian persuasion. So kick back on your IKEA couch and lose yourself in the ultimate guide to the unbearable whiteness of being. Praise for STUFF WHITE PEOPLE LIKE: “The best of a hilarious Web site: an uncannily accurate catalog of dead-on predilections. The Criterion Collection of classic films? Haircuts with bangs? Expensive fruit juice? ‘Blonde on Blonde’ on the iPod? The author knows who reads The New Yorker and who wears plaid.” –Janet Maslin’s summer picks, CBS.com “The author of "Stuff White People Like" skewers the sacred cows of lefty Caucasian culture, from the Prius to David Sedaris. . . . It gently mocks the habits and pretensions of urbane, educated, left-leaning whites, skewering their passion for Barack Obama and public transportation (as long as it's not a bus), their idle threats to move to Canada, and joy in playing children's games as adults. Kickball, anyone?” –Salon.com “A handy reference guide with which you can check just how white you are. Hint: If you like only documentaries and think your child is gifted, you glow in the dark, buddy.” –NY Daily News
Author: Matt Kibbe
Publisher: Harper Collins
ISBN: 0062308289
Category : Political Science
Languages : en
Pages : 166
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Book Description
Do you believe in the freedom of individuals to determine their own future and solve problems cooperatively? Don't hurt people, and don't take their stuff. Simple and straightforward, that's liberty in a nutshell—no assembly required. And yet it seems like, more and more, the decisions Washington makes about what to do for us, or to us, or even against us, are having an increasingly adverse impact on our lives. Young people can't find jobs, millions of Americans are losing the health care plans they were promised they could keep, and every one of us is somehow being targeted, monitored, snooped on, conscripted, induced, taxed, subsidized, regulated, or otherwise manipulated by someone else's agenda, based on someone else's decisions made in some secret meeting or closed-door legislative deal. What gives? Our government is out of control. But setting things right again requires that you step up and take your freedom back. From Matt Kibbe, the influential leader of FreedomWorks, Don't Hurt People and Don't Take Their Stuff is the first true manifesto of a new libertarian grassroots movement. As political powermongers and crony corporatists in Washington continue to consolidate their control and infringe on our most fundamental liberties, Kibbe makes the libertarian case for freer people, more voluntary cooperation, and solving problems from the bottom up. He calls out the tyranny of faceless bureaucrats with too much power and discretion, laying out a clear road map for restoring liberty. A witty yet piercing critique of government's expanding control over you and your future, Don't Hurt People and Don't Take Their Stuff is a vital read for all those who cherish personal liberty and the unalienable right to choose your own path in life.
Author: Ellen Mitten
Publisher: Britannica Digital Learning
ISBN: 1615357254
Category : Juvenile Nonfiction
Languages : en
Pages : 26
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Book Description
Young readers will explore which modes of transportation move people and which ones move goods and provide services.
Author: Therese Willkomm
Publisher:
ISBN: 9780989326216
Category :
Languages : en
Pages : 224
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Book Description
Low cost assistive technology solutions made in minutes from everyday materials
Author: Jonathan Yates
Publisher: John Wiley & Sons
ISBN: 1907293078
Category : Business & Economics
Languages : en
Pages : 227
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Book Description
So you've got the drive to start a business. You might even have the Big Idea all mapped out. But then you realise that you've got no money to take it to the next stage. Back to the day job? No way. That's where Freesourcing comes in. Believe it or not, you don't need money to start a business. There's an entire industry out there waiting to help you take your idea and make it happen... for free. All you need to know is where to find the help and how to get your hands on it. Freesourcing is the definitive guide to free business start up resources, showing you exactly where to go and who to talk to when you're starting a business on a shoestring. Freesourcers don't just think outside the box - they find out where they can get the box for free too. You'll find information on free: Premises Money Computers Travel Online resources Stationery Advice and support Legal help Banking Networking opportunities Marketing and PR Stock No cash? No problem. So what are you waiting for?
Author: Bertrand Cesvet
Publisher: FT Press
ISBN: 0132703742
Category : Business & Economics
Languages : en
Pages : 206
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Book Description
“In The Tipping Point, Malcolm Gladwell presents an important idea without any ‘how to.’ Now Bertrand Cesvet provides the ‘how to’ you need to create ‘Tipping Points’ for your business and success. This book is a compelling presentation of a powerful idea. This is how the new world will do business. Highly recommended if you care about your future.” Stewart Emery, coauthor of international best-seller Success Built to Last “Ultimately, magic is unexplainable. Still, Conversational Capital provides the most insightful analysis of what makes our shows ring in the heart of fans.” Guy Laliberte, founder, Cirque du Soleil “Like all great ideas, Conversational Capital is at its core simple: word-of-mouth momentum can be created, harnessed, and used to build consumer passion for a brand better and more cost-effectively than almost any other marketing medium.” Rupert Duchesne,CEO of Aeroplan “Marketing is an art that Conversational Capital turns smartly into science. This book provides the complete prescription for getting consumers excited about your ideas.” Jim Champy, coauthor, Reenginering the Corporation, and author, Outsmart! Embed into Your Products and Experiences the Ingredients that Drive Advocacy: Create products and services that consumers find truly significant Intensify consumption experiences to transform your brands into market leaders Don’t settle for serendipity: manage and control the word-of-mouth around your brand by manipulating eight powerful experience amplifiers For all the books that speak of the value of consumer advocacy, few indicate how to create it to begin with. Armed with a compelling set of examples from their own work in fostering leading brands, the authors reveal the triggers of word-of-mouth and a process to embedding them in your own products, helping you create stuff people love to talk about. From Bertrand Cesvet, chairman of Sid Lee, a leading purveyor of experiential design and communications services that leverages commercial creativity for breakthrough brands including Cirque du Soleil, adidas, and Red Bull. 1% of the proceeds from the royalties earned by the authors will be donated to the One Drop Foundation. The mission of the One DropTM Foundation is to fight poverty around the world by giving everyone access to safe water.
Author: Rosalind Gardner
Publisher: McGraw Hill Professional
ISBN: 007150995X
Category : Business & Economics
Languages : en
Pages : 268
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Book Description
“It took me years to discover many of the techniques she spells out in her book. I wish it had been available when I started.” -Allan Gardyne, AssociatePrograms.com The definitive guide to planning and managing a successful online affiliate business! Make a Fortune Promoting Other People's Stuff Online is your hands-on guide to starting your own profitable affiliate marketing business quickly, easily, and inexpensively. Leading affiliate marketing authority Rosalind Gardner gives you a proven five-step plan for identifying a niche with a huge market, choosing products to promote, and selling the benefits effectively. You'll see how to: Navigate the different affiliate programs, from commissioned-based “click-through” programs to CPM impressions to flat-fee referral Identify the products and programs that are profitable-and the ones to avoid Ask the right questions before you join an affiliate program Research, understand, and sell to your niche market Negotiate for a higher percentage on your commission Stay on top of developments in the industry Packed with time- and money-saving techniques-including twelve ways to drive traffic to your website at no cost-this comprehensive guide is all you need to make big profits as an affiliate marketer! Rosalind Gardner is the creator of several successful online businesses and the author of the bestselling Super Affiliate Handbook. Her website is NetProfitsToday.com.
Author: Tim Levy
Publisher: Morgan James Publishing
ISBN: 1600379257
Category : Self-Help
Languages : en
Pages : 198
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Book Description
A simple guide to defining your desires and creating a practical plan to achieve them. “Create your own reality.” “Ask for what you want and it will happen!” “Manifest your dream life.” Does it sound too good to be true? Many people say yes. Discussions about the Law of Attraction are more common since the explosion of books like The Secret and works from authors like Wayne Dyer, Deepak Chopra and Paulo Coelho. Despite the increased availability of information on this law, it still carries a new-age stigma. But now, CEO and life coach Tim Levy wants to make the Law of Attraction accessible for everyone with The Life Summit. Levy developed a process called “The Life Summit” and partners with companies and individuals all over the world to help them reach their goals. In this book, The Life Summit,Levy outlines this straightforward system, helping readers get clear about what they want in life and then create a practical plan of action to execute it. Levy’s formula is a blend of the spiritual principles of the Law of Attraction with practical, business-oriented systems. He also answers skepticism with concrete examples from clients and from his own life. So, prepare yourself, because radical change is now within your reach! “Tim came into my life through synchronicity and changed my life through mastery. He is a capital-G “Genius” in real terms, not just because he is smart or clever or intellectual. What distinguishes him is his honesty, warmth, and humanity...and unending passion for the process which is The Life Summit.”—Maria Elita, co-author, The Naked Entrepreneur
Author: George Carlin
Publisher: Hachette Books
ISBN: 0316390194
Category : Humor
Languages : en
Pages : 920
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Book Description
A perfectly gift-able, perfectly cynical, slipcased omnibus of George Carlin's trademark irreverence--including bonus never-before-published material. For four decades, George Carlin has been one of America's favorite comics, known as much for his willingness to take on taboo subjects as for his absurdist wordplay. As an author, he has proved equally popular: With combined sales of more than two million copies, Carlin's three books of razor-sharp and hilarious observations have topped bestseller lists nationwide. Now, just in time for the holidays, Hyperion proudly collects all three volumes -- When Will Jesus Bring the Pork Chops?, Napalm and Silly Putty, and Brain Droppings -- into one hilarious omnibus, a slipcased edition that also includes new material.
