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Author: Leonard Peikoff
Publisher: Penguin
ISBN: 1101609982
Category : Philosophy
Languages : en
Pages : 381
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Book Description
Ayn Rand’s philosophy of Objectivism is increasingly influencing the shape of the world from business and politics to achieving personal goals. Here, Leonard Peikoff—Rand’s heir—explains how you can communicate philosophical ideas with conviction, logic, and, most of all, reason. Based on a series of lectures presented by Peikoff, Objective Communication shows how to apply Objectivist principles to the problem of achieving clarity both in thought and in communication. Peikoff teaches readers how to write, speak, and argue on the subject of philosophical ideas—ideas pertaining to profoundly important issues ranging from the question of the existence of God to the nature and proper limits of government power. Including enlightening discussions of a wide range of Objectivist topics—such as the primacy of consciousness, the pitfalls of rationalistic thinking, and the true meaning of the word “altruism,” as well as in-depth analysis of some of Ayn Rand’s own writings—Peikoff’s Objective Communication is essential reading for anyone interested in Ayn Rand’s philosophy.
Author: Leonard Peikoff
Publisher: Penguin
ISBN: 1101609982
Category : Philosophy
Languages : en
Pages : 381
Get Book Here
Book Description
Ayn Rand’s philosophy of Objectivism is increasingly influencing the shape of the world from business and politics to achieving personal goals. Here, Leonard Peikoff—Rand’s heir—explains how you can communicate philosophical ideas with conviction, logic, and, most of all, reason. Based on a series of lectures presented by Peikoff, Objective Communication shows how to apply Objectivist principles to the problem of achieving clarity both in thought and in communication. Peikoff teaches readers how to write, speak, and argue on the subject of philosophical ideas—ideas pertaining to profoundly important issues ranging from the question of the existence of God to the nature and proper limits of government power. Including enlightening discussions of a wide range of Objectivist topics—such as the primacy of consciousness, the pitfalls of rationalistic thinking, and the true meaning of the word “altruism,” as well as in-depth analysis of some of Ayn Rand’s own writings—Peikoff’s Objective Communication is essential reading for anyone interested in Ayn Rand’s philosophy.
Author: Ludi Koekemoer
Publisher: Juta and Company Ltd
ISBN: 9780702165092
Category : Business & Economics
Languages : en
Pages : 596
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Book Description
Six marketing communication tools—advertising, personal selling, sales promotion, direct marketing, public relations, and sponsorship—are reviewed in this text for South African learners and practitioners. This fully updated edition focuses on recent developments in marketing communications, highlighting the use of the World Wide Web, e-mail, and instant messaging in marketing. The user friendly and interactive presentation for self-assessment makes this an outcome-based learning tool.
Author: Micael Dahlen
Publisher: John Wiley & Sons
ISBN: 0470319925
Category : Business & Economics
Languages : en
Pages : 613
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Book Description
Marketing Communications: A Brand Narrative Approach is a mainstream, student-driven text which gives prominence to the driving force of all Marketing Communications: the imperative of Branding. The book aims to engage students in an entertaining, informative way, setting the conceptual mechanics of Marketing Communications in a contemporary, dynamic context. It includes key current trends such as: Brand narrative approach - Cases such as Dove, Harley-Davidson, Nike and World of War Craft feature real-life, salient examples which are engaging for students and reflect the growth of co-authored brand ‘stories’ to help build and maintain brands by customer engagement through meaningful dialogues. Media neutral/multi-media approach - This text has a sound exploration of online and offline synergy combining one-message delivery and multi-media exposures, through examples of companies and political campaigns using ‘non-traditional’ media to reach groups not locking into ‘normal channels’. This brand new text features an impressive mixture of real-life brand case studies underpinned with recent academic research and market place dynamics. The format is structured into three sections covering analysis, planning and implementation and control of Marketing Communications. Using full colour examples of brands, and student-friendly diagrams, the book acknowledges that the modern student learns visually as well as through text. ***COMPANION WEBSITE - www.marketing-comms.com ***
Author: John C. Besley
Publisher: JHU Press
ISBN: 1421444208
Category : Business & Economics
Languages : en
Pages : 333
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Book Description
This guidebook is essential reading for all professionals in the field.
Author: cybellium Ltd
Publisher: YouGuide Ltd
ISBN: 1836792565
Category :
Languages : en
Pages : 228
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Book Description
Designed for professionals, students, and enthusiasts alike, our comprehensive books empower you to stay ahead in a rapidly evolving digital world. * Expert Insights: Our books provide deep, actionable insights that bridge the gap between theory and practical application. * Up-to-Date Content: Stay current with the latest advancements, trends, and best practices in IT, Al, Cybersecurity, Business, Economics and Science. Each guide is regularly updated to reflect the newest developments and challenges. * Comprehensive Coverage: Whether you're a beginner or an advanced learner, Cybellium books cover a wide range of topics, from foundational principles to specialized knowledge, tailored to your level of expertise. Become part of a global network of learners and professionals who trust Cybellium to guide their educational journey. www.cybellium.com
Author: Noel G. Charlton
Publisher: State University of New York Press
ISBN: 0791478270
Category : Science
Languages : en
Pages : 294
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Book Description
Gregory Bateson (1904–1980), anthropologist, psychologist, systems thinker, student of animal communication, and insightful environmentalist, was one of the most important holistic thinkers of the twentieth century. Noel G. Charlton offers this first truly accessible introduction to Bateson's work, distilling and clarifying Bateson's understanding of the "mind" or "mental systems" as being present throughout the living Earth, in systems and creatures of all kinds. Part biography, part overview of the evolution of his ideas, Charlton's book situates Bateson's thought in relation to that of other ecological thinkers. This long-awaited volume opens up this challenging thinker's body of work and introduces it to a new generation of readers.
Author: Arihant Experts
Publisher: Arihant Publications India limited
ISBN: 9351761614
Category : Education
Languages : en
Pages : 145
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Book Description
The book, 'Objective Marketing Aptitude’ is an ideal study material for students who are preparing for various competitive exams. This book covers the entire syllabus of marketing aptitude and includes all the topics which are vital for exams. This book follows the system of 'learn, revise and practice’. It gives complete notes, provides material for quick revision and also includes ample practice material. This book is published by Arihant Experts publications and is one of the most popular publications of study books. It was published in the year 2014. The book covers the topics of marketing aptitude and provides detailed notes on all topics. It begins with discussion on topics like the nature and scope of marketing. It also discusses the functions of marketing and helps students in understanding the limitations of the discipline. There is detailed analysis of consumer behaviour. The book also gives information on sales promotion and the numerous ways of increasing sales. It deals with advertising and the role it plays in the market. There are sections on branding and packaging with special reference to personal selling. Additionally, it gives guidance on consumer protection. Thus, all topics are provided with extensive detailing and hence it becomes easier for students to prepare for their studies. Furthermore, there are 10 practice papers given in the book. Also, the book includes previous years' question papers that enable the students to understand the marking scheme of the exams and the pattern as well.
Author: Peter Garrett
Publisher: Cambridge University Press
ISBN: 1139486829
Category : Language Arts & Disciplines
Languages : en
Pages :
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Book Description
Just about everyone seems to have views about language. Language attitudes and language ideologies permeate our daily lives. Our competence, intelligence, friendliness, trustworthiness, social status, group memberships, and so on, are often judged from the way we communicate. Even the speed at which we speak can evoke reactions. And we often try to anticipate such judgements as we communicate. In this lively introduction, Peter Garrett draws upon research carried out over recent decades in order to discuss such attitudes and the implications they have for our use of language, for social advantage or discrimination, and for social identity. Using a range of examples that includes punctuation, words, grammar, pronunciation, accents, dialects and languages, this book explores the intricate and fascinating ways in which language influences our everyday thoughts, feelings and behaviour.
Author: Anthony Friedmann
Publisher: CRC Press
ISBN: 1317964810
Category : Performing Arts
Languages : en
Pages : 726
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Book Description
This updated edition of Writing for Visual Media will enable you to understand the nature of visual writing that lies behind the content of all visual media. This unique kind of writing must communicate to audiences through content producers, since audiences don’t read the script. Most media content provides a solution to a communication problem, which the writer must learn to analyze and solve before writing the script. The Fourth Edition strengthens the method for creating content and writing in the correct language and established format for each visual medium, including commercial communication such as ads and PSAs, corporate communications, and training. An extended investigation into dramatic theory and how entertainment narrative works is illustrated by examples and detailed analysis of scenes, scripts and storylines, designed to save writers from typical pitfalls and releasing your creative powers of invention. Writing for Visual Media will help you to develop an improved foundation for understanding interactive media and writing for non-linear content, while gaining the tools to effectively connect with your audience like a professional. Purchase of this book includes access to the companion website, which provides: Sample scripts and video clips of those produced scripts An interactive glossary of camera shots, movements, and transitions Storyboards, scripts, screenplays, and links to industry resource Instructor materials such as PowerPoint lecture slides, a sample syllabus, and a test bank. Visit the site at www.routledgetextbooks.com/textbooks/9780415815857
Author: Binod C. Agrawal
Publisher: Concept Publishing Company
ISBN:
Category : Children's television programs
Languages : en
Pages : 92
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Book Description
A set of recommendations to improve the quality of children's television in India.
