The Complete Guide to Partnership Marketing PDF Download
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Author: James Cristal
Publisher: Createspace Independent Publishing Platform
ISBN: 9781517515188
Category :
Languages : en
Pages : 200
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Book Description
Partnership Marketing is widely recognised as one of the fastest growing marketing techniques of the twenty first century, and businesses now understand that collaboration leads to growth and innovation. The Complete Guide to Partnership Marketing will cover everything you need to know about partnerships. Learn about the ten types of partnerships, how to find new partners, and how to create stand-out campaigns. Full of actual examples, including Apple, Spotify, Netflix and Uber. For both beginners and advanced marketers, this books offers a complete step-by-step guide to creating your own Partnership Marketing campaigns.
Author: James Cristal
Publisher: Createspace Independent Publishing Platform
ISBN: 9781517515188
Category :
Languages : en
Pages : 200
Get Book Here
Book Description
Partnership Marketing is widely recognised as one of the fastest growing marketing techniques of the twenty first century, and businesses now understand that collaboration leads to growth and innovation. The Complete Guide to Partnership Marketing will cover everything you need to know about partnerships. Learn about the ten types of partnerships, how to find new partners, and how to create stand-out campaigns. Full of actual examples, including Apple, Spotify, Netflix and Uber. For both beginners and advanced marketers, this books offers a complete step-by-step guide to creating your own Partnership Marketing campaigns.
Author: Peter W. G. Morris
Publisher: John Wiley & Sons
ISBN: 0470226854
Category : Technology & Engineering
Languages : en
Pages : 360
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Book Description
A comprehensive guide to project management and its interaction with other management systems and strategies The Wiley Guides to the Management of Projects address critical, need-to-know information that will enable professionals to successfully manage projects in most businesses and help students learn the best practices of the industry. They contain not only well-known and widely used basic project management practices but also the newest and most cutting-edge concepts in the broader theory and practice of managing projects. This first book in the series, The Wiley Guide to Project, Program & Portfolio Management, is based on the "meta" level of management, which, simply stated, asserts that project management must be integrated throughout an organization in order to achieve its full potential to enhance the bottom line. This book will show you how to fully understand and exploit the strategic management of projects, portfolios, and program management and their linkage with context and strategy in other concepts and processes, such as quality management, concurrent engineering, just-in-time delivery, systems management and engineering, teams, and statistical quality control. Featuring contributions from experts all around the world, this invaluable resource book offers authoritative project management applications for industry, service businesses, and government agencies. Complete your understanding of project management with these other books in The Wiley Guides to the Management of Projects series: * The Wiley Guide to Project Control * The Wiley Guide to Project Organization & Project Management Competencies * The Wiley Guide to Project Technology, Supply Chain & Procurement Management
Author: Vinay Couto
Publisher: John Wiley & Sons
ISBN: 1119268532
Category : Business & Economics
Languages : en
Pages : 296
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Book Description
A practical approach to business transformation Fit for Growth* is a unique approach to business transformation that explicitly connects growth strategy with cost management and organization restructuring. Drawing on 70-plus years of strategy consulting experience and in-depth research, the experts at PwC’s Strategy& lay out a winning framework that helps CEOs and senior executives transform their organizations for sustainable, profitable growth. This approach gives structure to strategy while promoting lasting change. Examples from Strategy&’s hundreds of clients illustrate successful transformation on the ground, and illuminate how senior and middle managers are able to take ownership and even thrive during difficult periods of transition. Throughout the Fit for Growth process, the focus is on maintaining consistent high-value performance while enabling fundamental change. Strategy& has helped major clients around the globe achieve significant and sustained results with its research-backed approach to restructuring and cost reduction. This book provides practical guidance for leveraging that expertise to make the choices that allow companies to: Achieve growth while reducing costs Manage transformation and transition productively Create lasting competitive advantage Deliver reliable, high-value performance Sustainable success is founded on efficiency and high performance. Companies are always looking to do more with less, but their efforts often work against them in the long run. Total business transformation requires total buy-in, and it entails a series of decisions that must not be made lightly. The Fit for Growth approach provides a clear strategy and practical framework for growth-oriented change, with expert guidance on getting it right. *Fit for Growth is a registered service mark of PwC Strategy& Inc. in the United States
Author: Penny Simkin
Publisher: Harvard Common Press
ISBN: 1558329110
Category : Family & Relationships
Languages : en
Pages : 443
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Book Description
Since the original publication of The Birth Partner, partners, friends, relatives, and doulas have relied on Penny Simkin's guidance in caring for the new mother, from her last trimester through the early postpartum period. Now fully revised in its fifth edition, The Birth Partner remains the definitive guide to helping a woman through labor and birth, and the essential manual to have at hand during the event. The Birth Partner includes thorough information on: Preparing for labor and knowing when it has begun Normal labor and how to help the woman every step of the way Epidurals and other medications for labor Pitocin and other means, including natural ones, to induce or speed up labor Non-drug techniques for easing labor pain Cesarean birth and complications that may require it Breastfeeding and newborn care and much more For the partner who wishes to be truly helpful in the birthing room, this book is indispensable.
Author: Edna Pasher
Publisher: John Wiley & Sons
ISBN: 0470881291
Category : Business & Economics
Languages : en
Pages : 224
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Book Description
A straightforward guide to leveraging your company's intellectual capital by creating a knowledge management culture The Complete Guide to Knowledge Management offers managers the tools they need to create an organizational culture that improves knowledge sharing, reuse, learning, collaboration, and innovation to ensure mesurable growth. Written by internationally recognized knowledge management pioneers, it addresses all those topics in knowledge management that a manager needs to ensure organizational success. Provides plenty of real-life examples and case studies Includes interviews with prominent managers who have successfully implemented knowledge management structures within their organizations Offers chapters composed of short theoretical explanations and practical methods that you can utilize, based primarily on hands-on author experience Taking an intellectual journey into knowledge management, beginning with an understanding of the concept of intellectual capital and how to establish an appropriate culture, this book looks at the human aspects of managing knowledge workers, promoting interactions for knowledge creation and sharing.
Author: Mahendra Ramsinghani
Publisher: John Wiley & Sons
ISBN: 1119639689
Category : Business & Economics
Languages : en
Pages : 551
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Book Description
The new edition of the definitive guide for venture capital practitioners—covers the entire process of venture firm formation & management, fund-raising, portfolio construction, value creation, and exit strategies Since its initial publication, The Business of Venture Capital has been hailed as the definitive, most comprehensive book on the subject. Now in its third edition, this market-leading text explains the multiple facets of the business of venture capital, from raising venture funds, to structuring investments, to generating consistent returns, to evaluating exit strategies. Author and VC Mahendra Ramsinghani who has invested in startups and venture funds for over a decade, offers best practices from experts on the front lines of this business. This fully-updated edition includes fresh perspectives on the Softbank effect, career paths for young professionals, case studies and cultural disasters, investment models, epic failures, and more. Readers are guided through each stage of the VC process, supported by a companion website containing tools such as the LP-GP Fund Due Diligence Checklist, the Investment Due Diligence Checklist, an Investment Summary format, and links to white papers and other industry guidelines. Designed for experienced practitioners, angels, devils, and novices alike, this valuable resource: Identifies the key attributes of a VC professional and the arc of an investor’s career Covers the art of raising a venture fund, identifying anchor investors, fund due diligence, negotiating fund investment terms with limited partners, and more Examines the distinct aspects of portfolio construction and value creation Balances technical analyses and real-world insights Features interviews, personal stories, anecdotes, and wisdom from leading venture capitalists The Business of Venture Capital, Third Edition is a must-read book for anyone seeking to raise a venture fund or pursue a career in venture capital, as well as practicing venture capitalists, angel investors or devils alike, limited partners, attorneys, start-up entrepreneurs, and MBA students.
Author: Parul Dubey
Publisher: Bentham Science Publishers
ISBN: 9815165836
Category : Computers
Languages : en
Pages : 207
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Book Description
Amazon Web Services: A Comprehensive Guide for Beginners and Advanced Users is your go-to companion for learning and mastering AWS. It presents 10 easy-to-read chapters that build a foundation for cloud computing while also equipping readers with the skills necessary to use AWS for commercial projects. Readers will learn how to use AWS cloud computing services for seamless integrations, effective monitoring, and optimizing cloud-based web applications. What you will learn from this guide: 1. Identity and Access Management in AWS: Learn about IAM roles, security of the root account, and password policies, ensuring a robust foundation in access management. 2. Amazon EC2 Instance: Explore the different types of EC2 instances, pricing strategies, and hands-on experiences to launch, manage, and terminate EC2 instances effectively. This knowledge will help to make informed choices about pricing strategies. 3. Storage Options and Solutions: A detailed examination of storage options within Amazon EC2 instances. Understanding Amazon Elastic Block Store (EBS), Amazon Elastic File Storage (EFS), and more, will enhance your ability to handle data storage efficiently. 4. Load Balancing and Auto Scaling: Learn about different types of load balancers and how auto-scaling groups operate, to master the art of managing varying workloads effectively. 5. Amazon Simple Storage Service (S3): Understand S3 concepts such as buckets, objects, versioning, storage classes, and practical applications. 6. AWS Databases and Analytics: Gain insights into modern databases, AWS cloud databases, and analytics services such as Amazon Quicksight, AWS Glue, and Amazon Redshift. 7. Compute Services and Integrations: Understand the workings of Docker, virtual machines, and various compute services offered by AWS, including AWS Lambda and Amazon Lightsail, Amazon MQ and Amazon SQS. 8. Cloud Monitoring: Understand how to set up alarms, analyze metrics, and ensure the efficient monitoring of your cloud environment using Amazon CloudWatch and CloudTrail. Key Features: Comprehensive Introduction to Cloud Computing and AWS Guides readers to the complete set of features in AWS Easy-to-understand language and presentation with diagrams and navigation guides References for further reading Whether you're a student diving into cloud specialization as part of your academic curriculum or a professional seeking to enhance your skills, this guide provides a solid foundation for learning the potential of the AWS suite of applications to deploy cloud computing projects.
Author: Cyril Demaria
Publisher: John Wiley & Sons
ISBN: 1119380995
Category : Business & Economics
Languages : en
Pages : 325
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Book Description
The comprehensive guide to private market asset allocation Asset Allocation and Private Markets provides institutional investors, such as pension funds, insurance groups and family offices, with a single-volume authoritative resource on including private markets in strategic asset allocation. Written by four academic and practitioner specialists, this book provides the background knowledge investors need, coupled with practical advice from experts in the field. The discussion focuses on private equity, private debt and private real assets, and their correlation with other asset classes to establish optimized investment portfolios. Armed with the grounded and critical perspectives provided in this book, investors can tailor their portfolio and effectively allocate assets to traditional and private markets in their best interest. In-depth discussion of return, risks, liquidity and other factors of asset allocation takes a more practical turn with guidance on allocation construction and capital deployment, the “endowment model,” and hedging — or lack thereof. Unique in the depth and breadth of information on this increasingly attractive asset class, this book is an invaluable resource for investors seeking new strategies. Discover alternative solutions to traditional asset allocation strategies Consider attractive returns of private markets Delve into private equity, private debt and private real assets Gain expert perspectives on correlation, risk, liquidity, and portfolio construction Private markets represent a substantial proportion of global wealth. Amidst disappointing returns from stocks and bonds, investors are increasingly looking to revitalise traditional asset allocation strategies by weighting private market structures more heavily in their portfolios. Pension fund and other long-term asset managers need deeper information than is typically provided in tangential reference in broader asset allocation literature; Asset Allocation and Private Markets fills the gap, with comprehensive information and practical guidance.
Author: Marilyn H. Oermann, PhD, RN, ANEF, FAAN
Publisher: Springer Publishing Company
ISBN: 0826152635
Category : Medical
Languages : en
Pages : 514
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Book Description
All the information you need in one textbook! This all-inclusive text for Nurse Educators delivers comprehensive, evidence-based guidance on the essential components of teaching, including learning theories, teaching methods, new technologies for teaching, curriculum development, evaluation and testing, and accreditation. The text delivers the full scope of knowledge necessary for novice and experienced faculty to become competent teachers in nursing. This third edition features new content on the transition from clinician to educator. There is also a new chapter on nursing professional development and teaching in clinical settings and updated teaching strategies for active learning, clinical judgment, and online teaching. The text is designed to help educators prepare for the certification exams. The text also addresses varied learning styles and how to accommodate them, new developments in simulation, standardized patients, OSCEs, clinical teaching, interprofessional education, and evidence-based teaching. New to the Third Edition: Chapter on the transition from clinician to educator, plus expanded content throughout on becoming a nurse educator Addresses inclusivity and developing an inclusive learning environment for people with different learning styles Strategies to promote active learning, clinical judgment, and higher level learning, and teaching online Updated content on simulations, the use of standardized patients, OSCEs, clinical teaching, and clinical evaluation Chapter on accreditation of nursing programs and developing a systematic program evaluation plan Chapter on nursing professional development and teaching in a clinical setting Key Features: Written by experts who seamlessly integrate evidence-based research and practical strategies Serves as a thorough study guide for nurse educator certification exams Covers practical teaching strategies, simulation, online education, technology, interprofessional education, clinical teaching and evaluation, and test construction Includes case examples and other examples to support content and “how-to” tips Includes a high quality online course ready for an instructor’s use: sample syllabus, PowerPoints, and a complete 20-module online course
Author: Ron Kunitzky
Publisher: John Wiley & Sons
ISBN: 0470678712
Category : Business & Economics
Languages : en
Pages : 268
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Book Description
Google, Microsoft, Apple, Starbucks, and Wal-Mart are "category killers." Why? One key to their astounding success is that they have mastered the art of creating highly attractive partner and customer value propositions. They have all built their business on the principles and practices of Partnership Marketing to offer superior products, create long-term distribution opportunities, new revenue streams for their businesses, and increased brand awareness on a world-wide level. Developing an affiliation with the right partner allows both parties to realize successes that they could not have otherwise achieved on their own by transforming their individual strengths into mutual performance. Whether you're an entrepreneur working to expand your customer base and increase value or a corporation looking for cost-effective ways to stimulate growth and brand-presence on a tight budget, Partnership Marketing is a practical in-depth guide to this core business concept. A powerful strategy in good times, partnership marketing is an excellent way to gain competitive advantage and grow your business even in tough, recessionary economic conditions. As marketing resources are being slashed everywhere, coupled with employee lay-offs and cutbacks to existing programs, partnership marketing is a creative way to do more with less. Partnership Marketing provides the complete how-to of collaborating successfully with other organizations, including: how to align PM objectives to your resources; how to assess what you have to offer a partner-brand and how to leverage your core strengths; how to search for the right partner-brand; how to assess the pros and cons of partnering with other brands; and much more.
