How to Succeed in Business by Breaking All the Rules PDF Download
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Author: Dan S. Kennedy
Publisher: Dutton Adult
ISBN: 9780525941989
Category : Entrepreneurship
Languages : en
Pages : 0
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Book Description
In How to Succeed in Business by Breaking All the Rules, Dan S. Kennedy debunks twenty treasured maxims to show would-be millionaires that the techniques they thought were helping them are actually holding them back.A successful entrepreneur and highly sought-after motivational speaker, Kennedy writes in a brisk, no-nonsense style to show how the advice of so-called ?experts? run against the experience of most successful people. The first rule of success, he argues, is to throw out all the other rules.For instance:? Forget just about everything you were ever told about positive thinking. Optimism is helpful, but blind optimism is just plain stupid. Identify and plan for every possible objection or setback that could come your way or be prepared to be thrown for some real loops.? The customer is not always right. Make an effort to understand people?s dissatisfaction, but a pain in the neck is a waste of time. Be prepared to ?fire? customers who are never satisfied and concentrate on those you can make happy.? Forget about creativity. Plain, ordinary ideas make people rich every day, as long as they are willing to work very, very hard at the run-of-the-mill things they do.Full of anecdotes about people who defied convention, this energetic, plain-talking guide offers practical, hands-on advice to help you become a successful entrepreneur.
Author: Dan S. Kennedy
Publisher: Dutton Adult
ISBN: 9780525941989
Category : Entrepreneurship
Languages : en
Pages : 0
Get Book Here
Book Description
In How to Succeed in Business by Breaking All the Rules, Dan S. Kennedy debunks twenty treasured maxims to show would-be millionaires that the techniques they thought were helping them are actually holding them back.A successful entrepreneur and highly sought-after motivational speaker, Kennedy writes in a brisk, no-nonsense style to show how the advice of so-called ?experts? run against the experience of most successful people. The first rule of success, he argues, is to throw out all the other rules.For instance:? Forget just about everything you were ever told about positive thinking. Optimism is helpful, but blind optimism is just plain stupid. Identify and plan for every possible objection or setback that could come your way or be prepared to be thrown for some real loops.? The customer is not always right. Make an effort to understand people?s dissatisfaction, but a pain in the neck is a waste of time. Be prepared to ?fire? customers who are never satisfied and concentrate on those you can make happy.? Forget about creativity. Plain, ordinary ideas make people rich every day, as long as they are willing to work very, very hard at the run-of-the-mill things they do.Full of anecdotes about people who defied convention, this energetic, plain-talking guide offers practical, hands-on advice to help you become a successful entrepreneur.
Author: Dan S. Kennedy
Publisher: North Vancouver, B.C. : International Self-Counsel Press Limited
ISBN: 9781551800332
Category : Business & Economics
Languages : en
Pages : 126
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Book Description
"Never take incoming calls!" and "Use, don't be abused by, technology!" are just two of the dozens of timesaving tips from the Professor of Harsh Reality. In this book, business-success expert Dan Kennedy delivers vital time-management techniques for the super-busy entrepreneur. In his infectiously energetic style, Kennedy, noted author, speaker, and consultant, offers up page after page of time-saving advice -- sometimes tough, sometimes surprising, but always practical. He shows how to: -- Handle the information avalanche -- Turn time into wealth -- Gain the personal discipline that will make you successful
Author: Dan S. Kennedy
Publisher: Plume Books
ISBN: 9780452276949
Category : Success in business
Languages : en
Pages : 0
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Book Description
Direct mail marketer Dan Kennedy debunks 21 treasured maxims to show that the ideas people thought were helping them were actually holding them back. NO RULES is filled with real-life stories of ordinary people who have looked tradition square in the face and rejected it, taken their destinies into their own hands, and achieved success beyond their wildest expectations.
Author: Dan S. Kennedy
Publisher: Entrepreneur Press
ISBN: 1613084757
Category : Business & Economics
Languages : en
Pages : 179
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Book Description
Crush Convention, Command Respect, and Conquer Your Rivals on Your Road to Success Rules-breakers and mavericks, rejoice! Your definitive guide to business success has arrived, ready to shatter the chains of mediocrity. Embark on an audacious journey that will challenge everything you thought you knew about business. Using Dan S. Kennedy’s no-nonsense methods, this revised edition of his best-selling book, “No B.S. Guide to Succeeding In Business by Breaking All the Rules” brings his tried-and-true techniques into the modern day, ensuring you’re equipped to conquer the challenges of today’s business landscape. But make no mistake, this book is not for the faint of heart. If you’re comfortable with the status quo, it’s time to turn back now—this journey is reserved for those daring enough to break free from convention. Welcome to your no B.S. guide– your personal blueprint to unconventional success. Bid farewell to cookie-cutter marketing campaigns, “positive-thinking” motivators, and all preconceived notions of a successful entrepreneur. With Dan S. Kennedy and the esteemed experts at Entrepreneur as your advisors, you’ll uncover the secrets to transforming your business into a trailblazing powerhouse. Profit from disruption and crush the competition with the “No B.S. Guide to Succeeding in Business by Breaking All the Rules.” Your path to greatness is counting on it.
Author: Dan S. Kennedy
Publisher: Entrepreneur Press
ISBN: 1613081707
Category : Business & Economics
Languages : en
Pages : 252
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Book Description
Millionaire maker Dan S. Kennedy and local-level marketing specialist Jeff Slutsky empower small business owners to take on big box companies and distant discounters using their best asset—their ability to bond directly with their consumers. Small business entrepreneurs are armed to go “grassroots” given winning strategies to take their marketing to the street level resulting in higher customer retention, greater referrals, and a thriving business for the long-term. About the Book Kennedy and Slutsky dare small business owners to break free of the ingrained tendencies to “advertise when you need more customers” and to copycat what they see big, national companies doing. Local business owners are urged to add some politicking to their business presence, focusing their marketing on directly connecting with their customers, integrating them into their community and even, their daily activities. Kennedy and Slutsky deliver creative, high impact alternatives and supplements to disappointing traditional advertising and new media including strategies for gaining free advertising from local news media, creating events that multiply customers, and effectively using direct mail. Small business owners also uncover surefire tactics that capitalize on their neighborhoods, the four walls of their business, and the internet, reaching their local customers and creating a sense of a personal relationship. Throughout their lesson in going grassroots, Kennedy and Slutsky also reveal the nine inconvenient truths of grassroots marketing, keeping small business owners on track and on their way local business stardom. Features • Presents a marketing approach specifically engineered for small (local) businesses • Reveals 9 No B.S. inconvenient truths and how to implement them • Illustrates concepts with examples from practicing business owners • From Dan Kennedy, author of the popular No B.S. books including No B.S. series, which shipped more than 250,000 copies • Identifies what’s wrong with traditional and new media advertising • Offers methodology to break free from ingrained tendencies and copycat marketing
Author: Dan S. Kennedy
Publisher: Entrepreneur Press
ISBN: 1613083645
Category : Business & Economics
Languages : en
Pages : 151
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Book Description
Can One Great Presentation Make You Rich? The answer is YES. Packed with battle-tested strategies and formulas to craft audience-retaining powerful presentations, this No B.S. guide is designed to turn any ordinary business into an extraordinary sell. Millionaire maker Dan S. Kennedy and public speaking expert Dustin Mathews teach you their blueprint for creating life-changing presentations and prove that your success is not just determined by what you're presenting—but also why you're presenting, how you're presenting it, and who you're presenting to. Kennedy and Mathews cover: The 12-Step Speaker's Formula A Blueprint for Creating Irresistible Offers The 4 Secrets of Mass Persuasion The 7-Minute Rule of Audience Engagement How to Automate Your Webinars and Your Profits How to Double Your Sales with a Multimedia Follow-up System Discover the battle-tested, carefully-crafted, revenue-generating tools to creating, delivering, and marketing presentations that can change everything.
Author: Dan S. Kennedy
Publisher: Entrepreneur Press
ISBN: 9781599181653
Category : Business & Economics
Languages : en
Pages : 240
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Book Description
FREE-Audio CD INSIDE Featuring Exclusive Interview with the Author-PLUS Voucher for FREE Webinars, Tele-Seminar and Newsletters Here it is: no warm 'n fuzzies, no academic theories-just hard-core strategies from real world trenches…the long-overdue management book no one but Dan Kennedy would dare to write. This is your permission slip to take back control of your business, enforce standards, manage for maximum profit and actually get performance from your people! Kennedy covers: The true nature of employer-employee relationships: friendly while you feed them (Why ownership mentality is a futile and dangerous goal) The two most crucial (and liberating) management decisions The worst number in business is…(fix this before it's too late!) Leadership is vastly overrated: a new, rational model for profitable productivity Why and how to make marketing the master-all others servants Mice at play, and how to get compliance when the cat's away Finding the magic “GE-Spot” for your particular business' greatest success with its customers Fairness be damned-to the winners the spoils (it's time to start paying for performance, not for showing up) Is a happy workplace a productive workplace? a serious look at the new, fun mandate-lies the management theorists sell Managing the sales process-the biggest instant improvement (more $ now!)
Author: Dan S. Kennedy
Publisher: Morgan James Publishing
ISBN: 098285904X
Category : Business & Economics
Languages : en
Pages : 267
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Book Description
A successful entrepreneur, speaker, and marketing copywriter shows you how to wield the persuasive, profit-making power of humor. People buy more and buy more happily when in good humor. Understanding humor and being able to effectively use it for your sales and persuasion purposes is a powerful advantage. Drawn from thirty years' experience as a popular professional speaker, author of thirteen books, columnist and advertising copywriter, Dan Kennedy looks at humor as an instrument of influence. Anyone who must speak or write to a public audience will find fodder here. Whether you deliver speeches, seminars, or group sales presentations; serve as toastmaster at events; or write advertisements, sales letters, or newsletters, this book offers thoughtful insight, practical strategies, and simple shortcuts to help you be confident and adept at being funny with a purpose. (Even if you're not all that funny.) Note: this book contains adult material and may not be suitable for minors. Or for the easily offended.
Author: Dan S. Kennedy
Publisher: Entrepreneur Press
ISBN: 1613084587
Category : Business & Economics
Languages : en
Pages : 327
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Book Description
The ultimate Dan Kennedy collection. Millionaire-maker Dan S. Kennedy has told it like it is for over 30 years: If you're not focusing on converting social media traffic into sales, you might as well set your money on fire. Now, this ultimate collection of Kennedy's best sales and marketing wisdom from 12 of his best selling titles, showcases the top content from the legendary millionaire maker himself. Kennedy teaches business owners the customer-getting, sales-boosting, classic marketing strategies you need so you can stop accepting non-monetizable "likes" and "shares" and start making the marketing moves that really count. Inside, you will learn: The most powerful marketing tactics no matter what business you're in How to get riches with niches and become a magnet to your customers The monetizing magic of crafting effective communication The #1 way to prevent wasted marketing dollars 5 ways to grow your list for FREE (before spending a dime on advertising) How to turn passive content into an active conversion tool Create raving fans who introduce you to their networks Discover the principles behind successful marketing campaigns and start making dollars and cents out of your social media strategy.
Author: Dan S. Kennedy
Publisher: Entrepreneur Press
ISBN: 1613082320
Category : Business & Economics
Languages : en
Pages : 196
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Book Description
Kennedy dares marketers to dramatically simplify their marketing, refocusing on what works. Updated to address the newest media and marketing methods, this marketing master plan — from marketing master Kennedy—delivers a short list of radically different, little-known, profit-proven direct mail strategies for ANY business. Strategies are illustrated by case history examples from an elite team of consultants—all phenomenally successful at borrowing direct marketing strategies from the world of mail-order, TV infomercials, etc., to use in ’ordinary’ businesses including retail stores, restaurants, and sales.
