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Nonprofit Marketing

Nonprofit Marketing PDF Author: Walter Wymer
Publisher: SAGE Publications
ISBN: 145224569X
Category : Business & Economics
Languages : en
Pages : 385

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Book Description
Nonprofit Marketing: Marketing Management for Charitable and Nongovernmental Organizations is a conceptually strong text that gives students marketing strategies for nonprofit, charitable, and nongovernmental organizations, while providing them with a broad treatment of marketing basics. Written in an easy-to-follow style, marketing concepts are clearly presented and supported with real-world examples.