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Author: Davide Fornari
Publisher:
ISBN: 9783038630609
Category :
Languages : en
Pages : 360
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Book Description
Author: Davide Fornari
Publisher:
ISBN: 9783038630609
Category :
Languages : en
Pages : 360
Get Book Here
Book Description
Author: Rita Clifton
Publisher: John Wiley & Sons
ISBN: 9781576603505
Category : Business & Economics
Languages : en
Pages : 322
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Book Description
With contributions from leading brand experts around the world, this valuable resource delineates the case for brands (financial value, social value, etc.) and looks at what makes certain brands great. It covers best practices in branding and also looks at the future of brands in the age of globalization. Although the balance sheet may not even put a value on it, a company’s brand or its portfolio of brands is its most valuable asset. For well-known companies it has been calculated that the brand can account for as much as 80 percent of their market value. This book argues that because of this and because of the power of not-for-profit brands like the Red Cross or Oxfam, all organisations should make the brand their central organising principle, guiding every decision and every action. As well as making the case for brands and examining the argument of the anti-globalisation movement that brands are bullies which do harm, this second edition of Brands and Branding provides an expert review of best practice in branding, covering everything from brand positioning to brand protection, visual and verbal identity and brand communications. Lastly, the third part of the book looks at trends in branding, branding in Asia, especially in China and India, brands in a digital world and the future for brands. Written by 19 experts in the field, Brands and Branding sets out to provide a better understanding of the role and importance of brands, as well as a wealth of insights into how one builds and sustains a successful brand.
Author: Sibylle Kicherer
Publisher: Rizzoli International Publications
ISBN:
Category : Art
Languages : en
Pages : 184
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Book Description
Author: Marco Piraino
Publisher: Lulu.com
ISBN: 1409270599
Category : History
Languages : en
Pages : 276
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Book Description
“FASCIST IDENTITY” provides an interpretation which places fascism outside the traditional political categories of right and left, it is proposed as innovative politological research compared to a deeper understanding of this ideology, and through consultation with many studies specialists, as well as a whole series of original documents that describe the fascist project, analyzes the totalitarian evolution during Years 20,30 and 40 of the twentieth century, through the writings of founder Benito Mussolini and those who, like the philosopher Giovanni Gentile, contributed to form the fascist political identity. Thus, the authors hope to bring to the attention of readers one of the most original and misunderstood particularities of the history of fascism, what the “regime” intended to create, a new social model focused on the direct participation of the masses in political life of the Italian nation, through the totalitarian full adherence to the universal values of Ethical Corporative State.
Author: Meryle Secrest
Publisher: Knopf
ISBN: 0451493656
Category : Biography & Autobiography
Languages : en
Pages : 321
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Book Description
The human, business, design, engineering, cold war, and tech story of how the Olivetti company's first desktop computer, the P101, came to be. Within eighteen months it had caught up with, and surpassed, IBM, the American giant that had become an arm of the American government. Secrest tells how Olivetti made inroads into the US market in 1959 by taking control of Underwood of Hartford CT as an assembly plant for Olivetti's own typewriters and future miniaturized personal computers. Within a week of the purchase, the US government filed an antitrust suit to try to stop it. In 1960 Adriano Olivetti died suddenly of a heart attack; eighteen months later the young engineer who had assembled Olivetti's team of electronic engineers was killed in a suspicious car crash. The Olivetti company and the P101 came to an insidious and shocking end. -- adapted from jacket
Author: Chris Abel
Publisher: Routledge
ISBN: 1135141215
Category : Architecture
Languages : en
Pages : 280
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Book Description
'Instead of tuning the consumer to the machine we can now tune the machine to the consumer' This edited collection of essays, now in its second edition, brings together the author's key writings on the cultural, technological and theoretical developments reshaping Modern architecture into a responsive and diverse movement for the twenty-first century. Chris Abel approaches his subject from a wide range of knowledge, including cybernetics, philosophy, new human science and development planning, as well as his experience as a teacher and critic on four continents. The result is a unique global perspective on the changing nature of Modern architecture at the turn of the millennium. Including two new chapters, this revised and expanded second edition offers radical insights into such topics as: the impact of information technology on customized architecture production; the relations between tradition and innovation; prospects for a global eco-culture, and the local and global forces shaping the architecture and cities of Asia. Chris Abel is an architectural writer and educator, based in Malta. He has taught at major universities in the UK, North and South America, Southeast Asia and the Middle East and is a contributor to numerous international journals and other publications. He currently holds visiting appointments at the University of Malta and the University of the Phillippines.
Author: Penny Sparke
Publisher: Routledge
ISBN: 1136474099
Category : Design
Languages : en
Pages : 274
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Book Description
This third edition of An Introduction to Design and Culture has been revised and updated throughout to include issues of globalization, sustainability and digital/interactive design. New for this edition is a chapter which covers key changes in design culture. Design culture has changed dramatically in the 21st century, the designer-hero is now much less in evidence and design has become much more interdisciplinary. Drawing on a wealth of mass-produced artefacts, images and environments including sewing machines, cars, televisions, clothes, electronic and branded goods and exhibitions, author Penny Sparke shows how design has helped to shape and reflect our social and cultural development. This introduction to the development of modern (and postmodern) design is ideal for undergraduate students.
Author: Chiara Barbieri
Publisher: Manchester University Press
ISBN: 152615112X
Category : Design
Languages : en
Pages : 263
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Book Description
Italian graphic design offers a new perspective on the subject by exploring the emergence and articulation of graphic design practice, from the interwar period through to the appearance of an international graphic design discourse in the 1960s. The book asks how graphic designers learned their trade and investigates the ways in which they organised and made their practice visible while negotiating their collective identity with neighbouring practices such as typography, advertising and industrial design. Attention is drawn to everyday design practice, educational issues, mediating channels, networks, design exchange, organisational strategies and discourses on modernism. Drawing on a wide range of primary sources and placing an emphasis on visual analysis, this book provides a model for a contextualised graphic design history as an integral part of the history of design and visual culture.
Author: Caterina Toschi
Publisher:
ISBN: 9788822901989
Category : Art
Languages : en
Pages : 192
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Book Description
Author: Kees Christiaanse
Publisher: Birkhaüser
ISBN:
Category : Architecture
Languages : en
Pages : 208
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Book Description
This book documents reinsurance firm Swiss Re's built identity by looking at its eleven buildings in six locations (Zurich, Adliswil, R schlikon, Munich, London, and New York). It illustrates this corporate architecture with sketches, plans, and photographs and brings it alive in interviews by Roderick Hönig with the participating architects: Bothe Richter Teherani, Meili und Peter, Norman Foster, Tilla Theus, Silvio Schmed, Schnebli Amann Menz, and St cheli und Partner provide fascinating perspectives on how the firm's corporate culture came to architectural expression.
