Author: Pat Bowman
Publisher: Butterworth-Heinemann
ISBN: 1483105717
Category : Business & Economics
Languages : en
Pages : 201
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Book Description
Financial Public Relations tackles the areas of concerns in the practice of financial communications. The book is comprised of 13 chapters; each chapter deals with the issues faced by public relations professionals. The coverage of the text includes the company's relationship to various parties (media, investors, and employees); the ethical concerns of the financial services industry; and the implications of the internationalization of financial markets. The book also discusses the pros and cons of an in-house public relations staff and consultants. Case studies of four different companies that encountered a public relations issue are also included. The book will be most useful to the practitioners of public relations from different industries. Other readers will find great insight in the text regarding the inner working of financial public relations.
Author: J.R. O'Dwyer Co
Publisher:
ISBN:
Category : Corporations
Languages : en
Pages : 566
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Book Description
Author: Nora Roberts
Publisher: Penguin
ISBN: 0593545672
Category : Fiction
Languages : en
Pages : 369
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Book Description
From #1 New York Times bestselling author Nora Roberts comes a trilogy about the land we’re drawn to, the family we learn to cherish, and the people we long to love… Book One of The Cousins O’Dwyer Trilogy Dark Witch With indifferent parents, Iona Sheehan grew up craving devotion and acceptance. From her maternal grandmother, she learned where to find both: a land of lush forests, dazzling lakes, and centuries-old legends. Ireland. County Mayo, to be exact. Where her ancestors’ blood and magic have flowed through generations—and where her destiny awaits. Iona arrives in Ireland with nothing but her Nan’s directions, an unfailingly optimistic attitude, and an innate talent with horses. Not far from the luxurious castle where she is spending a week, she finds her cousins, Branna and Connor O’Dwyer. And since family is family, they invite her into their home and their lives. When Iona lands a job at the local stables, she meets the owner, Boyle McGrath. Cowboy, pirate, wild tribal horsemen, he’s three of her biggest fantasy weaknesses all in one big, bold package. Iona realizes that here she can make a home for herself—and live her life as she wants, even if that means falling head over heels for Boyle. But nothing is as it seems. An ancient evil has wound its way around Iona’s family tree and must be defeated. Family and friends will fight with each other and for each other to keep the promise of hope—and love—alive… Don’t miss the other books in the Cousins O’Dwyer Trilogy Shadow Spell Blood Magick
Author: Gina Rubel
Publisher:
ISBN: 9781733373609
Category :
Languages : en
Pages :
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Book Description
Everyday Public Relations for lawyers is a no-nonsense, practical guide with hands-on advice on all the critical aspects of public relations, from the dos and donts of media relations to controlling your message to harnessing the power of the internet.Public relations and communications specialist Gina Rubel covers everything you need to know about promoting yourself, your firm and your practice:Start your PR journey by walking through the strategic planning process.Learn how to establish ethical and measurable public relations goals and objectives.Define how you want to be perceived, identify your key messages, and determine your target audiences.Execute your plan with effective communications and smart media outreach.
Author: Lanny J. Davis
Publisher: Simon and Schuster
ISBN: 1451679297
Category : Business & Economics
Languages : en
Pages : 400
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Book Description
Damaging stories and rumors can go viral in an instant—now, the nation’s premier political spin doctor teaches you how to cope with disasters in business, politics, and life by telling it all, telling it early, and telling it yourself. TELL IT ALL, TELL IT EARLY, TELL IT YOURSELF These days, every scandal is tried in the court of public opinion. Political insider and legal crisis manager Lanny Davis has spent years helping politicians, sports figures, business executives, and corporations—including Bill Clinton, Martha Stewart, Washington Redskins owner Dan Snyder, and Macy’s, to name a few—through the biggest reputation crises of our times. In this fascinating and practical resource, Davis tells the real stories behind his famous clients’ very public scandals and how each case has aided him in the creation of five invaluable rules that absolutely anyone can use to protect himself. Damaging falsehoods can go viral in an instant. The nation’s premier political spin doctor will teach you how to fight back.
Author:
Publisher:
ISBN:
Category : Public relations
Languages : en
Pages : 628
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Book Description
Author: Adam Ritchie
Publisher: Taylor & Francis
ISBN: 1000593606
Category : Business & Economics
Languages : en
Pages : 128
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Book Description
A handbook for pushing the limits of PR to inventing things, rather than only promoting them. When PR teams live or die on the success or failure of the products and services they support, Invention in PR shows how they can take a stronger hand in their creation. This book says the profession can do better than waiting for someone else to determine, develop and package what a company sells. It spurs PR pros to go beyond what they're handed and come up with new products and services that change a brand's life. Through tales of award-winning campaigns passionately told by their creator, readers learn how to apply invention at the beginning of the PR process and take away usable strategies and tactics. With PR under constant pressure to evolve, communications pioneer Adam Ritchie uncovers practitioners' aptitude for invention and empowers them to harness it. For PR professionals ready to rebel against taking a back seat to their counterparts in marketing and advertising, Invention in PR teaches them how to beat every other discipline to the punch by coming up with the product or service idea first. This guide will fire up professionals of all generations about what they can build. It will change the way experienced pros approach their jobs, and inspire students to break the rules in the best possible ways.
Author: Jennifer Prosek
Publisher: AMACOM/American Management Association
ISBN: 081441673X
Category : Business & Economics
Languages : en
Pages : 224
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Book Description
If everyone in the organization leapt into their workday as if they owned the place, just think what could be accomplished.
Author: Sabrina Horn
Publisher: Berrett-Koehler Publishers
ISBN: 1523091517
Category : Business & Economics
Languages : en
Pages : 146
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Book Description
An award-winning CEO and communications expert shows how authentic leadership eliminates the need for the shortcuts that sabotage success. “Fake it till you make it” just doesn't work—at least not long enough to build a sustainable business. Driven to succeed under constant pressure, entrepreneurs and business leaders alike can be tempted to exaggerate their strengths, minimize weaknesses, and bend the truth. Through the twin lenses of running her own national public relations firm and advising thousands of executives for a quarter-century, Sabrina Horn revisits the core of leadership; defines authentic, reality-based business integrity; and shows readers how to attain and maintain it. With firsthand accounts of sticky situations and painful mistakes, Horn lays out workable strategies, frameworks, and mental maps to help leaders gain the clarity of thought necessary to make sound business decisions, even when there are no right answers. In her straightforward, no-nonsense style, she shares the power of humility and empathy, mentorship and self-assessment, and a strong core value system to build a leader's confidence and resilience. Horn's fake-free advice will empower readers to disarm fear, organize risk, manage setbacks and crises, deal with losing and loneliness, and create a culture and brand designed for long-term success.
Author: Ronn Torossian
Publisher: BenBella Books, Inc.
ISBN: 1936661276
Category : Business & Economics
Languages : en
Pages : 271
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Book Description
It is essential that businesses know how to communicate quickly, often preemptively, and effectively to survive—and at a cost that is far lower than comparable marketing and ad campaigns. The first book by the owner of a top 50 PR agency, For Immediate Release, Ronn Torossian reveals how public relations can do just that—while also defining brands; helping companies and individuals court the press or avoid it; growing business without alienating loyal customers; resolving crises quickly; and improving first page results on the most powerful search engine in the world (Google). For Immediate Release will show you how to: Frame the debate and control the conversation Use new and old media in tandem to find your audiences and create highly personal, relevant impressions tailored for them Promote the interests of your brand or business; deter or potentially stop what is not in your interest Build on great press, and avoid or minimize bad press Ensure the first thing people see about your business or brand during an Internet search is exactly what you want them to see Handle a crisis in the most effective and efficient manner See the positive difference effective PR makes through compelling case studies—Louis Vuitton, Fubu, BP, Toyota, Philip Stein, Zappos, and interviews with experts including Dr. Keith Ablow, political strategists Frank Luntz, Roger Stone and Hank Sheinkopf, and many others—and your own business.
