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Business & Economics
2005 2005

Older, Richer, Fitter

Author: David Metz
Publisher: Age Concern
ISBN:
Category : Business & Economics
Languages : en
Pages : 204

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Book Description
As Britain's population continues to age, so the consumer market will also have to evolve in a similar manner. This title looks at aspects such as demographics, mature marketing and addressing the special needs of ageing in order to provide a clear definition of market requirements in coming years.