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Author: Will Jennings
Publisher: Springer
ISBN: 1137022000
Category : Political Science
Languages : en
Pages : 398
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Book Description
An exploration of how the Olympics are organised in response to risk. This book looks at the tension between the riskiness of mega-events, attributable to their scale and complexities, and the societal, political and organisational pressures that exist for safety, security and management of risk – leading to changes in how the Games are governed.
Author: Will Jennings
Publisher: Springer
ISBN: 1137022000
Category : Political Science
Languages : en
Pages : 398
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Book Description
An exploration of how the Olympics are organised in response to risk. This book looks at the tension between the riskiness of mega-events, attributable to their scale and complexities, and the societal, political and organisational pressures that exist for safety, security and management of risk – leading to changes in how the Games are governed.
Author: John A. Davis
Publisher: John Wiley & Sons
ISBN: 1118171713
Category : Business & Economics
Languages : en
Pages : 284
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Book Description
Marketing at the Olympics, the attraction and the rewards Essential reading in preparation for the 2012 London Olympics, the newly revised and fully updated second edition of The Olympic Games Effect offers fascinating sports marketing and branding insights into the promotion of the Games themselves, and their unique attraction for corporations in particular. The important lessons of past Olympics will be used to show a hundred year-plus tradition based on a several thousand year old testament to the love of sports and competition, revealing how, in recent years, this has evolved into a seductively attractive vehicle for a wide range of audiences, from consumers to corporations. Loaded with historical information on the Olympics, the book traces the history of the Olympics back to 776 BC. This legacy is vital to the ongoing success of the Olympics, and is at the heart of why brands care so much Packed with illustrations that illustrate how the Games have become arguably the world's most successful sports event and the marketing opportunities this has led to Includes relevant business strategies and recommendations to help companies understand how to make more effective sports sponsorship decisions This timely new edition of The Olympic Games Effect shows the value contributed by sponsoring the world's premier sporting event, and explains how, by extension, other global sports events have the potential to generate similarly impressive results for their sponsors.
Author: Cynthia Dion-Schwarz
Publisher: RAND Corporation
ISBN: 1977401651
Category : Computers
Languages : en
Pages : 97
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Book Description
Understanding the cybersecurity threat landscape is critical to mitigating threats, apportioning limited resources, and hosting a resilient, safe, and secure Olympic Games. To support the security goals of Tokyo 2020, this report characterizes the cybersecurity threats that are likely to pose a risk to the games, visualizes a threat actor typology, and presents a series of policy options to guide cybersecurity planning.
Author: Marie Delaplace
Publisher: Routledge
ISBN: 1000546772
Category : Business & Economics
Languages : en
Pages : 206
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Book Description
Hosting the Olympic Games: Uncertainty, Debates and Controversy provides a broad and comprehensive analysis of past Olympic and Paralympic events, shedding critical light on the future of the Games with a specific look at the upcoming Paris 2024 Olympics. It draws attention to the debates and paradox that hosting the Games presents for the contemporary city. Employing a range of interdisciplinary theoretical and methodological approaches, individual chapters highlight the various controversies of the Games throughout the bidding process, the event itself and its aftermath. Social Science-based chapters place strong emphasis on the vital importance of sustainable strategy for contemporary host cities. Along with environmental concerns whether atmospheric, microbiological or otherwise, many other requirements, costs and risks involving security and public expenditure among others are explored throughout the book. Including a variety of international and comparative case studies from a range of contributing academics, this will be essential reading for students and researchers in the field of Event studies as well as various disciplines including Tourism, Heritage studies and Urban and Environmental studies.
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 37
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Book Description
As major sporting events become increasingly digitized, sports officials are increasingly concerned about cybersecurity. From scoring and judging systems to retail transactions and the home viewer experience, many aspects of major sporting events are incorporating new forms of internet connectivity. Along with such new technology comes great opportunity – but also great risk. This report is the first to systematically review the cybersecurity risks posed by digital technologies that are being incorporated into major sporting events. Using the Olympic Games as a case study, it lays out a framework for evaluating potential risks posed by digital technologies in sports, and highlights new possible threats that will arise as these technologies are deployed.
Author: Martin P. Schwellnus
Publisher: John Wiley & Sons
ISBN: 9781444300642
Category : Medical
Languages : en
Pages : 624
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Book Description
This comprehensive new volume in the Encyclopaedia of SportsMedicine series, published under the auspices of the InternationalOlympic Committee, delivers an up-to-date, state of the artpresentation of the medical conditions that athletes may sufferfrom during training and competition. Presented in a clear style and format, The Olympic Textbookof Medicine in Sport, covers not only the basic approach totraining, monitoring training and the clinical implications ofexcessive training, but also deals with all the major systems inthe body, and focuses on medical conditions that athletes maysuffer from in each system. Medical conditions in athletes withdisabilities, genetics and exercise and emergency sports medicineare also uniquely examined. The Olympic Textbook of Medicine in Sport draws on theexpertise of an international collection of contributors who arerecognized as leaders in their respective fields. The systematic approach followed in the book will make itinvaluable to all medical doctors and other health personnel whoserve athletes and sports teams. Sports practitioners are providedwith a clinical approach to the prevention, diagnosis and treatmentof common and less common medical problems encountered by athletes.This volume should be kept close at hand for frequentconsultation.
Author: Bonnie Tiell
Publisher:
ISBN:
Category :
Languages : en
Pages : 0
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Book Description
This study explores perceptions of risk-related factors that may discourage travel to the summer Olympics. Specifically, the research analyzes the degree to which risks related to environmental concerns, instability, and personal limitations impacted travel intentions to the 2016 Games in Rio de Janeiro, Brazil, and the 2020 Games in Tokyo, Japan which were held without spectators due to a global pandemic. The purpose of the study was to analyze the degree to which risk-related factors significantly impacted Olympic tourism intentions. Almost identical surveys were administered in the United States (U.S.) and the People's Republic of China approximately two months before the opening ceremony for the 2016 Rio Olympics and again before the originally scheduled 2020 Tokyo Olympics.
Author: Holger Preuss
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 300
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Book Description
Author: Miquel de Moragas Spà
Publisher:
ISBN:
Category : Olympic Games
Languages : en
Pages : 500
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Book Description
Author: American Olympic Committee
Publisher:
ISBN:
Category : Olympics
Languages : en
Pages : 478
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Book Description
