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Author: John Francis Keeley
Publisher:
ISBN:
Category : Box making
Languages : en
Pages : 466
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Book Description
Author: John Francis Keeley
Publisher:
ISBN:
Category : Box making
Languages : en
Pages : 466
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Book Description
Author: John Francis Keeley
Publisher:
ISBN:
Category : Shipment of goods
Languages : en
Pages : 34
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Book Description
Author: United States. Dept. of Commerce
Publisher:
ISBN:
Category :
Languages : en
Pages : 468
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Book Description
Author: John Francis Keeley
Publisher:
ISBN:
Category : Box making
Languages : en
Pages : 439
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Book Description
Author: United States. International Commerce Bureau
Publisher:
ISBN:
Category :
Languages : en
Pages : 172
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Book Description
Author: Canada Commercial Intelligence Service
Publisher: Forgotten Books
ISBN: 9780666411884
Category : Business & Economics
Languages : en
Pages : 94
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Book Description
Excerpt from Packing for Overseas Markets: A Series of Special Reports by Canadian Trade Commissioners Beyond question, Canadian exporters are paying much more attention to packing than was the case some years ago. Nevertheless complaints from abroad are not infrequent, and it is with a view to obviating these in the future that this pamphlet is being issued. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
Author: Francis R. Eldridge
Publisher:
ISBN:
Category : Commerce
Languages : en
Pages : 318
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Book Description
Author: United States. Bureau of International Commerce
Publisher:
ISBN:
Category : Export marketing
Languages : en
Pages : 124
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Book Description
Author: Huda Khan
Publisher: Taylor & Francis
ISBN: 1000637689
Category : Design
Languages : en
Pages : 141
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Book Description
The consumer packaged goods (CPG) industry is dominated by major Western brands. The dominance of such major brands extends to burgeoning Asian markets. These conglomerates often rely on packaging as a strategic tool to entice Asian consumers. This book illustrates how packaging as a marketing tool is more than simply changing the label or translating the brand into vernacular language. It examines how different packaging elements (e.g. information, imagery, packaging type) can help to communicate product values to Asian consumers. Drawing upon rich knowledge of the Asian CPG markets with extensive findings from fieldworks in the key Asian markets, this book explains how Western brands are localising their packaging design in Asian markets. It provides invaluable insight into how major Western CPG brands have relied heavily on their packaging strategies to compete not only against domestic brands but also against other foreign brands. The book includes in-depth interviews with brand managers of several major Western CPG brands and retailers, and sheds light on emerging trends of CPG packaging in Asia.
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 40
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Book Description
