Author: Malcolm Gladwell
Publisher: Little, Brown
ISBN: 0316086142
Category : Psychology
Languages : en
Pages : 99
Book Description
!--StartFragment--What is the difference between choking and panicking? Why are there dozens of varieties of mustard-but only one variety of ketchup? What do football players teach us about how to hire teachers? What does hair dye tell us about the history of the 20th century? In the past decade, Malcolm Gladwell has written three books that have radically changed how we understand our world and ourselves: The Tipping Point; Blink; and Outliers. Now, in What the Dog Saw, he brings together, for the first time, the best of his writing from TheNew Yorker over the same period. Here is the bittersweet tale of the inventor of the birth control pill, and the dazzling inventions of the pasta sauce pioneer Howard Moscowitz. Gladwell sits with Ron Popeil, the king of the American kitchen, as he sells rotisserie ovens, and divines the secrets of Cesar Millan, the "dog whisperer" who can calm savage animals with the touch of his hand. He explores intelligence tests and ethnic profiling and "hindsight bias" and why it was that everyone in Silicon Valley once tripped over themselves to hire the same college graduate. "Good writing," Gladwell says in his preface, "does not succeed or fail on the strength of its ability to persuade. It succeeds or fails on the strength of its ability to engage you, to make you think, to give you a glimpse into someone else's head." What the Dog Saw is yet another example of the buoyant spirit and unflagging curiosity that have made Malcolm Gladwell our most brilliant investigator of the hidden extraordinary. !--EndFragment--
Obsessives, Pioneers, and Other Varieties of Minor Genius
Author: Malcolm Gladwell
Publisher: Little, Brown
ISBN: 0316086142
Category : Psychology
Languages : en
Pages : 99
Book Description
!--StartFragment--What is the difference between choking and panicking? Why are there dozens of varieties of mustard-but only one variety of ketchup? What do football players teach us about how to hire teachers? What does hair dye tell us about the history of the 20th century? In the past decade, Malcolm Gladwell has written three books that have radically changed how we understand our world and ourselves: The Tipping Point; Blink; and Outliers. Now, in What the Dog Saw, he brings together, for the first time, the best of his writing from TheNew Yorker over the same period. Here is the bittersweet tale of the inventor of the birth control pill, and the dazzling inventions of the pasta sauce pioneer Howard Moscowitz. Gladwell sits with Ron Popeil, the king of the American kitchen, as he sells rotisserie ovens, and divines the secrets of Cesar Millan, the "dog whisperer" who can calm savage animals with the touch of his hand. He explores intelligence tests and ethnic profiling and "hindsight bias" and why it was that everyone in Silicon Valley once tripped over themselves to hire the same college graduate. "Good writing," Gladwell says in his preface, "does not succeed or fail on the strength of its ability to persuade. It succeeds or fails on the strength of its ability to engage you, to make you think, to give you a glimpse into someone else's head." What the Dog Saw is yet another example of the buoyant spirit and unflagging curiosity that have made Malcolm Gladwell our most brilliant investigator of the hidden extraordinary. !--EndFragment--
Publisher: Little, Brown
ISBN: 0316086142
Category : Psychology
Languages : en
Pages : 99
Book Description
!--StartFragment--What is the difference between choking and panicking? Why are there dozens of varieties of mustard-but only one variety of ketchup? What do football players teach us about how to hire teachers? What does hair dye tell us about the history of the 20th century? In the past decade, Malcolm Gladwell has written three books that have radically changed how we understand our world and ourselves: The Tipping Point; Blink; and Outliers. Now, in What the Dog Saw, he brings together, for the first time, the best of his writing from TheNew Yorker over the same period. Here is the bittersweet tale of the inventor of the birth control pill, and the dazzling inventions of the pasta sauce pioneer Howard Moscowitz. Gladwell sits with Ron Popeil, the king of the American kitchen, as he sells rotisserie ovens, and divines the secrets of Cesar Millan, the "dog whisperer" who can calm savage animals with the touch of his hand. He explores intelligence tests and ethnic profiling and "hindsight bias" and why it was that everyone in Silicon Valley once tripped over themselves to hire the same college graduate. "Good writing," Gladwell says in his preface, "does not succeed or fail on the strength of its ability to persuade. It succeeds or fails on the strength of its ability to engage you, to make you think, to give you a glimpse into someone else's head." What the Dog Saw is yet another example of the buoyant spirit and unflagging curiosity that have made Malcolm Gladwell our most brilliant investigator of the hidden extraordinary. !--EndFragment--
Handbook of Research on Autopoiesis and Self-Sustaining Processes for Organizational Success
Author: Pa?kowska, Ma?gorzata
Publisher: IGI Global
ISBN: 1799867153
Category : Business & Economics
Languages : en
Pages : 432
Book Description
Autopoietic systems show a remarkable property in the way they interact with their environment: on the one hand building blocks and energy (including information) are exchanged with the environment, which characterizes them as open systems; on the other hand, any functional mechanisms—the way the system processes, incorporates building blocks, and responds to information—are totally self-determined and cannot be controlled by interventions from the environment. Information systems in an organization seem to accept the autopoietic system way of development and can help managers to understand the operations of their organizations better. The Handbook of Research on Autopoiesis and Self-Sustaining Processes for Organizational Success is an innovative reference book that presents the meaning of autopoietic organizations for social and information science, examines how autopoietic organizations are information self-producing and self-controlled, and provides a framework for its development in modern organizations. The book focuses on analyzing autopoiesis features such as self-managing, self-sustaining, self-producing, self-regulating, etc. Moreover, as the aforementioned characteristics receive a new interpretation in IT environments, the book also includes an exploration of IT solutions that enable the development of these characteristics. This book is ideal for professionals, academicians, researchers, and students working in the field of information economics and management in various disciplines such as information and communication sciences, administrative sciences and management, education, computer science, and information technology.
Publisher: IGI Global
ISBN: 1799867153
Category : Business & Economics
Languages : en
Pages : 432
Book Description
Autopoietic systems show a remarkable property in the way they interact with their environment: on the one hand building blocks and energy (including information) are exchanged with the environment, which characterizes them as open systems; on the other hand, any functional mechanisms—the way the system processes, incorporates building blocks, and responds to information—are totally self-determined and cannot be controlled by interventions from the environment. Information systems in an organization seem to accept the autopoietic system way of development and can help managers to understand the operations of their organizations better. The Handbook of Research on Autopoiesis and Self-Sustaining Processes for Organizational Success is an innovative reference book that presents the meaning of autopoietic organizations for social and information science, examines how autopoietic organizations are information self-producing and self-controlled, and provides a framework for its development in modern organizations. The book focuses on analyzing autopoiesis features such as self-managing, self-sustaining, self-producing, self-regulating, etc. Moreover, as the aforementioned characteristics receive a new interpretation in IT environments, the book also includes an exploration of IT solutions that enable the development of these characteristics. This book is ideal for professionals, academicians, researchers, and students working in the field of information economics and management in various disciplines such as information and communication sciences, administrative sciences and management, education, computer science, and information technology.
Quicklet on What the Dog Saw by Malcolm Gladwell
Author: Sandy Baird
Publisher: Hyperink Inc
ISBN: 1614641013
Category : Study Aids
Languages : en
Pages : 68
Book Description
Quicklets: Learn More. Read Less. Malcolm Gladwell is a bestselling author, journalist, and speaker. He has been a staff writer for The New Yorker since 1996, and reported on business and science for The Washington Post from 1987 to 1996. He has written four books, The Tipping Point: How Little Things Make a Big Difference (2000), Blink: The Power of Thinking Without Thinking (2005), Outliers: The Story of Success (2008), and What the Dog Saw: And Other Adventures (2009). All four of these books were New York Times Bestsellers. His 1999 profile in the The New Yorker of Ron Popeil won a National Magazine Award, and in 2005 he was named one of Time Magazine's 100 Most Influential People. Gladwell was born in England, grew up in Ontario, and currently lives in New York City. What the Dog Saw is a compilation of stories published in The New Yorker. It debuted at #3 on the New York Times Bestseller List, where it stayed within the top 3 listings for 3 weeks, and spent a total of 16 weeks on the list. It was an Amazon.com Top 25 seller for the month of November 2009. What the Dog Saw was also named to Bloomberg's Top Business Books of 2009.
Publisher: Hyperink Inc
ISBN: 1614641013
Category : Study Aids
Languages : en
Pages : 68
Book Description
Quicklets: Learn More. Read Less. Malcolm Gladwell is a bestselling author, journalist, and speaker. He has been a staff writer for The New Yorker since 1996, and reported on business and science for The Washington Post from 1987 to 1996. He has written four books, The Tipping Point: How Little Things Make a Big Difference (2000), Blink: The Power of Thinking Without Thinking (2005), Outliers: The Story of Success (2008), and What the Dog Saw: And Other Adventures (2009). All four of these books were New York Times Bestsellers. His 1999 profile in the The New Yorker of Ron Popeil won a National Magazine Award, and in 2005 he was named one of Time Magazine's 100 Most Influential People. Gladwell was born in England, grew up in Ontario, and currently lives in New York City. What the Dog Saw is a compilation of stories published in The New Yorker. It debuted at #3 on the New York Times Bestseller List, where it stayed within the top 3 listings for 3 weeks, and spent a total of 16 weeks on the list. It was an Amazon.com Top 25 seller for the month of November 2009. What the Dog Saw was also named to Bloomberg's Top Business Books of 2009.
Obsessive Genius
Author: Barbara Goldsmith
Publisher: W. W. Norton & Company
ISBN: 9780393051377
Category : Biography & Autobiography
Languages : en
Pages : 268
Book Description
"Using original research (diaries, letters, and family interviews) to peel away the layers of myth, Goldsmith offers a portrait of Marie Curie, her amazing discoveries, and the immense price she paid for fame."--BOOK JACKET.
Publisher: W. W. Norton & Company
ISBN: 9780393051377
Category : Biography & Autobiography
Languages : en
Pages : 268
Book Description
"Using original research (diaries, letters, and family interviews) to peel away the layers of myth, Goldsmith offers a portrait of Marie Curie, her amazing discoveries, and the immense price she paid for fame."--BOOK JACKET.
To Live and Defy in LA
Author: Felicia Angeja Viator
Publisher: Harvard University Press
ISBN: 0674245830
Category : Social Science
Languages : en
Pages : 353
Book Description
How gangsta rap shocked America, made millions, and pulled back the curtain on an urban crisis. How is it that gangsta rap—so dystopian that it struck aspiring Brooklyn rapper and future superstar Jay-Z as “over the top”—was born in Los Angeles, the home of Hollywood, surf, and sun? In the Reagan era, hip-hop was understood to be the music of the inner city and, with rare exception, of New York. Rap was considered the poetry of the street, and it was thought to breed in close quarters, the product of dilapidated tenements, crime-infested housing projects, and graffiti-covered subway cars. To many in the industry, LA was certainly not hard-edged and urban enough to generate authentic hip-hop; a new brand of black rebel music could never come from La-La Land. But it did. In To Live and Defy in LA, Felicia Viator tells the story of the young black men who built gangsta rap and changed LA and the world. She takes readers into South Central, Compton, Long Beach, and Watts two decades after the long hot summer of 1965. This was the world of crack cocaine, street gangs, and Daryl Gates, and it was the environment in which rappers such as Ice Cube, Dr. Dre, and Eazy-E came of age. By the end of the 1980s, these self-styled “ghetto reporters” had fought their way onto the nation’s radio and TV stations and thus into America’s consciousness, mocking law-and-order crusaders, exposing police brutality, outraging both feminists and traditionalists with their often retrograde treatment of sex and gender, and demanding that America confront an urban crisis too often ignored.
Publisher: Harvard University Press
ISBN: 0674245830
Category : Social Science
Languages : en
Pages : 353
Book Description
How gangsta rap shocked America, made millions, and pulled back the curtain on an urban crisis. How is it that gangsta rap—so dystopian that it struck aspiring Brooklyn rapper and future superstar Jay-Z as “over the top”—was born in Los Angeles, the home of Hollywood, surf, and sun? In the Reagan era, hip-hop was understood to be the music of the inner city and, with rare exception, of New York. Rap was considered the poetry of the street, and it was thought to breed in close quarters, the product of dilapidated tenements, crime-infested housing projects, and graffiti-covered subway cars. To many in the industry, LA was certainly not hard-edged and urban enough to generate authentic hip-hop; a new brand of black rebel music could never come from La-La Land. But it did. In To Live and Defy in LA, Felicia Viator tells the story of the young black men who built gangsta rap and changed LA and the world. She takes readers into South Central, Compton, Long Beach, and Watts two decades after the long hot summer of 1965. This was the world of crack cocaine, street gangs, and Daryl Gates, and it was the environment in which rappers such as Ice Cube, Dr. Dre, and Eazy-E came of age. By the end of the 1980s, these self-styled “ghetto reporters” had fought their way onto the nation’s radio and TV stations and thus into America’s consciousness, mocking law-and-order crusaders, exposing police brutality, outraging both feminists and traditionalists with their often retrograde treatment of sex and gender, and demanding that America confront an urban crisis too often ignored.
Marketing Greatest Hits Volume 2
Author: Kevin Duncan
Publisher: A&C Black
ISBN: 1408175738
Category : Business & Economics
Languages : en
Pages : 203
Book Description
Hard on the heels of the popular Marketing Greatest Hits comes volume II, the definitive compendium of everything you need to know from the best minds in modern marketing - abridged, condensed, and ready for immediate action. As well as saving hundreds of hours of reading time, the reader is able to grasp ideas with pithy accuracy, explain them authoritatively to colleagues and, crucially, avoid being hoodwinked by those who claim to understand a concept when in fact they have got the wrong end of the stick. 40 books are summarised in six short chapters, one-minute summaries, and one-sentence summaries to give an immediate feel for the subjects. All the wisdom forms an intriguing 40-point manifesto to inspire your approach.
Publisher: A&C Black
ISBN: 1408175738
Category : Business & Economics
Languages : en
Pages : 203
Book Description
Hard on the heels of the popular Marketing Greatest Hits comes volume II, the definitive compendium of everything you need to know from the best minds in modern marketing - abridged, condensed, and ready for immediate action. As well as saving hundreds of hours of reading time, the reader is able to grasp ideas with pithy accuracy, explain them authoritatively to colleagues and, crucially, avoid being hoodwinked by those who claim to understand a concept when in fact they have got the wrong end of the stick. 40 books are summarised in six short chapters, one-minute summaries, and one-sentence summaries to give an immediate feel for the subjects. All the wisdom forms an intriguing 40-point manifesto to inspire your approach.
Theories, Predictions, and Diagnoses
Author: Malcolm Gladwell
Publisher: Little, Brown
ISBN: 0316086150
Category : Psychology
Languages : en
Pages : 97
Book Description
!--StartFragment--What is the difference between choking and panicking? Why are there dozens of varieties of mustard-but only one variety of ketchup? What do football players teach us about how to hire teachers? What does hair dye tell us about the history of the 20th century? In the past decade, Malcolm Gladwell has written three books that have radically changed how we understand our world and ourselves: The Tipping Point; Blink; and Outliers. Now, in What the Dog Saw, he brings together, for the first time, the best of his writing from TheNew Yorker over the same period. Here is the bittersweet tale of the inventor of the birth control pill, and the dazzling inventions of the pasta sauce pioneer Howard Moscowitz. Gladwell sits with Ron Popeil, the king of the American kitchen, as he sells rotisserie ovens, and divines the secrets of Cesar Millan, the "dog whisperer" who can calm savage animals with the touch of his hand. He explores intelligence tests and ethnic profiling and "hindsight bias" and why it was that everyone in Silicon Valley once tripped over themselves to hire the same college graduate. "Good writing," Gladwell says in his preface, "does not succeed or fail on the strength of its ability to persuade. It succeeds or fails on the strength of its ability to engage you, to make you think, to give you a glimpse into someone else's head." What the Dog Saw is yet another example of the buoyant spirit and unflagging curiosity that have made Malcolm Gladwell our most brilliant investigator of the hidden extraordinary. !--EndFragment--
Publisher: Little, Brown
ISBN: 0316086150
Category : Psychology
Languages : en
Pages : 97
Book Description
!--StartFragment--What is the difference between choking and panicking? Why are there dozens of varieties of mustard-but only one variety of ketchup? What do football players teach us about how to hire teachers? What does hair dye tell us about the history of the 20th century? In the past decade, Malcolm Gladwell has written three books that have radically changed how we understand our world and ourselves: The Tipping Point; Blink; and Outliers. Now, in What the Dog Saw, he brings together, for the first time, the best of his writing from TheNew Yorker over the same period. Here is the bittersweet tale of the inventor of the birth control pill, and the dazzling inventions of the pasta sauce pioneer Howard Moscowitz. Gladwell sits with Ron Popeil, the king of the American kitchen, as he sells rotisserie ovens, and divines the secrets of Cesar Millan, the "dog whisperer" who can calm savage animals with the touch of his hand. He explores intelligence tests and ethnic profiling and "hindsight bias" and why it was that everyone in Silicon Valley once tripped over themselves to hire the same college graduate. "Good writing," Gladwell says in his preface, "does not succeed or fail on the strength of its ability to persuade. It succeeds or fails on the strength of its ability to engage you, to make you think, to give you a glimpse into someone else's head." What the Dog Saw is yet another example of the buoyant spirit and unflagging curiosity that have made Malcolm Gladwell our most brilliant investigator of the hidden extraordinary. !--EndFragment--
MJ: The Genius of Michael Jackson
Author: Steve Knopper
Publisher: Simon and Schuster
ISBN: 1476730393
Category : Biography & Autobiography
Languages : en
Pages : 448
Book Description
The definitive biography of Michael Jackson, a “vivid…gripping...authoritative account of a world-changing force of nature” (Rolling Stone), celebrating the King of Pop’s legendary contributions to music, dance, and popular culture. From the moment in 1965 when he first stepped on stage—at age seven—in Gary, Indiana, Michael Jackson was destined to become the undisputed King of Pop. In a career spanning four decades, Jackson became a global icon, selling over four hundred million albums, earning thirteen Grammy awards, and spinning dance moves that captivated the world. Songs like “Billie Jean” and “Black and White” altered our national discussion of race and equality, and Jackson’s signature aesthetic, from the single white glove to the moonwalk, defined a generation. Despite publicized scandals and controversy, Jackson’s ultimate legacy will always be his music. In an account that “reminds us why Michael Jackson was, indeed, a ‘genius’ entertainer” (New York Newsday), Rolling Stone contributing editor Steve Knopper delves deeply into Jackson’s music and talent. From the artist’s early days with the Jackson 5, to his stratospheric success as a solo artist, to “Beat It” and “Thriller,” “Bad” and “The Man in the Mirror,” to his volatile final years, his attempted comeback, and untimely death, Knopper draws on his “critical and reportorial savvy in assessing Jackson’s creative peaks and valleys,” (USA TODAY) exploring the beguiling and often contradictory forces that fueled Michael Jackson’s genius. Drawing on an amazing four hundred interviews—ranging from Jackson’s relatives, friends, and key record executives to celebrities like will.i.am and Weird Al Yankovic—this critical biography puts his career into perspective and celebrates his triumph in art and music. This is “a thoughtful look at an artist who grew up in a segregated mill town and who, for the rest of his life, made music to bring down walls” (Chicago Tribune).
Publisher: Simon and Schuster
ISBN: 1476730393
Category : Biography & Autobiography
Languages : en
Pages : 448
Book Description
The definitive biography of Michael Jackson, a “vivid…gripping...authoritative account of a world-changing force of nature” (Rolling Stone), celebrating the King of Pop’s legendary contributions to music, dance, and popular culture. From the moment in 1965 when he first stepped on stage—at age seven—in Gary, Indiana, Michael Jackson was destined to become the undisputed King of Pop. In a career spanning four decades, Jackson became a global icon, selling over four hundred million albums, earning thirteen Grammy awards, and spinning dance moves that captivated the world. Songs like “Billie Jean” and “Black and White” altered our national discussion of race and equality, and Jackson’s signature aesthetic, from the single white glove to the moonwalk, defined a generation. Despite publicized scandals and controversy, Jackson’s ultimate legacy will always be his music. In an account that “reminds us why Michael Jackson was, indeed, a ‘genius’ entertainer” (New York Newsday), Rolling Stone contributing editor Steve Knopper delves deeply into Jackson’s music and talent. From the artist’s early days with the Jackson 5, to his stratospheric success as a solo artist, to “Beat It” and “Thriller,” “Bad” and “The Man in the Mirror,” to his volatile final years, his attempted comeback, and untimely death, Knopper draws on his “critical and reportorial savvy in assessing Jackson’s creative peaks and valleys,” (USA TODAY) exploring the beguiling and often contradictory forces that fueled Michael Jackson’s genius. Drawing on an amazing four hundred interviews—ranging from Jackson’s relatives, friends, and key record executives to celebrities like will.i.am and Weird Al Yankovic—this critical biography puts his career into perspective and celebrates his triumph in art and music. This is “a thoughtful look at an artist who grew up in a segregated mill town and who, for the rest of his life, made music to bring down walls” (Chicago Tribune).
Hetty
Author: Charles Slack
Publisher: Harper Collins
ISBN: 0062038117
Category : Biography & Autobiography
Languages : en
Pages : 315
Book Description
When J. P. Morgan called a meeting of New York's financial leaders after the stock market crash of 1907, Hetty Green was the only woman in the room. The Guinness Book of World Records memorialized her as the World's Greatest Miser, and, indeed, this unlikely robber baron -- who parlayed a comfortable inheritance into a fortune that was worth about 1.6 billion in today's dollars -- was frugal to a fault. But in an age when women weren't even allowed to vote, never mind concern themselves with interest rates, she lived by her own rules. In Hetty, Charles Slack reexamines her life and legacy, giving us, at long last, a splendidly "nuanced portrait" (Newsweek) of one of the greatest -- and most eccentric -- financiers in American history. This P.S. edition features an extra 16 pages of insights into the book, including author interviews, recommended reading, and more.
Publisher: Harper Collins
ISBN: 0062038117
Category : Biography & Autobiography
Languages : en
Pages : 315
Book Description
When J. P. Morgan called a meeting of New York's financial leaders after the stock market crash of 1907, Hetty Green was the only woman in the room. The Guinness Book of World Records memorialized her as the World's Greatest Miser, and, indeed, this unlikely robber baron -- who parlayed a comfortable inheritance into a fortune that was worth about 1.6 billion in today's dollars -- was frugal to a fault. But in an age when women weren't even allowed to vote, never mind concern themselves with interest rates, she lived by her own rules. In Hetty, Charles Slack reexamines her life and legacy, giving us, at long last, a splendidly "nuanced portrait" (Newsweek) of one of the greatest -- and most eccentric -- financiers in American history. This P.S. edition features an extra 16 pages of insights into the book, including author interviews, recommended reading, and more.
Cirque Du Freak: A Living Nightmare
Author: Darren Shan
Publisher: Little, Brown Books for Young Readers
ISBN: 031604184X
Category : Young Adult Fiction
Languages : en
Pages : 130
Book Description
From the Master of Horror comes the first gripping book in the twelve book New York Times bestselling Saga of Darren Shan. Start the tale from the beginning in the book that inspired the feature film The Vampire's Assistant and petrified devoted fans worldwide. A young boy named Darren Shan and his best friend, Steve, get tickets to the Cirque Du Freak, a wonderfully gothic freak show featuring weird, frightening half human/half animals who interact terrifyingly with the audience. In the midst of the excitement, true terror raises its head when Steve recognizes that one of the performers-- Mr. Crepsley-- is a vampire! Stever remains after the show finishes to confront the vampire-- but his motives are surprising! In the shadows of a crumbling theater, a horrified Darren eavesdrops on his friend and the vampire, and is witness to a monstrous, disturbing plea. As if by destiny, Darren is pulled to Mr. Crepsley and what follows is his horrifying descent into the dark and bloody world of vampires. This is the beginning of Darren's story.
Publisher: Little, Brown Books for Young Readers
ISBN: 031604184X
Category : Young Adult Fiction
Languages : en
Pages : 130
Book Description
From the Master of Horror comes the first gripping book in the twelve book New York Times bestselling Saga of Darren Shan. Start the tale from the beginning in the book that inspired the feature film The Vampire's Assistant and petrified devoted fans worldwide. A young boy named Darren Shan and his best friend, Steve, get tickets to the Cirque Du Freak, a wonderfully gothic freak show featuring weird, frightening half human/half animals who interact terrifyingly with the audience. In the midst of the excitement, true terror raises its head when Steve recognizes that one of the performers-- Mr. Crepsley-- is a vampire! Stever remains after the show finishes to confront the vampire-- but his motives are surprising! In the shadows of a crumbling theater, a horrified Darren eavesdrops on his friend and the vampire, and is witness to a monstrous, disturbing plea. As if by destiny, Darren is pulled to Mr. Crepsley and what follows is his horrifying descent into the dark and bloody world of vampires. This is the beginning of Darren's story.