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Author: Bryan Smeltzer
Publisher: LiquidMind Press
ISBN: 1737188112
Category : Business & Economics
Languages : en
Pages : 235
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Book Description
The Visionary Brand In my new book, The Visionary Brand, I explore how brands become Visionary, and how they sustain this success for generations. Through both my direct experience with these brands, along with extensive research, I have been able to define the formula for realizing Visionary status. Although I have found no "one" brand is truly the ultimate Visionary, many are close, and you discover why these great brands are missing one or many ingredients to becoming truly Visionary. What makes a brand truly Visionary? Product, Innovation, Culture, Marketing? It is a harmonious blending of product, marketing, and passionate culture. Along with a visionary who establishes and commits themselves and the brand to ageless foundational principles. What formula has sustained iconic brands such as; Apple, Nike, Adidas, and allowed them to maintain their vision and brand ETHOS for generations? How does one brand lose its premium status, while others thrive from generation to generation? The Visionary Brand explores the core of these generational companies, and how they have evolved to become visionaries. This definitive guide to preserving authentic success through identifying, protecting, and nurturing the brand's core foundational principles will be a timeless leadership resource. Both professionally and personally, serving a purpose from start-up through established category leaders. Most brands at some point lose sight of their vision or have not established their brand core ETHOS. The Visionary Brand will revitalize those who are not yet evangelizing their brand's values and principles, along with guiding those who have yet to define their foundation. To succeed, you must understand who you are, what value you are providing, where you are positioning, and how to engage with your loyal community and brand team. From aspirational, real-life scenarios, to inspirational guidance, The Visionary Brand will provide ongoing support to successfully drive your brand forward. The Visionary Brand outlines the independent elements to emulating and successfully executing this foundational strategy. * Define your vision and build a Foundational Principles platform. * Stick to your vision while capturing global market share from your competitors. * Create a continuous Pipeline of Innovation. * Establish a Culture of Passionate followers. * Engage, and build Loyalty. * Embrace the changing tide of the new age adoption curve. * Be an Artist, be yourself, and instill the courage to accomplish your Vision. There may be Visionary brands, but no one company exists as The Visionary Brand, while some have most, none have all. I sincerely hope you enjoy the book and find its content useful in your Journey to becoming Visionary! Sincerely, Bryan Smeltzer, Author, The Visionary Brand
Author: Bryan Smeltzer
Publisher: LiquidMind Press
ISBN: 1737188112
Category : Business & Economics
Languages : en
Pages : 235
Get Book Here
Book Description
The Visionary Brand In my new book, The Visionary Brand, I explore how brands become Visionary, and how they sustain this success for generations. Through both my direct experience with these brands, along with extensive research, I have been able to define the formula for realizing Visionary status. Although I have found no "one" brand is truly the ultimate Visionary, many are close, and you discover why these great brands are missing one or many ingredients to becoming truly Visionary. What makes a brand truly Visionary? Product, Innovation, Culture, Marketing? It is a harmonious blending of product, marketing, and passionate culture. Along with a visionary who establishes and commits themselves and the brand to ageless foundational principles. What formula has sustained iconic brands such as; Apple, Nike, Adidas, and allowed them to maintain their vision and brand ETHOS for generations? How does one brand lose its premium status, while others thrive from generation to generation? The Visionary Brand explores the core of these generational companies, and how they have evolved to become visionaries. This definitive guide to preserving authentic success through identifying, protecting, and nurturing the brand's core foundational principles will be a timeless leadership resource. Both professionally and personally, serving a purpose from start-up through established category leaders. Most brands at some point lose sight of their vision or have not established their brand core ETHOS. The Visionary Brand will revitalize those who are not yet evangelizing their brand's values and principles, along with guiding those who have yet to define their foundation. To succeed, you must understand who you are, what value you are providing, where you are positioning, and how to engage with your loyal community and brand team. From aspirational, real-life scenarios, to inspirational guidance, The Visionary Brand will provide ongoing support to successfully drive your brand forward. The Visionary Brand outlines the independent elements to emulating and successfully executing this foundational strategy. * Define your vision and build a Foundational Principles platform. * Stick to your vision while capturing global market share from your competitors. * Create a continuous Pipeline of Innovation. * Establish a Culture of Passionate followers. * Engage, and build Loyalty. * Embrace the changing tide of the new age adoption curve. * Be an Artist, be yourself, and instill the courage to accomplish your Vision. There may be Visionary brands, but no one company exists as The Visionary Brand, while some have most, none have all. I sincerely hope you enjoy the book and find its content useful in your Journey to becoming Visionary! Sincerely, Bryan Smeltzer, Author, The Visionary Brand
Author: Victoria Donovan
Publisher: Cornell University Press
ISBN: 1501747894
Category : History
Languages : en
Pages : 246
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Book Description
Chronicles in Stone is a study of the powerful and pervasive myth of the Russian Northwest, its role in forming Soviet and Russian identities, and its impact on local communities. Combining detailed archival research, participant observation and oral history work, it explores the transformation of three northwestern Russian towns from provincial backwaters into the symbolic homelands of the Soviet and Russian nations. The book's central argument is that the Soviet state exploited the cultural heritage of the Northwest to craft patriotic narratives of the people's genius, heroism and strength that could bind the nation together after 1945. Through sustained engagement with local voices, it reveals the ways these narratives were internalized, revised, and resisted by the communities living in the region. Donovan provides an alternative lens through which to view the rise of Russian patriotic consciousness in the twentieth and twenty-first centuries, adding a valuable regional dimension to our knowledge of Russian nation building and identity politics.
Author: Michael Brenson
Publisher:
ISBN: 9781565846241
Category : Art
Languages : en
Pages : 157
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Book Description
Three decades of federal funding for the arts is chronicled in this revealing look at the NEA and its controversial role in promoting American art.
Author: David Laderman
Publisher: University of Texas Press
ISBN: 0292777906
Category : Performing Arts
Languages : en
Pages : 335
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Book Description
From the visionary rebellion of Easy Rider to the reinvention of home in The Straight Story, the road movie has emerged as a significant film genre since the late 1960s, able to cut across a wide variety of film styles and contexts. Yet, within the variety, a certain generic core remains constant: the journey as cultural critique, as exploration beyond society and within oneself. This book traces the generic evolution of the road movie with respect to its diverse presentations, emphasizing it as an "independent genre" that attempts to incorporate marginality and subversion on many levels. David Laderman begins by identifying the road movie's defining features and by establishing the literary, classical Hollywood, and 1950s highway culture antecedents that formatively influenced it. He then traces the historical and aesthetic evolution of the road movie decade by decade through detailed and lively discussions of key films. Laderman concludes with a look at the European road movie, from the late 1950s auteurs through Godard and Wenders, and at compelling feminist road movies of the 1980s and 1990s.
Author: Siani Lee
Publisher: Xlibris Corporation
ISBN: 1543433510
Category : Self-Help
Languages : en
Pages : 98
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Book Description
Have you ever asked yourself the following questions? Am I good enough to have a dream? How can I continue to hold myself back from my dream? If I start my dream, will I have a support system? What are my dreams, and why havent I lived them yet? What is stopping me from pushing toward my dream? Why am I allowing my past to affect my present moment? Why do I seek validation from other people? Why did I allow rejection to stop me? What if my dream doesnt work out for me? If you are having a feeling of uncertainty concerning your future, Virtuous Visionary was written for you. Siani Lee wanted to share her journey while helping others to start their dream. Siani believes that an unfulfilled life is a life not worth living and that everyone deserves to be happy and deserves to live a life full of purpose and passion.
Author: Scott Clevenger
Publisher: iUniverse
ISBN: 059540023X
Category : Humor
Languages : en
Pages : 223
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Book Description
We've all heard that, "you learn more from failure than you do from success." Which means that all those hours spent watching crappy movies wasn't a waste of your precious and ever-dwindling life span; it was an education! And Better Living Through Bad Movies can show you how to extract the profound, life-affirming lessons from films like Battlefield Earth, Coyote Ugly, and Indecent Proposal. In over 50 hilarious reviews, the authors show how you can use the worst movies ever made to improve your sex life (it involves cardboard cutouts and clog dancing), Apocalypse-proof your home (using the following materials: John Travolta, Kevin Costner, Sylvester Stallone and more Kevin Costner), and win omnipotence and a Happy Meal by solving Satan's Junior Jumble. You will also discover how to forge a love that will last a lifetime (by dating the moribund), use films like Batman and Robin and Star Wars: The Phantom Menace as grief counseling, and conquer the world using common fruit bats and dry cleaning fluid. And most important of all, you'll learn Hollywood's Ultimate Secret: Why Beaches and Armageddon are actually the exact same movie.
Author: Ian Balfour
Publisher: Stanford University Press
ISBN: 9780804745062
Category : Literary Criticism
Languages : en
Pages : 372
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Book Description
The Romantic era in England and Germany saw a sudden renewal of prophetic modes of writing. Biblical prophecy and, to a lesser extent, classical oracle again became viable models for poetry and even for journalistic prose. Notably, this development arose out of the new-found freedom of biblical interpretation that began in the mid-eighteenth century, as the Bible was increasingly seen to be a literary and mythical text. Taking Walter Benjamin’s thinking about history as a point of departure, the author shows how the model for Romantic prophecy emerges less as a prediction of the future than as a call to change in the present, even as it quotes, at key turns, texts from the past. After surveying developments in eighteenth-century biblical hermeneutics, as well as the numerous instances of prophetic eruption in Romantic poetry, the book culminates in close readings of works by Blake, Hölderlin, and Coleridge. Each of these writers interpreted the Bible in strong, variously radical and conservative ways, and each reworked prophetic texts in often startling fashion. The author’s reading of Blake focuses on the complex temporal and rhetorical dynamics at work in a prophetic tradition, with attention paid to the key mediating figure of Milton. The chapter on Hölderlin investigates the truth-claim of poetry and the consequences of Hölderlin’s insight into the necessarily figural character of poetry. The analysis of Coleridge correlates his theory of allegory and symbol with his theory and practice of political writing, which often relies on mobilizing prophetic authority. Together, the readings force us to reexamine the claims and practices of Romantic poets and thinkers and their ideas and ideologies, not without engendering some allegorical resonance with issues in our own time.
Author: Marc Eliot
Publisher: Turner Publishing Company
ISBN: 0470900873
Category : Biography & Autobiography
Languages : en
Pages : 351
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Book Description
The definitive biography of legendary singer-songwriter Paul Simon. Paul Simon, one of the country's most popular musicians, has been a dynamic creative force for more than half a century. Now New York Times bestselling biographer Marc Eliot draws on extensive research and original interviews to trace the incredible life and career of this iconic musician. Along the way Eliot examines Simon's early struggles to succeed as a singer-songwriter, the ups and downs of his decades-long collaboration with Art Garfunkel, his at-times obsessive admiration and competitive drive with Bob Dylan, his musical triumphs such as Still Crazy After All These Years and Graceland, the spectacular failure of his Broadway musical The Capeman, and much more. The first comprehensive biography of Paul Simon and his music Explores the complex relationship between Paul Simon and Art Garfunkel through years of their musical breakups and reunions Reveals personal details, with interviews, of Simon's life away from music Includes dozens of exclusive photographs, several published for the first time Whether you grew up listening to classic Simon and Garfunkel songs or came to love Paul Simon's music through his solo albums, this highly entertaining biography will give you a new understanding of this talented artist and the many surprising twists and turns of his life and work as a songwriter, a performer, and an icon of Boomer Generation.
Author: Tycoon Success
Publisher: Tycoon Success
ISBN:
Category : Biography & Autobiography
Languages : en
Pages : 40
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Book Description
The Trailblazers: Most Inspiring Leaders for the Year 2022" is an exceptional collection that celebrates the indomitable spirit of remarkable individuals who have pushed boundaries, shattered glass ceilings, and blazed trails of success in their respective fields. Discover the power of visionary leadership and unlock your full potential with "The Trailblazers: Most Inspiring Leaders for the Year 2022" - a captivating anthology that will ignite your passion and fuel your ambitions.
Author: Elizabeth Teresa Howe
Publisher: Tamesis Books
ISBN: 9781855661035
Category : Biography & Autobiography
Languages : en
Pages : 158
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Book Description
"Madre Ana's relaciones thus provide insight into the nature and extent of female monastic culture at the turn of the seventeenth century. They also demonstrate the ways in which cloistered women could exercise authorial control of their narratives even in the face of obedience to male authority."--BOOK JACKET.
