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Author: Susan Wilner Golden
Publisher: Harvard Business Press
ISBN: 163369948X
Category : Business & Economics
Languages : en
Pages : 262
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Book Description
The $22 trillion opportunity that can be unlocked only if you rethink everything you think you know about people over sixty. In the time it takes you to read this, another twenty Americans will turn sixty-five. Ten thousand people a day are crossing that threshold, and that number will continue to grow. In fifteen years, Americans aged sixty-five and over will outnumber those under age eighteen. Nearly everywhere in the world, people over sixty are the fastest-growing age group. Longevity presents an opportunity that companies need to develop a strategy for. Estimates put the global market for this demographic at a whopping $22 trillion across every industry you can imagine. Entertainment, travel, education, health care, housing, transportation, consumer goods and services, product design, tech, financial services, and many others will benefit, but only if marketers unlearn what they think they know about this growing population. The key is to stop thinking of older adults as one market. Stage (Not Age) is the concise guide to helping companies understand that people over sixty are a deeply diverse population. They're traveling through different life stages and therefore want and need different products and services. This book helps you reset your understanding of what an "old person" is. It demonstrates how three people, all seventy years old, may not even be in the same market segment. It identifies the systemic barriers to entering this market and provides ways to overcome them. And it shares the best practices of companies that have successfully shifted to a Stage (Not Age) mentality. This practical guide prepares companies and marketers for an inevitable shift they can't ignore.
Author: Susan Wilner Golden
Publisher: Harvard Business Press
ISBN: 163369948X
Category : Business & Economics
Languages : en
Pages : 262
Get Book Here
Book Description
The $22 trillion opportunity that can be unlocked only if you rethink everything you think you know about people over sixty. In the time it takes you to read this, another twenty Americans will turn sixty-five. Ten thousand people a day are crossing that threshold, and that number will continue to grow. In fifteen years, Americans aged sixty-five and over will outnumber those under age eighteen. Nearly everywhere in the world, people over sixty are the fastest-growing age group. Longevity presents an opportunity that companies need to develop a strategy for. Estimates put the global market for this demographic at a whopping $22 trillion across every industry you can imagine. Entertainment, travel, education, health care, housing, transportation, consumer goods and services, product design, tech, financial services, and many others will benefit, but only if marketers unlearn what they think they know about this growing population. The key is to stop thinking of older adults as one market. Stage (Not Age) is the concise guide to helping companies understand that people over sixty are a deeply diverse population. They're traveling through different life stages and therefore want and need different products and services. This book helps you reset your understanding of what an "old person" is. It demonstrates how three people, all seventy years old, may not even be in the same market segment. It identifies the systemic barriers to entering this market and provides ways to overcome them. And it shares the best practices of companies that have successfully shifted to a Stage (Not Age) mentality. This practical guide prepares companies and marketers for an inevitable shift they can't ignore.
Author: Florence Henderson
Publisher: Center Street
ISBN: 1455504912
Category : Biography & Autobiography
Languages : en
Pages : 212
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Book Description
For millions of people around the world, Carol Brady is synonymous with motherhood, but growing up as the youngest of ten children in rural Indiana in the aftermath of the Great Depression, Florence Henderson lived a life quite different from that of the quintessential TV mom she later played on television. Florence's father was a dirt-poor tobacco tenant farmer who was nearly fifty years old when he married Florence's twenty-five-year-old mother, and was nearly seventy when Florence was born. Florence's childhood was full of deprivation and abandonment. Her father was an alcoholic at a time when there was no rehab or help for the disease. Their home rarely had electricity or running water. When she was twelve, Florence's mother left the family to work in Cleveland and never returned. Florence opens up about her childhood, as well as the challenges she's faced as an adult, including stage fright, postpartum depression, her extramarital affairs, divorce, her hearing loss, and heart problems. She writes with honesty and wisdom of how her faith and ability to survive has brought her through rough times to a life of profound joy and purpose.
Author: Konar Rajdeep
Publisher: Taylor & Francis
ISBN: 1000799816
Category : Performing Arts
Languages : en
Pages : 333
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Book Description
Rabindranath Tagore (1861‒1941) was a prolific playwright with more than thirty plays to his credit. He is also known for his life-long, passionate engagement with theatre, first at Jorasanko and then at Santiniketan, in multiple roles as actor, director, singer, musician. However, during his own life-time and even after his demise, his experimental plays have proved challenging for directors to stage. Time and again they have been written off as unstageable by prominent theatre makers. Further complications have arisen from the presence of a spectre of authority around Tagore and his plays often promoted by Visva-Bharati, the institution he founded and which held the copyright of his works till 2001. This book travels through time and space intending to untangle the enigma presented by Tagore’s plays. The book on one hand immerses itself into the archive of Tagore’s plays and his dramaturgy of them in order to problematize the ways in which they have been interpreted. On the other, it also engages with productions of Tagore’s plays during and after his life-time to understand the challenges directors have faced while staging them and the strategies they have embraced to circumvent them. While performing a subjective critical reading of the Tagore theatre-archive, an underlying objective of the book remains to understand the very concept of the archive, as it manifests itself in contemporary dramatic theatre.
Author: John Graham
Publisher:
ISBN: 9781954243040
Category :
Languages : en
Pages :
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Book Description
John Graham shares his stand-up magic routines.
Author: Nicholas de Jongh
Publisher: Routledge
ISBN: 1134967292
Category : Performing Arts
Languages : en
Pages : 325
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Book Description
First published in 1992. Routledge is an imprint of Taylor & Francis, an informa company.
Author: Mark Dennis Vagle
Publisher: Peter Lang Incorporated, International Academic Publishers
ISBN: 9781433116346
Category : Educational sociology
Languages : en
Pages : 0
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Book Description
Not a Stage! is written for teachers, students, and scholars interested in the academic, social, and emotional needs of young adolescents. It is unique because it actively resists basing the practice, research, and theory of young adolescent education on developmentalism and the developmental stage of young adolescence. The purpose of this book is to begin to reorient the discourse on young adolescent growth and change and in turn reconceptualize the education of young adolescents. The book infuses a contingent, recursive conception of adolescent growth and change into the discourse around young adolescence by making three pleas to those interested in the schooling of young adolescents: to move away from a developmentally responsive vision to a contingently and recursively relational vision; to move from «characterizing» young adolescenCE to «particularizing» young adolescenTS; and to move from a «sameness» curriculum to a «difference» curriculum.
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 24
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Book Description
Author: Bill Bryson
Publisher: William Collins
ISBN: 9780008610043
Category : Biography & Autobiography
Languages : en
Pages : 0
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Book Description
Bill Bryson's biography of William Shakespeare unravels the superstitions, academic discoveries and myths surrounding the life of our greatest poet and playwright. Ever since he took the theatre of Elizabethan London by storm over 400 years ago, Shakespeare has remained centre stage. His fame stems not only from his plays - performed everywhere from school halls to the world's most illustrious theatres - but also from his enigmatic persona. His face is familiar to all, yet in reality very little is known about the man behind the masterpieces. Shakespeare's life, despite the scrutiny of generations of biographers and scholars, is still a thicket of myths and traditions, some preposterous, some conflicting, arranged around the few scant facts known about the Bard - from his birth in Stratford to the bequest of his second best bed to his wife when he died. Taking us on a journey through the streets of Elizabethan and Jacobean England, Bryson examines centuries of stories, half-truths and downright lies surrounding our greatest dramatist. With a steady hand and his trademark wit, he introduces a host of engaging characters, as he celebrates the magic of Shakespeare's language and delights in details of the bard's life, folios, poetry and plays.
Author: Claire Bidwell Smith
Publisher: Da Capo Lifelong Books
ISBN: 0738234761
Category : Self-Help
Languages : en
Pages : 249
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Book Description
With this groundbreaking book, discover the critical connections between anxiety and grief—and learn practical strategies for healing, based on the Kübler-Ross stages model. If you're suffering from anxiety but not sure why, or if you're struggling with loss and looking for solace, Anxiety: The Missing Stage of Grief offers help and answers. As grief expert Claire Bidwell Smith discovered in her own life—and in her practice with her therapy clients—significant loss and unresolved grief are primary underpinnings of anxiety. Using research and real life stories, Smith breaks down the physiology of anxiety, providing a concrete explanation that will help you heal. Starting with the basics questions—“What is anxiety?” and “What is grief?” and moving to concrete approaches such as making amends, taking charge, and retraining your brain, Anxiety takes a big step beyond Elisabeth Kübler-Ross's widely accepted five stages to unpack everything from our age-old fears about mortality to the bare vulnerability a loss can make us feel. With concrete tools and coping strategies for panic attacks, getting a handle on anxious thoughts, and more, Smith bridges these two emotions in a way that is deeply empathetic and profoundly practical.
Author: Lynda Gratton
Publisher: Bloomsbury Publishing
ISBN: 152662284X
Category : Self-Help
Languages : en
Pages : 298
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Book Description
What will your 100-year life look like? A new edition of the international bestseller, featuring a new preface 'Brilliant, timely, original, well written and utterly terrifying' Niall Ferguson Does the thought of working for 60 or 70 years fill you with dread? Or can you see the potential for a more stimulating future as a result of having so much extra time? Many of us have been raised on the traditional notion of a three-stage approach to our working lives: education, followed by work and then retirement. But this well-established pathway is already beginning to collapse – life expectancy is rising, final-salary pensions are vanishing, and increasing numbers of people are juggling multiple careers. Whether you are 18, 45 or 60, you will need to do things very differently from previous generations and learn to structure your life in completely new ways. The 100-Year Life is here to help. Drawing on the unique pairing of their experience in psychology and economics, Lynda Gratton and Andrew J. Scott offer a broad-ranging analysis as well as a raft of solutions, showing how to rethink your finances, your education, your career and your relationships and create a fulfilling 100-year life. · How can you fashion a career and life path that defines you and your values and creates a shifting balance between work and leisure? · What are the most effective ways of boosting your physical and mental health over a longer and more dynamic lifespan? · How can you make the most of your intangible assets – such as family and friends – as you build a productive, longer life? · In a multiple-stage life how can you learn to make the transitions that will be so crucial and experiment with new ways of living, working and learning? Shortlisted for the FT/McKinsey Business Book of the Year Award and featuring a new preface, The 100-Year Life is a wake-up call that describes what to expect and considers the choices and options that you will face. It is also fundamentally a call to action for individuals, politicians, firms and governments and offers the clearest demonstration that a 100-year life can be a wonderful and inspiring one.
