Author: Kent D. Messer
Publisher:
ISBN:
Category :
Languages : en
Pages : 0
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Book Description
Given the uncertain legal status of generic advertising programs for agricultural commodities, alternative voluntary funding institutions are investigated that could provide a high level of benefits to producers. This experimental study simulates key economic and psychological factors that affect voluntary producer contributions to generic advertising. The results suggest that producer referenda play a critical role in increasing contributions and that producer surplus is maximized by a provision point mechanism instituted by producer referendum with thresholds ranging from 68% to 90%, and expected funding from 47% to 77% of the time, depending on the level of advertising effectiveness.
Author: Kent D. Messer
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 48
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Book Description
Author: Walter J. Armbruster
Publisher: Springer Science & Business Media
ISBN: 1461449308
Category : Business & Economics
Languages : en
Pages : 541
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Book Description
This book discusses the increased scope, complexity and globalization of markets, the changes in technology behind this, and the need for policy and program adjustments. Also discusses the development of supply chains both domestically and globally.
Author: Jayson L. Lusk
Publisher: Oxford Handbooks
ISBN: 0199681325
Category : Business & Economics
Languages : en
Pages : 923
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Book Description
First reference on food consumption and policy.
Author:
Publisher:
ISBN:
Category : Agriculture
Languages : en
Pages : 758
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Book Description
Author: Nripendra P. Rana
Publisher: Springer Nature
ISBN: 3030243745
Category : Business & Economics
Languages : en
Pages : 337
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Book Description
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Author: Olan D. Forker
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 92
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Book Description
Author: OECD
Publisher: OECD Publishing
ISBN: 9264034943
Category :
Languages : en
Pages : 228
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Book Description
Evaluation is a key tool in improving the quality and effectiveness of development co-operation. The Development Assistance Committee (DAC) Working Party in Aid Evaluation is the only international forum where bilateral and multilateral evaluation ...
Author: Jomi Fred Hubner
Publisher: Springer
ISBN: 3642004431
Category : Computers
Languages : en
Pages : 277
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Book Description
This book constitutes the thoroughly refereed post-workshop proceedings of the International Workshop on Coordination, Organization, Institutions and Norms in Agent Systems, COIN 2008, held as two events at AAMAS 2008, the 7th International Joint Conference on Autonomous Agents and Multiagent Systems in Estoril, Portugal, in May 2008 and at AAAI 2008, the 23rd AAAI Conference on Artificial Intelligence in Chicago, IL, USA, in July 2008. This volume is the 4th in a series focussing on issues in Coordination, Organizations, Institutions and Norms (COIN) in multi-agent systems. The 17 papers contained in this volume are the revised and extended versions of a selection of papers presented and discussed in these two workshops. The papers are organized in the following topical sections: from coordination to organization, from organization to coordination, formalization of norms and institutions, design of norms and institutions, as well as applications.
Author:
Publisher:
ISBN:
Category : Agriculture
Languages : en
Pages : 696
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Book Description
