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Author: Susan Wilner Golden
Publisher: Harvard Business Press
ISBN: 163369948X
Category : Business & Economics
Languages : en
Pages : 262
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Book Description
The $22 trillion opportunity that can be unlocked only if you rethink everything you think you know about people over sixty. In the time it takes you to read this, another twenty Americans will turn sixty-five. Ten thousand people a day are crossing that threshold, and that number will continue to grow. In fifteen years, Americans aged sixty-five and over will outnumber those under age eighteen. Nearly everywhere in the world, people over sixty are the fastest-growing age group. Longevity presents an opportunity that companies need to develop a strategy for. Estimates put the global market for this demographic at a whopping $22 trillion across every industry you can imagine. Entertainment, travel, education, health care, housing, transportation, consumer goods and services, product design, tech, financial services, and many others will benefit, but only if marketers unlearn what they think they know about this growing population. The key is to stop thinking of older adults as one market. Stage (Not Age) is the concise guide to helping companies understand that people over sixty are a deeply diverse population. They're traveling through different life stages and therefore want and need different products and services. This book helps you reset your understanding of what an "old person" is. It demonstrates how three people, all seventy years old, may not even be in the same market segment. It identifies the systemic barriers to entering this market and provides ways to overcome them. And it shares the best practices of companies that have successfully shifted to a Stage (Not Age) mentality. This practical guide prepares companies and marketers for an inevitable shift they can't ignore.
Author: Susan Wilner Golden
Publisher: Harvard Business Press
ISBN: 163369948X
Category : Business & Economics
Languages : en
Pages : 262
Get Book
Book Description
The $22 trillion opportunity that can be unlocked only if you rethink everything you think you know about people over sixty. In the time it takes you to read this, another twenty Americans will turn sixty-five. Ten thousand people a day are crossing that threshold, and that number will continue to grow. In fifteen years, Americans aged sixty-five and over will outnumber those under age eighteen. Nearly everywhere in the world, people over sixty are the fastest-growing age group. Longevity presents an opportunity that companies need to develop a strategy for. Estimates put the global market for this demographic at a whopping $22 trillion across every industry you can imagine. Entertainment, travel, education, health care, housing, transportation, consumer goods and services, product design, tech, financial services, and many others will benefit, but only if marketers unlearn what they think they know about this growing population. The key is to stop thinking of older adults as one market. Stage (Not Age) is the concise guide to helping companies understand that people over sixty are a deeply diverse population. They're traveling through different life stages and therefore want and need different products and services. This book helps you reset your understanding of what an "old person" is. It demonstrates how three people, all seventy years old, may not even be in the same market segment. It identifies the systemic barriers to entering this market and provides ways to overcome them. And it shares the best practices of companies that have successfully shifted to a Stage (Not Age) mentality. This practical guide prepares companies and marketers for an inevitable shift they can't ignore.
Author: Florence Henderson
Publisher: Center Street
ISBN: 1455504912
Category : Biography & Autobiography
Languages : en
Pages : 212
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Book Description
For millions of people around the world, Carol Brady is synonymous with motherhood, but growing up as the youngest of ten children in rural Indiana in the aftermath of the Great Depression, Florence Henderson lived a life quite different from that of the quintessential TV mom she later played on television. Florence's father was a dirt-poor tobacco tenant farmer who was nearly fifty years old when he married Florence's twenty-five-year-old mother, and was nearly seventy when Florence was born. Florence's childhood was full of deprivation and abandonment. Her father was an alcoholic at a time when there was no rehab or help for the disease. Their home rarely had electricity or running water. When she was twelve, Florence's mother left the family to work in Cleveland and never returned. Florence opens up about her childhood, as well as the challenges she's faced as an adult, including stage fright, postpartum depression, her extramarital affairs, divorce, her hearing loss, and heart problems. She writes with honesty and wisdom of how her faith and ability to survive has brought her through rough times to a life of profound joy and purpose.
Author: Konar Rajdeep
Publisher: Taylor & Francis
ISBN: 1000799816
Category : Performing Arts
Languages : en
Pages : 333
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Book Description
Rabindranath Tagore (1861‒1941) was a prolific playwright with more than thirty plays to his credit. He is also known for his life-long, passionate engagement with theatre, first at Jorasanko and then at Santiniketan, in multiple roles as actor, director, singer, musician. However, during his own life-time and even after his demise, his experimental plays have proved challenging for directors to stage. Time and again they have been written off as unstageable by prominent theatre makers. Further complications have arisen from the presence of a spectre of authority around Tagore and his plays often promoted by Visva-Bharati, the institution he founded and which held the copyright of his works till 2001. This book travels through time and space intending to untangle the enigma presented by Tagore’s plays. The book on one hand immerses itself into the archive of Tagore’s plays and his dramaturgy of them in order to problematize the ways in which they have been interpreted. On the other, it also engages with productions of Tagore’s plays during and after his life-time to understand the challenges directors have faced while staging them and the strategies they have embraced to circumvent them. While performing a subjective critical reading of the Tagore theatre-archive, an underlying objective of the book remains to understand the very concept of the archive, as it manifests itself in contemporary dramatic theatre.
Author: Mark Dennis Vagle
Publisher: Peter Lang Incorporated, International Academic Publishers
ISBN: 9781433116346
Category : Educational sociology
Languages : en
Pages : 0
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Book Description
Not a Stage! is written for teachers, students, and scholars interested in the academic, social, and emotional needs of young adolescents. It is unique because it actively resists basing the practice, research, and theory of young adolescent education on developmentalism and the developmental stage of young adolescence. The purpose of this book is to begin to reorient the discourse on young adolescent growth and change and in turn reconceptualize the education of young adolescents. The book infuses a contingent, recursive conception of adolescent growth and change into the discourse around young adolescence by making three pleas to those interested in the schooling of young adolescents: to move away from a developmentally responsive vision to a contingently and recursively relational vision; to move from «characterizing» young adolescenCE to «particularizing» young adolescenTS; and to move from a «sameness» curriculum to a «difference» curriculum.
Author: Nicholas de Jongh
Publisher: Routledge
ISBN: 1134967292
Category : Performing Arts
Languages : en
Pages : 325
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Book Description
First published in 1992. Routledge is an imprint of Taylor & Francis, an informa company.
Author: Judith Humphrey
Publisher: John Wiley & Sons
ISBN: 1118870255
Category : Business & Economics
Languages : en
Pages : 246
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Book Description
Many women today wonder: what will it take to get that seat at the boardroom table? Earn that coveted promotion? Or simply have their voices heard? Taking the Stage provides a comprehensive, proven approach that enables women to come forward into the spotlight and speak up, stand out, and succeed. Based on a program from the Humphrey Group that has been delivered to over 400,000 women worldwide, Taking the Stage shows women—no matter their age, rank, or profession—how to communicate with courage and confidence in every situation, from formal speeches to brief hallway conversations. Judith Humphrey provides the inspiration and practical advice for women to “take the stage” mentally, verbally, vocally, and physically. Women can make the most of every opportunity by understanding how best to: Speak up confidently, even when others don’t agree; Convey their accomplishments without self-doubt; Be assertive but not aggressive; Deliver clear and convincing messages; Move beyond “minimizing” language and apology; Find their own powerful and authentic voice; Achieve confident body language and a leadership presence. By applying these techniques and others to every communication— whether making a presentation, speaking at meetings, conducting an elevator conversation, or selling themselves in job interviews—women will be recognized as the leaders they are and attain positions of influence. For women at all stages of their career, and for managers and executives committed to supporting and guiding women on their leadership journeys, Taking the Stage is the practical, broad-based solution that will allow women to speak up confidently, gain respect, earn the promotions they deserve, and secure their places at the boardroom table.
Author: Timothy R. Clark
Publisher: Berrett-Koehler Publishers
ISBN: 1523087692
Category : Business & Economics
Languages : en
Pages : 189
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Book Description
This book is the first practical, hands-on guide that shows how leaders can build psychological safety in their organizations, creating an environment where employees feel included, fully engaged, and encouraged to contribute their best efforts and ideas. Perhaps the leader's most challenging task is to increase intellectual friction while decreasing social friction. When this doesn't happen and it becomes emotionally expensive to say what you truly think and feel, that lack of psychological safety triggers the self-censoring instinct, shuts down learning, and blocks collaboration and creativity. Timothy R. Clark, a former CEO, Oxford-trained social scientist, and organizational consultant, provides a research-based framework to help leaders transform their organizations into sanctuaries of inclusion and incubators of innovation. When leaders cultivate psychological safety, teams and organizations progress through four successive stages. First, people feel included and accepted; then they feel safe to learn, contribute, and finally, challenge the status quo. Clark draws deeply on psychology, philosophy, social science, literature, and his own experiences to show how leaders can, and must, set the tone and model the ideal behaviors—as he says, “you either show the way or get in the way.” This thoughtful and pragmatic guide demonstrates that if you banish fear, install true performance-based accountability, and create a nurturing environment that allows people to be vulnerable as they learn and grow, they will perform beyond your expectations.
Author: John Graham
Publisher:
ISBN: 9781954243040
Category :
Languages : en
Pages :
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Book Description
John Graham shares his stand-up magic routines.
Author: Lawrence Stern
Publisher: CRC Press
ISBN: 1317343905
Category : Performing Arts
Languages : en
Pages : 547
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Book Description
Revered as the authoritative resource for stage management, this text offers students a practical manual on how to stage manage in all theater environments. Rich with practical resources — checklists, diagrams, examples, forms and step-by-step directions — Stage Management eschews excessive discussion of philosophy and gets right to the essential materials and processes of putting on a production. In addition to sharing his own expertise, Stern has gathered practical advice from working stage managers of Broadway, off-Broadway, touring companies, regional, community, and 99-seat Equity waiver theaters.
Author: Jeanne Sternlicht Chall
Publisher:
ISBN:
Category : Reading
Languages : en
Pages : 312
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Book Description
