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Author: Astrid Swenson
Publisher: Cambridge University Press
ISBN: 0521117623
Category : History
Languages : en
Pages : 433
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Book Description
A richly illustrated book exploring the origins of the modern fascination for heritage, comparing preservation in France, Germany and England.
Author: Astrid Swenson
Publisher: Cambridge University Press
ISBN: 0521117623
Category : History
Languages : en
Pages : 433
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Book Description
A richly illustrated book exploring the origins of the modern fascination for heritage, comparing preservation in France, Germany and England.
Author: Martin Lindstrom
Publisher: Currency
ISBN: 0385523890
Category : Business & Economics
Languages : en
Pages : 274
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Book Description
NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.
Author: Richard Broke Freeman
Publisher:
ISBN:
Category : Naturalists
Languages : en
Pages : 322
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Book Description
Author: Robert Eisler
Publisher: Taylor & Francis
ISBN:
Category :
Languages : en
Pages : 286
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Book Description
Author: Margaret Foster
Publisher: Mnemosyne, Supplements
ISBN: 9789004411425
Category : Literary Criticism
Languages : en
Pages : 408
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Book Description
Genre in Archaic and Classical Greek Poetryforegrounds innovative approaches to the question of genre, what it means, and how to think about it for ancient Greek poetry and performance. Embracing multiple definitions of genre and lyric, the volume pushes beyond current dominant trends within the field of Classics to engage with a variety of other disciplines, theories, and models. Eleven papers by leading scholars of ancient Greek culture cover a wide range of media, from Sappho's songs to elegiac inscriptions to classical tragedy. Collectively, they develop a more holistic understanding of the concept of lyric genre, its relevance to the study of ancient texts, and its relation to subsequent ideas about lyric.
Author: Cumberland and Westmorland Antiquarian and Archaeological Society
Publisher:
ISBN:
Category : Cumberland (England)
Languages : en
Pages : 426
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Book Description
List of members included in each volume except v. 1.
Author: Hugh Redwald Trevor-Roper
Publisher:
ISBN: 0198703112
Category : Biography & Autobiography
Languages : en
Pages : 484
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Book Description
A carefully chosen selection from the correspondence of Hugh Trevor-Roper, one of the most gifted and famous historians of his generation and one of the finest letter-writers of the 20th century.
Author: Library of Congress
Publisher:
ISBN:
Category :
Languages : en
Pages : 246
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Book Description
Author: Merriam-Webster, Inc
Publisher: Merriam-Webster
ISBN: 9780877796329
Category : Reference
Languages : en
Pages : 356
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Book Description
New edition! Convenient listing of words arranged alphabetically by rhyming sounds. More than 55,000 entries. Includes one-, two-, and three-syllable rhymes. Fully cross-referenced for ease of use. Based on best-selling Merriam-Webster's Collegiate® Dictionary, Eleventh Edition.
Author: Michael K. Jones
Publisher: Cambridge University Press
ISBN: 9780521447942
Category : Biography & Autobiography
Languages : en
Pages : 368
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Book Description
This study of Margaret Beaufort, mother of Henry VII and the founder of two Cambridge colleges is the first biography to explore the full range of archival sources and one of the best-documented studies of any late-medieval woman.
