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Author: James U. McNeal
Publisher: Routledge
ISBN: 075068335X
Category : Business & Economics
Languages : en
Pages : 430
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Book Description
'On Becoming a Consumer' is an easy-to-read theoretical discussion of the development of consumer behaviour patterns from age zero to 100 months - the time period during which people become bona fide consumers according to the author's consumer behaviour research.
Author: James U. McNeal
Publisher: Routledge
ISBN: 075068335X
Category : Business & Economics
Languages : en
Pages : 430
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Book Description
'On Becoming a Consumer' is an easy-to-read theoretical discussion of the development of consumer behaviour patterns from age zero to 100 months - the time period during which people become bona fide consumers according to the author's consumer behaviour research.
Author: Ashwani Monga
Publisher: Routledge
ISBN: 1351061763
Category : Psychology
Languages : en
Pages : 129
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Book Description
Written by two scholars at the forefront of conducting research on the psychology of consumers and mentoring those new to the field, Becoming a Consumer Psychologist provides a guide to what it takes to become a consumer psychologist, and achieve success in this area. Monga and Bagchi lay out the varied experiences that lead one to be a consumer psychologist in academia, marketing, or public policy. The book discusses the academic route in detail, guiding you on how to apply to schools, including for a Ph.D., what courses to take, and what to expect during your educational experience and after. It also discusses other routes that lead to diverse non-academic career paths in which practitioners apply their knowledge about consumer psychology. The authors' guidance is backed by their own experiences as consumer psychology researchers, mentors, and journal Associate Editors; and the insights that the authors have gathered exclusively for this book from 23 other leading academics and practitioners. This book is essential reading for anyone looking to start their career in consumer psychology, and for mentors and advisors who are guiding students about career choices.
Author: Prof Dr Alejandro Néstor García Martínez
Publisher: Ashgate Publishing, Ltd.
ISBN: 1472443179
Category : Social Science
Languages : en
Pages : 223
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Book Description
This book offers a new perspective on sociological studies of the consumer society, introducing neglected normative questions relating to the good life and human flourishing - subjects more commonly discussed in fields of moral, political, and social philosophy. With attention to a wide range of subjects, including postemotional law and responsibility, dehumanised consumption and prosumerism, fashion, embodiment, conspicuous consumption, and sustainability, this book analyzes the structural and cultural transformations that can be identified in consumer society. It also offers a critical view of whether consumption is leading to an increased isolation, individualization or commodification of human beings, suggesting an analytical framework for understanding consumer culture and human praxis.
Author: Solomon
Publisher: Pearson Education India
ISBN: 9788177580327
Category :
Languages : en
Pages : 562
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Book Description
Author: Craig Cochran
Publisher: Paton Professional
ISBN: 9781932828054
Category : Business & Economics
Languages : en
Pages : 216
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Book Description
"The customer is the sole reason organizations exist," Craig Cochran points out throughout this concise and practical book, which outlines the fundamentals of building process controls around internal and external customers' true needs. Cochran walks readers through a self-assessing customer focus inventory and from there explains how an organization can shape its processes to meet its customers' demands. Learn how to develop customer surveys that produce useful data for refining production and administrative processes. Understand the importance of customer-satisfaction training. Motivate top management to instill a customer-focused orientation throughout the organization. -- From publisher's description.
Author: James McNeal
Publisher: Routledge
ISBN: 1136375600
Category : Business & Economics
Languages : en
Pages : 430
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Book Description
The book demonstrates how consumer development is intertwined with cognitive and motor development; each of the three dependent on the other two. Showing consumer behavior being responsible for body and mind development is new thinking; yet, the examples are clearly presented so that any interested person can grasp them. Presenting consumer behavior in stages of development, while logical, is essentially new also. We are familiar with cognitive development, for example, being described in stages, but not CB. In fact, stages of cognitive development are sometimes used as a framework for explaining consumer behavior but not its development as such. In this sense then, the book might be considered cutting edge as compared to one that offers a slightly different approach to the existing thought on consumer behavior.
Author: Erik Larson
Publisher: Penguin Books
ISBN:
Category : Business & Economics
Languages : en
Pages : 292
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Book Description
Some companies gather and sell personal information to assist businesses in their marketing campaigns. It this American business at its finest, or simply a horrible invasion of our privacy? This shocking book will make readers think twice before writing their next check or going to the grocery store.
Author: Helga Dittmar
Publisher: Psychology Press
ISBN: 1135420157
Category : Psychology
Languages : en
Pages : 452
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Book Description
Advertising, materialism and consumption are central aspects of contemporary Western culture. We are bombarded with idealised images of the perfect body, desirable consumer goods, and affluent lifestyles, yet psychology is only just beginning to take account of the profound influence these consumer culture ideals have on individuals’ sense of identity and worth. Consumer Culture, Identity, and Well-Being documents the negative psychological impact consumer culture can have on how individuals view themselves and on their emotional welfare. It looks at the social psychological dimensions of having, buying and wanting material goods, as well as the pursuit of media-hyped appearance ideals. In particular, it focuses on: the purchasing of material goods as a means of expressing and seeking identity, and the negative consequences of this psychological buying motivations in conventional buying environments and on the Internet the unrealistic socio-cultural beauty ideals embodied by idealized models. Throughout, different approaches from social psychology are integrated, such as self-completion, self-discrepancy and value theory, to create a comprehensive theoretical framework for understanding the impact of internalising core consumer culture ideals on how individuals see themselves and the implications this has for their psychological and physical health. This book is of interest to anybody who wants to find out more about the psychological effects of living in modern consumer societies on children, adolescents, and adults. More specifically, it will be of interest to students and researchers in social psychology, sociology, media studies, communication and other social sciences, as well as to psychologists, health workers, and practitioners interested in the topics of identity, consumption pathologies, body image, and body-related behaviours.
Author: Jeffrey A. Kottler
Publisher:
ISBN: 9781516526253
Category : Education
Languages : en
Pages : 310
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Book Description
Understanding Research: Becoming a Competent and Critical Consumer helps students read research in an informed and critical manner, evaluate its usefulness, and apply the results to their own work and lives. Dedicated to helping readers become proficient in finding information and resources that enable them to live and work more effectively, the book is both realistic and relevant. The book opens with an exploration of why many practitioners and students feel they dislike research and why research really does matter. The subsequent chapters discuss how to understand the importance of research questions, evaluate the methods sections of research reports regarding participants, procedures, and data collection, interpret the results, and assess the discussion section. Chapters are framed by opening outlines and major concepts sections and ending conclusions and summaries. Filled with activities, exercises, and examples that help readers synthesize and apply skills, Understanding Research guides readers through the process of actively deciphering studies while thinking critically and analytically about problems and issues. The book is a lively and engaging read for students and practitioners alike. Jeffrey A. Kottler is one of the most prominent authors in the fields of counseling, psychotherapy, health, and education, having written over 100 books across a broad range of topics. He is a clinical professor in the Menninger Department of Psychiatry and Behavioral Science at the Baylor College of Medicine in Houston and professor emeritus of counseling at California State University, Fullerton. He has served as a counselor, therapist, supervisor, educator, and social justice advocate in a variety of professional settings throughout his career. Laurie A. Sharp completed her Ed.D. in educational leadership at Tarleton State University. Currently the Dr. John G. O'Brien Distinguished Chair in Education at West Texas A&M University, she works with faculty and area public school leadership to identify topics for research consideration.
Author: Sidney P. Malone
Publisher: Tate Pub & Enterprises Llc
ISBN: 9781602472716
Category : Religion
Languages : en
Pages : 49
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Book Description
Dr. Sidney P. Malone is the founder and CEO of New Growth International, a multi-faceted corporation that oversees various non-profit and profit ventures. He has a Bachelor of Arts in Business Administration and a Masters in Education Administration and Supervision. In 2004, Dr. Malone was presented with an honorary Doctorate of Divinity by the St. Thomas Divinity School located in Jacksonville, Florida. On August 5, 1990, Dr. Malone along with his wife founded New Growth In Christ Christian Center, a thriving, innovative ministry that ministers to millions of people via television, conferences and weekly meetings. He is also the founder of Ministry Training International, a school of ministry that provides leadership training for all who endeavor to venture into ministry or other non-profit entities. Dr. Malone is the President of Covenant Pastors International, The Malone Group, an investment and consulting company as well as a board member of several local and national organizations. Dr. Malone is married to his beautiful wife, Rochelle and are proud parents of 4 daughters: Dominique, Sydney, Jasmine and Madison. Book Sketch Have you ever wondered why you dont get the results you desire in conflict or money management? The answer is simple: you are being a consumer and not a producer. Dr. Sidney Malones book How to be a Producer, not a Consumer, will pave the way for success that will produce fruits in your life. Success lies around every corner; the key is finding it. Look towards a higher power than yourself, and learn How to be Producer, Not a Consumer.
