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Author: Jim Fredrick
Publisher: Univ. Press of Mississippi
ISBN: 1496853393
Category : Biography & Autobiography
Languages : en
Pages : 432
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Book Description
In a world where movie marketers are the stars of the story, Opening Weekend: An Insider's Look at Marketing Hollywood's Hits and Flops recounts Jim Fredrick’s journey through the realm of movie marketing. Fredrick offers readers exclusive access to behind-the-scenes anecdotes and firsthand accounts of working with studio executives and navigating relationships with famous movie stars and directors. After starting his career in 1983 as a trailer editor and producer at famed advertising boutique Intralink, Jim Fredrick went on to serve as president of marketing at Castle Rock Entertainment; senior vice president of creative advertising at Warner Bros.; and executive vice president of marketing at Sony Screen Gems. In 2011, he founded his own company, Jim Fredrick Motion Picture Marketing. Across a span of thirty-five years, Fredrick’s roles as a trailer maker and studio executive allowed him to craft advertising campaigns for a range of movies, from such iconic cinematic gems as The Shawshank Redemption to the widely beloved Harry Potter franchise, to commercial failures like The Adventures of Pluto Nash and Fired Up! Opening Weekend explores the intricacies of the lesser-known business of film distribution and marketing, unraveling the complex mechanisms through which movies are sold to discriminating audiences. Replete with triumphs, setbacks, and the relentless spirit that drives the creation and promotion of cinematic masterpieces, Opening Weekend promises an enthralling glimpse into the previously untold world of Hollywood movies.
Author: Jim Fredrick
Publisher: Univ. Press of Mississippi
ISBN: 1496853393
Category : Biography & Autobiography
Languages : en
Pages : 432
Get Book Here
Book Description
In a world where movie marketers are the stars of the story, Opening Weekend: An Insider's Look at Marketing Hollywood's Hits and Flops recounts Jim Fredrick’s journey through the realm of movie marketing. Fredrick offers readers exclusive access to behind-the-scenes anecdotes and firsthand accounts of working with studio executives and navigating relationships with famous movie stars and directors. After starting his career in 1983 as a trailer editor and producer at famed advertising boutique Intralink, Jim Fredrick went on to serve as president of marketing at Castle Rock Entertainment; senior vice president of creative advertising at Warner Bros.; and executive vice president of marketing at Sony Screen Gems. In 2011, he founded his own company, Jim Fredrick Motion Picture Marketing. Across a span of thirty-five years, Fredrick’s roles as a trailer maker and studio executive allowed him to craft advertising campaigns for a range of movies, from such iconic cinematic gems as The Shawshank Redemption to the widely beloved Harry Potter franchise, to commercial failures like The Adventures of Pluto Nash and Fired Up! Opening Weekend explores the intricacies of the lesser-known business of film distribution and marketing, unraveling the complex mechanisms through which movies are sold to discriminating audiences. Replete with triumphs, setbacks, and the relentless spirit that drives the creation and promotion of cinematic masterpieces, Opening Weekend promises an enthralling glimpse into the previously untold world of Hollywood movies.
Author: Matthew J. Prigge
Publisher: McFarland
ISBN: 1476648638
Category : Sports & Recreation
Languages : en
Pages : 270
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Book Description
Opening day in Milwaukee is an event like no other in baseball--all the pomp and reverence for the return of the season, with a tailgate party like only Brewers fans know how to throw. Each opener creates treasured memories, like Hank Aaron's return to Milwaukee, Sixto Lezcano's walk-off grand slam, the momentous opening of Miller Park, Lorenzo Cain's game-saving grab or the debuts of a couple of kids named Yount and Molitor. Chronicling a half-century of baseball lore, this book relives 53 home openers and the traditions, oddball characters, unlikely heroes and Hall of Fame legends they featured.
Author: Wikipedia contributors
Publisher: e-artnow sro
ISBN:
Category :
Languages : en
Pages : 1072
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Book Description
Author: Wikipedia contributors
Publisher: e-artnow sro
ISBN:
Category :
Languages : en
Pages : 1343
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Book Description
Author: David S. Moore
Publisher: Macmillan
ISBN: 1429242507
Category : Mathematics
Languages : en
Pages : 276
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Book Description
This Solutions Manual provides solutions to odd-numbered text exercises along with summaries of the key concepts needed to solve the problems.
Author: Craig Glenday
Publisher: Bantam
ISBN: 0553589954
Category : Reference
Languages : en
Pages : 642
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Book Description
Lists records, superlatives, and unusual facts in the areas of fame, business, crime, the natural world, technology, war, the arts, music, fashion, and sports.
Author: Michelle C. Pautz
Publisher: Lexington Books
ISBN: 1498539130
Category : Political Science
Languages : en
Pages : 267
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Book Description
In the movies, government often finds itself in a variety of roles from villain to supporting cast, and rarely, if ever, the hero. A frequent component of that role is the bureaucracy and as documented in Civil Servants on the Silver Screen: Hollywood’s Depiction of Government and Bureaucrats, bureaucrats are routinely found on screen. This book investigates how government bureaucrats are portrayed in the top ten box office grossing films from 2000 through 2015. Perhaps unsurprisingly, government is generally portrayed poorly, while individual government bureaucrats are typically depicted positively. These images of government on screen are particularly important given the ability of movies to influence the attitudes and perceptions of its audiences. The nature of these depictions and potential implications are considered as bureaucrats in film are categorized.
Author: Tino Balio
Publisher: Bloomsbury Publishing
ISBN: 1838716203
Category : Art
Languages : en
Pages : 317
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Book Description
Hollywood is facing unprecedented challenges – and is changing rapidly and radically as a result. In this major new study of the contemporary film industry, leading film historian Tino Balio explores the impact of the Internet, declining DVD sales and changing consumer spending habits on the way Hollywood conducts its business. Today, the major studios play an insignificant role in the bottom lines of their conglomerate parents and have fled to safety, relying on big-budget tentpoles, franchises and family films to reach their target audiences. Comprehensive, compelling and filled with engaging case studies (TimeWarner, DreamWorks SKG, Spider Man, The Lord of the Rings, IMAX, Netflix, Miramax, Sony Pictures Classics, Lionsgate and Sundance), Hollywood in the New Millennium is a must-read for all students of film studies, cinema studies, media studies, communication studies, and radio and television.
Author: Wikipedia contributors
Publisher: e-artnow sro
ISBN:
Category :
Languages : en
Pages : 805
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Book Description
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 92
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Book Description
In its 114th year, Billboard remains the world's premier weekly music publication and a diverse digital, events, brand, content and data licensing platform. Billboard publishes the most trusted charts and offers unrivaled reporting about the latest music, video, gaming, media, digital and mobile entertainment issues and trends.
