Author: Nicole Fenton
Publisher: Pearson Education
ISBN: 0321988191
Category : Computers
Languages : en
Pages : 193
Book Description
"Whether you're new to web writing, or you're a professional writer looking to deepen your skills, this book is for you. You'll learn how to write web copy that addresses your readers' needs and supports your business goals ... Topics include: write marketing copy, interface flows, blog posts, legal policies, and emails; develop behind-the-scenes documents like mission statements, survey questions, and project briefs; find your voice and adapt your tone for the situation; build trust and foster relationships with readers; make a simple style guide."--Publisher's description.
Nicely Said
Author: Nicole Fenton
Publisher: Pearson Education
ISBN: 0321988191
Category : Computers
Languages : en
Pages : 193
Book Description
"Whether you're new to web writing, or you're a professional writer looking to deepen your skills, this book is for you. You'll learn how to write web copy that addresses your readers' needs and supports your business goals ... Topics include: write marketing copy, interface flows, blog posts, legal policies, and emails; develop behind-the-scenes documents like mission statements, survey questions, and project briefs; find your voice and adapt your tone for the situation; build trust and foster relationships with readers; make a simple style guide."--Publisher's description.
Publisher: Pearson Education
ISBN: 0321988191
Category : Computers
Languages : en
Pages : 193
Book Description
"Whether you're new to web writing, or you're a professional writer looking to deepen your skills, this book is for you. You'll learn how to write web copy that addresses your readers' needs and supports your business goals ... Topics include: write marketing copy, interface flows, blog posts, legal policies, and emails; develop behind-the-scenes documents like mission statements, survey questions, and project briefs; find your voice and adapt your tone for the situation; build trust and foster relationships with readers; make a simple style guide."--Publisher's description.
Well Said!
Author: Darlene Price
Publisher: AMACOM
ISBN: 0814417884
Category : Business & Economics
Languages : en
Pages : 258
Book Description
Whether you’re making a formal presentation, wooing a client, closing a sale, or proposing an idea, persuasive communication is essential. Based on the same concepts that guide the author’s award-winning training and consulting company, Well Said! teaches business professionals to put themselves in their audience’s shoes and tailor their messages to the needs of decision makers. Darlene Price reveals the simple but powerful techniques you can use to prioritize, organize, and economize your words so that your communication wins the day. Complete with real-life examples illustrating the concepts in action, this handy guide shows how to: use the words and phrases that get people to listen, capture and hold an audience’s attention, gain instant credibility with decision makers, optimize body language, handle QA with finesse, make connections, shine with or without PowerPoint, perfect the elevator pitch. You don’t have to be a motivational speaker to get through to others. By placing words carefully and with confidence, you’ll captivate your audience and make big things happen in your career.
Publisher: AMACOM
ISBN: 0814417884
Category : Business & Economics
Languages : en
Pages : 258
Book Description
Whether you’re making a formal presentation, wooing a client, closing a sale, or proposing an idea, persuasive communication is essential. Based on the same concepts that guide the author’s award-winning training and consulting company, Well Said! teaches business professionals to put themselves in their audience’s shoes and tailor their messages to the needs of decision makers. Darlene Price reveals the simple but powerful techniques you can use to prioritize, organize, and economize your words so that your communication wins the day. Complete with real-life examples illustrating the concepts in action, this handy guide shows how to: use the words and phrases that get people to listen, capture and hold an audience’s attention, gain instant credibility with decision makers, optimize body language, handle QA with finesse, make connections, shine with or without PowerPoint, perfect the elevator pitch. You don’t have to be a motivational speaker to get through to others. By placing words carefully and with confidence, you’ll captivate your audience and make big things happen in your career.
Wisdom Well Said
Author: Charles Francis
Publisher: Levine Mesa Press
ISBN: 0982388705
Category : Humor
Languages : en
Pages : 620
Book Description
This carefully indexed collection of anecdotes, fables, legends, and myths has been assembled over a 20-year period by Charles Francis, a prominent communications professional.
Publisher: Levine Mesa Press
ISBN: 0982388705
Category : Humor
Languages : en
Pages : 620
Book Description
This carefully indexed collection of anecdotes, fables, legends, and myths has been assembled over a 20-year period by Charles Francis, a prominent communications professional.
Well Said
Author: Linda Grant
Publisher: Heinle & Heinle Publishers
ISBN: 9780838402085
Category :
Languages : en
Pages : 226
Book Description
Text component of WELL SAID.
Publisher: Heinle & Heinle Publishers
ISBN: 9780838402085
Category :
Languages : en
Pages : 226
Book Description
Text component of WELL SAID.
Writing for the Web
Author: Crawford Kilian
Publisher: Writing
ISBN: 9781770402492
Category : Computers
Languages : en
Pages : 0
Book Description
Writing for the Web offers sound principles of writing persuasive copy and using the latest techniques to create an online portfolio, develop a website or blog, and present strong, lively content people will want to read. The book is a definitive guide to online writing for desktop, laptop and mobile formats.
Publisher: Writing
ISBN: 9781770402492
Category : Computers
Languages : en
Pages : 0
Book Description
Writing for the Web offers sound principles of writing persuasive copy and using the latest techniques to create an online portfolio, develop a website or blog, and present strong, lively content people will want to read. The book is a definitive guide to online writing for desktop, laptop and mobile formats.
Well Said
Author: Linda Grant
Publisher: Heinle ELT
ISBN: 9781305641365
Category : Foreign Language Study
Languages : en
Pages : 175
Book Description
The Well Said series is designed to improve the pronunciation and communication skills of beginner to advanced students from all language backgrounds. It offers a clear course plan covering the essential areas of pronunciation, including stress, rhythm, and intonation--features that research shows help students the most. Additionally, there are over fifty pages of supplemental activities focusing on consonant and vowel sounds. This level of Well Said introduces the most important pronunciation features at an intermediate to advanced level. A free Website for teachers and students includes the full audio program.
Publisher: Heinle ELT
ISBN: 9781305641365
Category : Foreign Language Study
Languages : en
Pages : 175
Book Description
The Well Said series is designed to improve the pronunciation and communication skills of beginner to advanced students from all language backgrounds. It offers a clear course plan covering the essential areas of pronunciation, including stress, rhythm, and intonation--features that research shows help students the most. Additionally, there are over fifty pages of supplemental activities focusing on consonant and vowel sounds. This level of Well Said introduces the most important pronunciation features at an intermediate to advanced level. A free Website for teachers and students includes the full audio program.
It's the Way You Say It
Author: Carol A. Fleming
Publisher: Berrett-Koehler Publishers
ISBN: 1609947452
Category : Language Arts & Disciplines
Languages : en
Pages : 270
Book Description
A revised and updated edition of the detailed, down-to-earth guide to speaking your mind effectively—includes useful exercises. The best, most direct way to convey your intelligence, expertise, professionalism, and personality to other people is through talking to them. But most people have no idea what they sound like. And even if they do, they don’t think they can change it. It’s the Way You Say It is a thorough, nuts-and-bolts guide to becoming aware and taking control of how you communicate with others. Dr. Carol Fleming provides detailed advice and scores of exercises for Understanding how others hear you Dealing with specific speech problems Varying your vocal patterns to make your speech more dynamic Using grammar and vocabulary to increase your clarity and impact Reinforcing your message with nonverbal cues Conquering stage fright An entire section of the book focuses on communication issues in the workplace—interviews, presentations, voice mail, and more. In addition, Dr. Fleming puts a human face on her advice through vivid before-and-after stories of forty men and women who came to her for help. “No other skills will position you ahead of your competition as much as good speaking and presentation skills. No book approaches the depth and breadth of Dr. Carol Fleming’s It’s the Way You Say It.” —Patricia Fripp, CSP, CPAE, keynote speaker, executive speech coach, and president of Fripp & Associates
Publisher: Berrett-Koehler Publishers
ISBN: 1609947452
Category : Language Arts & Disciplines
Languages : en
Pages : 270
Book Description
A revised and updated edition of the detailed, down-to-earth guide to speaking your mind effectively—includes useful exercises. The best, most direct way to convey your intelligence, expertise, professionalism, and personality to other people is through talking to them. But most people have no idea what they sound like. And even if they do, they don’t think they can change it. It’s the Way You Say It is a thorough, nuts-and-bolts guide to becoming aware and taking control of how you communicate with others. Dr. Carol Fleming provides detailed advice and scores of exercises for Understanding how others hear you Dealing with specific speech problems Varying your vocal patterns to make your speech more dynamic Using grammar and vocabulary to increase your clarity and impact Reinforcing your message with nonverbal cues Conquering stage fright An entire section of the book focuses on communication issues in the workplace—interviews, presentations, voice mail, and more. In addition, Dr. Fleming puts a human face on her advice through vivid before-and-after stories of forty men and women who came to her for help. “No other skills will position you ahead of your competition as much as good speaking and presentation skills. No book approaches the depth and breadth of Dr. Carol Fleming’s It’s the Way You Say It.” —Patricia Fripp, CSP, CPAE, keynote speaker, executive speech coach, and president of Fripp & Associates
Well Said, Well Spoken
Author: Robert D. Ramsey
Publisher: Corwin
ISBN: 9780761977704
Category : Education
Languages : en
Pages : 0
Book Description
Designed to meet the needs and interests of principals and teachers, this compilation of classic and contemporary quotes and anecdotes features topics and sources not found in other references for educators.
Publisher: Corwin
ISBN: 9780761977704
Category : Education
Languages : en
Pages : 0
Book Description
Designed to meet the needs and interests of principals and teachers, this compilation of classic and contemporary quotes and anecdotes features topics and sources not found in other references for educators.
Everyday Use
Author: Alice Walker
Publisher: Rutgers University Press
ISBN: 9780813520766
Category : Fiction
Languages : en
Pages : 240
Book Description
Presents the text of Alice Walker's story "Everyday Use"; contains background essays that provide insight into the story; and features a selection of critical response. Includes a chronology and an interview with the author.
Publisher: Rutgers University Press
ISBN: 9780813520766
Category : Fiction
Languages : en
Pages : 240
Book Description
Presents the text of Alice Walker's story "Everyday Use"; contains background essays that provide insight into the story; and features a selection of critical response. Includes a chronology and an interview with the author.
Content Strategy for the Web
Author: Kristina Halvorson
Publisher: New Riders
ISBN: 0132883244
Category : Computers
Languages : en
Pages : 256
Book Description
FROM CONSTANT CRISIS TO SUSTAINABLE SUCCESS BETTER CONTENT MEANS BETTER BUSINESS. Your content is a mess: the website redesigns didn’t help, and the new CMS just made things worse. Or, maybe your content is full of potential: you know new revenue and cost-savings opportunities exist, but you’re not sure where to start. How can you realize the value of content while planning for its long-term success? For organizations all over the world, Content Strategy for the Web is the go-to content strategy handbook. Read it to: Understand content strategy and its business value Discover the processes and people behind a successful content strategy Make smarter, achievable decisions about what content to create and how Find out how to build a business case for content strategy With all-new chapters, updated material, case studies, and more, the second edition of Content Strategy for the Web is an essential guide for anyone who works with content.
Publisher: New Riders
ISBN: 0132883244
Category : Computers
Languages : en
Pages : 256
Book Description
FROM CONSTANT CRISIS TO SUSTAINABLE SUCCESS BETTER CONTENT MEANS BETTER BUSINESS. Your content is a mess: the website redesigns didn’t help, and the new CMS just made things worse. Or, maybe your content is full of potential: you know new revenue and cost-savings opportunities exist, but you’re not sure where to start. How can you realize the value of content while planning for its long-term success? For organizations all over the world, Content Strategy for the Web is the go-to content strategy handbook. Read it to: Understand content strategy and its business value Discover the processes and people behind a successful content strategy Make smarter, achievable decisions about what content to create and how Find out how to build a business case for content strategy With all-new chapters, updated material, case studies, and more, the second edition of Content Strategy for the Web is an essential guide for anyone who works with content.