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Author: Joel Schwartzberg
Publisher: Berrett-Koehler Publishers
ISBN: 1523094125
Category : Business & Economics
Languages : en
Pages : 129
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Book Description
In this indispensable guide for anyone who must communicate in speech or writing, Schwartzberg shows that most of us fail to convince because we don't have a point-a concrete contention that we can argue, defend, illustrate, and prove. He lays out, step-by-step, how to develop one. In Joel's Schwartzberg's ten-plus years as a strategic communications trainer, the biggest obstacle he's come across-one that connects directly to nervousness, stammering, rambling, and epic fail-is that most speakers and writers don't have a point. They typically have just a title, a theme, a topic, an idea, an assertion, a catchphrase, or even something much less. A point is something more. It's a contention you can propose, argue, defend, illustrate, and prove. A point offers a position of potential value. Global warming is real is not a point. Scientific evidence shows that global warming is a real, human-generated problem that will have a devastating environmental and financial impact is a point. When we have a point, our influence snaps into place. We communicate belief, conviction, and urgency. This book shows you how to identify your point, leverage it, stick to it, and sell it and how to train others to identify and successfully make their own points.
Author: Joel Schwartzberg
Publisher: Berrett-Koehler Publishers
ISBN: 1523094125
Category : Business & Economics
Languages : en
Pages : 129
Get Book Here
Book Description
In this indispensable guide for anyone who must communicate in speech or writing, Schwartzberg shows that most of us fail to convince because we don't have a point-a concrete contention that we can argue, defend, illustrate, and prove. He lays out, step-by-step, how to develop one. In Joel's Schwartzberg's ten-plus years as a strategic communications trainer, the biggest obstacle he's come across-one that connects directly to nervousness, stammering, rambling, and epic fail-is that most speakers and writers don't have a point. They typically have just a title, a theme, a topic, an idea, an assertion, a catchphrase, or even something much less. A point is something more. It's a contention you can propose, argue, defend, illustrate, and prove. A point offers a position of potential value. Global warming is real is not a point. Scientific evidence shows that global warming is a real, human-generated problem that will have a devastating environmental and financial impact is a point. When we have a point, our influence snaps into place. We communicate belief, conviction, and urgency. This book shows you how to identify your point, leverage it, stick to it, and sell it and how to train others to identify and successfully make their own points.
Author: John Eldridge Drewry
Publisher:
ISBN:
Category : Book reviewing
Languages : en
Pages : 260
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Book Description
Complete revision of the author's "Book reviewing", originally published in 1945.
Author: Elaine Castillo
Publisher: Penguin
ISBN: 0593489632
Category : Literary Collections
Languages : en
Pages : 353
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Book Description
“How to Read Now explores the politics and ethics of reading, and insists that we are capable of something better: a more engaged relationship not just with our fiction and our art, but with our buried and entangled histories.” “A book that doesn’t seek to shut down the current literary discourse so much as shake it up.” (The New York Times Book Review) Offering “its audience the opportunity to look past the simplicity we’re all too often spoon-fed into order to restore ourselves to chaos and complexity — a way of seeing and reading that demands so much more of us but offers even more in return." (Los Angeles Times) "I gasped, shouted, and holler-laughed while reading these essays from the phenomenal Elaine Castillo. What powerful writing, what a rigorous mind. For as long as I live, I want to read anything Castillo writes, and you probably do, too." —R.O. Kwon, author of The Incendiaries How many times have we heard that reading builds empathy? That we can travel through books? How often have we were heard about the importance of diversifying our bookshelves? Or claimed that books saved our lives? These familiar words—beautiful, aspirational—are sometimes even true. But award-winning novelist Elaine Castillo has more ambitious hopes for our reading culture, and in this collection of linked essays, “she moves to wrest reading away from the cotton-candy aspirations of uniting people in empathetic harmony and reposition it as thornier, ultimately more rewarding work.” (Vulture) How to Read Now explores the politics and ethics of reading, and insists that we are capable of something better: a more engaged relationship not just with our fiction and our art, but with our buried and entangled histories. Smart, funny, galvanizing, and sometimes profane, Castillo attacks the stale questions and less-than-critical proclamations that masquerade as vital discussion: reimagining the cartography of the classics, building a moral case against the settler colonialism of lauded writers like Joan Didion, taking aim at Nobel Prize winners and toppling indie filmmakers, and celebrating glorious moments in everything from popular TV like The Watchmen to the films of Wong Kar-wai and the work of contemporary poets like Tommy Pico. At once a deeply personal and searching history of one woman’s reading life, and a wide-ranging and urgent intervention into our globalized conversations about why reading matters today, How to Read Now empowers us to embrace a more complicated, embodied form of reading, inviting us to acknowledge complicated truths, ignite surprising connections, imagine a more daring solidarity, and create space for a riskier intimacy—within ourselves, and with each other.
Author: Sheree L Greer
Publisher:
ISBN: 9781523351978
Category :
Languages : en
Pages : 108
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Book Description
Stop Writing Wack Essays, the first book in the "I Can Write That" series, is a conversational, unfiltered appeal to college-level writers to not only think critically about their approach to composition and writing, but an encouraging, no-holds-barred guide for crafting a writing process that will give them the time and space to create their best work. From goal-setting and "Avoiding the 'Oh Crap!'" to grammar tips and best practices, this book is a companion piece for any college writer who's looking to fine-tune, or even re-design, their approach to essay writing and critical analysis.
Author: Neumann
Publisher:
ISBN: 9780692822524
Category :
Languages : en
Pages :
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Book Description
Author: Georgia Blain
Publisher: Random House Australia
ISBN: 0857988085
Category : Juvenile Fiction
Languages : en
Pages : 237
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Book Description
I am a Lotto Girl. I should not be here. Why haven’t they come for me? Fern Marlow is alone, datawiped and in hiding. Her mobie says she’s Delia Greene, a ReCorp refuse sorter. Every day she queues to work, to earn just enough to stay alive. Every night she dreams of the past and the life she’s meant to be living, back at Halston, an exclusive school for those wealthy enough – or lucky enough – to be genetically designed. Her rescuers said her former life was a lie, that she can trust no one. They also said they’d come back for her, and they haven’t. Fern doesn’t know who to believe. To uncover the truth, and save herself, Fern must answer the one question she can’t face. Is she special? An alarming glimpse into our future from acclaimed Australian author Georgia Blain. 'Terrifying, prophetic and beautiful' - James Bradley, author of CLADE
Author: J. G. Ballard
Publisher: HarperCollins UK
ISBN: 0007292791
Category : Civilization, Modern
Languages : en
Pages : 326
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Book Description
This is a wide-ranging collection of reviews and essays from one of the UK's most important and respected writers. The author has grouped his writings into subject headings, including the visual world, film, lives, writers, science, and autobiography.
Author: Jack Hart
Publisher: University of Chicago Press
ISBN: 022673708X
Category : Language Arts & Disciplines
Languages : en
Pages : 320
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Book Description
Jack Hart, master writing coach and former managing editor of the Oregonian, has guided several Pulitzer Prize–winning narratives to publication. Since its publication in 2011, his book Storycraft has become the definitive guide to crafting narrative nonfiction. This is the book to read to learn the art of storytelling as embodied in the work of writers such as David Grann, Mary Roach, Tracy Kidder, and John McPhee. In this new edition, Hart has expanded the book’s range to delve into podcasting and has incorporated new insights from recent research into storytelling and the brain. He has also added dozens of new examples that illustrate effective narrative nonfiction. This edition of Storycraft is also paired with Wordcraft, a new incarnation of Hart’s earlier book A Writer’s Coach, now also available from Chicago.
Author: Judith M. Bennett
Publisher: Oxford University Press
ISBN: 0199879443
Category : History
Languages : en
Pages : 277
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Book Description
Women brewed and sold most of the ale consumed in medieval England, but after 1350, men slowly took over the trade. By 1600, most brewers in London were male, and men also dominated the trade in many towns and villages. This book asks how, when, and why brewing ceased to be women's work and instead became a job for men. Employing a wide variety of sources and methods, Bennett vividly describes how brewsters (that is, female brewers) gradually left the trade. She also offers a compelling account of the endurance of patriarchy during this time of dramatic change.
Author: Katherine O. Acheson
Publisher: Broadview Press
ISBN: 1551119927
Category : Language Arts & Disciplines
Languages : en
Pages : 186
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Book Description
This book gives students an answer to the question, “What does my professor want from this essay?” In lively, direct language, it explains the process of creating “a clearly-written argument, based on evidence, about the meaning, power, or structure of a literary work.” Using a single poem by William Carlos Williams as the basis for the process of writing a paper about a piece of literature, it walks students through the processes of reading, brainstorming, researching secondary sources, gathering evidence, and composing and editing the paper. Writing Essays About Literature is designed to strengthen argumentation skills and deepen understanding of the relationships between the reader, the author, the text, and critical interpretations. Its lessons about clarity, precision, and the importance of providing evidence will have wide relevance for student writers.
