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Author: David Allan Verhaagen
Publisher: Bloomsbury Publishing USA
ISBN: 0313038287
Category : Psychology
Languages : en
Pages : 178
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Book Description
They have strong values—faith, family, tolerance, intelligence, and altruism among them. But, contrary to what one might guess, these people are not America's sage elders. This is the Millennial Generation. Born between 1982 and 2000, the oldest among them today are entering their 20s or in their teen years. They aim to rebel against society by cleaning it up, returning to old-fashioned values and relationships. Author Verhaagen describes why, nonetheless, parents are feeling more anxious and frazzled than ever before, even as they are faced with the task of raising what some predict will be our next hero generation. Verhaagen explains how research shows adults can help keep these young people on a positive path, stoke their ideals, and help them be resilient when the inevitable mistakes and obstacles arise. The Baby Boomers and older Gen Xers are parenting this new crew, aiming to ground them and instill great hope for the future. But Millennials face challenges greater than any generation faced before them. Many spend all or part of their childhood without a father in the home. Technology, including the Internet, is exposing them to adult material at increasingly young ages. They are subject to violent images that are more common than ever before in movies, television, and games. So parents still need to provide guidance. Verhaagen aims to help parents with research and advice, including how to teach determination, problem-solving, emotional smarts, and resilience. His text includes vignettes and his personal experience as a psychotherapist/father.
Author: David Allan Verhaagen
Publisher: Bloomsbury Publishing USA
ISBN: 0313038287
Category : Psychology
Languages : en
Pages : 178
Get Book Here
Book Description
They have strong values—faith, family, tolerance, intelligence, and altruism among them. But, contrary to what one might guess, these people are not America's sage elders. This is the Millennial Generation. Born between 1982 and 2000, the oldest among them today are entering their 20s or in their teen years. They aim to rebel against society by cleaning it up, returning to old-fashioned values and relationships. Author Verhaagen describes why, nonetheless, parents are feeling more anxious and frazzled than ever before, even as they are faced with the task of raising what some predict will be our next hero generation. Verhaagen explains how research shows adults can help keep these young people on a positive path, stoke their ideals, and help them be resilient when the inevitable mistakes and obstacles arise. The Baby Boomers and older Gen Xers are parenting this new crew, aiming to ground them and instill great hope for the future. But Millennials face challenges greater than any generation faced before them. Many spend all or part of their childhood without a father in the home. Technology, including the Internet, is exposing them to adult material at increasingly young ages. They are subject to violent images that are more common than ever before in movies, television, and games. So parents still need to provide guidance. Verhaagen aims to help parents with research and advice, including how to teach determination, problem-solving, emotional smarts, and resilience. His text includes vignettes and his personal experience as a psychotherapist/father.
Author: Jeff Fromm
Publisher: AMACOM
ISBN: 0814436595
Category : Business & Economics
Languages : en
Pages : 268
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Book Description
While everyone was bemoaning their alleged laziness and self-absorption, the Millennial generation quietly grew up. Pragmatic, diverse, and digitally native, this massive cohort of 80 million are now entering their prime consumer years, having children of their own, and shifting priorities as they move solidly into adulthood. Millennials with Kids changes how we think about this new generation of parents and uncovers profound insights for marketers and brand strategists seeking to earn their loyalty. Building on the highly acclaimed Marketing to Millennials, this book captures data from a new large-scale generational study and reveals how to: Enlist Millennial parents as co-creators of brands and products * Promote purpose beyond the bottom line * Cultivate shareability * Democratize customer experience * Integrate technology * Develop content-driven campaigns that speak to Millennials * And more A gold mine of demographic profiles, interviews, and examples of brand successes and failures, this book helps marketers rethink the typical American household-and connect with these critical consumers in the complex participation economy.
Author: Anne Helen Petersen
Publisher: Dey Street Books
ISBN: 0358561841
Category : Business & Economics
Languages : en
Pages : 321
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Book Description
An incendiary examination of burnout in millennials--the cultural shifts that got us here, the pressures that sustain it, and the need for drastic change
Author: Jeff Fromm
Publisher: AMACOM
ISBN: 0814433235
Category : Business & Economics
Languages : en
Pages : 220
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Book Description
Marketing to Millennials is both an enlightening look at this generation of spend-happy consumers and a practical plan for earning their trust and loyalty. The jokes at the Millennials’ expense are plenty, but not nearly as much as the $200 billion in buying power they now wield as they enter their peak earning and spending years. Love it or loathe it, you are doing business in their domain now, and your future depends on your ability to successfully connect with them. Based on original market research, this book reveals the eight attitudes shared by most Millennials, including how they: Value social networking and aren't shy about sharing opinions Refuse to remain passive consumers but expect to participate in product development and marketing Demand authenticity and transparency Are highly influential, swaying parents and peers Are not all alike; therefore, understanding key segments is invaluable Complete with expert interviews of those doing Millennial marketing right, as well as the new rules for engaging this increasingly vital generation successfully, Marketing to Millennials is the key to persuading the customers who will determine the bottom line for decades to come.
Author: Raven Solomon
Publisher:
ISBN: 9781733654500
Category :
Languages : en
Pages :
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Book Description
Paperback
Author: David Kinnaman
Publisher: Baker Books
ISBN: 1441213082
Category : Religion
Languages : en
Pages : 256
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Book Description
Close to 60 percent of young people who went to church as teens drop out after high school. Now the bestselling author of unChristian trains his researcher's eye on these young believers. Where Kinnaman's first book unChristian showed the world what outsiders aged 16-29 think of Christianity, You Lost Me shows why younger Christians aged 16-29 are leaving the church and rethinking their faith. Based on new research, You Lost Me shows pastors, church leaders, and parents how we have failed to equip young people to live "in but not of" the world and how this has serious long-term consequences. More importantly, Kinnaman offers ideas on how to help young people develop and maintain a vibrant faith that they embrace over a lifetime.
Author: Regina Luttrell
Publisher: Rowman & Littlefield
ISBN: 1442245182
Category : Psychology
Languages : en
Pages : 228
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Book Description
We’ve all heard that Millennials are smarter than everyone else, unique in every way possible, that they have probably been millionaires since age seven, and that they are poised to take over the world. We’ve also heard that they are lazy, unmotivated, entitled, and condescending know-it-alls. How can this generation have such opposing characteristics? What is the truth about this generation? The Millennial Mindset offers parents, educators, managers, and co-workers insights and suggestions on how to engage, prepare, and foster the Millennial generation in all aspects of life. Through interviews with millennials and those who work with or otherwise engage them, Regina Luttrell and Karen McGrath offer ways for Millennials to better understand older generations and their peers so they can coexist without animosity in today’s fast-paced globalized world. They also offer insight into Millennial characteristics, passions, and goals for those who work with, live with, or otherwise co-exist with Millennials. Readers will gain a better sense of what this generation has in store for the world, and how the world can best respond.
Author: Malcolm Harris
Publisher: Little, Brown
ISBN: 0316510874
Category : Social Science
Languages : en
Pages : 247
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Book Description
In Kids These Days, early Wall Street occupier Malcolm Harris gets real about why the Millennial generation has been wrongly stereotyped, and dares us to confront and take charge of the consequences now that we are grown up. Millennials have been stereotyped as lazy, entitled, narcissistic, and immature. We've gotten so used to sloppy generational analysis filled with dumb clichés about young people that we've lost sight of what really unites Millennials. Namely: We are the most educated and hardworking generation in American history. We poured historic and insane amounts of time and money into preparing ourselves for the 21st-century labor market. We have been taught to consider working for free (homework, internships) a privilege for our own benefit. We are poorer, more medicated, and more precariously employed than our parents, grandparents, even our great grandparents, with less of a social safety net to boot. Kids These Days is about why. In brilliant, crackling prose, early Wall Street occupier Malcolm Harris gets mercilessly real about our maligned birth cohort. Examining trends like runaway student debt, the rise of the intern, mass incarceration, social media, and more, Harris gives us a portrait of what it means to be young in America today that will wake you up and piss you off. Millennials were the first generation raised explicitly as investments, Harris argues, and in Kids These Days he dares us to confront and take charge of the consequences now that we are grown up.
Author: Wendy Murray Zoba
Publisher:
ISBN: 9780830822119
Category : Computers
Languages : en
Pages : 124
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Book Description
Wendy Murray Zoba's experience as a parent and youth worker, along with research, interviews and surveys provide her with a strong understanding of today's teenagers and how to guide them through a consumer culture and nurture their faith.
Author: Julie Tarney
Publisher: University of Wisconsin Pres
ISBN: 0299310604
Category : Biography & Autobiography
Languages : en
Pages : 236
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Book Description
A loving mother shares her journey of parenting a gender creative child, from toddler to adult.
