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Author: Leonard Peikoff
Publisher: Penguin
ISBN: 1101609982
Category : Philosophy
Languages : en
Pages : 381
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Book Description
Ayn Rand’s philosophy of Objectivism is increasingly influencing the shape of the world from business and politics to achieving personal goals. Here, Leonard Peikoff—Rand’s heir—explains how you can communicate philosophical ideas with conviction, logic, and, most of all, reason. Based on a series of lectures presented by Peikoff, Objective Communication shows how to apply Objectivist principles to the problem of achieving clarity both in thought and in communication. Peikoff teaches readers how to write, speak, and argue on the subject of philosophical ideas—ideas pertaining to profoundly important issues ranging from the question of the existence of God to the nature and proper limits of government power. Including enlightening discussions of a wide range of Objectivist topics—such as the primacy of consciousness, the pitfalls of rationalistic thinking, and the true meaning of the word “altruism,” as well as in-depth analysis of some of Ayn Rand’s own writings—Peikoff’s Objective Communication is essential reading for anyone interested in Ayn Rand’s philosophy.
Author: Leonard Peikoff
Publisher: Penguin
ISBN: 1101609982
Category : Philosophy
Languages : en
Pages : 381
Get Book Here
Book Description
Ayn Rand’s philosophy of Objectivism is increasingly influencing the shape of the world from business and politics to achieving personal goals. Here, Leonard Peikoff—Rand’s heir—explains how you can communicate philosophical ideas with conviction, logic, and, most of all, reason. Based on a series of lectures presented by Peikoff, Objective Communication shows how to apply Objectivist principles to the problem of achieving clarity both in thought and in communication. Peikoff teaches readers how to write, speak, and argue on the subject of philosophical ideas—ideas pertaining to profoundly important issues ranging from the question of the existence of God to the nature and proper limits of government power. Including enlightening discussions of a wide range of Objectivist topics—such as the primacy of consciousness, the pitfalls of rationalistic thinking, and the true meaning of the word “altruism,” as well as in-depth analysis of some of Ayn Rand’s own writings—Peikoff’s Objective Communication is essential reading for anyone interested in Ayn Rand’s philosophy.
Author: John C. Besley
Publisher: JHU Press
ISBN: 1421444208
Category : Business & Economics
Languages : en
Pages : 333
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Book Description
This guidebook is essential reading for all professionals in the field.
Author: Ludi Koekemoer
Publisher: Juta and Company Ltd
ISBN: 9780702165092
Category : Business & Economics
Languages : en
Pages : 596
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Book Description
Six marketing communication tools—advertising, personal selling, sales promotion, direct marketing, public relations, and sponsorship—are reviewed in this text for South African learners and practitioners. This fully updated edition focuses on recent developments in marketing communications, highlighting the use of the World Wide Web, e-mail, and instant messaging in marketing. The user friendly and interactive presentation for self-assessment makes this an outcome-based learning tool.
Author: Micael Dahlen
Publisher: John Wiley & Sons
ISBN: 0470319925
Category : Business & Economics
Languages : en
Pages : 613
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Book Description
Marketing Communications: A Brand Narrative Approach is a mainstream, student-driven text which gives prominence to the driving force of all Marketing Communications: the imperative of Branding. The book aims to engage students in an entertaining, informative way, setting the conceptual mechanics of Marketing Communications in a contemporary, dynamic context. It includes key current trends such as: Brand narrative approach - Cases such as Dove, Harley-Davidson, Nike and World of War Craft feature real-life, salient examples which are engaging for students and reflect the growth of co-authored brand ‘stories’ to help build and maintain brands by customer engagement through meaningful dialogues. Media neutral/multi-media approach - This text has a sound exploration of online and offline synergy combining one-message delivery and multi-media exposures, through examples of companies and political campaigns using ‘non-traditional’ media to reach groups not locking into ‘normal channels’. This brand new text features an impressive mixture of real-life brand case studies underpinned with recent academic research and market place dynamics. The format is structured into three sections covering analysis, planning and implementation and control of Marketing Communications. Using full colour examples of brands, and student-friendly diagrams, the book acknowledges that the modern student learns visually as well as through text. ***COMPANION WEBSITE - www.marketing-comms.com ***
Author: Ankita Gaur
Publisher: Thakur Publication Private Limited
ISBN: 9357559337
Category : Education
Languages : en
Pages : 191
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Book Description
Buy Latest BUSINESS COMMUNICATION SKILLS e-Book as per NEP-2020 in English Language for BBA 1st Semester University of Rajasthan, Jaipur By Thakur publication.
Author: International Monetary Fund. African Dept.
Publisher: International Monetary Fund
ISBN: 1498391176
Category : Business & Economics
Languages : en
Pages : 57
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Book Description
This Selected Issues paper analyzes the financial sector in Tanzania. The Tanzanian financial system has a number of characteristics commonly seen in other low-income countries. The system is relatively small, dominated by banks, and has not been particularly inclusive. Costs related to basic financial services have come down. However, in other areas, progress remains limited. Firms’ access to credit remains a problem, access to the financial infrastructure continues to lag, and market development remains at a low level. The banking system overall is well-capitalized and reasonably profitable, but there is considerable variation among bank categories.
Author: United States. Congress. House. Committee on Appropriations. Subcommittee on Agriculture, Rural Development, Food and Drug Administration, and Related Agencies
Publisher:
ISBN:
Category : Government publications
Languages : en
Pages : 1148
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Book Description
Author:
Publisher: Excel Books India
ISBN: 9350620936
Category :
Languages : en
Pages : 599
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Book Description
Author: Wenceslao J. Gonzalez
Publisher: Walter de Gruyter GmbH & Co KG
ISBN: 3110662671
Category : Philosophy
Languages : en
Pages : 486
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Book Description
Scientific realism is at the core of the contemporary philosophical debate on science. This book analyzes new versions of scientific realism. It makes explicit the advantages of scientific realism over alternatives and antagonists, contributes to deciding which of the new approaches better meets the descriptive and the prescriptive criteria, and expands the philosophico-methodological field to take in new topics and disciplines.
Author: Steffon Davis
Publisher: Bloomsbury Publishing USA
ISBN:
Category : Business & Economics
Languages : en
Pages : 233
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Book Description
Pairing "big ideas" in marketing with the popular activity of content curation, The Rise of the Curator Class positions curation as a "humanization" movement that is restructuring the internet. Curation is set to overturn the $2.2 trillion global creative industry, revolutionizing how we create, market, and discover content. In the era of content overload and fake news, in which everything to buy, listen to, read, or watch is available online, there is one group of people who have learned to thrive in this climate of superabundance: the curator class, whose influence and power grows as more people look to them as guides. This new curator class is rewriting traditional curation, tackling the overload and making sense of it for others. In the past, curation was available to an elite few. Now, internet platforms such as Pinterest, Spotify, and Twitter empower hundreds of millions of people to curate their ideas for anyone who may be interested, revolutionizing how content is marketed and sold. The Rise of the Curator Class explains how curation is disrupting internet commerce as consumer trust moves farther away from traditional brands and closer to the curators who lead tastes, and it equips readers to think critically about how curation can work for them.
