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Author: Samuel Fromartz
Publisher: HMH
ISBN: 0547416008
Category : Business & Economics
Languages : en
Pages : 337
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Book Description
A “lively, comprehensive, and . . . definitive account of organic food’s rise” from a “first-rate business journalist” (Michael Pollan). Who would have thought that a natural food supermarket could have been a financial refuge from the dot-com bust? But it had. Sales of organic food had shot up about 20 percent per year since 1990, reaching $11 billion by 2003 . . . Whole Foods managed to sidestep that fray by focusing on, well, people like me. Organic food has become a juggernaut in an otherwise sluggish food industry, growing at twenty percent a year as products like organic ketchup and corn chips vie for shelf space with conventional comestibles. But what is organic food? Is it really better for you? Where did it come from, and why are so many of us buying it? Business writer Samuel Fromartz set out to get the story behind this surprising success after he noticed that his own food choices were changing with the times. In Organic, Inc., Fromartz traces organic food back to its anti-industrial origins more than a century ago. Then he follows it forward again, casting a spotlight on the innovators who created an alternative way of producing food that took root and grew beyond their wildest expectations. In the process he captures how the industry came to risk betraying the very ideals that drove its success in a classically complex case of free-market triumph.
Author: Samuel Fromartz
Publisher: HMH
ISBN: 0547416008
Category : Business & Economics
Languages : en
Pages : 337
Get Book Here
Book Description
A “lively, comprehensive, and . . . definitive account of organic food’s rise” from a “first-rate business journalist” (Michael Pollan). Who would have thought that a natural food supermarket could have been a financial refuge from the dot-com bust? But it had. Sales of organic food had shot up about 20 percent per year since 1990, reaching $11 billion by 2003 . . . Whole Foods managed to sidestep that fray by focusing on, well, people like me. Organic food has become a juggernaut in an otherwise sluggish food industry, growing at twenty percent a year as products like organic ketchup and corn chips vie for shelf space with conventional comestibles. But what is organic food? Is it really better for you? Where did it come from, and why are so many of us buying it? Business writer Samuel Fromartz set out to get the story behind this surprising success after he noticed that his own food choices were changing with the times. In Organic, Inc., Fromartz traces organic food back to its anti-industrial origins more than a century ago. Then he follows it forward again, casting a spotlight on the innovators who created an alternative way of producing food that took root and grew beyond their wildest expectations. In the process he captures how the industry came to risk betraying the very ideals that drove its success in a classically complex case of free-market triumph.
Author: Jesse Ziff Cool
Publisher: Chronicle Books
ISBN: 0811872734
Category : Cooking
Languages : en
Pages : 249
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Book Description
The world is changing, and along with it, so must our eating habits. Author and restaurateur Jesse Ziff Cool has compiled over 30 years of knowledge about organic, local, and sustainable food into one magnificent cookbook, including indispensable elements of her earlier cookbook, Your Organic Kitchen, which is now out of print. With 150 enticing recipes, Simply Organic encourages home cooks to embrace organics as a lifestyle rather than a fad. Cool organizes her chapters seasonally to ensure that the freshest, ripest ingredients enhance the flavors of dishes like Filet Mignon with Smashed Potatoes and Leek Sauce in early spring to Pumpkin Raisin Bread Pudding in autumn. Inspiring profiles on farmers and producers reveal how these individuals are working to create a sustainable future every day.
Author: Charles A. Francis
Publisher: ASA-CSSA-SSSA
ISBN: 9780891181736
Category : Technology & Engineering
Languages : en
Pages : 382
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Book Description
This book represents a current look at what we know about organic farming practices and systems, primarily from the U.S. and Canadian perspectives. the discussion begins with history and certification, ecological knowledge as the foundation for sustaining food systems, and biodiversity. The next chapters address crop-animal systems; forages, grain, oil seed, and specialty crops; organic cropping and soil nutrient needs; and vegetation and pest management. Readers will next learn about marketing organics, organic foods and food security, and education and research. The book concludes with a survey of the future of organic farming and a perspective on the agricultural industry and the future of the rural sector.--COVER.
Author: Zeno W. Wicks, Jr.
Publisher: John Wiley & Sons
ISBN: 0470079061
Category : Science
Languages : en
Pages : 748
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Book Description
Third Edition brings acclaimed textthoroughly up to date with the latestorganic coatings technology Organic Coatings, Third Edition is an unparalleled reference and text for organic coatings technology and its myriad applications. It begins with discussions of key principles of coatings, then thoroughly explores raw materials, physical concepts, formulations, and applications. Scientists, engineers, and paint formulators all gain a deeper understanding of the principles underlying the technology and learn how to use these principles in the development, production, and application of organic coatings. The four authors, all leading industry experts, offer a unique approach to the topic that correlates the empirical technology of coatings with the underlying science. This Third Edition has been completely revised and updated to reflect numerous changes in the field, including changes driven by increasing pressure to lower VOC emissions, reduce energy requirements, and eliminate potential health hazards from organic coatings components. In addition, the authors have developed new material to make the text more accessible for scientists and engineers first entering the field, as well as for students taking coatings courses. At the same time, the hallmarks that distinguished the two previous editions have been retained, including: Troubleshooting guidance for coatings scientists and technologists Clear differentiation between established principles and hypotheses requiring further research Precise definitions of coatings industry terminology Extensive references to the current literature Hundreds of figures that help readers visualize key concepts and techniques Whether you are just entering the field of organic coatings and need a broad overview or you are an experienced professional who needs a sophisticated reference, you can depend on Organic Coatings to give you the information and answers you need.
Author: Tradd Cotter
Publisher: Chelsea Green Publishing
ISBN: 1603584560
Category : Gardening
Languages : en
Pages : 400
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Book Description
An in-depth exploration of organic mushroom cultivation practices, groundbreaking research and myriad ways to incorporate mushrooms into your life "A clear, comprehensive guide that is a gift to amateur as well as professional mushroom growers. This book opens the doors wide to a diverse and fascinating fungal world."—Toby Hemenway, author of Gaia’s Garden What would it take to grow mushrooms in space? How can mushroom cultivation help us manage, or at least make use of, invasive species such as kudzu and water hyacinth and thereby reduce dependence on herbicides? Is it possible to develop a low-cost and easy-to-implement mushroom-growing kit that would provide high-quality edible protein and bioremediation in the wake of a natural disaster? How can we advance our understanding of morel cultivation so that growers stand a better chance of success? For more than twenty years, mycology expert Tradd Cotter has been pondering these questions and conducting trials in search of the answers. In Organic Mushroom Farming and Mycoremediation, Cotter not only offers readers an in-depth exploration of best organic mushroom cultivation practices; he shares the results of his groundbreaking research and offers myriad ways to apply your cultivation skills and further incorporate mushrooms into your life―whether your goal is to help your community clean up industrial pollution or simply to settle down at the end of the day with a cold Reishi-infused homebrew ale. Inside, you’ll find: The Fundamentals of Mushroom Cultivation Innovative Applications and Projects Using Fungi Basic Laboratory Construction, Equipment, and Procedures Starting Cultures and Spawn Generation Detailed descriptions of over 25 different genus The book first guides readers through an in-depth exploration of indoor and outdoor cultivation. Covered skills range from integrating wood-chip beds spawned with king stropharia into your garden and building a “trenched raft” of hardwood logs plugged with shiitake spawn to producing oysters indoors on spent coffee grounds in a 4×4 space or on pasteurized sawdust in vertical plastic columns. For those who aspire to the self-sufficiency gained by generating and expanding spawn rather than purchasing it, Cotter offers in-depth coverage of lab techniques, including low-cost alternatives that make use of existing infrastructure and materials. Cotter also reports his groundbreaking research cultivating morels both indoors and out, “training” mycelium to respond to specific contaminants, and perpetuating spawn on cardboard without the use of electricity. Readers will discover information on making tinctures, powders, and mushroom-infused honey; making an antibacterial mushroom cutting board; and growing mushrooms on your old denim jeans. Geared toward readers who want to grow mushrooms without the use of pesticides, Cotter takes “organic” one step further by introducing an entirely new way of thinking―one that looks at the potential to grow mushrooms on just about anything, just about anywhere, and by anyone. "This comprehensive introduction to growing and utilizing fungi has something for all mushroom-inclined readers . . . . Both practical and passionate, Cotter offers extensive and detailed information.”—Publishers Weekly
Author: Kevin G. Harney
Publisher: Zondervan
ISBN: 0310566118
Category : Religion
Languages : en
Pages : 257
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Book Description
Fulfill One of Your Deepest Longings Every follower of Jesus has a sincere desire to share God's love with others. We want to tell friends and family about who Jesus is, what he means to us, and all he has done for them. Deep in our hearts we have a burning passion to pass on the good news we have received. But, where do we start? We want to share our faith, but we don't want it to feel awkward, uncomfortable, or unnatural for them or for us! Organic Outreach for Ordinary People will help you shape a personal approach to passing on the good news of Jesus in natural ways. This is not a system or a program. It's a collection of biblical practices that you can incorporate into your life starting today. You can begin right where God has placed you. You can share the love and message of Jesus in a way that fits exactly how God has wired you. In this practical and easy-to-read book, Kevin Harney offers the tools needed to reach out with God's love in organic ways. In these pages you will discover that sharing the good news of Jesus can be as natural as talking about your favorite sports team or telling a friend about a wonderful new restaurant. On the golf course, over coffee, while taking a walk - anywhere and everywhere - become a bearer of grace. Share the amazing love of God. Tell the life-changing story of Jesus. Discover ordinary ways to communicate God's love and the message of salvation - naturally.
Author: Jack Lazor
Publisher: Chelsea Green Publishing
ISBN: 1603583653
Category : Business & Economics
Languages : en
Pages : 483
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Book Description
The Organic Grain Grower is an invaluable resource for both home-scale and commercial producers interested in expanding their resiliency and drop diversity through growing their own grains. Longtime farmer and organic pioneer Jack Lazor covers how to grow and store wheat, barley, oats, corn, dry beans, soybeans, oilseeds, grasses, nutrient-dense forages, and lesser-known cereals. In addition, Lazor argues the importance of integrating grains on the organic farm (not to mention within the local food system) for reasons of biodiversity and whole-farm management. The Organic Grain Grower provides information on wide-ranging topics, from nutrient density and building soil fertility to machinery and grinding grains for livestock rations.--COVER.
Author: Frank N. Jones
Publisher: John Wiley & Sons
ISBN: 111902689X
Category : Science
Languages : en
Pages : 512
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Book Description
The definitive guide to organic coatings, thoroughly revised and updated—now with coverage of a range of topics not covered in previous editions Organic Coatings: Science and Technology, Fourth Edition offers unparalleled coverageof organic coatings technology and its many applications. Written by three leading industry experts (including a new, internationally-recognized coatings scientist) it presents a systematic survey of the field, revises and updates the material from the previous edition, and features new or additional treatment of such topics as superhydrophobic, ice-phobic, antimicrobial, and self-healing coatings; sustainability, artist paints, and exterior architectural primers. making it even more relevant and useful for scientists and engineers in the field, as well as for students in coatings courses. The book incorporates up-to-date coverage of recent developments in the field with detailed discussions of the principles underlying the technology and their applications in the development, production, and uses of organic coatings. All chapters in this new edition have been updated to assure consistency and to enable extensive cross-referencing. The material presented is also applicable to the related areas of printing inks and adhesives, as well as areas within the plastics industry. This new edition Completely revises outdated chapters to ensure consistency and to enable extensive cross-referencing Correlates the empirical technology of coatings with the underlying science throughout Provides expert troubleshooting guidance for coatings scientists and technologists Features hundreds of illustrative figures and extensive references to the literature A new, internationally-recognized coatings scientist brings fresh perspective to the content. Providing a broad overview for beginners in the field of organic coatings and a handy reference for seasoned professionals, Organic Coatings: Science and Technology, Fourth Edition, gives you the information and answers you need, when you need them.
Author: Peter G. M. Wuts
Publisher: John Wiley & Sons
ISBN: 1118589327
Category : Science
Languages : en
Pages : 1108
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Book Description
The Fourth Edition of Greene's Protective Groups in Organic Synthesis continues to be an indispensable reference for controlling the reactivity of the most common functional groups during a synthetic sequence. This new edition incorporates the significant developments in the field since publication of the third edition in 1998, including... New protective groups such as the fluorous family and the uniquely removable 2-methoxybenzenesulfonyl group for the protection of amines New techniques for the formation and cleavage of existing protective groups, with examples to illustrate each new technique Expanded coverage of the unexpected side reactions that occur with protective groups New chart covering the selective deprotection of silyl ethers 3,100 new references from the professional literature The content is organized around the functional group to be protected, and ranges from the simplest to the most complex and highly specialized protective groups.
Author: Maria Rodale
Publisher: Rodale Books
ISBN: 1605291587
Category : Technology & Engineering
Languages : en
Pages : 242
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Book Description
Rodale was founded on the belief that organic gardening is the key to better health both for us and for the planet, and never has this message been more urgent. Now, with Organic Manifesto, Maria Rodale, chairman of Rodale, sheds new light on the state of 21st century farming. She examines the unholy alliances that have formed between the chemical companies that produce fertilizer and genetically altered seeds, the agricultural educational system that is virtually subsidized by those same companies, and the government agencies in thrall to powerful lobbyists, all of which perpetuate dangerous farming practices and deliberate misconceptions about organic farming and foods. Interviews with government officials, doctors, scientists, and farmers from coast to coast bolster her position that chemical-free farming may be the single most effective tool we have to protect our environment and, even more important, our health.
