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Author: Dave Trott
Publisher: Pan Macmillan
ISBN: 1447283864
Category : Business & Economics
Languages : en
Pages : 235
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Book Description
How do you make something out of nothing? Up your game with this masterclass in creative thinking. Combining Dave Trott's distinctive, almost Zen-like storytelling, humour and practical advice, One Plus One Equals Three is a collection of provocative anecdotes and thought experiments designed to light a fire under your own creative ambitions. From the First World War sailor who survived being sunk three times in one day to the one-time 'merchant of death' who made his name a byword for peace, and the gypsy who lost two fingers and then reinvented jazz. From boardroom to battlefield, these stories of unconventional wisdom from one of the world's true advertising greats are a rallying cry for anyone who wants to think differently, stand out and truly innovate.
Author: Dave Trott
Publisher: Pan Macmillan
ISBN: 1447283864
Category : Business & Economics
Languages : en
Pages : 235
Get Book Here
Book Description
How do you make something out of nothing? Up your game with this masterclass in creative thinking. Combining Dave Trott's distinctive, almost Zen-like storytelling, humour and practical advice, One Plus One Equals Three is a collection of provocative anecdotes and thought experiments designed to light a fire under your own creative ambitions. From the First World War sailor who survived being sunk three times in one day to the one-time 'merchant of death' who made his name a byword for peace, and the gypsy who lost two fingers and then reinvented jazz. From boardroom to battlefield, these stories of unconventional wisdom from one of the world's true advertising greats are a rallying cry for anyone who wants to think differently, stand out and truly innovate.
Author: Alfred North Whitehead
Publisher:
ISBN:
Category : Logic, Symbolic and mathematical
Languages : en
Pages : 688
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Book Description
Author: John Archibald
Publisher: OUP Oxford
ISBN: 0191636282
Category : Science
Languages : en
Pages : 174
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Book Description
We are in the midst of a revolution. It is a scientific revolution built upon the tools of molecular biology, with which we probe and prod the living world in ways unimaginable a few decades ago. Need to track a bacterium at the root of a hospital outbreak? No problem: the offending germ's complete genetic profile can be obtained in 24 hours. We insert human DNA into E. coli bacteria to produce our insulin. It is natural to look at biotechnology in the 21st century with a mix of wonder and fear. But biotechnology is not as 'unnatural' as one might think. All living organisms use the same molecular processes to replicate their genetic material and the same basic code to 'read' their genes. The similarities can be seen in their DNA. Here, John Archibald shows how evolution has been 'plugging-and-playing' with the subcellular components of life from the very beginning and continues to do so today. For evidence, we need look no further than the inner workings of our own cells. Molecular biology has allowed us to gaze back more than three billion years, revealing the microbial mergers and acquisitions that underpin the development of complex life. One Plus One Equals One tells the story of how we have come to this realization and its implications.
Author: Dave Trott
Publisher:
ISBN: 9780956435705
Category : Advertising
Languages : en
Pages : 196
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Book Description
Author: David LaRochelle
Publisher: Sterling
ISBN: 9781402759956
Category : Addition
Languages : en
Pages : 0
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Book Description
Colorful illustrations and unusual calculations encourage children to think about numbers in a creative way. 1+1=14? One ant and one spider equals 14 legs.
Author: Mary Jane Auch
Publisher: Macmillan
ISBN: 0805094059
Category : Juvenile Nonfiction
Languages : en
Pages : 274
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Book Description
Branded the class loser, 12-year-old Basil reluctantly becomes friends with a bossy new girl who like Basil, has synesthesia and comes to Basil's aid when his estranged mother returns and turns his life upside down.
Author: Dave Trott
Publisher: Pan Macmillan
ISBN: 1447248392
Category : Business & Economics
Languages : en
Pages : 215
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Book Description
'A brilliant advertising copywriter and a great team leader. His ideas are equally applicable to writing a novel, making a film, launching a product, managing a football team, instituting life changes and any activity you can imagine. Genius' - Sunday Times Life is a zero-sum game. Drawing on Eastern and Western philosophy, and colourful characters from Picasso and Socrates to Warren Beatty, this book represents a lifetime of wisdom learned at the creative cutting edge. Predatory Thinking is a masterclass in how to outwit the competition, in ordinary life as well as in business. It is the philosophy that has underpinned Dave Trott's distinguished career as a copywriter, creative director, and founder of some of London's most high-profile advertising agencies.
Author: Jojo Moyes
Publisher: Alfred Music Publishing
ISBN:
Category :
Languages : en
Pages : 14
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Book Description
Suppose your life sucks. Your husband has done a vanishing act, your stepson is being bullied and your daughter has a once in a lifetime opportunity - that you can't afford to pay for. So imagine you found and kept some money that didn't belong to you, knowing it would pay for your daughter's happiness. But how do you cope with the shame? Especially when the man you've lied to decides to help you out in your hour of need. Jess is in hell - Ed has saved her family - but is their happiness worth a lifetime's soul-searching? 2014.
Author: David Berlinski
Publisher: Vintage
ISBN: 1400079101
Category : Mathematics
Languages : en
Pages : 225
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Book Description
The acclaimed author of A Tour of the Calculus and The Infinite Ascent offers an enlightening and enthralling tour of the basics of mathematics, and reveals a world of fascination in fundamental mathematical ideas. One, Two, Three is David Berlinski’s captivating exploration of the foundation of mathematics, its fundamental ideas, and why they matter. By unraveling the complex answers to these most elementary questions—What is a number? How do addition, subtraction, and other functions actually work? What are geometry and logic?—Berlinski reveals the intricacy behind their seemingly simple exteriors. Peppered with enlightening historical anecdotes and asides on some of history’s most fascinating mathematicians, One, Two, Three, revels in the beauty of numbers as Berlinski shows us how and why these often slippery concepts are as essential to the field of mathematics as to who we are.
Author: Sondra Kraak
Publisher:
ISBN: 9780692570296
Category :
Languages : en
Pages : 300
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Book Description
The one room schoolhouse isn't big enough to hold thirty-four students, let alone the egos of two teachers. He can't afford to lose the position, and she refuses to lose her heart. Washington, 1891 Humiliated after her broken engagement, Claire Montgomery flees her comfortable life in San Francisco for a teaching position in Pine Creek, Washington, a dot of a town nestled in the rugged Cascade Mountains. She's determined to succeed-for once in her life-only to discover, upon her arrival, that success will have to be won. Thanks to a school board error, two teachers have been hired. When scandal forces professor Barrett Clarke from his position, he returns to Pine Creek where his uncle, chairman of the school board, sets forth an irresistible offer: teach one year in return for ranchland. For this would-be rancher, nothing is more tempting than resurrecting his childhood dream, and nothing can deter him from earning that land. Except perhaps Claire Montgomery. Losing the battle for the classroom means losing the ranchland, but winning may mean losing Claire's heart. With large doses of humor and romantic tension, this Christian historical love story offers a picture of grace, forgiveness, and finding true worth.
