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Author: Michael Payne
Publisher: Bloomsbury Publishing USA
ISBN: 0313080496
Category : Business & Economics
Languages : en
Pages : 366
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Book Description
Higher, faster, stronger... The Olympic motto conjures images of heroes whose achievements transcended their athletic prowess, but also of tragedy and disgrace. By 1980, the modern Olympic movement was gasping for breath, bankrupt financially, politically, and culturally. But under the leadership of Juan Antonio Samaranch, and, subsequently, Jacques Rogge, the Olympics began a journey back from the brink. Michael Payne, who served as the International Olympic Committee's top marketer for over twenty years, offers unprecedented access to the people and negotiations behind one of the most dramatic turnarounds in business or sports history. Through a multi-pronged strategy, the IOC managed to secure lucrative broadcasting commitments, entice well-heeled corporate sponsors, and parlay the symbolism of the Olympics into a brand for which cities around the world are willing to invest billions of dollars. Packed with previously untold stories from the high-octane world where business, sports, politics, and media meet, Olympic Turnaround is a remarkable tale of organizational renewal and a fascinating glimpse behind the curtain of the world's most iconic brand. The 2008 Games in Beijing, for example, are expected to involve over 10,000 athletes from 200 countries, draw 20,000 media representatives, and generate over $4 billion in sponsorships and broadcasting rights. Packed with previously untold stories from the high-octane world where business, sports, politics, and media meet, Olympic Turnaround is a remarkable tale of organizational renewal and a fascinating glimpse behind the curtain of the world's most iconic brand.
Author: Michael Payne
Publisher: Bloomsbury Publishing USA
ISBN: 0313080496
Category : Business & Economics
Languages : en
Pages : 366
Get Book Here
Book Description
Higher, faster, stronger... The Olympic motto conjures images of heroes whose achievements transcended their athletic prowess, but also of tragedy and disgrace. By 1980, the modern Olympic movement was gasping for breath, bankrupt financially, politically, and culturally. But under the leadership of Juan Antonio Samaranch, and, subsequently, Jacques Rogge, the Olympics began a journey back from the brink. Michael Payne, who served as the International Olympic Committee's top marketer for over twenty years, offers unprecedented access to the people and negotiations behind one of the most dramatic turnarounds in business or sports history. Through a multi-pronged strategy, the IOC managed to secure lucrative broadcasting commitments, entice well-heeled corporate sponsors, and parlay the symbolism of the Olympics into a brand for which cities around the world are willing to invest billions of dollars. Packed with previously untold stories from the high-octane world where business, sports, politics, and media meet, Olympic Turnaround is a remarkable tale of organizational renewal and a fascinating glimpse behind the curtain of the world's most iconic brand. The 2008 Games in Beijing, for example, are expected to involve over 10,000 athletes from 200 countries, draw 20,000 media representatives, and generate over $4 billion in sponsorships and broadcasting rights. Packed with previously untold stories from the high-octane world where business, sports, politics, and media meet, Olympic Turnaround is a remarkable tale of organizational renewal and a fascinating glimpse behind the curtain of the world's most iconic brand.
Author: Mitt Romney
Publisher: Simon and Schuster
ISBN: 1596982128
Category : Biography & Autobiography
Languages : en
Pages : 438
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Book Description
The head of the 2002 Salt Lake City Winter Olympics organizing committee describes how he assumed the leadership of the troubled organization and turned it around to present one of the most successful Olympic Games ever.
Author: Monroe Price
Publisher: University of Michigan Press
ISBN: 0472900498
Category : History
Languages : en
Pages : 424
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Book Description
"A major contribution to the study of global events in times of global media. Owning the Olympics tests the possibilities and limits of the concept of 'media events' by analyzing the mega-event of the information age: the Beijing Olympics. . . . A good read from cover to cover." —Guobin Yang, Associate Professor, Asian/Middle Eastern Cultures & Sociology, Barnard College, Columbia University From the moment they were announced, the Beijing Games were a major media event and the focus of intense scrutiny and speculation. In contrast to earlier such events, however, the Beijing Games are also unfolding in a newly volatile global media environment that is no longer monopolized by broadcast media. The dramatic expansion of media outlets and the growth of mobile communications technology have changed the nature of media events, making it significantly more difficult to regulate them or control their meaning. This volatility is reflected in the multiple, well-publicized controversies characterizing the run-up to Beijing 2008. According to many Western commentators, the People's Republic of China seized the Olympics as an opportunity to reinvent itself as the "New China"---a global leader in economics, technology, and environmental issues, with an improving human-rights record. But China's maneuverings have also been hotly contested by diverse global voices, including prominent human-rights advocates, all seeking to displace the official story of the Games. Bringing together a distinguished group of scholars from Chinese studies, human rights, media studies, law, and other fields, Owning the Olympics reveals how multiple entities---including the Chinese Communist Party itself---seek to influence and control the narratives through which the Beijing Games will be understood. digitalculturebooks is an imprint of the University of Michigan Press and the Scholarly Publishing Office of the University of Michigan Library dedicated to publishing innovative and accessible work exploring new media and their impact on society, culture, and scholarly communication. Visit the website at www.digitalculture.org.
Author: John Horne
Publisher: Routledge
ISBN: 1000049396
Category : History
Languages : en
Pages : 414
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Book Description
How did the Olympics evolve into a multi-national phenomenon? How can the Olympics help us to understand the relationship between sport and society? What will be the impact and legacy of the Olympics after Tokyo in 2020? Understanding the Olympics answers all these questions by exploring the social, cultural, political, historical, and economic context of the Games. This thoroughly revised and updated edition discusses recent attempts at future proofing by the International Olympic Committee (IOC) in the face of growing global anti-Olympic activism, the changing geo-political context within which the Olympics take place, and the Olympic histories of the next three cities to host the Games – Tokyo (2020), Paris (2024), and Los Angeles (2028) – as well as the legacy of the London (2012) Olympics. For the first time, this new edition introduces the reader to the emergence of ‘other Games’ associated with the IOC – the Winter Olympics, the Paralympics, and the Youth Olympics. It also features a full Olympic history timeline, many new photographs, refreshed suggestions for further reading, and revised illustrations. The most up-to-date and authoritative textbook available on the Olympic Games, Understanding the Olympics is essential reading for anybody with an interest in the Olympics or the wider relationship between sport and society.
Author: Matt Rogan
Publisher: Random House
ISBN: 1473595924
Category : Sports & Recreation
Languages : en
Pages : 178
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Book Description
'A timely, engaging and thought-provoking read from an ideal guide to explore what the future may hold.' Dan Roan, Sports Editor, BBC News 'Matt shows with great insight and wisdom how (sport) can form the foundations for future discovery, development and ultimately, happiness.' Ben Ryan, Olympic Gold Medal-Winning Rugby Coach and Author Sevens Heaven, Daily Telegraph Sports Book of the Year 2019 Sport can save us. After a fractious decade following the 2012 Olympics, sport - one of our few remaining collective rituals - is entering its golden age. An increasingly powerful force for good, it is undergoing a dramatic transformation that will positively impact our lives, on and off the pitch. From the collective shared experience of a nationwide event and the individual benefits gained from lacing up your trainers and getting out there to the political power of a footballer's Twitter account, All to Play For is a roadmap for the way that sports can unite us in the worst of times. Illuminated by interviews with a diverse range of sports insiders, including fitness guru Joe Wicks, gold medalist Greg Searle, the mind behind the viral 'This Girl Can' campaign, Tanya Joseph, and running obsessed rockstar Johnny Marr, All to Play For dives into the past, present and future of the industry to show how sport will lead us out of the darkness and guide us in a post-pandemic world. Covering the rise of the athlete activist, the necessity of grassroots organisations, the secret recipe for making sport an effective tool for change and ten bold predictions on how it will guide us in the future, this is an examined look at why sport has the power to heal a divided world.
Author: Jules Boykoff
Publisher: Verso Books
ISBN: 178478074X
Category : Sports & Recreation
Languages : en
Pages : 386
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Book Description
The Olympics have a checkered, sometimes scandalous, political history. Jules Boykoff, a former US Olympic team member, takes readers from the event's nineteenth-century origins, through the Games' flirtation with Fascism, and into the contemporary era of corporate control. Along the way he recounts vibrant alt-Olympic movements, such as the Workers' Games and Women's Games of the 1920s and 1930s as well as athlete-activists and political movements that stood up to challenge the Olympic machine.
Author: Andy Miah
Publisher: Routledge
ISBN: 1136472908
Category : Sports & Recreation
Languages : en
Pages : 168
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Book Description
The Olympics: The Basics is an accessible, contemporary introduction to the Olympic movement and Games. Chapters explain how the Olympics transcend sports, engaging us with a range of contemporary philosophical, social, cultural and political matters, including: peace development and diplomacy management and economics corruption, terror and activism the rise of human enhancement ethics and environmentalism. This book explores the controversy and the legacy of the Olympics, drawing attention to the deeper values of Olympism, as the Olympic movement’s most valuable intellectual property. This engaging, lively, and often challenging book, is essential reading for newcomers to Olympic studies and offers new insights for Olympic scholars.
Author: Ira Helsloot
Publisher: Charles C Thomas Publisher
ISBN: 0398086834
Category : Business & Economics
Languages : en
Pages : 389
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Book Description
We live in turbulent times with continents and nations facing ever-heightening risks such as natural disasters, intense and protracted conflicts, terrorism, corporate crises, cyber threats to infrastructures and mega-events. We are witnessing the rise of mega-crises and a new class of adversity with many unknowns. The prospect of mega-crises presents professionals and students in the field of crisis management with four major tasks. First, they should engage in “deep thinking” about the causes of the increasing occurrence of mega-crises. Second, they should identify and work through the dominant trends which complicate contemporary crisis management. Third, they should upgrade institutional crisis management capacity. Fourth, they should improve societal resilience since no institutional complex can mitigate or manage these mega-crisis on its own. This book is divided into four primary parts, each of which looks at one facet of mega-crises. Part I focuses on the concept of a mega-crisis and mega-crisis management; Part II examines crisis management of mega-natural disasters; Part III evaluates crisis management of man-made mega-crises; and Part IV identifies mega-threats and vulnerabilities. Additional major topics include Hurricane Katrina; Hurricane Gustav; the London Bombings; the Mumbai Terrorist Attacks of July 7, 2005; corporate meltdowns; the subprime crisis; the Olympic Games; electricity grids; global climate change; the Dutch Delta; risks to food security; and mega-crises and the Internet. This comprehensive text will provide practitioners and academics with the results of an across-the-board research effort in the prospects, nature, characteristics, and the effects of mega-crises.
Author: John Grasso
Publisher: Rowman & Littlefield
ISBN: 1442248602
Category : Sports & Recreation
Languages : en
Pages : 907
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Book Description
The Olympic Movement began with the Ancient Olympic Games, which were held in Greece on the Peloponnesus peninsula at Olympia, Greece. It is not clear why the Greeks instituted this quadrennial celebration in the form of an athletic festival. The recorded history of the Ancient Olympic Games begins in 776 B.C., although it is suspected that the Games had been held for several centuries by that time. The Games were conducted as religious celebrations in honor of the god Zeus, and it is known that Olympia was a shrine to Zeus from about 1000 B.C. In modern time The Olympic Movement attempts to bring all the nations of the world together in a series of multisport festivals, the Olympic Games, seeking to use sport as a means to promote internationalism and peace. This fifth edition of Historical Dictionary of The Olympic Movement covers its history through a chronology, an introductory essay, appendixes, and an extensive bibliography. The dictionary section has over 1000 cross-referenced entries on the history, philosophy, and politics of the Olympics, major organizations, the various sports, the participating countries, and especially the athletes. This book is an excellent access point for students, researchers, and anyone wanting to know more about The Olympic Movement.
Author: Andrew F. Cooper
Publisher: OUP Oxford
ISBN: 0191652628
Category : Political Science
Languages : en
Pages : 990
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Book Description
At a time when diplomatic practices and the demands imposed on diplomats are changing quite radically, and many foreign ministries feel they are being left behind, there is a need to understand the various forces that are affecting the profession. Diplomacy remains a salient activity in today's world in which the basic authoritative actor is still the state. At the same time, in some respects the practice of diplomacy is undergoing significant, even radical, changes to the context, tools, actors and domain of the trade. These changes spring from the changing nature of the state, the changing nature of the world order, and the interplay between them. One way of describing this is to say that we are seeing increased interaction between two forms of diplomacy, 'club diplomacy' and 'network diplomacy'. The former is based on a small number of players, a highly hierarchical structure, based largely on written communication and on low transparency; the latter is based on a much larger number of players (particularly of civil society), a flatter structure, a more significant oral component, and greater transparency. The Oxford Handbook of Modern Diplomacy is an authoritative reference tool for those studying and practicing modern diplomacy. It provides an up-to-date compendium of the latest developments in the field. Written by practitioners and scholars, the Handbook describes the elements of constancy and continuity and the changes that are affecting diplomacy. The Handbook goes further and gives insight to where the profession is headed in the future. Co-edited by three distinguished academics and former practitioners, the Handbook provides comprehensive analysis and description of the state of diplomacy in the 21st Century and is an essential resource for diplomats, practitioners and academics.
