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Author: Oliver Luckett
Publisher: Hachette Books
ISBN: 0316359548
Category : Business & Economics
Languages : en
Pages : 265
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Book Description
"A must-read for business leaders and anyone who wants to understand all the implications of a social world." -- Bob Iger, Chairman and Chief Executive Officer of The Walt Disney Company From tech visionaries Oliver Luckett and Michael J. Casey, a groundbreaking, must-read theory of social media -- how it works, how it's changing human life, and how we can master it for good and for profit. In barely a decade, social media has positioned itself at the center of twenty-first century life. The combined power of platforms like Facebook, Twitter, Instagram, Snapchat, and Vine have helped topple dictators and turned anonymous teenagers into celebrities overnight. In the social media age, ideas spread and morph through shared hashtags, photos, and videos, and the most compelling and emotive ones can transform public opinion in mere days and weeks, even attitudes and priorities that had persisted for decades. How did this happen? The scope and pace of these changes have left traditional businesses -- and their old-guard marketing gatekeepers -- bewildered. We simply do not comprehend social media's form, function, and possibilities. It's time we did. In The Social Organism, Luckett and Casey offer a revolutionary theory: social networks -- to an astonishing degree--mimic the rules and functions of biological life. In sharing and replicating packets of information known as memes, the world's social media users are facilitating an evolutionary process just like the transfer of genetic information in living things. Memes are the basic building blocks of our culture, our social DNA. To master social media -- and to make online content that impacts the world -- you must start with the Social Organism. With the scope and ambition of The Second Machine Age and James Gleick's The Information, The Social Organism is an indispensable guide for business leaders, marketing professionals, and anyone serious about understanding our digital world -- a guide not just to social media, but to human life today and where it is headed next.
Author: Oliver Luckett
Publisher: Hachette Books
ISBN: 0316359548
Category : Business & Economics
Languages : en
Pages : 265
Get Book Here
Book Description
"A must-read for business leaders and anyone who wants to understand all the implications of a social world." -- Bob Iger, Chairman and Chief Executive Officer of The Walt Disney Company From tech visionaries Oliver Luckett and Michael J. Casey, a groundbreaking, must-read theory of social media -- how it works, how it's changing human life, and how we can master it for good and for profit. In barely a decade, social media has positioned itself at the center of twenty-first century life. The combined power of platforms like Facebook, Twitter, Instagram, Snapchat, and Vine have helped topple dictators and turned anonymous teenagers into celebrities overnight. In the social media age, ideas spread and morph through shared hashtags, photos, and videos, and the most compelling and emotive ones can transform public opinion in mere days and weeks, even attitudes and priorities that had persisted for decades. How did this happen? The scope and pace of these changes have left traditional businesses -- and their old-guard marketing gatekeepers -- bewildered. We simply do not comprehend social media's form, function, and possibilities. It's time we did. In The Social Organism, Luckett and Casey offer a revolutionary theory: social networks -- to an astonishing degree--mimic the rules and functions of biological life. In sharing and replicating packets of information known as memes, the world's social media users are facilitating an evolutionary process just like the transfer of genetic information in living things. Memes are the basic building blocks of our culture, our social DNA. To master social media -- and to make online content that impacts the world -- you must start with the Social Organism. With the scope and ambition of The Second Machine Age and James Gleick's The Information, The Social Organism is an indispensable guide for business leaders, marketing professionals, and anyone serious about understanding our digital world -- a guide not just to social media, but to human life today and where it is headed next.
Author: Kurt Goldstein
Publisher: Princeton University Press
ISBN: 0942299973
Category : Philosophy
Languages : en
Pages : 424
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Book Description
In this remarkable book by one of the great psychologists and neurologists of the early twentieth century, Kurt Goldstein presents a summation of his “holistic” theory of the human organism. In the course of his studies on brain-damaged soldiers during the First World War, Goldstein became aware of the failure of contemporary biology and medicine to genuinely understand both the impact of such injuries and the astonishing adjustments that patients made to them. He challenged reductivist approaches that dealt with “localized” symptoms, insisting instead that an organism be analyzed in terms of the totality of its behavior and interaction with its surrounding milieu. He was especially concerned with the breakdown of organization and the failure of central cerebral controls that take place in catastrophic responses to situations such as physical or mental illness. But Goldstein was equally attuned to the amazing powers of the organism to readjust to such devastating losses, if only by withdrawal to a more limited range of activity that it could manage by a redistribution of its reduced energies, thus reclaiming as much wholeness as new circumstances allowed. Goldstein’s concepts in The Organism have had a major impact on philosophical and psychological thought throughout this century, as can be seen in the work of Maurice Merleau-Ponty, Georges Canguilhem, Ernst Cassirer, Ludwig Binswanger, and Roman Jakobson, not to mention the wide-ranging field of Gestalt psychology.
Author: D. M. Walsh
Publisher: Cambridge University Press
ISBN: 1107122104
Category : History
Languages : en
Pages : 295
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Book Description
This book argues that evolution arises from the activities of organisms as agents, not from the replication of genes.
Author: J. Scott Turner
Publisher: Harvard University Press
ISBN: 0674044495
Category : Science
Languages : en
Pages : 247
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Book Description
Can the structures that animals build--from the humble burrows of earthworms to towering termite mounds to the Great Barrier Reef--be said to live? However counterintuitive the idea might first seem, physiological ecologist Scott Turner demonstrates in this book that many animals construct and use structures to harness and control the flow of energy from their environment to their own advantage. Building on Richard Dawkins's classic, The Extended Phenotype, Turner shows why drawing the boundary of an organism's physiology at the skin of the animal is arbitrary. Since the structures animals build undoubtedly do physiological work, capturing and channeling chemical and physical energy, Turner argues that such structures are more properly regarded not as frozen behaviors but as external organs of physiology and even extensions of the animal's phenotype. By challenging dearly held assumptions, a fascinating new view of the living world is opened to us, with implications for our understanding of physiology, the environment, and the remarkable structures animals build.
Author: George M. Briggs
Publisher:
ISBN: 9781942341826
Category :
Languages : en
Pages :
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Book Description
Author: Jacques Loeb
Publisher: Good Press
ISBN:
Category : Law
Languages : en
Pages : 194
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Book Description
"The Organism as a Whole, from a Physicochemical Viewpoint" by Jacques Loeb Jacques Loeb was a German-born American physiologist and biologist, and his career gave him the experience necessary to attempt to tackle life and biology from a more chemical point of view. In this book, he refutes claims that chemistry and physics are far-removed from biology and that these sciences work entirely independently of each other.
Author: Hugo D. Lujan
Publisher: Springer Science & Business Media
ISBN: 3709101980
Category : Medical
Languages : en
Pages : 413
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Book Description
Giardia is a relatively simple eukaryotic microbe, causing acute and chronic diarrhea which has been used as a model to understand complex biological processes occurring in eukaryotic cells. Further, due to its parasitic lifestyle, Giardia is an excellent system for the study of the mechanisms of adaptation and cell differentiation from the perspectives of molecular and cell biology. This book presents a comprehensive review of the current state of knowledge regarding all aspects of Giardia’s biology, including epidemiology, cell and molecular biology, genetics, pathogenesis, diagnostics, and clinical treatment. It was written by internationally renowned authors, the leading researchers in the field including several chapters with techniques and resources available for the study of this microorganism. Questions that need to be addressed to fully understand the molecular mechanisms of the parasite as well as the cause of its pathology are presented. Furthermore, Giardia’s biology is compared with that of other parasites in relation to their complexity. This volume is an indispensable resource for researchers working with this parasite. It is a “must” for libraries and the bookshelves of everyone interested in the biology of parasites and early-branching eukaryotes.
Author: Elizabeth Weiss
Publisher: Cognella Academic Publishing
ISBN: 9781516519088
Category :
Languages : en
Pages :
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Book Description
The second edition of The Human Organism: Explorations in Biological Anthropology covers essential topics in evolution, including evolutionary theory, basic genetics, primates, paleontology, and human variation. Featuring updated readings, this book uses a variety of materials ranging from Darwin's original works to popular science writing, to make the information interesting, timely, and relevant. The Human Organism teaches students that evolution is pertinent to daily life and that understanding evolutionary concepts can help them make informed health decisions, improve their relationships, and increase their understanding of others. Much of the material was selected specifically to help students see the important connections between evolution and contemporary human existence. This textbook also stimulates critical thinking by choosing material from key players in the field who have challenged conventional interpretations of the evidence. It encourages them to analyze data, research, and conclusions. The second edition engages students with activity pages at the end of each chapter. Activities range from map questions to well-crafted crossword puzzles. The Human Organism features over 150 illustrations, photos, and maps. Each chapter has a case study that highlights a controversy relevant to the topic of study to help students grasp abstract concepts and apply them to concrete questions. Accessible to students with little or no previous exposure to the subject matter, The Human Organism is well-suited to general education biological anthropology courses.
Author: Sonia E. Sultan
Publisher:
ISBN: 019958706X
Category : Nature
Languages : en
Pages : 241
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Book Description
Over the past decade, advances in both molecular developmental biology and evolutionary ecology have made possible a new understanding of organisms as dynamic systems interacting with their environments. This innovative book synthesizes a wealth of recent research findings to examine how environments influence phenotypic expression in individual organisms (ecological development or 'eco-devo'), and how organisms in turn alter their environments (niche construction). A key argument explored throughout the book is that ecological interactions as well as natural selection are shaped by these dual organism-environment effects. This synthesis is particularly timely as biologists seek a unified contemporary framework in which to investigate the developmental outcomes, ecological success, and evolutionary prospects of organisms in rapidly changing environments. Organism and Environment is an advanced text suitable for graduate level students taking seminar courses in ecology, evolution, and developmental biology, as well as academics and researchers in these fields.
Author: Pierre-P. Grassé
Publisher: Academic Press
ISBN: 1483274098
Category : Science
Languages : en
Pages : 310
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Book Description
Evolution of Living Organisms: Evidence for a New Theory of Transformation discusses traditional interpretations of evolution with a new assumption. The book presents a rational and general account of real evolutionary phenomena based on paleontology and molecular biological data. The text reviews biological evolution from the simple to the complex or progressive and regressive evolution. The author explains the appearance of types of organization from Captorhinomorphs to Pelycosaurs to the Theriodonts— from which the mammals arose. He also explains that in the evolution to mammals, the transformation of the Theriodonts concerned only the skeleton, muscles, dentition, and not the brain. He cites the case of the Perissodactyls as an example. The author also asserts that paleontology and molecular biology can explain the mechanism of evolution without even detailing the causes of orientations of lineages, of the finalities of structures, of living functions, and of cycles. But this approach will involve metaphysics. This book can be appreciated by anthropologists, researcher and scientists involved in zoology, paleontology, genetics and biochemistry.
