Optimal Investment And Marketing Strategies PDF Download
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Author: Ilona Murynets
Publisher: World Scientific
ISBN: 9814452076
Category : Business & Economics
Languages : en
Pages : 88
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Book Description
Over the past decade, innovative technologies have resulted in an extensive growth of new services. Each new service requires a number of management and marketing decisions to be made well in advance of its launch and throughout its entire life cycle. This book develops mathematical models to facilitate decision-making dealing with technologically innovative services. Specifically, it develops (i) models for optimal pricing strategies of subscription services on monopolistic and duopolistic markets; (ii) an analytical model for optimal investment and optimal pricing strategies for innovative maintenance service contracts; and (iii) a model for targeting customers in marketing campaigns. In addition, the models (i)-(iii) can also be used to forecast an aggregate demand for a new service as well as the service demand for each individual customer.
Author: Ilona Murynets
Publisher: World Scientific
ISBN: 9814452076
Category : Business & Economics
Languages : en
Pages : 88
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Book Description
Over the past decade, innovative technologies have resulted in an extensive growth of new services. Each new service requires a number of management and marketing decisions to be made well in advance of its launch and throughout its entire life cycle. This book develops mathematical models to facilitate decision-making dealing with technologically innovative services. Specifically, it develops (i) models for optimal pricing strategies of subscription services on monopolistic and duopolistic markets; (ii) an analytical model for optimal investment and optimal pricing strategies for innovative maintenance service contracts; and (iii) a model for targeting customers in marketing campaigns. In addition, the models (i)-(iii) can also be used to forecast an aggregate demand for a new service as well as the service demand for each individual customer.
Author: Wana L. Duhart
Publisher: R&L Education
ISBN: 9781578866359
Category : Business & Economics
Languages : en
Pages : 160
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Book Description
"Can you picture if your mother, or your father, or your friend, had a whole pile of emotions that they didn't comprehend? And instead of doing something to connect and make a change, they just yelled, or screamed, or lied, or hid, or acted kind of strange?" "Excerpt from "I Know Me"" The seven stories in "I Know Me" "introduce a conflict-free environment... offering students, and supporting teachers and parents, with a new language and skill set to begin healing bullying and victim behaviour... T]he key area of this program is that] students are encouraged to deal with healing rather than just dealing with conflict resolution." "Ontario Ministry of Education Registry of Bullying Prevention Programs (review included these seven stories and accompanying teacher's guide under the elementary school program name "Listen... said the Mountain.")" For details and more story excerpts, visit iknowmebook.com.
Author: Les Binet
Publisher:
ISBN: 9780852941348
Category : Marketing
Languages : en
Pages : 0
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Book Description
Author: FEROZ KHAN
Publisher: FEROZ KHAN
ISBN:
Category : Business & Economics
Languages : en
Pages : 70
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Book Description
This 70-page ebook is a comprehensive guide to creating an ideal marketing plan for any business. It covers all the essential elements of a marketing plan, including marketing objectives, market research, target audience, competition, and marketing strategies. The book also delves into the purpose of a marketing plan and why it is crucial for businesses to have one. It includes tips and advice on how to create an effective marketing plan, as well as sample plans for various types of businesses. Readers will learn the importance of aligning marketing goals with the company's objectives, as well as how to hold employees and executives accountable for meeting those goals. The ebook also emphasizes the need for businesses to stay focused on what is important and make better decisions through the use of a marketing plan. With step-by-step guidance, readers will learn how to write an executive summary, identify their company's mission, vision, and values, define their target audience, and develop a content strategy. The ebook also covers the different channels that can be included in a marketing plan, such as social media, email marketing, and partnerships. Through this comprehensive guide, readers will gain a deep understanding of the purpose and components of a marketing plan, and how it can help their business grow and succeed. With practical tips, examples, and strategies, this ebook is a valuable resource for any business looking to create an ideal marketing plan.
Author: Shehnaz Tehseen
Publisher: Springer Nature
ISBN: 9464632461
Category : Business & Economics
Languages : en
Pages : 821
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Book Description
This is an open access book.The 3rd International Conference on Economic Development and Business Culture (ICEDBC 2023) will be held in Dali on June 30–July 2, 2023. ICEDBC 2023 is annual conference since 2021. It was held in Xiamen, Dali from 2021 to 2022. Every year, there are many attendees from Asia, Europe, America, etc., and quite a few well-known experts give plenary speeches. Business culture is an organic and important part of the social culture system, it is the comprehensive reflection and expression of national culture and modern consciousness in business behavior, and is formed under the influence of national culture and modern consciousness with modern business characteristics and group consciousness as well as the behavior norms generated by this consciousness. For business, one hand on the economy, the other on culture, will certainly promote China's business towards modernization in a big step. The day when business culture is flourishing is the day when business economy is flourishing. Business culture plays a fundamental and decisive role in economic development, providing adequate basic support and supporting services for business activities. Business culture regulates business behavior, regulates business relationships, and influences the way of thinking in economic operation. Business culture promotes economic development through the shaping of people's pattern realm, entrepreneurship and integrity spirit. Business culture plays the role of "adhesive, catalyst and lubricant" for economic development by constructing and practicing value creation in business management and business transactions. ICEDBC2023 aims to explore the role of business culture in promoting economic development and to thoroughly analyze how to use its economic functions more effectively. ICEDBC 2023 warmly invite you to participate in and look forward to seeing you in Dali, China.
Author: A. Ismael F. Vaz
Publisher: Springer
ISBN: 3319715836
Category : Mathematics
Languages : en
Pages : 427
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Book Description
This proceedings book presents selected contributions from the XVIII Congress of APDIO (the Portuguese Association of Operational Research) held in Valença on June 28–30, 2017. Prepared by leading Portuguese and international researchers in the field of operations research, it covers a wide range of complex real-world applications of operations research methods using recent theoretical techniques, in order to narrow the gap between academic research and practical applications. Of particular interest are the applications of, nonlinear and mixed-integer programming, data envelopment analysis, clustering techniques, hybrid heuristics, supply chain management, and lot sizing and job scheduling problems. In most chapters, the problems, methods and methodologies described are complemented by supporting figures, tables and algorithms. The XVIII Congress of APDIO marked the 18th installment of the regular biannual meetings of APDIO – the Portuguese Association of Operational Research. The meetings bring together researchers, scholars and practitioners, as well as MSc and PhD students, working in the field of operations research to present and discuss their latest works. The main theme of the latest meeting was Operational Research Pro Bono. Given the breadth of topics covered, the book offers a valuable resource for all researchers, students and practitioners interested in the latest trends in this field.
Author: Jim Sterne
Publisher: John Wiley & Sons
ISBN: 047062258X
Category : Business & Economics
Languages : en
Pages : 265
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Book Description
The only guide devoted exclusively to social media metrics Whether you are selling online, through a direct sales force, or via distribution channels, what customers are saying about you online is now more important than your advertising. Social media is no longer a curiosity on the horizon but a significant part of your marketing mix. While other books explain why social media is critical and how to go about participating, Social Media Metrics focuses on measuring the success of your social media marketing efforts. Success metrics in business are based on business goals where fame does not always equate to fortune. Read this book to determine: Why striving for more Twitter followers or Facebook friends than the competition is a failing strategy How to leverage the time and effort you invest in social media How to convince those who are afraid of new things that social media is a valuable business tool and not just a toy for the overly-wired Knowing what works and what doesn't is terrific, but only in a constant and unchanging world. Social Media Metrics is loaded with specific examples of specific metrics you can use to guide your social media marketing efforts as new means of communication.
Author: Michael Baker
Publisher: Routledge
ISBN: 1136356843
Category : Business & Economics
Languages : en
Pages : 684
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Book Description
The 6th edition of the best-selling Marketing Book has been extensively updated to reflect changes and trends in current marketing thinking and practice. Taking into account the emergence of new subjects and new authorities, Michael Baker and the new co-editor Susan Hart have overhauled the contents and contributor lists of the previous edition to ensure this volume addresses all the necessary themes for the modern marketer. In particular, the 'Marketing Book' now looks at broader range of international issues with a broader group of international contributors. Based, as in previous editions, on seminal articles form thought leaders in each subject the 'Marketing Book 6th edition' is bursting with salient articles. It amounts to an all-embracing one-volume companion to modern marketing thought, ideal for all students of marketing.
Author: Mayada Omer
Publisher: World Scientific
ISBN: 9814452831
Category : Computers
Languages : en
Pages : 237
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Book Description
This volume elaborates on both the qualitative and quantitative aspects of resilience. Reviewing the literature exploring the concept of resilience in engineering, it discusses resilience in terms of the various definitions used, the methodologies proposed to characterize resilience, and the metrics put forward to quantify the resilience of specific service infrastructure systems. The review also identifies the key factors that contribute to organizational resilience.The concept of resilience is compared to other system properties such as reliability, robustness, flexibility and agility, by taking into consideration what systems are prepared against (types of failure), the causes of failure in systems (uncertainty), and how systems react to overcome failure (level of adaptability). A review is also provided of several resilience-enabling schemes, which improve resilience by reducing vulnerability and increasing adaptive capacity. The book puts forward a new framework, the Networked Infrastructure Resilience Assessment (NIRA) framework, through which the resilience of systems can be measured by assessing the impact of disruptions on key performance measures. By applying the framework to various case studies, the book demonstrates the ability of the proposed framework to assess resilience across a wide variety of networked infrastructure systems. The case studies probe the resilience of the following critical infrastructure systems in the face of specific disruptive events: telecommunication, transportation, maritime transportation and organizational networks.This text is intended for all levels of academia — from undergraduate through to research level — as well as professionals and decision-makers involved in the development, analysis and evaluation of infrastructure systems.
Author: S Sreejesh
Publisher: Springer Science & Business Media
ISBN: 3319005391
Category : Business & Economics
Languages : en
Pages : 291
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Book Description
Since research is best learned by doing, this book emphasizes a hands-on, do-it yourself approach. The readers have many opportunities to see how business researches affect and support management decision. The book used a case study approach for all the chapters with interactive videos. The book gave emphasis to quantitative data analysis using a software program, IBM SPSS 20.0. The data analysis chapters illustrate in detail each step in running the software programs. The software programs files are provided for all data sets: outputs, demonstration movies, and screen captures are on the Website. This book provides students most extensive help available to learn quantitative data analysis using SPSS. Thus, the authors prepared this textbook and all the additional materials to help the students to understand the functional principles of business research and how to apply them in real-life situations.
