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Author: Thomas Woll
Publisher: Chicago Review Press
ISBN: 1569765642
Category : Business & Economics
Languages : en
Pages : 401
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Book Description
Publishing is a rapidly changing business, and this comprehensive reference is right in step--covering operations, finances, and personnel management as well as product development, production, and marketing. Written for the practicing professional just starting out or looking to learn new tricks of the trade, this revised and expanded fourth edition contains updated industry statistics and benchmark figures, features up-to-date strategies for creating new revenue streams such as online marketing and sales and e-book publishing, and provides new information on using financial information to make key management decisions. More than two dozen highly practical forms and sample contracts for immediate use are also included.
Author: Thomas Woll
Publisher: Chicago Review Press
ISBN: 1569765642
Category : Business & Economics
Languages : en
Pages : 401
Get Book Here
Book Description
Publishing is a rapidly changing business, and this comprehensive reference is right in step--covering operations, finances, and personnel management as well as product development, production, and marketing. Written for the practicing professional just starting out or looking to learn new tricks of the trade, this revised and expanded fourth edition contains updated industry statistics and benchmark figures, features up-to-date strategies for creating new revenue streams such as online marketing and sales and e-book publishing, and provides new information on using financial information to make key management decisions. More than two dozen highly practical forms and sample contracts for immediate use are also included.
Author: Karen Spears Zacharias
Publisher:
ISBN: 9780881464481
Category : Fiction
Languages : en
Pages : 0
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Book Description
"Maizee Hurd was an easy target for hard times," according to Burdy Luttrell, the town healer. Burdy is a Melungeon woman with striking features and mysterious ways. She owns the land the Hurds leased following their marriage on June 3, 1940. Maizee moved upriver at the age of ten after tragedy struck, and she was sent off to be raised by a childless aunt and her doctor husband. This is Zacharias's debut historical novel.
Author: Scott Fresener
Publisher:
ISBN: 9780963947406
Category : Screen process printing
Languages : en
Pages : 260
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Book Description
Author: Skip Press
Publisher: Career PressInc
ISBN: 9781564141521
Category : Reference
Languages : en
Pages : 223
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Book Description
Not loaded with theory, Skip's invaluable book contains concise, easily understood and applied advice for both writing and marketing any kind of book, article, story, play, screen-play, report, proposal or anything else you can think of.How to Write What You Want and Sell What You Write is for every writer or wannabe who needs to sort out his or her desires, capabilities and strengths and, even more importantly, learn the particular formats for the kind of writing in which he or she is interested.
Author: Robert W. Bly
Publisher: Holt Paperbacks
ISBN: 1429900148
Category : Language Arts & Disciplines
Languages : en
Pages : 472
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Book Description
The definitive guide to becoming a successful freelance writer, now in an updated and expanded third edition Secrets of a Freelance Writer has long been the authoritative guide to making big money as a commercial freelance writer. In this new edition, you'll find out how to make $100,000 a year—or much more—writing ads, annual reports, brochures, catalogs, newsletters, direct mail, Web pages, CD-ROMs, press releases, and other projects for corporations, small businesses, associations, nonprofit organizations, the government, and other commercial clients. You'll also learn how to start out as a freelancer, market yourself to clients, create a successful personal Web site to cull more sales leads, follow up on potential customers to build your practice, and run your business on a day-to-day basis. Secrets of a Freelance Writer is the definitive guide to building a successful and lucrative freelance writing practice.
Author: Jane Austen
Publisher:
ISBN:
Category :
Languages : en
Pages : 288
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Book Description
Author: Brendan McNally
Publisher: Simon and Schuster
ISBN: 1416559221
Category : Fiction
Languages : en
Pages : 387
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Book Description
In their youth, Manni and Franzi, together with their brothers, Ziggy and Sebastian, captured Germany's collective imagination as the Flying Magical Loerber Brothers -- one of the most popular vaudeville acts of the old Weimar days. The ensuing years have, however, found the Jewish brothers estranged and ensconced in various occupations as the war is drawing near its end and a German surrender is imminent. Manni is traveling through the Ruhr Valley with Albert Speer, who is intent on subverting Hitler's apocalyptic plan to destroy the German industrial heartland before the Allies arrive; Franzi has become inextricably attached to Heinrich Himmler's entourage as astrologer and masseur; and Ziggy and Sebastian have each been employed in pursuits that threaten to compromise irrevocably their own safety and ideologies. Now, with the Russian noose tightening around Berlin and the remnants of the Nazi government fleeing north to Flensburg, the Loerber brothers are unexpectedly reunited. As Himmler and Speer vie to become the next Führer, deluded into believing they can strike a bargain with Eisenhower and escape their criminal fates, the Loerbers must employ all their talents -- and whatever magic they possess -- to rescue themselves and one another. Deftly written and darkly funny, Germania is an astounding adventure tale -- with subplots involving a hidden cache of Nazi gold, Hitler's miracle U-boats, and Speer's secret plan to live out his days hunting walrus in Greenland -- and a remarkably imaginative novel from a gifted new writing talent.
Author: Robert L. Heilbroner
Publisher: Doubleday
ISBN: 0804152683
Category : Business & Economics
Languages : en
Pages : 260
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Book Description
Said One Executive: “Why should my conscience bother me?” Here are dramatic true stories of executives whose desire for profit leads them into shameful decisions. Naming actual executive of major American companies, the authors portray corporate irresponsibility in human term. One executive is shown as he orders his subordinates to fake a lab report, even though the result might be loss of life. Others are shown as they bribe a city official, as they knowingly sell a dangerous drug, as they enrich themselves by betraying their stockholders. These men are not the familiar fast-buck artists, the petty cheats who can be dismissed as “bad apples.” The authors reveal themselves as solid citizens, educated and well-respected. Yet in the course of business they easily yield to ambition, avarice or the corporate culture. And almost always, after they are exposed, they are promoted by their companies. Together these profiles, all of them written especially for this book, give life to questions raised by books such as America, Inc. and The Greening of America: · What kind of men run some super-corporations? · How can “good men” behave so badly” · Does working for a corporation mean violating one’s conscience? After all the stories are told, the brilliant economist and social critic Robert L. Heilbroner offers a chapter of perspective. First he confronts the various positions on corporate responsibility—at one extreme, breaking up the big corporations; at the other, leaving executive entirely free to maximize profits. And then he cuts through to the realities if the matter, showing us where the best chance of remedy lies.
Author: Barney Davey
Publisher: BoldStar Communications
ISBN: 9780976960706
Category : Art
Languages : en
Pages : 284
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Book Description
An invaluable reference, this book provides insights, suggestions, examples, and resources intended to demystify the arcane world of art print marketing. Barney Davey has authored this handbook of practical advice to help visual artists succeed in the print market. The book is a result of his experiences and perspective culled from advising and observing leading art publishers and print artists in three decades. It details how artists can use the print market to take control of their career and create a profitable business putting their original work into prints. The wealth of benefits for visual artists in the print market include: secondary income from reproducing originals into prints; third stream income from licensing; greater awareness for their work; growing their collector base; diversifying their pricing and portfolio and keeping pace with demand for their originals. Given these advantages, it is surprising to find other business and marketing books for artists offer scant coverage of the print market. The paucity of print market information makes the book's insider insights priceless. Any visual artist with the desire to enjoy commercial success will find this book useful, inspiring and informative.
Author: Robert W. Bly
Publisher:
ISBN: 9780440074861
Category : Juvenile Fiction
Languages : en
Pages : 90
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Book Description
A teenage brother and sister find a robot that seems willing to do everything from dusting their rooms to doing their homework, but they discover that they must learn computer programming to control it.
