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Author: John Mowitt
Publisher: Anthem Press
ISBN: 1785274082
Category : Philosophy
Languages : en
Pages : 277
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Book Description
A reading of Theory that in tracing when and where Theory arises in the event of reading proposes how Theory might best be handled in the context of higher education today. Arguing against those who propose to avoid Theory in the name of its putative obsolescence, this text sets out to challenge two aspects of this avoidance. On the one hand, Theory has been set aside in the name of identity politics, that is, the proposition that its intellectual pertinence has been overshadowed by a sense of political urgency construed as at odds with Theory. Theory itself has assumed an identity, a profile. On the other hand, implicit within the avoidance of Theory is a concept of “context” that calls for reflection. Resisting the tendency to treat context as either negligible or obvious, this text sets out to trace, in the when and where of Theory, the rudiments of a “sociographic” (think “historiographic”) account of context. In relation to it, the reading that is Theory can be usefully situated as part of a politics of higher education in the era of the global crisis of the university.
Author: John Mowitt
Publisher: Anthem Press
ISBN: 1785274082
Category : Philosophy
Languages : en
Pages : 277
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Book Description
A reading of Theory that in tracing when and where Theory arises in the event of reading proposes how Theory might best be handled in the context of higher education today. Arguing against those who propose to avoid Theory in the name of its putative obsolescence, this text sets out to challenge two aspects of this avoidance. On the one hand, Theory has been set aside in the name of identity politics, that is, the proposition that its intellectual pertinence has been overshadowed by a sense of political urgency construed as at odds with Theory. Theory itself has assumed an identity, a profile. On the other hand, implicit within the avoidance of Theory is a concept of “context” that calls for reflection. Resisting the tendency to treat context as either negligible or obvious, this text sets out to trace, in the when and where of Theory, the rudiments of a “sociographic” (think “historiographic”) account of context. In relation to it, the reading that is Theory can be usefully situated as part of a politics of higher education in the era of the global crisis of the university.
Author: Dave Benson
Publisher: Cambridge University Press
ISBN: 0521853877
Category : Mathematics
Languages : en
Pages : 426
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Book Description
This book explores the interaction between music and mathematics including harmony, symmetry, digital music and perception of sound.
Author: Alexander Chernev
Publisher: Cerebellum Press
ISBN:
Category : Business & Economics
Languages : en
Pages : 954
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Book Description
Strategic Marketing Management: Theory and Practice offers a systematic overview of the fundamentals of marketing theory, defines the key principles of marketing management, and presents a value-based framework for developing viable market offerings. The theory presented stems from the view of marketing as a value-creation process that is central to any business enterprise. The discussion of marketing theory is complemented by a set of practical tools that enable managers to apply the knowledge contained in the generalized frameworks to specific business problems and market opportunities. The information on marketing theory and practice contained in this book is organized into eight major parts. The first part defines the essence of marketing as a business discipline and outlines an overarching framework for marketing management that serves as the organizing principle for the information presented in the rest of the book. Specifically, we discuss the role of marketing management as a value-creation process, the essentials of marketing strategy and tactics as the key components of a company’s business model, and the process of developing an actionable marketing plan. Part Two focuses on understanding the market in which a company operates. Specifically, we examine how consumers make choices and outline the main steps in the customer decision journey that lead to the purchase of a company’s offerings. We further discuss the ways in which companies conduct market research to gather market insights in order to make informed decisions and develop viable courses of action. Part Three covers issues pertaining to the development of a marketing strategy that will guide the company’s tactical activities. Here we focus on three fundamental aspects of a company’s marketing strategy: the identification of target customers, the development of a customer value proposition, and the development of a value proposition for the company and its collaborators. The discussion of the strategic aspects of marketing management includes an in-depth analysis of the key principles of creating market value in a competitive context. The next three parts of the book focus on the marketing tactics, viewed as a process of designing, communicating, and delivering value. Part Four describes how companies design their offerings and, specifically, how they develop key aspects of their products, services, brands, prices, and incentives. In Part Five, we address the ways in which companies manage their marketing communication and the role of personal selling as a means of persuading customers to choose, purchase, and use a company’s offerings. Part Six explores the role of distribution channels in delivering the company’s offerings to target customers by examining the value-delivery process both from a manufacturer’s and a retailer’s point of view. The seventh part of the book focuses on the ways in which companies manage growth. Specifically, we discuss strategies used by companies to gain and defend market position and, in this context, address the issues of pioneering advantage, managing sales growth, and managing product lines. We further address the process of developing new market offerings and the ways in which companies manage the relationship with their customers. The final part of this book presents a set of tools that illustrate the practical application of marketing theory. Specifically, Part Eight delineates two workbooks: a workbook for segmenting the market and identifying target customers and a workbook for developing the strategic and tactical components of a company’s business model. This part also contains examples of two marketing plans—one dealing with the launch of a new offering and the other focused on managing an existing offering.
Author: G. H. Sheldrake
Publisher:
ISBN:
Category : Atonement
Languages : en
Pages : 424
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Book Description
Author: C.J. Date
Publisher: Morgan Kaufmann
ISBN: 0128006757
Category : Computers
Languages : en
Pages : 579
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Book Description
Time and Relational Theory provides an in-depth description of temporal database systems, which provide special facilities for storing, querying, and updating historical and future data. Traditionally, database management systems provide little or no special support for temporal data at all. This situation is changing because: - Cheap storage enables retention of large volumes of historical data in data warehouses - Users are now faced with temporal data problems, and need solutions - Temporal features have recently been incorporated into the SQL standard, and vendors have begun to add temporal support to their DBMS products Based on the groundbreaking text Temporal Data & the Relational Model (Morgan Kaufmann, 2002) and new research led by the authors, Time and Relational Theory is the only book to offer a complete overview of the functionality of a temporal DBMS. Expert authors Nikos Lorentzos, Hugh Darwen, and Chris Date describe an approach to temporal database management that is firmly rooted in classical relational theory and will stand the test of time. This book covers the SQL:2011 temporal extensions in depth and identifies and discusses the temporal functionality still missing from SQL. - Understand how the relational model provides an ideal basis for taming the complexities of temporal databases - Learn how to analyze and evaluate commercial temporal products with this timely and important information - Be able to use sound principles in designing and using temporal databases - Understand the temporal support recently added to SQL with coverage of the new SQL features in this unique, accurate, and authoritative reference - Appreciate the benefits of a truly relational approach to the problem with this clear, user friendly presentation
Author: Jack Cazes
Publisher: CRC Press
ISBN: 9780824744359
Category : Science
Languages : en
Pages : 494
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Book Description
This title presents a comprehensive overview of the principles, methods and fundamental theories used in the separation, quantification and analysis of individual compounds and substances. It identifies recent advances, mathematical relationships and useful design techniques for optimal system operation and control of chemical and chromatographic processes.
Author: Peter Bellone
Publisher: Christian Faith Publishing, Inc.
ISBN: 1638445648
Category : Religion
Languages : en
Pages : 172
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Book Description
Christian doctrine teaches that one day in the unforeseen future, Jesus Christ is going to appear in the clouds above the earth; and with a shout, he is going to rapture (catch up) all Christians! Then in a moment, they are going to rise and join Jesus in the air, and then be taken to heaven, where they will forever be with the Lord. This English word rapture is a translation of the Latin word Rapiemur, which also is a substitute for the Greek word harpazo, which means "to be caught up" which is taken from Paul's letter to the Thessalonians, referring to the fact that Jesus is going to 'catch up' all Christians living and dead! It is also possible that the use of the term Rapture in describing this event, was used, because in the English language, Rapture means an intense feeling of pleasure or joy! This Rapture theory was first championed in the early 1800s by a Protestant clergyman by the name of John Darby, who was recovering from an illness. And while studying his Bible, came upon the realization that Jesus was going to first come for his saints, take them to heaven, and then, sometime later, Jesus was going to return to earth, defeat Satan, and then the end of the world was going to come about! It is this theory that has been taught to Christian church goers throughout the ensuing years. And with this rapture, there is a secondary teaching that when Jesus comes for his people, there will be many airplanes, trains, and automobiles that will be driver/pilot-less and will go crashing to the ground, killing untold millions all over the globe. It is with this information in mind that we explore the truth of this Rapture theory and if what John Darby taught is true or not. We will look at all the relevant scriptures pertaining to this theory, which then brings us to look at God's seven annual holy days. Why, because these days reflect the plan of God for the redemption of all mankind and points us toward this day of rapture! Therefore, the object of this book is not to titillate you about Jesus' secret coming as others have done, nor to scare you if you were to be left behind! No, the purpose of this book is to teach you the truth of what really happens when this day finally arrives! In addition, it is important to understand what exactly is salvation, and this rapture theory definitely pertains to your salvation! Therefore, you deserve to know the truth because everything else takes you away from God, and it is the truth that will set you free! --Peter
Author: Harwood Hoover
Publisher: Christian Faith Publishing, Inc.
ISBN:
Category : Religion
Languages : en
Pages : 260
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Book Description
This book brings together lessons from three journeys. The first journey began with my acceptance of Jesus at a young age, together with my growing recognition of the differences between the scriptural record and scientific understanding. It continued with a young man’s adventure, a retreat into nature, and an encounter with war. War and life’s darker side convinced me that even as nature brings awe and opens us to religious experience, we need morality. The second journey began as I inquired into the ministry. When the church transferred the guide they had assigned to me, Bob Wessman became my mentor. Bob was an ordained pastor with a doctorate in theology. For twenty years, we read and discussed theology, including the Catholic ideas that I had discovered while teaching with the Dominican Sisters. Bob is in hospice care as I write this, and my library is full of the books that he gifted to me. Thank you, Bob. I now had many ideas from my first two journeys, but they floated about in my head without an organizing form. The challenge was to find a form that would allow the ideas to come together and speak in harmony. Differences between Scripture and science had troubled me since my youth, and I could not ignore science. It was simply too good at finding truth to ignore. So science would have to help me. Science cannot touch all that religion touches, but science and technology can be in correspondence with theology. Researching and writing this book could explore that relationship. The result was to have remained personal, but then I thought that a reader might find an idea or two useful. A person who is literate in science might see why trusting Jesus is both good and reasonable. This book is the story of the third journey, an odyssey through science and Christian theology.
Author: Hans Kelsen
Publisher: The Lawbook Exchange, Ltd.
ISBN: 1584772069
Category : Law
Languages : en
Pages : 368
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Book Description
Reprint of the second revised and enlarged edition, being a completely revised version of the first edition which was published in 1934. Kelsen [1881-1973], was the author of more than forty works on law and legal philosophy, and is best known for this title and General Theory of Law and State. He was also the author of the Austrian Democratic Constitution, which was published in 1920, abolished during the Nazi regime, restored in 1945, and in force today. Walker calls Kelsen "possibly the most influential jurisprudent of the twentieth century." Walker, Oxford Companion to Law 699.
Author: Charles Elmer Gehlke
Publisher:
ISBN:
Category : Sociology
Languages : en
Pages : 596
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Book Description
