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Author: Anindya Ghose
Publisher: MIT Press
ISBN: 0262340410
Category : Business & Economics
Languages : en
Pages : 242
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Book Description
How the smartphone can become a personal concierge (not a stalker) in the mobile marketing revolution of smarter companies, value-seeking consumers, and curated offers. Consumers create a data trail by tapping their phones; businesses can tap into this trail to harness the power of the more than three trillion dollar mobile economy. According to Anindya Ghose, a global authority on the mobile economy, this two-way exchange can benefit both customers and businesses. In Tap, Ghose welcomes us to the mobile economy of smartphones, smarter companies, and value-seeking consumers. Drawing on his extensive research in the United States, Europe, and Asia, and on a variety of real-world examples from companies including Alibaba, China Mobile, Coke, Facebook, SK Telecom, Telefónica, and Travelocity, Ghose describes some intriguingly contradictory consumer behavior: people seek spontaneity, but they are predictable; they find advertising annoying, but they fear missing out; they value their privacy, but they increasingly use personal data as currency. When mobile advertising is done well, Ghose argues, the smartphone plays the role of a personal concierge—a butler, not a stalker. Ghose identifies nine forces that shape consumer behavior, including time, crowdedness, trajectory, and weather, and he examines these how these forces operate, separately and in combination. With Tap, he highlights the true influence mobile wields over shoppers, the behavioral and economic motivations behind that influence, and the lucrative opportunities it represents. In a world of artificial intelligence, augmented and virtual reality, wearable technologies, smart homes, and the Internet of Things, the future of the mobile economy seems limitless.
Author: Anindya Ghose
Publisher: MIT Press
ISBN: 0262340410
Category : Business & Economics
Languages : en
Pages : 242
Get Book Here
Book Description
How the smartphone can become a personal concierge (not a stalker) in the mobile marketing revolution of smarter companies, value-seeking consumers, and curated offers. Consumers create a data trail by tapping their phones; businesses can tap into this trail to harness the power of the more than three trillion dollar mobile economy. According to Anindya Ghose, a global authority on the mobile economy, this two-way exchange can benefit both customers and businesses. In Tap, Ghose welcomes us to the mobile economy of smartphones, smarter companies, and value-seeking consumers. Drawing on his extensive research in the United States, Europe, and Asia, and on a variety of real-world examples from companies including Alibaba, China Mobile, Coke, Facebook, SK Telecom, Telefónica, and Travelocity, Ghose describes some intriguingly contradictory consumer behavior: people seek spontaneity, but they are predictable; they find advertising annoying, but they fear missing out; they value their privacy, but they increasingly use personal data as currency. When mobile advertising is done well, Ghose argues, the smartphone plays the role of a personal concierge—a butler, not a stalker. Ghose identifies nine forces that shape consumer behavior, including time, crowdedness, trajectory, and weather, and he examines these how these forces operate, separately and in combination. With Tap, he highlights the true influence mobile wields over shoppers, the behavioral and economic motivations behind that influence, and the lucrative opportunities it represents. In a world of artificial intelligence, augmented and virtual reality, wearable technologies, smart homes, and the Internet of Things, the future of the mobile economy seems limitless.
Author: Jacob Grier
Publisher: ABRAMS
ISBN: 1613127790
Category : Cooking
Languages : en
Pages : 269
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Book Description
The next great ingredient in the craft cocktail revolution has arrived: craft beer. Bartender and cocktail consultant Jacob Grier offers up more than fifty thirst-quenching concoctions featuring beer. Long considered a beverage best enjoyed on its own, beer has now become a favorite ingredient for top bartenders around the world. In Cocktails on Tap, Grier collects the best of these contemporary creations alongside forgotten classics. While the Mai Ta-IPA adds a refreshing note to a tropical favorite, the Green Devil boosts a powerful Belgian beer with gin and a rinse of absinthe. In Cocktails on Tap, the vast range of today’s beers, from basic lagers to roasty stouts and sour Belgian ales, is shaken up for mixologists looking to add some spice—and hop—to their repertoire. “Grier is a masterful guide through the wickedly creative terrain of beer cocktails, offering not just delightful recipes, but history and cultural commentary, too. Connoisseurs and neophytes alike will find much to savor, and the latter will appreciate Jacob’s tutelage in cocktail basics. Grab a copy and start mixing!” —Maureen Ogle, author of Ambitious Brew: The Story of American Beer “Jacob Grier was at the forefront of the beer cocktail renaissance before many of us had ever contemplated the idea of a beer cocktail. His vast knowledge of beer and passionate dedication to this area of mixology is certain to push the craft of cocktails forward in a positive new direction.” —Jeffrey Morgenthaler, author of The Bar Book
Author: Ellie Alexander
Publisher: Minotaur Books
ISBN: 1250108640
Category : Fiction
Languages : en
Pages : 321
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Book Description
From Ellie Alexander, beloved author of the Bakeshop Mysteries, comes the first in an intoxicating new series: Death on Tap. When Sloan Krause walks in on her husband, Mac, screwing the barmaid, she gives him the boot. Sloan has spent her life in Leavenworth, Washington becoming an expert in brewing craft beer, and she doesn’t have time to be held back by her soon-to-be ex-husband. She decides to strike out on her own, breaking away from the Krause family brewery, and goes to work for Nitro, the hip new nano-brewery in the Bavarian-themed town. Nitro’s owner, brewmaster Garrett Strong, has the brew-world abuzz with his newest recipe, “Pucker-Up IPA.” This place is the new cool place in town, and Mac can’t help but be green with envy at their success. But just as Sloan is settling in to her new gig, she finds one of Nitro’s competitors dead in the fermenting tub, clutching the secret recipe for the IPA. When Mac, is arrested, Sloan knows that her ex might be a cheater, but a murderer? No way. Danger is brewing in Beervaria and suddenly Sloan is on the case.
Author: Tim Federle
Publisher: Running Press Adult
ISBN: 0762448768
Category : Cooking
Languages : en
Pages : 162
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Book Description
Pour yourself a drink and brush up on your literary knowledge with this clever guidebook that pairs cherished novels with both classic and cutting-edge cocktails. No B.A. in English required! From barflies to book clubs, Tequila Mockingbird is the world's bestselling cocktail book for the literary obsessed. Featuring sixty-five delicious drink recipes paired with wry commentary on history's most beloved novels, Tequila Mockingbird also includes bar bites, drinking games, and whimsical illustrations throughout. Drinks include: The Pitcher of Dorian Grey Goose The Last of the Mojitos Love in the Time of Kahlua Romeo and Julep A Rum of One's Own Are You There, God? It's Me, Margarita Vermouth the Bell Tolls and more! 2013 Goodreads Choice Award (Food & Cookbooks) Entertainment Weekly Great Gifts for Book Lovers BookPage Best of 2013 Clue on Jeopardy
Author: Eric B. Schultz
Publisher: Greenleaf Book Group
ISBN: 162634664X
Category : Business & Economics
Languages : en
Pages : 413
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Book Description
Innovation on Tap is the story of innovation in America told through the eyes of 25 entrepreneurs, from Eli Whitney and his cotton gin to Lin-Manuel Miranda and his Broadway smash, Hamilton. The stories illustrate the sweep and impact of innovation. From razor blades, insurance, and baseball to smart cities, online running communities, and cybersecurity, innovators across three centuries gather in an imaginary barroom to discuss the essential themes of entrepreneurship--Mechanization, Mass Production, Consumerism, Digitization, and Sustainability--while emphasizing and reemphasizing the importance of community to their success.
Author: Avery Flynn
Publisher: Entangled: Indulgence
ISBN: 1622667603
Category : Fiction
Languages : en
Pages : 216
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Book Description
"Intoxicating!" - 4.5 Stars, RT Book Reviews, which named it Best Contemporary Romance, Indie Press Enemies ... After years away, Miranda Sweet returns to Salvation, Virginia to save her family's brewery, but her fate is in the hands of her lover-turned-enemy, Logan. What's a girl to do when the only person who can help her is the man who betrayed her? Lovers ... Logan Martin can't believe his luck when the woman who smashed his heart to smithereens walks into his bank asking for his help. What she doesn't know is that he needs the land her brewery is on—and he'll do whatever it takes to get it. An Irresistible Combination ... Their wager becomes a battle between their attraction and their determination to win. But it's in each other's arms that they realize there might be more at stake now than their bet. With the town against the Sweet Salvation Brewery's success, Logan has to choose between what's expected of him and what he really wants...
Author: Bridge Magazine
Publisher:
ISBN: 9781943995080
Category :
Languages : en
Pages : 330
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Book Description
The most valuable and illuminating account yet of the Flint water crisis. It took more than a year for the truth to finally, painfully emerge - that Flint, Mich., residents had been drinking lead-poisoned water despite months of complaints about foul smells, discoloration and, worse, ill children. Based on the award-winning journalism of Bridge Magazine, "Poison on Tap" provides a riveting, authoritative, in-depth account of the government blunders, mendacity and arrogance that produced the water crisis in Flint: How state-appointed emergency managers put cost-cutting ahead of public safety. How state experts misinterpreted basic safeguards, while federal regulators dithered for months about warning the public. How a governor missed the many red flags. And how a series of heroes refused to accept the pat dismissals of government agencies, needling and fighting until their voices were heard. "Poison on Tap" is a compelling case study in how government at all levels can go very wrong - and yet shows the power of the human spirit to overcome. "Sometimes truth is stranger and scarier than fiction-such is the case with the Flint Water Crisis. Bridge Magazine staff painstakingly document one of the most significant cases of environmental injustice in U.S. history." -Marc Edwards, Virginia Tech professor whose work helped prove that the regulators were wrong"
Author: Katrinell M. Davis
Publisher: UNC Press Books
ISBN: 1469662116
Category : Social Science
Languages : en
Pages : 281
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Book Description
After a cascade of failures left residents of Flint, Michigan, without a reliable and affordable supply of safe drinking water, citizens spent years demanding action from their city and state officials. Complaints from the city's predominantly African American residents were ignored until independent researchers confirmed dangerously elevated blood lead levels among Flint children and in the city's tap water. Despite a 2017 federal court ruling in favor of Flint residents who had demanded mitigation, those efforts have been incomplete at best. Assessing the challenges that community groups faced in their attempts to advocate for improved living conditions, Tainted Tap offers a rich analysis of conditions and constraints that created the Flint water crisis. Katrinell Davis contextualizes the crisis in Flint's long and troubled history of delivering essential services, the consequences of regional water-management politics, and other forms of systemic neglect that impacted the working-class community's health and well-being. Using ethnographic and empirical evidence from a range of sources, Davis also sheds light on the forms of community action that have brought needed changes to this underserved community.
Author: Carlyle S. Harris
Publisher: Zondervan
ISBN: 0310359120
Category : Biography & Autobiography
Languages : en
Pages : 264
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Book Description
Discover never-before-told details of POW underground operations during the Vietnam War told through one airman's inspiring story of true love, honor, and courage. Air Force pilot Captain Carlyle "Smitty" Harris was shot down over Vietnam on April 4, 1965 and taken to the infamous Hoa Lo prison--nicknamed the "Hanoi Hilton." For the next eight years, Smitty and hundreds of other American POWs--including John McCain and George "Bud" Day--suffered torture, solitary confinement, and unimaginable abuse. It was there that Smitty covertly taught many other POWs the Tap Code--an old, long-unused method of communication from World War II. Using the code, they could softly tap messages of encouragement to lonely neighbors and pass along resistance policies from their leaders. The code quickly became a lifeline during their internment. It helped the prisoners boost morale, stay unified, communicate the chain of command, and prevail over a brutal enemy. Meanwhile, back home in the United States, Harris's wife, Louise, raised their three children alone, unsure of her husband's fate for seven long years. One of the first POW wives of the Vietnam War, she became a role model for other military wives by advocating for herself and her children in her husband's absence. Told through both Smitty's and Louise's voices, Tap Code shares the riveting true story of: Ingenuity under pressure Strength and dignity in the face of a frightening enemy The hope, faith, and resolve necessary to endure even the darkest circumstances Praise for Tap Code: "Tap Code is an incredible story about two American heroes. Col. "Smitty" Harris and his wife, Louise, epitomize the definition of commitment--to God, to country, and to family. This tale of extreme perseverance will restore your faith in the human spirit." --Brigadier General John Nichols, USAF "The incomprehensibly long ordeal of the Harris family is agonizing. Their love, faith, loyalty, and courage epitomize all that is good about America." --Lt. Col. Orson Swindle, USMC (ret.), POW, Hanoi, 11/11/1966 to 3/4/1973
Author: Leo Dillon
Publisher: Scholastic Inc.
ISBN: 9780590478830
Category : Juvenile Nonfiction
Languages : en
Pages : 56
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Book Description
In illustrations and rhyme describes the dancing of Bill "Bojangles" Robinson, one of the most famous tap dancers of all time. A brief Afterword outlines his career.
