Display Advertising with Real-Time Bidding (RTB) and Behavioural Targeting PDF Download
Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download Display Advertising with Real-Time Bidding (RTB) and Behavioural Targeting PDF full book. Access full book title Display Advertising with Real-Time Bidding (RTB) and Behavioural Targeting by Jun Wang. Download full books in PDF and EPUB format.
Author: Jun Wang
Publisher:
ISBN: 9781680833102
Category : Computers
Languages : en
Pages : 158
Get Book Here
Book Description
This monograph offers insightful knowledge of real-world RTB systems, to bridge the gaps between industry and academia, and to provide an overview of the fundamental infrastructure, algorithms, and technical and research challenges of the new frontier of computational advertising.
Author: Jun Wang
Publisher:
ISBN: 9781680833102
Category : Computers
Languages : en
Pages : 158
Get Book Here
Book Description
This monograph offers insightful knowledge of real-world RTB systems, to bridge the gaps between industry and academia, and to provide an overview of the fundamental infrastructure, algorithms, and technical and research challenges of the new frontier of computational advertising.
Author: Roland T. Rust
Publisher: Free Press
ISBN:
Category : Business & Economics
Languages : en
Pages : 184
Get Book Here
Book Description
Author: Jaap van den Herik
Publisher: Springer Nature
ISBN: 3030374947
Category : Computers
Languages : en
Pages : 380
Get Book Here
Book Description
This book contains the revised and extended versions of selected papers from the 11th International Conference on Agents and Artificial Intelligence, ICAART 2019, held in Prague, Czech Republic, in February 2019. Overall, 46 full papers, 66 short papers, and 36 poster papers were carefully reviewed and selected from 202 initial submissions. 17 of the 46 full papers were selected to be included in this volume. These papers deal with topics such as natural language processing, artificial intelligence, and agents.
Author: Paul Milgrom
Publisher: Cambridge University Press
ISBN: 1139449168
Category : Business & Economics
Languages : en
Pages : 378
Get Book Here
Book Description
This book provides a comprehensive introduction to modern auction theory and its important new applications. It is written by a leading economic theorist whose suggestions guided the creation of the new spectrum auction designs. Aimed at graduate students and professionals in economics, the book gives the most up-to-date treatments of both traditional theories of 'optimal auctions' and newer theories of multi-unit auctions and package auctions, and shows by example how these theories are used. The analysis explores the limitations of prominent older designs, such as the Vickrey auction design, and evaluates the practical responses to those limitations. It explores the tension between the traditional theory of auctions with a fixed set of bidders, in which the seller seeks to squeeze as much revenue as possible from the fixed set, and the theory of auctions with endogenous entry, in which bidder profits must be respected to encourage participation.
Author: Kalyan T. Talluri
Publisher: Springer Science & Business Media
ISBN: 0387273913
Category : Business & Economics
Languages : en
Pages : 731
Get Book Here
Book Description
Revenue management (RM) has emerged as one of the most important new business practices in recent times. This book is the first comprehensive reference book to be published in the field of RM. It unifies the field, drawing from industry sources as well as relevant research from disparate disciplines, as well as documenting industry practices and implementation details. Successful hardcover version published in April 2004.
Author: Marie-Jeanne Lesot
Publisher: Springer Nature
ISBN: 3030501469
Category : Computers
Languages : en
Pages : 779
Get Book Here
Book Description
This three volume set (CCIS 1237-1239) constitutes the proceedings of the 18th International Conference on Information Processing and Management of Uncertainty in Knowledge-Based Systems, IPMU 2020, in June 2020. The conference was scheduled to take place in Lisbon, Portugal, at University of Lisbon, but due to COVID-19 pandemic it was held virtually. The 173 papers were carefully reviewed and selected from 213 submissions. The papers are organized in topical sections: homage to Enrique Ruspini; invited talks; foundations and mathematics; decision making, preferences and votes; optimization and uncertainty; games; real world applications; knowledge processing and creation; machine learning I; machine learning II; XAI; image processing; temporal data processing; text analysis and processing; fuzzy interval analysis; theoretical and applied aspects of imprecise probabilities; similarities in artificial intelligence; belief function theory and its applications; aggregation: theory and practice; aggregation: pre-aggregation functions and other generalizations of monotonicity; aggregation: aggregation of different data structures; fuzzy methods in data mining and knowledge discovery; computational intelligence for logistics and transportation problems; fuzzy implication functions; soft methods in statistics and data analysis; image understanding and explainable AI; fuzzy and generalized quantifier theory; mathematical methods towards dealing with uncertainty in applied sciences; statistical image processing and analysis, with applications in neuroimaging; interval uncertainty; discrete models and computational intelligence; current techniques to model, process and describe time series; mathematical fuzzy logic and graded reasoning models; formal concept analysis, rough sets, general operators and related topics; computational intelligence methods in information modelling, representation and processing.
Author: Dimitris E. Simos
Publisher: Springer Nature
ISBN: 303124866X
Category : Mathematics
Languages : en
Pages : 576
Get Book Here
Book Description
This book constitutes the refereed proceedings of the 16th International Conference on Learning and Intelligent Optimization, LION 16, which took place in Milos Island, Greece, in June 2022. The 36 full papers and 3 short papers presented in this volume were carefully reviewed and selected from 60 submissions. LION deals with automatic solver configuration, parallel methods, intelligent optimization, nature-inspired algorithms, hard combinatorial optimization problems, DC learning, computational intelligence, and others. The contributions were organized in topical sections as follows: Invited Papers; Contributed Papers.
Author: Oliver Busch
Publisher: Springer
ISBN: 331925023X
Category : Business & Economics
Languages : en
Pages : 280
Get Book Here
Book Description
This fundamental guide on programmatic advertising explains in detail how automated, data-driven advertising really works in practice and how the right adoption leads to a competitive advantage for advertisers, agencies and media. The new way of planning, steering and measuring marketing may still appear complex and threatening but promising at once to most decision makers. This collaborative compendium combines proven experience and best practice in 22 articles written by 45 renowned experts from all around the globe. Among them Dr. Florian Heinemann/Project-A, Peter Würtenberger/Axel-Springer, Deirdre McGlashan/MediaCom, Dr. Marc Grether/Xaxis, Michael Lamb/MediaMath, Carolin Owen/IPG, Stefan Bardega/Zenith, Arun Kumar/Cadreon, Dr. Ralf Strauss/Marketingverband, Jonathan Becher/SAP and many more great minds.
Author: Paul Milgrom
Publisher: Columbia University Press
ISBN: 023154457X
Category : Business & Economics
Languages : en
Pages : 222
Get Book Here
Book Description
Traditional economic theory studies idealized markets in which prices alone can guide efficient allocation, with no need for central organization. Such models build from Adam Smith’s famous concept of an invisible hand, which guides markets and renders regulation or interference largely unnecessary. Yet for many markets, prices alone are not enough to guide feasible and efficient outcomes, and regulation alone is not enough, either. Consider air traffic control at major airports. While prices could encourage airlines to take off and land at less congested times, prices alone do just part of the job; an air traffic control system is still indispensable to avoid disastrous consequences. With just an air traffic controller, however, limited resources can be wasted or poorly used. What’s needed in this and many other real-world cases is an auction system that can effectively reveal prices while still maintaining enough direct control to ensure that complex constraints are satisfied. In Discovering Prices, Paul Milgrom—the world’s most frequently cited academic expert on auction design—describes how auctions can be used to discover prices and guide efficient resource allocations, even when resources are diverse, constraints are critical, and market-clearing prices may not even exist. Economists have long understood that externalities and market power both necessitate market organization. In this book, Milgrom introduces complex constraints as another reason for market design. Both lively and technical, Milgrom roots his new theories in real-world examples (including the ambitious U.S. incentive auction of radio frequencies, whose design he led) and provides economists with crucial new tools for dealing with the world’s growing complex resource-allocation problems.
Author: Martin Bichler
Publisher: Cambridge University Press
ISBN: 1107135346
Category : Business & Economics
Languages : en
Pages : 935
Get Book Here
Book Description
An international team of experts covers the pros and cons of different auction formats and lessons learned in the field.
