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Author: Lee Odden
Publisher: John Wiley & Sons
ISBN: 1118167775
Category : Business & Economics
Languages : en
Pages : 259
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Book Description
Attract, engage, and inspire your customers with an "Optimize and Socialize" content marketing strategy Optimize is designed to give readers a practical approach to integrating search and social media optimization with content marketing to boost relevance, visibility, and customer engagement. Companies, large and small, will benefit from the practical planning and creative content marketing tactics in this book that have been proven to increase online performance across marketing, public relations, and customer service. Learn to incorporate essential content optimization and social media engagement principles thereby increasing their ability to acquire and engage relevant customers online. Optimize provides insights from Lee Odden, one of the leading authorities on Content and Online Marketing. This book explains how to: Create a blueprint for integrated search, social media and content marketing strategy Determine which creative tactics will provide the best results for your company Implement search and social optimization holistically in the organization Measure the business value of optimized and socialized content marketing Develop guidelines, processes and training to scale online marketing success Optimize offers a tested approach for a customer-centric and adaptive online marketing strategy that incorporates the best of content, social media marketing, and search engine optimization tactics.
Author: David M. Fisher
Publisher: iUniverse
ISBN: 0595298370
Category : Business & Economics
Languages : en
Pages : 369
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Book Description
Companies are often their own worst enemies. We work in disconnected functional and geographic silos, making it impossible to achieve end-to-end effectiveness. We struggle to make optimal decisions due to our overwhelming lack of quality information. In Optimize Now (or else!), David Fisher identifies the source of many of these problems and attacks them at their core. He explores the critical importance of processes and information that represent both the root of our problems and our greatest opportunity for dramatic improvement. He introduces new leadership in the Chief Process and Information Officer and the Process and Information Department, and specifies how to position these roles for enterprise-wide success. He further introduces the Enterprise Optimization Framework, an innovative, metric-driven decision-making framework, to ensure decisions are no longer based on "gut feel" but rather on quantitative expected outcomes. Finally, he explores the do's and don'ts of outsourcing and information technology with specific guidance on how these resources can be utilized to advance end-to-end optimization. It's time to put an end to our own misery. It's time to follow the path toward Enterprise Optimization, and avoid the downward spiral to Enterprise Extinction. Survival is at stake. We must Optimize Now (or else!).
Author: Lee Odden
Publisher: John Wiley & Sons
ISBN: 1118167775
Category : Business & Economics
Languages : en
Pages : 259
Get Book Here
Book Description
Attract, engage, and inspire your customers with an "Optimize and Socialize" content marketing strategy Optimize is designed to give readers a practical approach to integrating search and social media optimization with content marketing to boost relevance, visibility, and customer engagement. Companies, large and small, will benefit from the practical planning and creative content marketing tactics in this book that have been proven to increase online performance across marketing, public relations, and customer service. Learn to incorporate essential content optimization and social media engagement principles thereby increasing their ability to acquire and engage relevant customers online. Optimize provides insights from Lee Odden, one of the leading authorities on Content and Online Marketing. This book explains how to: Create a blueprint for integrated search, social media and content marketing strategy Determine which creative tactics will provide the best results for your company Implement search and social optimization holistically in the organization Measure the business value of optimized and socialized content marketing Develop guidelines, processes and training to scale online marketing success Optimize offers a tested approach for a customer-centric and adaptive online marketing strategy that incorporates the best of content, social media marketing, and search engine optimization tactics.
Author: Jason Green
Publisher: John Wiley & Sons
ISBN: 1119462223
Category : Business & Economics
Languages : en
Pages : 240
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Book Description
Leverage big data and demand into sustainable profitable growth Optimizing Growth is a handbook for how to succeed in the age of big data. Today’s business environment looks dramatically different than it did even a decade ago, and it continues to evolve at an increasing rate; macroeconomic shifts, consumer trends, technological advances, and changing competitive dynamics are accelerating the pace of change, and businesses are struggling to grow amidst the turbulence. This book provides insightful guidance, real-world success stories and practical tools to achieve growth in this new era, utilizing big data to achieve a deeper understanding of demand, customers, competitors, and opportunity. With disruption around every corner, growth now demands innovative new approaches and an improved capacity to meet customer needs; by gaining a stronger grasp of demand, businesses can elevate performance from “survive” to “thrive.” This book provides the approaches, analytics, frameworks, and organizational capabilities required to gain competitive advantage, and describes the new mindset required to leverage these tools into sustainable growth. Develop a deeper understanding of your business’s growth factors Re-sync your thinking to gain greater leverage against disruption Delve deeper into demand, and boost fulfillment capabilities Capture more growth opportunities using precision analytics frameworks The one thing that will never change about business is the goal of growth—but the paths to growth change continuously. New opportunities forge new routes to the top, while others become obsolete—does your company know the difference? The ability to differentiate between fads and genuine evolution is more critical than ever before. Optimizing Growth provides deep knowledge of what’s out there, and a clear framework for forging ahead.
Author: William Duncan
Publisher: Dog Ear Publishing
ISBN: 1598581686
Category : Consolidation and merger of corporations
Languages : en
Pages : 304
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Book Description
Inside this book, you'll find.. Three root causes of most M&A failures (Chapter 1) Ten lessons we should all learn from the history of mergers and acquisitions (Chapter 2) What every manager should know about the odds of succeeding in mergers and acquisitions today (Chapter 3) Six reasons that acquirers become enamored with acquisition targets, and overpay for them (Chapter 3) Seven "best practices" of today's most successful business acquirers (Chapter 3) Advice from C-level executives in M&A-built companies about what works, what doesn't, and why (Chapter 3) How to avoid the most commonly cited problems that drain financial performance from M&A transactions (Chapter 4) How to assess your company's preparedness to benefit from M&A - whether the M&A is in your company's past or its future (Chapter 6) How to align leadership, business processes, and information systems to capture earnings and market share (Chapters 7 through 9) How to utilize a strengthened platform of leadership, processes and systems to accelerate and heighten the benefits of future mergers and acquisitions (Chapter 10) ..and a special bonus feature for busy executives who need to home in quickly on the most pertinent information: An executive summary of each chapter is contained in the book's introduction, enabling the reader to turn immediately to topics of greatest interest. Enterprise Optimization Is filled with powerful, detailed examples from A&D, Manufacturing, Healthcare, Financial Services, and Telecommunications industries showing exactly how to drive M&A activity directly to bottom-line financial performance Decades of studies show that most mergers and acquisitions fail to deliver on promised financial results. In fact, many of them actually destroy shareholder value If your company has mergers or acquisitions in its history, there is a strong likelihood that a lot of money was left on the table. This book explains why that happens, and how to recapture those earnings. The first half of this book explores the reasons that so many M&A transactions produce poor results. It also includes detailed explanations of how M&A pitfalls can be avoided. It contains original research, insights from interviews with C-level executives in M&A-built corporations, and survey results from senior managers with extensive M&A experience. The second half of this book lays out a winning approach to achieving real leverage from the total asset base of the merged enterprise, strengthening business processes and information systems to achieve sustainable competitive advantage. It also describes how to use this platform of strengthened performance to accelerate the financial gains from future mergers and acquisitions. Rich in detail, this book is packed with powerful illustrations from A&D, Telecommunications, Health Care, Financial Services, and Manufacturing industries. Bill Duncan has spent more than 30 years in management positions at some of the largest and most successful companies in the world including John Deere, McDonnell Douglas, and Boeing. He is an award-winning author with three other business books and numerous articles to his credit. He has taught courses in Strategic Planning all over the U.S. as well as Asia, and courses in Information Systems at major universities. As Director of Production, Director of Materials Management, Director of Information Systems, and Vice President of Operations, he has experience on both sides of the M&A table, in the United States as well as internationally. Now a management consultant, Duncan encounters many clients with millions of dollars in unrealized earnings and uncaptured market share as a result of previous acquisitions and mergers. He has written this book to help business leaders understand how to recover the money that was left "on the table," and produce sustainable competitive advantage.
Author: Chris Goward
Publisher: John Wiley & Sons
ISBN: 1118463838
Category : Business & Economics
Languages : en
Pages : 389
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Book Description
Learn how to convert website visitors into customers Part science and part art, conversion optimization is designed to turn visitors into customers. Carefully developed testing procedures are necessary to help you fine-tune images, headlines, navigation, colors, buttons, and every other element, creating a website that encourages visitors to take the action you seek. This book guides you through creating an optimization strategy that supports your business goals, using appropriate analytics tools, generating quality testing ideas, running online experiments, and making the adjustments that work. Conversion optimization is part science and part art; this guide provides step-by-step guidance to help you optimize your website for maximum conversion rates Explains how to analyze data, prioritize experiment opportunities, and choose the right testing methods Helps you learn what to adjust, how to do it, and how to analyze the results Features hands-on exercises, case studies, and a full-color insert reinforcing key tactics Author has used these techniques to assist Fortune 500 clients You Should Test That explains both the "why" and the "how" of conversion optimization, helping you maximize the value of your website.
Author: Bill Perkins
Publisher: Mariner Books
ISBN: 0358099765
Category : Business & Economics
Languages : en
Pages : 243
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Book Description
"A startling new philosophy and practical guide to getting the most out of your money-and out of life-for those who value memorable experiences as much as their earnings"--
Author: United States. Congress. House. Committee on Armed Services. Oversight and Investigations Subcommittee
Publisher:
ISBN:
Category : Computers
Languages : en
Pages : 100
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Book Description
Author:
Publisher: Zacharias Voulgaris
ISBN:
Category :
Languages : en
Pages : 63
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Book Description
Author: Ioannis Xanthopoulos
Publisher: Lulu.com
ISBN: 1326986163
Category : Computers
Languages : en
Pages : 671
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Book Description
This book contains a complete and market-ready commercial java application. No demos nor incomplete packages. It will give you the overview of all the distinct parts that make up such an application and will give you the required self confidence to write your own great applications. You can reuse classes to suit your own specific needs. There are plenty utility classes and plenty of classes that can easily be extended to allow you to incorporate out of the box functionalities like parsing text, searching in files with search engine syntax, comparing file contents, querying databases, constructing Dialogs and panels, managing favorites, browsing discs, indexing files on disc, etc etc.
Author: Maria Isabel Rodrigues
Publisher: CRC Press
ISBN: 1482299569
Category : Science
Languages : en
Pages : 324
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Book Description
Experimental Design and Process Optimization delves deep into the design of experiments (DOE). The book includes Central Composite Rotational Design (CCRD), fractional factorial, and Plackett and Burman designs as a means to solve challenges in research and development as well as a tool for the improvement of the processes already implemented. Appr
